Sat.Oct 27, 2018 - Fri.Nov 02, 2018

Are You About to Lose a Loyal Customer?

Zaius

A version of this article originally appeared in 60 Second Marketer. Loyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy.

Four Unexpected Holiday Expenses Your Business Can Prepare For Now

Retail TouchPoints

By Stuart Blake, BlueVine The holiday season is the most wonderful time of the year. But if you’re a retailer, it can also be the most hectic. Despite the fact that most retailers begin preparing for the holiday shopping season the minute the previous season ends, the holiday rush always has its fair share of unpredictable moments. For business owners, that unpredictability can lead to costly expenses that may mean the difference between beating sales records and losing out to the competition.

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Stop trying to get every customer to love you

Forrester eCommerce

Very quietly last month, Path, the social media network founded by Shawn Fanning (Napster) and former Facebook executive Dave Morin, closed its doors after 18 years.

Improved Stacked Bar Charts with Tableau Set Actions

Canonicalized

Stacked bar charts are difficult to interpret more often than not. One thing we can do is to use percentages instead of the actual values. Comparing the top and bottom segments becomes easier, but we lose track of the totals, and we still have difficulties with the middle parts.

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not.

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Order From Chaos: Technology’s Role In The Modern Retail Co-Op

Retail TouchPoints

By Andreas Reiffen, Crealytics Marketing co-ops are hardly a new concept. But an explosion of new brands and marketplaces means that large retailers are now selling wares from thousands of different companies.

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232: Facebook Chatbots – Creative Business Use Cases With Dana Tran

My Wife Quit Her Job

Today I’m thrilled to have Dana Tran on the show. Dana is someone who I randomly met at Social Media Marketing World and I must say that I’ve been super lucky when it comes to bumping into random people at conferences. Dana runs Thinktuitive where she focuses on writing content for Facebook Messenger bots. In fact, she has a premium course called Bot Essentials that helps non techie entrepreneurs build their own chatbots.

The Empowered Marketer: From Ecommerce to In-Person

Zaius

Some of the most successful ecommerce brands have slowly been making a change. Instead of offering products online only, many digital-native brands are now investing in pop-up shops, showrooms in key locations, and other special in-person events.

Are Seasonal Pop-Ups ‘Haunting’ Abandoned Toys ‘R’ Us Stores A Good Idea?

Retail TouchPoints

The absence of Toys ‘R’ Us headed into the holiday season has created a scramble in two ways: one, to grab a larger share of the toy market, and another for additional physical space. Amazon , Walmart, Target , BJ’s Wholesale Club and Michaels.

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Red Hat Acquisition Gives IBM A Much-Needed Booster Shot Of Open Source And Cloud DNA

Forrester eCommerce

Yesterday, IBM announced its intention to purchase Red Hat for $34B.

6 Brands Discuss How Amazon Pay Increases Their Customer Experience

BigCommerce

It’s no surprise that Amazon is a major player in the ecommerce space. And for many, Amazon is the go-to… Payments

WHITEPAPER: Lifecycle Marketing is The Key to Long-Term Customer Loyalty

Zaius

Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty. You’ll learn: • The stages of lifecycle marketing.

MOQ – How To Get Lower Minimum Order Quantities With Suppliers

My Wife Quit Her Job

When it comes to manufacturing your own private label products, you are likely to come across the term MOQ. MOQ stands for minimum order quantity and it’s the least amount of product that a manufacturer is willing to produce for you per production run. Why do manufacturers have a MOQ (Minimum Order Quantity)? When it comes to working with factories, it doesn’t make sense for a manufacturer to produce items for you unless they can make a decent profit on the transaction.

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The Automation We Need Is Not The Automation We Deserve

Forrester eCommerce

At TechEd Barcelona last month, SAP announced that its was adding Robotic Process Automation (RPA) to its software suite, starting early 2019. Two aspects of this announcement are particularly interesting.

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How a 112-year old distributor transformed their business with an ecommerce chatbot

GetElastic

During the inaugural B2BNext conference, Hill & Markes presented on how automation is changing their customer engagement.

Affiliate Marketing for Ecommerce: 10 Ways to Boost Your Sales

Ecommerce Platforms

For ecommerce business owners, it’s hard to ignore the power of affiliate marketing. By 2020, U.S. affiliate marketing spending is expected to rise to $6.8 billion.

The 34 Marketing Principles I Live By

Kissmetrics

Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job.

Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

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7 Simple Ways to Use Scarcity Marketing & Urgency Marketing to Drive More Sales

Bootstrapping Ecommerce

In this article, we review scarcity marketing and urgency marketing tactics and offer 7 simple ways to use them to drive more sales. The post 7 Simple Ways to Use Scarcity Marketing & Urgency Marketing to Drive More Sales appeared first on Bootstrapping Ecommerce. Conversion Optimization

A Handy Dropship.Me Review: Everything You Need to Know

Ecommerce Platforms

Running a successful e-commerce store is a heck of a lot easier when you have the right plugins installed. This is where Dropship.me comes into its own. In light of this, we've put together a comprehensive Dropship.me review- so you can decide whether this resource is right for your business.

eCommerce & SEO Copywriting Guide

Inflow Insights

Editor’s Note: This post was originally published in June of 2015. While a lot of the original content still stands, algorithms and strategies are always changing. So our team has updated this post for 2018 and we hope that it will continue to be a helpful resource.

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How To Fail And Not Get Fired

Forrester eCommerce

For years now we’ve been promoting the concept of “fail fast” like failure is awesome, something to aspire to. In many ways, it is. Thomas J. Watson Sr, the Chairman of IBM in its industrial heyday, advised “If you want to succeed, double your failure rate.”

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Buying Time

Rishi Rawat

Have a look at your site data. You’ll find a majority of visitors spend comically low time on the site. Typically under 3 minutes. Think about your own behavior. How much time do you typically spend on new sites? Are you going to read this whole article?

API-first commerce: Why it’s OK to lose your head

GetElastic

In an effort to differentiate and compete, top brands are choosing a best-of-breed architectural approach due to the inherent limitations of monolithic commerce applications. As a result, headless API-first commerce is gaining momentum and traction across many industries.

Salehoo Review 2018 – Wholesale and Dropshipping Supplier

Ecommerce Platforms

If you are reading this review of Salehoo then it's very likely that you are considering setting up a dropshipping or wholesale model for your ecommerce business. And why not? Firstly, dropshipping allows you to reach out to suppliers, who fulfil and ship those orders directly to your customers.

The Top Mistakes That Will Haunt Your Digital Projects

Forrester eCommerce

I’ve been waiting for today to use a Halloween-themed title to promote a topic Chris Condo and I have been discussing for a long time: the most common missteps we see clients make in their digital services projects.

The impact of Amazon badges on traffic and conversion

Profitero

Scroll through any Amazon search results page and you’re bound to see products with the “Amazon’s Choice” and “Best Seller” badges. How do these badges influence shoppers and why should every brand seek to win them?

Are Marketplaces Worth The Cost?

SellBrite

I was chatting with a colleague the other day, and he asked me an interesting question: “Do sellers ever complain about the fees required to sell on a marketplace?” ” It’s a question with lots of angles, but I knew my answer almost immediately. The answer is… yes, but really no. Fact: marketplace selling is hard. There are lots of things about which sellers can, and do, legitimately complain.

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6 Ways to Prepare Your Email Marketing Before the Holidays

Webbula

The holiday season is near, which means email marketers are already planning to send out their holiday campaigns. According to multi-channelmerchant.com “this holidays season is projected to rake in $123. The post 6 Ways to Prepare Your Email Marketing Before the Holidays appeared first on Webbula.

How To Navigate The Corporate And Startup Dance

Forrester eCommerce

(By Carl Doty at Forrester Research and Nader Ghaffari at Venture Scanner) Successfully engaging with the startup community will not only give corporations a competitive advantage but can also mean the difference between future relevance or demise.