Sat.Oct 27, 2018 - Fri.Nov 02, 2018

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Are You About to Lose a Loyal Customer?

Optimizely

A version of this article originally appeared in 60 Second Marketer. Loyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy. They purchase from you regularly, they open your emails, they engage with you on social media, and maybe they even encourage their friends and family to shop with you.

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Four Unexpected Holiday Expenses Your Business Can Prepare For Now

RTP blog

By Stuart Blake, BlueVine The holiday season is the most wonderful time of the year. But if you’re a retailer, it can also be the most hectic. Despite the fact that most retailers begin preparing for the holiday shopping season the minute the previous season ends, the holiday rush always has its fair share of unpredictable moments. For business owners, that unpredictability can lead to costly expenses that may mean the difference between beating sales records and losing out to the competition.

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Stop trying to get every customer to love you

Forrester eCommerce

Very quietly last month, Path, the social media network founded by Shawn Fanning (Napster) and former Facebook executive Dave Morin, closed its doors after 18 years. What differentiated Path in the early days was that it limited the number of users’ connections to the seemingly arbitrary number of 150. Adding any additional contacts required that […].

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The 34 Marketing Principles I Live By

Kissmetrics

Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job. Many of you think I am smart, and I am great at marketing. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer.

Marketing 266
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not. You likely just picked up a new toothbrush when you were standing in line at the store.

B2C 354
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Shopify Pros and Cons | An In-Depth Analysis

Groove

Shopify provides a complete eCommerce solution that allows you to create an online store and start selling your products quickly. With a simple-to-use control panel, easily organized products and order management capabilities, Shopify is straightforward and easy to use. From a top-level perspective, Shopify design and development is beneficial to marketers and developers alike.

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Affiliate Marketing for Ecommerce: 10 Ways to Boost Your Sales

Ecommerce Platforms

For ecommerce business owners, it’s hard to ignore the power of affiliate marketing. By 2020, U.S. affiliate marketing spending is expected to rise to $6.8 billion. By leveraging the power of influencers, knowing which products to promote, and creating ad campaigns to support your affiliate’s work, you’ll see a significant growth in sales. Join the 81 percent of brands utilizing affiliate marketing and implement these 10 tips to increase revenue.

eCommerce 213
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WHITEPAPER: Lifecycle Marketing is The Key to Long-Term Customer Loyalty

Optimizely

Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty.

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How to Generate Leads on Facebook

Groove

By the end of 2018’s first quarter, Facebook amassed 2.19 billion active users. That’s 2.19 billion potential customers for any number of products and/or services – if marketed to properly. That being said, it can be easy to get overwhelmed but it doesn’t have to be if you ask yourself the right questions to target your audience. Thats why we're breaking down simple ways to attract and nurture leads on Facebook.

Books 165
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Join us at CX Europe 2018 for insight into customer understanding and other key CX priorities

Forrester eCommerce

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

Other 367
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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6 Brands Discuss How Amazon Pay Increases Their Customer Experience

BigCommerce

It’s no surprise that Amazon is a major player in the ecommerce space.

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The Empowered Marketer: From Ecommerce to In-Person

Optimizely

Some of the most successful ecommerce brands have slowly been making a change. Instead of offering products online only, many digital-native brands are now investing in pop-up shops, showrooms in key locations, and other special in-person events. Ecommerce leaders have realized that stores are not dead at all. In fact, a physical location can seriously help a brand build an audience by offering an exclusive in-person experience.

Marketing 170
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A Handy Dropship.Me Review: Everything You Need to Know

Ecommerce Platforms

Running a successful e-commerce store is a heck of a lot easier when you have the right plugins installed. This is where Dropship.me comes into its own. In light of this, we've put together a comprehensive Dropship.me review- so you can decide whether this resource is right for your business. Let's dive in! Dropship.me Review: What's Dropship.me? You can easily spend hours researching potential products to dropship from your e-commerce store, to then realize further down the line the product's a

eCommerce 203
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To Thrive In Retail, Obsess About Your Customers And Invest In Your Associates

Forrester eCommerce

Forrester’s CX Index research shows that, year on year, retail performance is still not reaching levels of “excellence.” Instead retailer performance clusters around the “okay” level. There are of course bright sparks, with retailers like John Lewis out performing peers but even they are only reaching “good.” So what is holding retailers back from reaching […].

Retail 360
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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MOQ – How To Get Lower Minimum Order Quantities With Suppliers

My Wife Quit Her Job

When it comes to manufacturing your own private label products, you are likely to come across the term MOQ. MOQ stands for minimum order quantity and it’s the least amount of product that a manufacturer is willing to produce for you per production run. Why do manufacturers have a MOQ (Minimum Order Quantity)? When it comes to working with factories, it doesn’t make sense for a manufacturer to produce items for you unless they can make a decent profit on the transaction.

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Are Seasonal Pop-Ups ‘Haunting’ Abandoned Toys ‘R’ Us Stores A Good Idea?

RTP blog

The absence of Toys ‘R’ Us headed into the holiday season has created a scramble in two ways: one, to grab a larger share of the toy market, and another for additional physical space. Amazon , Walmart, Target , BJ’s Wholesale Club and Michaels. all have expanded their toy offerings ahead of the season, and old favorite FAO Schwarz is reopening its flagship New York City store in November.

Toys 150
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Improved Stacked Bar Charts with Tableau Set Actions

Canonicalized

Stacked bar charts are difficult to interpret more often than not. One thing we can do is to use percentages instead of the actual values. Comparing the top and bottom segments becomes easier, but we lose track of the totals, and we still have difficulties with the middle parts. To focus on one category at a time while keeping the others in sight, I implemented an interactive component to move the part of the bars we're interested in at the bottom.

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The Automation We Need Is Not The Automation We Deserve

Forrester eCommerce

At TechEd Barcelona last month, SAP announced that its was adding Robotic Process Automation (RPA) to its software suite, starting early 2019. Two aspects of this announcement are particularly interesting. The first is that SAP has chosen to build its own RPA capability instead of partnering with any of the existing product vendors.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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232: Facebook Chatbots – Creative Business Use Cases With Dana Tran

My Wife Quit Her Job

Today I’m thrilled to have Dana Tran on the show. Dana is someone who I randomly met at Social Media Marketing World and I must say that I’ve been super lucky when it comes to bumping into random people at conferences. Dana runs Thinktuitive where she focuses on writing content for Facebook Messenger bots. In fact, she has a premium course called Bot Essentials that helps non techie entrepreneurs build their own chatbots.

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7 Simple Ways to Use Scarcity Marketing & Urgency Marketing to Drive More Sales

Bootstrapping Ecommerce

In this article, we review scarcity marketing and urgency marketing tactics and offer 7 simple ways to use them to drive more sales. The post 7 Simple Ways to Use Scarcity Marketing & Urgency Marketing to Drive More Sales appeared first on Bootstrapping Ecommerce.

Marketing 164
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How a 112-year old distributor transformed their business with an ecommerce chatbot

GetElastic

During the inaugural B2BNext conference, Hill & Markes presented on how automation is changing their customer engagement. This article recaps the session from Chicago and highlights how this family-owned business used an ecommerce chatbot to lower costs, increase sales and improve customer satisfaction. Hill & Markes located in upstate New York is positioned as the one stop shop for foodservice disposables, janitorial & office supplies, and industrial & farm stand packaging ̵

eCommerce 158
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Red Hat Acquisition Gives IBM A Much-Needed Booster Shot Of Open Source And Cloud DNA

Forrester eCommerce

Yesterday, IBM announced its intention to purchase Red Hat for $34B. Assuming a successful transaction, this acquisition blends hybrid cloud and open source synergies: Both companies target hybrid cloud from different angles; Red Hat provides a compelling middleware environment with OpenStack, while IBM supports enterprise customers with monolithic and even mainframe support in its cloud […].

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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232: Facebook Chatbots – Creative Business Use Cases With Dana Tran

My Wife Quit Her Job

Today I’m thrilled to have Dana Tran on the show. Dana is someone who I randomly met at Social Media Marketing World and I must say that I’ve been super lucky when it comes to bumping into random people at conferences. Dana runs Thinktuitive where she focuses on writing content for Facebook Messenger bots. In fact, she has a premium course called Bot Essentials that helps non techie entrepreneurs build their own chatbots.

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Are Marketplaces Worth The Cost?

SellBrite

I was chatting with a colleague the other day, and he asked me an interesting question: “Do sellers ever complain about the fees required to sell on a marketplace?” It’s a question with lots of angles, but I knew my answer almost immediately. The answer is… yes, but really no. Fact: marketplace selling is hard. There are lots of things about which sellers can, and do, legitimately complain.

Games 139
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Salehoo Review 2018 – Wholesale and Dropshipping Supplier

Ecommerce Platforms

If you are reading this review of Salehoo then it's very likely that you are considering setting up a dropshipping or wholesale model for your ecommerce business. And why not? Firstly, dropshipping allows you to reach out to suppliers, who fulfil and ship those orders directly to your customers. It's an incredibly popular model for first-time ecommerce entrepreneurs.

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AI And Automation Aren’t Quick Wins — Invest Anyway

Forrester eCommerce

Automation, AI, and robotics have risen to the top of the CIO agenda, but the road to realizing business value with these technologies is long and winding. Organizations that succeed with these technologies make numerous investments in prerequisites, which Forrester encapsulates in a model called RQ, the robotics quotient. We’ve just released a new report […].

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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9 Ways to Smash Operating Costs in Your Online Business

A Better Lemonade Stand

In this article, we share our own business cost reduction tips that have made a difference for us & will make a difference for your business, too! The post 9 Ways to Smash Operating Costs in Your Online Business appeared first on A Better Lemonade Stand.

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6 Ways to Prepare Your Email Marketing Before the Holidays

Webbula

The holiday season is near, which means email marketers are already planning to send out their holiday campaigns. According to multi-channelmerchant.com “this holidays season is projected to rake in $123. The post 6 Ways to Prepare Your Email Marketing Before the Holidays appeared first on Webbula.

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The impact of Amazon badges on traffic and conversion

Profitero

Scroll through any Amazon search results page and you’re bound to see products with the “Amazon’s Choice” and “Best Seller” badges. How do these badges influence shoppers and why should every brand seek to win them? Using Profitero’s new Amazon Traffic & Conversion Analytics , we cut to the heart of this mystery to determine just what impact Amazon badges can have on product performance, specifically on traffic and conversion rates.

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India’s eCommerce Firms Brace for Additional Losses

Forrester eCommerce

This week India’s key eCommerce firms — Flipkart, Paytm Mall, PhonePe, ShopClues, and Swiggy — posted combined losses of ?6,445 crore (US$970 million) for the 2017-2018 fiscal year. We expect this to worsen in the coming years as companies scale up rapidly to capture market share. Forrester sees the following trends the Indian eCommerce landscape […].

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.