Sat.Mar 31, 2018 - Fri.Apr 06, 2018

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BigCommerce Brings Google AMP to Ecommerce Sites Worldwide

BigCommerce

Today, BigCommerce is excited to announce the first native ecommerce integration for accelerated mobile pages –– i.e. Google AMP. This integration simplifies category and product detail pages, improving mobile site speed and click-through for online sellers. “Mobile has become the primary shopping method for many online consumers, and ecommerce brands are increasingly realizing that their mobile sites need greater prioritization,” said Brian Dhatt, chief technology officer for BigCommerce.

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Amazon Flirts With Banks And Their Customers: Here’s What You Should Do

Forrester eCommerce

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor. Okay, that’s not exactly what’s happening here, but it sure felt like that to many bank executives who heard the […].

Banking 340
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What is Vero? 9 Things About the New Social Media App

Kissmetrics

Remember Orkut? Or Friendster? How about MySpace and Classmates? Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. For every success like Snapchat, there are plenty of others that failed to gain any serious momentum, even if they were fun and innovative ideas. Are you familiar with Vero? You know Facebook, of course, and Twitter, Pinterest, Instagram, LinkedIn, and WhatsApp.

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How to Integrate BigCommerce Orders with Criteo & Rakuten

Groove

Marketing platforms like Criteo and Rakuten help eCommerce brands build personalized shopping experiences. These tools collect order information from eCommerce sites to retarget audiences across multiple devices and platforms to drive conversions. However after working with several of our clients, we realized Criteo and Rakuten integrations for BigCommerce are not always what they should be.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

It’s a slight understatement to say that retailers are struggling. There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year.

B2C 170
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Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack. The research is exciting. […].

Consumer 325

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How To Create A Strong Brand, Beat Chinese Sellers On Amazon And Future Proof Your Business

My Wife Quit Her Job

Every year, selling on Amazon continues to get more competitive and I don’t see it getting easier anytime soon. Whenever there’s an opportunity to make money that is simple to understand, the masses always jump in and flood the market. At some point, you have to know what you are doing in order to be successful and we’re pretty close to that point now.

eCommerce 184
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Building Custom COS Templates with HubSpot

Groove

With HubSpot's Content Optimization System, or COS, users can create entire websites, blogs, landing pages and emails that are mobile-optimized out-of-box. These assets also integrate with HubSpot’s full suite of inbound marketing tools. Although HubSpot offers many pre-built templates and a basic Template Builder tool (no coding required), they also allow you to build templates using HubSpot Markup Language (HubL).

Customer 160
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Walled Garden No More: Digital China Goes Global

Forrester eCommerce

As China battles the US for global digital leadership, Chinese digital giants like Alibaba and Tencent are taking the first beachhead: Southeast Asia (SEA). My latest report, Walled Garden No More: Digital China Goes Global, tells how China’s global digital expansion is changing the digital ecosystems in SEA and how marketers should prepare for success. […].

Marketing 298
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How to Manage a Sales Team: Killer Strategies in 2018

Kissmetrics

Managing a sales team is no easy task. You have the potential to either make or break your sales reps. And there’s tons of conflicting information out there. Effective sales managers recruit top sales leaders, provide them with the tools they need to bring in sales and watch the numbers grow. But it isn’t always as simple as that. Sales managers can either inspire their teams and help them reach their goals or crush their morale, which leads to a decrease in your company’s profitability.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Shoppers Weigh In On Pricing And Promotional Strategies: What You’re Doing Right And Wrong, And What You SHOULD Be Doing

RTP blog

By Cheryl Sullivan, Revionics The pace of change in retail is more breathless than ever, and today’s always-on, cross-channel shopper has preferences and tastes that evolve at the speed of social media. Meanwhile the competitive landscape continues to increase in scope and complexity as global discounters extend their reach and Amazon and other online giants rush into more and more market sectors and geographies.

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How to Increase Your Reach with Influencer Marketing Strategies

Ecommerce Platforms

Influencer Marketing Strategy – An Introduction. Word of mouth has always been one of the best ways to get people to buy or at least consider buying from a particular business. While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy — it's traditional word of mouth.

Marketing 163
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When Goofy Kicks Donald Duck Your Company Loses

Forrester eCommerce

I just had the pleasure of attending a Forrester Leadership Boards workshop followed by our Consumer Marketing Forum in New York City. As usual, data challenges remain top of mind for most marketers – siloed data, dirty data, inaccessible data… the usual suspects. However, there was also a data manifestation of an age old organizational […].

Workshop 270
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Small Business SEO: How to Implement SEO for Small Businesses

Bootstrapping Ecommerce

Small business SEO can take your website to a whole new level. The most important thing is that you create & implement a strategy that works and never fail to make it better than that of your competitors. In this article, we give you the steps on exactly how to do that. The post Small Business SEO: How to Implement SEO for Small Businesses appeared first on Bootstrapping Ecommerce.

SEO 162
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Building Retail VR Experiences Becomes Easier, Less Costly As Use Cases Expand

RTP blog

By Andrew Woodberry, InstaVR Virtual Reality (VR) gets plenty of headlines and bullish growth projections. For retailers, the primary question remains: how can this technology be incorporated into the buying process, at a reasonable price point, and actually drive purchases? The good news for retailers is that advances in technology now allow companies to create VR quickly in-house, at a fraction of what it cost just a few years ago.

Retail 150
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The GDPR: Its Impact on Brands and Benefits to Consumers

GetElastic

Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data. Depending on the consumer’s location, these practices have remained largely unregulated – until now. Starting May 25th, all businesses that engage with European citizens must adhere to new data privacy practices in Europe.

Consumer 155
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Modernize Your Martech Stack for Moments

Forrester eCommerce

The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them. Marketers must adopt the right strategy, operational best practices and technology […].

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203: How To Get Millions Of People To Read Your Content Through Syndication With James Clear

My Wife Quit Her Job

Today I’m thrilled to have my buddy James Clear on the show. James is someone who I met at a mancation held by Billy Murphy:) Now I’ve known about James for a very long time and he’s one of the most successful writers that I know. James focuses on uncovering the habits and routines of entrepreneurs, artists, athletes and high powered individuals and shares them in easily digestible and actionable articles.

Article 122
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Spam Traps: Ignorance is NOT Bliss

Webbula

Imagine how frustrating it is putting a ton of time and hard work into creating your next marketing campaign, growing your email list, only to have it blow up in. The post Spam Traps: Ignorance is NOT Bliss appeared first on Webbula.

Marketing 129
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Trust Seals: We Ran 3 Tests on McAfee and Norton Trust Seals. Here’s What We Found

Inflow Insights

We’ve tested security and customer service seals countless times in our ten years analyzing eCommerce websites. Here’s a little of what we’ve learned: Seals are more important if your company or your industry has trust issues. Seals are more likely to positively impact smaller or lesser known brands. If you’re Amazon or Walmart, seals don’t matter as much.

Outdoor 128
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AWS Broadens Focus On Innovation Acceleration

Forrester eCommerce

At its AWS Summit in San Francisco this week, Amazon Web Services announced a series of new services and GA’d a few from Re:Invent but the theme coming out at the conference was clearly on broadening its ability to accelerate your organization’s digital innovation strategy. While the core of this theme has been a key focus of AWS since its […].

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3 Ways to Lower CPA Using Email Marketing and Facebook Ads

Klaviyo

Running direct response campaigns on Facebook is great… until they stop working and your CPA skyrockets for unclear reasons. If your store is struggling to maintain a reasonable cost per acquisition (CPA), your Facebook funnel will break each time you try to scale up ad spend; or worse still, you will continually create hit-and-miss campaigns which end up costing you $$$ in ad spend and hours of time.

Marketing 109
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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What’s Hiding in Your Email?

Webbula

An email list can be a ticking time-bomb, ready to explode at any minute. There are hidden threats lurking within in your email lists that can damage your ability to. The post What’s Hiding in Your Email? appeared first on Webbula.

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Let’s talk about coffee and RFM Analysis

Omniconvert

full disclaimer before we get started: RFM analysis stands for Recency, Frequency, Monetary analysis and it has something to do with your customers I love coffee. When I was living in Italy, I developed a habit of having one macchiato every morning before work. What I found interesting about coffee in Italy is the fact […]. The post Let’s talk about coffee and RFM Analysis appeared first on Conversion Rate Optimization (CRO) Blog.

Blog 105
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A Missed Opportunity During March Madness?

Forrester eCommerce

March Madness may not be a stranger to many of you, but it is for me. Well, it was until my colleagues Matthew Flug and Caitlin Wall, shared something unique about this year’s competition. Pizza brand Little Caesar’s stated if a 16-seed team beat a number 1-seed team (this hasn’t happened in the history of […].

Marketing 233
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Blockchain group in UK launch to disrupt online retail

Retail Technology Review

Blamed for the death of the High Street, online shopping giants face their own disruption from artificial intelligence (AI) driven retailers, according to a new e-commerce platform scheduled to launch in the UK.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Free Inventory Spreadsheet: How to manage inventory in Excel

TradeGecko

Excel may get a bad rap, but opening up a spreadsheet doesn’t have to be as painful as your taxes. In fact, using a spreadsheet as an inventory tracker can be extremely useful with the right approach.

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eCommerce in 2018: grow-or-die – 49 Growth ideas ebook

Omniconvert

The conversion rate optimization is even more important for e-commerce businesses than any other online business because it helps them make the most out of the traffic they already have instead of spending large budgets on customer acquisition. Below you will find 49 growth ideas from 19 awesome e-commerce experts for growing your business in […].

eCommerce 100
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Modernize Your Martech Stack for Moments

Forrester eCommerce

The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them. Marketers must adopt the right strategy, operational best practices and technology […].

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How Sailthru and Inkit Deliver Personalized Direct Mail Campaigns

Sailthru

Many marketers have tech stacks that go beyond simply being a system; they’re practically living organisms with powerful brains of their own. But others have a difficult time applying their hard-earned data and clever personalization techniques to every channel, including direct mail, which is experiencing something of a resurgence thanks to the availability of data.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.