Sat.Dec 07, 2019 - Fri.Dec 13, 2019

Which DTC experience are you building: a cash machine or a campfire?


Brands that can build campfires, should. I love autopay. I love it as only someone who used to sit at their kitchen table for an hour every week signing checks, stuffing envelopes and licking stamps could.

How Suppliers Can Use AI To Immunize Against The Retail Apocalypse

Retail TouchPoints

By Pijush Gupta, HighRadius More than 3,800 stores are expected to shutter their brick-and-mortar retail operations this year, most notably and recently the bankruptcies of Toys ‘R’ Us and Sears Holdings. But it’s not only stockholders and employees that are feeling the fallout.

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4 Tests to Double eCommerce Conversion Rates


Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding.

Customer-Centricity is Here to Stay


eCommerce Brands are in a Battle for the Customer Profile. Whether they know it or not. Centralizing your entire organization (in-store, marketing, service, & merchandising) around a single customer profile opens up a world of possibilities for delivering a beautiful and relevant experience.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Holiday Highlights From Cyber Week: What’s Happened Since 2014

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series. For several years, market research firm Bizrate Insights has surveyed US shoppers during Cyber Week.

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How To Start A TShirt Business For Under 3 Dollars (And Make Sales Immediately)

My Wife Quit Her Job

In this post, you will learn how to start a tshirt business from complete scratch for less than $3 with a viable marketing strategy that requires no upfront costs.

Google Ads Quality Score: Overhyped Metric or Holy Grail?

Store Growers

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much time obsessing over trying to optimize it. Others are skeptical and take everything they hear about it with a pinch of salt. So who is right? Today, we’re going to find out.

Do You Recruit Bad Employees As A Matter Of Policy?

Forrester eCommerce

For better or for worse, my family is a customer of a large bank near my home. Once in a while I step in to the branch to update documents for my mother (she still likes to see her account balance in print), or some other such need. Here’s the kicker though: Every time I […].

Awakening Better Sleep Through Digital Experiences: How a Global Leader In Sleep Health Is Empowering Customers To Improve Their Sleep Online


Sleep science has come a long way in the past few decades. When ResMed first got its roots, sleep science… Executive's Corner

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

A Detailed Cart2Cart Review: One the Best Shopping Cart Migration Tools

Ecommerce Platforms

If you’re reading this Cart2Cart review, then I guess you’re probably not a newbie in the field of online selling. Hence, you must have noticed the speed at which ecommerce tech has been changing of late.

Online conversion rates rose by 44% on Black Friday, according to iAdvize data

Retail Technology Review

UK online conversion rates rose by 44% on the daily average on Black Friday – up 3% year-on-year - according to data from iAdvize, the conversational commerce provider, while Cyber Monday conversions increased 27% compared to an average Monday. Internet Retailing Retail Supply Chain Critical Issues

Avoid Becoming Dumb Money

Forrester eCommerce

CPG Ecommerce: How Companies are Selling Consumer Packaged Goods Online in 2020


Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise up and adapt in a variety of ways. Last… Ecommerce Marketing

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website. Review and Pricing: Everything You Need to Know

Ecommerce Platforms

Going by the range of reviews we’ve sampled from the web, efficient ecommerce order fulfillment sure is one heck of a challenge for all businesses, big and small. Well, it turns out I’ve been there too.

Nearly four-fifths of commerce leaders excited and “ready” for the future of commerce

Retail Technology Review

Amidst an uncertain and challenging landscape, commerce chiefs across the board are presenting a positive front; nearly four-fifths (79%) of digital commerce leaders feel ready to take advantage of the opportunities digital commerce has to offer, according to a study from Wunderman Thompson Commerce. Internet Retailing Critical Issues

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Shifting Gender Norms Threaten Brands With Cultural Irrelevance Gender is squarely in our cultural spotlight.

How to Get More Organic Traffic Without Doing Any SEO (Seriously)


You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do?

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An In-Depth ShippingEasy Review: Everything You Need to Know

Ecommerce Platforms

Have you come across ShippingEasy before? If not, never fear because you're in the right place. This ShippingEasy review is going to break down everything you need to know about this platform.

How did your company manage the Black Friday challenge?

Retail Technology Review

By Sarah Robinson, Retail Skills Tutor, Qube Learning Originating in the United States as a post-Thanksgiving start to Christmas shopping, Black Friday has been a shopping trend in the UK for less than a decade. However, the seasonal discount day gained popularity quickly and has not only become a solid fixture in the retail calendar but has grown into a week-long show of retail sales and discounts – both online and in-store. Critical Issues Internet Retailing

The One-Sentence Business Case For Customer Experience

Forrester eCommerce

Recently I wrote a post arguing that $ is the one CX metric that matters to executives. The obvious conclusion: You need to design your CX measurement program to track and report $. If you haven’t done that already you should jump on it today.

To defy the retail apocalypse, Target and Best Buy embrace the blur

Steve Dennis

Back in 2011 famed venture capitalist Mark Andreessen famously said that “software is eating the world.” He quickly followed that up by extending it to the retail industry in particular.

Looking for an Upserve POS Review? Check This Out

Ecommerce Platforms

Are you a restaurant manager or owner? If so, you'll be all too familiar with the importance of finding and using the perfect point of sale solution. The right software can make both yours and the work of your team a million times simpler.

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4 takeaways from Cyber Week 2019 to help you plan for Holiday 2020 [video]


While the holiday shopping season isn’t over, this year’s Cyber Week trends highlight how you can better prepare for 2020’s biggest week in online shopping. Top 4 takeaways: Take advantage of “Cyber Week” deals.

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20 Mobile Trends for 2020

Forrester eCommerce

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

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Pro Tips: Driving Conversions from Email


Many marketers will tell you that Conversion is their favorite step in the marketing funnel because it’s where everything comes together. Conversions are, after all, the truest indicator of a campaign’s success.

Stripe vs PayPal: Which Payment Gateway is Right for You?

Ecommerce Platforms

You’ve got the most amazing selection of products, competitive prices, and some pretty successful marketing on your online store. However, you won’t be able to pluck success from the ecommerce world until you’ve got one more thing right: your payment gateway.

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Ecommerce 2020: Enabling new business models with IoT


IDC predicts that revenue from the Internet of Things (IoT) is expected to surpass $1 trillion USD by 2022 with the majority of the revenue coming from industrial IoT including smart buildings, smart utilities, smart cities, smart manufacturing, smart retail and smart health.

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Recover Lost Sales With Back in Stock Emails


Out of stock items cost retailers nearly $1 trillion ever year. Running out of a popular product can cost ecommerce sites hundreds, or even thousands of conversions. Fortunately, there is a simple solution to these situations that can mitigate stock issues: Back in stock emails.