Sat.Dec 07, 2019 - Fri.Dec 13, 2019

Which DTC experience are you building: a cash machine or a campfire?

Talkoot

Brands that can build campfires, should. I love autopay. I love it as only someone who used to sit at their kitchen table for an hour every week signing checks, stuffing envelopes and licking stamps could.

How Suppliers Can Use AI To Immunize Against The Retail Apocalypse

Retail TouchPoints

By Pijush Gupta, HighRadius More than 3,800 stores are expected to shutter their brick-and-mortar retail operations this year, most notably and recently the bankruptcies of Toys ‘R’ Us and Sears Holdings. But it’s not only stockholders and employees that are feeling the fallout.

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4 Tests to Double eCommerce Conversion Rates

Groove

Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding.

20 Mobile Trends for 2020

Forrester eCommerce

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

CPG Ecommerce: How Companies are Selling Consumer Packaged Goods Online in 2020

BigCommerce

Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise up and adapt in a variety of ways. Last… Ecommerce Marketing

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Customer-Centricity is Here to Stay

Zaius

eCommerce Brands are in a Battle for the Customer Profile. Whether they know it or not. Centralizing your entire organization (in-store, marketing, service, & merchandising) around a single customer profile opens up a world of possibilities for delivering a beautiful and relevant experience.

Holiday Highlights From Cyber Week: What’s Happened Since 2014

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series. For several years, market research firm Bizrate Insights has surveyed US shoppers during Cyber Week.

How To Start A TShirt Business For Under 3 Dollars (And Make Sales Immediately)

My Wife Quit Her Job

In this post, you will learn how to start a tshirt business from complete scratch for less than $3 with a viable marketing strategy that requires no upfront costs.

Awakening Better Sleep Through Digital Experiences: How a Global Leader In Sleep Health Is Empowering Customers To Improve Their Sleep Online

BigCommerce

Sleep science has come a long way in the past few decades. When ResMed first got its roots, sleep science… Executive's Corner

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

A Detailed Cart2Cart Review: One the Best Shopping Cart Migration Tools

Ecommerce Platforms

If you’re reading this Cart2Cart review, then I guess you’re probably not a newbie in the field of online selling. Hence, you must have noticed the speed at which ecommerce tech has been changing of late.

The One-Sentence Business Case For Customer Experience

Forrester eCommerce

Recently I wrote a post arguing that $ is the one CX metric that matters to executives. The obvious conclusion: You need to design your CX measurement program to track and report $. If you haven’t done that already you should jump on it today.

5 Keys to Great Account Planning

Groove

From developers and graphic designers to marketing specialists and clients, there’s a lot of communication going on. It can be hard to keep everyone on track towards the same goals. You may find yourself wondering, “But wait. what were we trying to accomplish again?

Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

Inflow Insights

Shopify Plus and Magento 2 Commerce are two of the most popular eCommerce platforms for mid-market and enterprise-level online retailers. This post outlines their differences to make it easy to see what each platform offers for large and fast-growing stores.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Stripe vs PayPal: Which Payment Gateway is Right for You?

Ecommerce Platforms

You’ve got the most amazing selection of products, competitive prices, and some pretty successful marketing on your online store. However, you won’t be able to pluck success from the ecommerce world until you’ve got one more thing right: your payment gateway.

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Do You Recruit Bad Employees As A Matter Of Policy?

Forrester eCommerce

For better or for worse, my family is a customer of a large bank near my home. Once in a while I step in to the branch to update documents for my mother (she still likes to see her account balance in print), or some other such need. Here’s the kicker though: Every time I […].

BigCommerce Stencil: 5 Reasons to Make the Switch from Blueprint

Groove

If you’re on BigCommerce, chances are you’ve heard about Stencil, BigCommerce’s new approach to theme and front-end development. Here at Groove, we’ve had the opportunity to work with Stencil on a few websites, and our development team can’t say enough about it.

Hard Bounce vs. Soft Bounce: Email Delivery Troublemakers

Omnisend

Hard bounce, soft bounced emails, spam – these all are keywords for poorly performed email campaigns. These troublemakers can spoil not only your email campaign results but the sender’s reputation as well.

How to Get More Organic Traffic Without Doing Any SEO (Seriously)

Kissmetrics

You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do?

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Avoid Becoming Dumb Money

Forrester eCommerce

How eCommerce Writing and Content Marketing is Evolving

Groove

I had the opportunity to sit down with the man - no, the legend - behind WriterAccess: Byron White. From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry.

5 Tool Brands Shaping the Future of Ecommerce | Salsify (Clone)

Salsify

If someone wanted to purchase a power tool 20 years ago, they’d drive to their local hardware store or big-box retailer. Then, they’d carefully review their options, chat through specs and warranty details with a sales associate, inspect product features, and compare prices before making a selection.

Fulfillment.com Review and Pricing: Everything You Need to Know

Ecommerce Platforms

Going by the range of Fulfillment.com reviews we’ve sampled from the web, efficient ecommerce order fulfillment sure is one heck of a challenge for all businesses, big and small. Well, it turns out I’ve been there too.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Shifting Gender Norms Threaten Brands With Cultural Irrelevance Gender is squarely in our cultural spotlight.

5 Keys to Great eCommerce Planning

Groove

From developers and graphic designers to marketing specialists and clients, there’s a lot of communication going on. It can be hard to keep everyone on track towards the same goals. You may find yourself wondering, “But wait. what were we trying to accomplish again?

4 Simple Checkout Optimizations to Increase Sales

FastSpring

Think that your checkout experience is up to scratch? Think again. There is a reason why customers are abandoning their carts at your checkout and not completing their transactions. A lot of the time, an online checkout just isn’t optimized to boost sales.

An In-Depth ShippingEasy Review: Everything You Need to Know

Ecommerce Platforms

Have you come across ShippingEasy before? If not, never fear because you're in the right place. This ShippingEasy review is going to break down everything you need to know about this platform.

How to Sell Internationally Using Amazon

SellBrite

When Elena Castaneda started her business, Bling Jewelry , in 2008, she dreamed of expanding her venture outside of her one-bedroom New York City apartment, but she never expected her products would one day reach consumers across the globe.

4 Tests to Double eCommerce Conversion Rates

Groove

Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding.

Google Ads Quality Score: Overhyped Metric or Holy Grail?

Store Growers

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much time obsessing over trying to optimize it. Others are skeptical and take everything they hear about it with a pinch of salt. So who is right? Today, we’re going to find out.

Looking for an Upserve POS Review? Check This Out

Ecommerce Platforms

Are you a restaurant manager or owner? If so, you'll be all too familiar with the importance of finding and using the perfect point of sale solution. The right software can make both yours and the work of your team a million times simpler.

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Recover Lost Sales With Back in Stock Emails

UpSellIt

Out of stock items cost retailers nearly $1 trillion ever year. Running out of a popular product can cost ecommerce sites hundreds, or even thousands of conversions. Fortunately, there is a simple solution to these situations that can mitigate stock issues: Back in stock emails.