Optimizely

NOVEMBER 20, 2018

Think about all the times you’ve had to make an expensive purchase. A new car, a house, a home theatre system, a washing machine, that $800 food processor that really can do it all… For most shoppers, these major purchases also tend to be one-off purchases. We don’t need multiple $800 food processors, much as we may love to chop and purée. But that doesn’t mean we aren’t tempted to splurge on high-cost items every once in a while.

Shipping Costs 220

Shipping Costs Multi-channel Events Recommendation 220

Kissmetrics

NOVEMBER 20, 2018

In the past, I broke down the most vital SEO strategy I learned , which came from a Google employee. This time, I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee. Some of these things you may already know, but most you probably aren’t too familiar with. And of course, I am not telling you anything that would jeopardize my relationship with or the career of the Google employee.

SEO 273

SEO Mobile Games Article 273

RTP blog

NOVEMBER 20, 2018

By Alicia Esposito, Content Strategist Brian Solis, author and analyst for Altimeter Group, studies consumer behaviors and how they, coupled with disruptive technologies, impact the way brands do business. Brian sat down with Alicia Esposito, Content Strategist for Retail TouchPoints, to discuss his latest research on retail innovation and how they align with holiday strategy and planning.

eCommerce 150

eCommerce Mobile Books Reference 150

Forrester eCommerce

NOVEMBER 19, 2018

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Replace that clunky warehouse with a modern appliance? Check. Enterprise data model? Of course! The dreaded data governance plan? Yup, but our discussion was about IBM’s […].

Customer Data 382

Customer Data Information Management Customer 382

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

NOVEMBER 19, 2018

SEO can be a huge driver of Cyber Monday and Black Friday ecommerce sales.

SEO 380

SEO eCommerce 380

Groove

NOVEMBER 21, 2018

It's been projected that by 2021, the number of emails sent and received each day will grow to 320 billion. That is an almost inconceivable number of emails with the potential to drive sales for businesses. If you want to take advantage of email marketing, I have outlined four email marketing best practices that won't fall irrelevant any time soon. Use segmentation.

Marketing 247

Marketing Customer Consumer Other 247

Forrester eCommerce

NOVEMBER 21, 2018

When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business? The answer is that the most successful CSM programs use tiered structures that balance people […].

Management 377

Management Customer B2B Books 377

My Wife Quit Her Job

NOVEMBER 19, 2018

Over the years, I’ve become increasingly disgusted with the multitude of Amazon scams that plague the Amazon marketplace. Everyday, honest merchants are getting ripped off by unscrupulous buyers and sabotaged by dirty sellers. What’s especially frustrating is that Amazon never takes corrective action unless they receive enough negative press coverage.

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RTP blog

NOVEMBER 21, 2018

Like the entire HQ2 selection process, the decision by Amazon to split its new headquarters between two cities, Arlington, Va. and Long Island City in Queens, N.Y., has gotten plenty of attention from business publications, media talking heads and politicians alike. While the move is anticipated to bring 50,000 jobs to the two metropolitan areas, the company’s drawn-out selection process has generated plenty of negative criticism directed at the e-Commerce giant.

eCommerce 150

eCommerce Food and Beverages Games Other 150

Groove

NOVEMBER 19, 2018

Selecting the right eCommerce platform to use is key in building a business/brand online. It can be difficult deciding between the multitude of options available. Becoming a successful online retailer means understanding how eCommerce platforms work and how they can satisfy your business needs. Choosing the eCommerce platform that works well for your business it’s not a question of choosing between the bad and the good available options.

Magento 150

Magento eCommerce Volusion eCommerce Platforms 150

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

NOVEMBER 20, 2018

Transitioning your contact center to the cloud isn’t just for smaller businesses; it can help brands of all sizes boost agility and access to new features. In our new report, “The Forrester Wave™: Cloud Contact Centers, Q3 2018,” we identified the 11 most significant vendors in the space and evaluated them to help you select […].

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Marketing Customer 373

Ecommerce Platforms

NOVEMBER 19, 2018

If you're at a stage with your e-commerce business where you need to expand- you're in the right place. We're going to explore a tool that'll help you do precisely that. So, with all that in mind, let's dive into this Yaguara review! Yaguara Review: Introduction. This software's only a few months old, but it was rigorously tested for months before its public launch.

eCommerce 156

eCommerce Subscription WooCommerce eCommerce Software 156

RTP blog

NOVEMBER 19, 2018

By Derek Dykens, Cisco Flu season is upon us and catching the bug is not all that has shoppers concerned this winter. Standing in long lines, not being able to find an associate to help or arriving to the store only to find a product out of stock are too often still a reality during the holiday season. It is no surprise that shoppers are in search of effortless experiences that provide much-needed transparency and can save them time.

Retail 150

Retail Customer Data Operations Customer Loyalty 150

Groove

NOVEMBER 19, 2018

Selecting the right eCommerce platform to use is key in building a business/brand online. It can be difficult deciding between the multitude of options available. Becoming a successful online retailer means understanding how eCommerce platforms work and how they can satisfy your business needs. Choosing the eCommerce platform that works well for your business it’s not a question of choosing between the bad and the good available options.

Magento 150

Magento eCommerce Volusion eCommerce Platforms 150

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

NOVEMBER 21, 2018

For years, Alphabet (Google’s parent company) has let its businesses build out their own healthcare solutions without imposing an overarching healthcare strategy. As a result, the company now has no less than six different businesses pursuing healthcare initiatives without a unifying objective.

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Inflow Insights

NOVEMBER 20, 2018

Recently we tested the presence of the Better Business Bureau’s seal on one of our retail client’s eCommerce sites. Specifically, we tested its impact on conversions. And we were very surprised by what we found. In an A/B test with and without the badge, the version without the badge resulted in a 5% lift in conversions. The version with the BBB badge had less conversions.

eCommerce 136

eCommerce Conversion Optimization Recommendation Consumer 136

A Better Lemonade Stand

NOVEMBER 19, 2018

We’ve rounded up 75 print-on-demand product ideas that exist on the market right now, so entrepreneurs can stock their stores with them. The post 75 Print-on-Demand Product Ideas: Your Guide to Creating Every Type of Custom Product Possible appeared first on A Better Lemonade Stand.

Customer 133

Customer Marketing 133

Bootstrapping Ecommerce

NOVEMBER 20, 2018

New to branding? This is what companies of all sizes can do to maintain brand consistency in the current market environment. The post How to Maintain Brand Consistency Across All Mediums appeared first on Bootstrapping Ecommerce.

eCommerce 125

eCommerce Marketing 125

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

NOVEMBER 19, 2018

Too many firms are heavily focused only on what their customers are looking for today. This makes sense if you are struggling to address these current, tactical needs. But if you are meeting these needs, your focus needs to shift to: Your customers’ needs evolution. Your customers’ ultimate objectives — beyond what they use you for. […].

Customer 358

Customer Information Technology 358

ecomdash

NOVEMBER 19, 2018

Selling vintage clothing is a booming business right now. In fact, it’s reported that resale grew 24 times faster than retail between 2017 and 2018. Additionally, the overall resale market is likely to reach $41 billion by 2022. If you’re considering trying the resale market, now is the time to do it – and vintage clothing is the way to go. Within the next decade, it’s expected that American closets will consist of at least 33% of used and vintage apparel.

Clothing 122

Clothing Shipping Costs Apparel Shipping Labels 122

Retail Technology Review

NOVEMBER 20, 2018

Retailers are all chasing a personalisation dream, aiming to tailor in-store and online propositions to ensure their customers feel like they’ve received relevant, impactful, and delightful experiences.

Retail 107

Retail Customer Internet Retail Supplies 107

Ecommerce Platforms

NOVEMBER 21, 2018

Admit it. It’s not surprising that 65% of businesses feel that traffic and lead generation is, by far, their biggest challenge when it comes to marketing. It’s not a walk in the park. What makes it worse is the fact that even when you invest heavily in traffic generation, your visitors don’t automatically translate to leads. In essence, 96% of your site’s traffic is not ready to buy yet.

eCommerce Platforms 91

eCommerce Platforms Mobile Article eCommerce 91

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

NOVEMBER 18, 2018

There we were. a round table of CX leaders from across Southeast Asia, senior executives with years of experience running large, successful teams and chipping away at the journey to turn our organizations into customer-obsessed enterprises. We shared our recent wins and successes and learned from each other how to go faster, […].

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Other Customer Customer Experience Management 348

Steve Dennis

NOVEMBER 21, 2018

I suspect hardly anyone is surprised when an ailing retailer announces plans to shutter locations en masse. Across the last several years we’ve seen dozens of once mighty chains close hundreds of stores in hopes of staving off a trip to the retail graveyard. Last week, having already closed some 120 stores in a bid to shrink to prosperity, Macy’s announced that it plans to eventually reduce the size of many of its under-performing stores.

eCommerce 98

eCommerce Retail Article Other 98

Canonicalized

NOVEMBER 18, 2018

Cycle plots are commonly used to show trend and seasonality in time-series data for day-of-week patterns, hour-of-day, month-of-year, quarter-of-year, and so on. To learn more about them, I recommend having a glance at this paper by Naomi Robbins. There’s also a whitepaper from Andy Cotgreave about ways to visualize time on Tableau.com. It’s quite a […].

Recommendation 93

Recommendation 93

Retail Technology Review

NOVEMBER 20, 2018

Freshworks, the customer engagement software solutions provider, has partnered with Pitney Bowes, a global technology company that provides commerce solutions in the areas of ecommerce, shipping, mailing, and data to integrate Freddy, its recently launched Omnibot Artificial Intelligence (AI) engine with the next generation SendPro C-series device.

Shipping 89

Shipping Technology eCommerce Customer 89

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

NOVEMBER 19, 2018

I published my first Forrester Wave™ today, covering the managed security services provider (MSSP) market in Europe. The culmination of four months of hard work by not just us but all the vendors involved, this is to my knowledge our first analysis focused on the needs of the European market for MSSPs. Here are some […].

Management 339

Management Marketing Information Events 339

A Better Lemonade Stand

NOVEMBER 22, 2018

Ready to save some cash on the best tools in the ecommerce industry? We’ve rounded up all of the best ecommerce Black Friday deals for 2018! The post The Best Black Friday & Cyber Monday Deals for Ecommerce Merchants? 2018 appeared first on A Better Lemonade Stand.

eCommerce 99

eCommerce 99

eCommerce Training Academy

NOVEMBER 18, 2018

As you start promoting your eCommerce business using digital marketing, you’ll realize one thing: there’s a lot to do! And as you grow your digital marketing team, you’ll be easily overwhelmed by all the campaigns and projects. When I’m hired to lead digital marketing for major retail brands, the first thing I purchase is a project management software.

Management 96

Management Marketing eCommerce Subscription 96

Retail Technology Review

NOVEMBER 20, 2018

Online sellers are using e-commerce solutions to gather better data insights, yet many are failing to use it to make better business decisions, new research by Sana Commerce has found. Whilst 42% are using data to improve customer service, only 24% are using data for buying behaviour analysis and two thirds are not using it to improve the user experience.

Improvements 79

Improvements eCommerce Customer Internet Retail 79

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail