Sat.Nov 17, 2018 - Fri.Nov 23, 2018

Plant Big-Ticket Items in Your Buyers’ Brains

Zaius

Think about all the times you’ve had to make an expensive purchase. A new car, a house, a home theatre system, a washing machine, that $800 food processor that really can do it all… For most shoppers, these major purchases also tend to be one-off purchases.

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The 7 Biggest SEO Lessons I Learned from a Google Employee

Kissmetrics

In the past, I broke down the most vital SEO strategy I learned , which came from a Google employee. This time, I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee.

SEO 182

Principal Analyst Brian Solis Shares How Innovation Can Transform Your Brand

Retail TouchPoints

By Alicia Esposito, Content Strategist Brian Solis, author and analyst for Altimeter Group, studies consumer behaviors and how they, coupled with disruptive technologies, impact the way brands do business.

Books 195

8 Holiday SEO Tips to Maximize Cyber Monday and Black Friday Traffic

BigCommerce

SEO can be a huge driver of Cyber Monday and Black Friday ecommerce sales. To reap those SEO benefits, you… Holiday Ideas & Strategies holiday SEO

SEO 308

Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Replace that clunky warehouse with a modern appliance? Check. Enterprise data model? Of course! The dreaded data governance plan?

How Ecommerce Discounts Hurt Customer Loyalty

Zaius

Have you heard of a little event called Black Friday? Cyber Monday ring a bell?

Amazon Scams And Dirty Tactics To Expect When You Sell On Amazon

My Wife Quit Her Job

Over the years, I’ve become increasingly disgusted with the multitude of Amazon scams that plague the Amazon marketplace. Everyday, honest merchants are getting ripped off by unscrupulous buyers and sabotaged by dirty sellers.

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Tier It Up: A Winning Strategy For Customer Success Management Programs

Forrester eCommerce

When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business?

Connected Cycle Plots in Tableau with Set Actions

Canonicalized

Cycle plots are commonly used to show trend and seasonality in time-series data for day-of-week patterns, hour-of-day, month-of-year, quarter-of-year, and so on. To learn more about them, I recommend having a glance at this paper by Naomi Robbins.

Dependency Upgrades: why commerce software engineers need a policy and process  

GetElastic

For most commerce software engineers, dependency management includes upgrades and best practice suggests upgrading dependencies proactively. In order to ensure a smooth process and one that is maintained properly, it is best to have a well-defined policy and process.

Making The Retail Moments That Matter Most Positively Contagious

Retail TouchPoints

By Derek Dykens, Cisco Flu season is upon us and catching the bug is not all that has shoppers concerned this winter.

Channel Software Tech Stack (2019) – INFOGRAPHIC

Forrester eCommerce

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication. The channel […].

Yaguara Review: All You Need to Know

Ecommerce Platforms

If you're at a stage with your e-commerce business where you need to expand- you're in the right place. We're going to explore a tool that'll help you do precisely that. So, with all that in mind, let's dive into this Yaguara review! Yaguara Review: Introduction.

Black Friday Tip

Rishi Rawat

If your Black Friday product pages have jargon (black highlight) and features without benefits (red text) no one is going to buy what you’re selling: Article Not Good

The Best Places to Sell Vintage Clothes Online

ecomdash

Selling vintage clothing is a booming business right now. In fact, it’s reported that resale grew 24 times faster than retail between 2017 and 2018. Additionally, the overall resale market is likely to reach $41 billion by 2022.

The Forrester Wave™: Managed Security Services Providers (MSSPs), Europe, Q4 2018

Forrester eCommerce

I published my first Forrester Wave™ today, covering the managed security services provider (MSSP) market in Europe.

17 Ways You Never Knew You Could Build Backlinks to Your Ecommerce Store

SellBrite

Ecommerce SEO sucks. Building backlinks, particularly. You’re competing against the big guys, like Amazon and eBay, and everyone knows and trusts them. Furthermore, how often do you see pages linking to ecommerce brands?

SEO 100

Why personalisation means good retail

Retail Technology Review

Retailers are all chasing a personalisation dream, aiming to tailor in-store and online propositions to ensure their customers feel like they’ve received relevant, impactful, and delightful experiences. Critical Issues Internet Retailing Retail Supply Chain

Unbounce Review – Build and Test Custom Landing Pages

Ecommerce Platforms

This Unbounce review explores its primary features, the corresponding functionalities, overall pricing plans, plus the type of users the platform is built for. If you’re reading this, you’ve probably tried out landing pages before. And so have many marketers and most ecommerce businesses.

Nine More Questions for 3M Industrial Group Marketing Leader, Penny Wise

Forrester eCommerce

This year’s B2B Marketing and Sales Forum wrapped up just over a month ago, but I wanted to continue the great conversation I started with Penny Wise, Marketing Director – Industrial Business Group at 3M and get to more of the great questions posed by our Forum audience.

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Jobs to Be Done (JTBD) + CRO

Rishi Rawat

I’ll never forget the first time I understood the connection between site visitor data and conversion optimization (CRO). That was 11 years ago. On November 15th, 2018 life took another turn. I attended a 2-day workshop by Bob Moesta for Jobs to Be Done (JTBD). Jobs thinking isn’t exactly new. I read Clayton Christensen’s book The Innovator’s Dilemma in 2005. The book describes the famous McDonald’s milkshake insight.

Freshworks and Pitney Bowes bring AI-powered self-service to the frontlines of shipping and mailing

Retail Technology Review

Freshworks, the customer engagement software solutions provider, has partnered with Pitney Bowes, a global technology company that provides commerce solutions in the areas of ecommerce, shipping, mailing, and data to integrate Freddy, its recently launched Omnibot Artificial Intelligence (AI) engine with the next generation SendPro C-series device. Internet retailing Retail Supply Chain

WP Engine Review [Hosting Service]

Ecommerce Platforms

This WP Engine review comprehensively evaluates its features and functionalities, including the overall WP Engine pricing. This should help you determine its relevance to your business. Let’s be honest.

Moving Your Contact Center To The Cloud: Top Trends Fueling The Market

Forrester eCommerce

Transitioning your contact center to the cloud isn’t just for smaller businesses; it can help brands of all sizes boost agility and access to new features. In our new report, “The Forrester Wave™: Cloud Contact Centers, Q3 2018,” we identified the 11 most significant vendors in the space and evaluated them to help you select […]. application development & delivery customer communication customer service solutions

The critical question for struggling retailers: Too much store or not enough brand?

Steve Dennis

I suspect hardly anyone is surprised when an ailing retailer announces plans to shutter locations en masse. Across the last several years we’ve seen dozens of once mighty chains close hundreds of stores in hopes of staving off a trip to the retail graveyard. Last week, having already closed some 120 stores in a bid to shrink to prosperity, Macy’s announced that it plans to eventually reduce the size of many of its under-performing stores.

10 Social Media Apps for Ecommerce Businesses

ecomdash

For ecommerce marketers, there are a number of social media apps available that can make your job easier. No matter where you are, you can get work done efficiently and effectively to keep customers engaged.

Paystack Review – Payments Solution for Africa

Ecommerce Platforms

This Paystack review covers all the important elements- its features, capabilities, pricing, and the target user base. We’re currently in a revolutionary ecommerce age. So they say. And I have to give it to them. Because going by the current digital trends, they are completely right.

Google’s Plan To Fix Healthcare With AI

Forrester eCommerce

For years, Alphabet (Google’s parent company) has let its businesses build out their own healthcare solutions without imposing an overarching healthcare strategy. As a result, the company now has no less than six different businesses pursuing healthcare initiatives without a unifying objective. Verily — Alphabet’s primary healthcare business — is a research organization that spun out of […

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How to Maintain Brand Consistency Across All Mediums

Bootstrapping Ecommerce

New to branding? This is what companies of all sizes can do to maintain brand consistency in the current market environment. The post How to Maintain Brand Consistency Across All Mediums appeared first on Bootstrapping Ecommerce. Branding & Design

Online sellers fail to use own data to improve business performance

Retail Technology Review

Online sellers are using e-commerce solutions to gather better data insights, yet many are failing to use it to make better business decisions, new research by Sana Commerce has found. Whilst 42% are using data to improve customer service, only 24% are using data for buying behaviour analysis and two thirds are not using it to improve the user experience. Internet Retailing Critical Issues

10 Not-So-Obvious Tips to Prepare Your eCommerce Site for the Holidays

Scalefast

The holidays can make or break a brand’s fiscal year. Despite the many challenges the holidays bring, executives understand just how crucial this time of year is for their businesses.

Gifts 72

LIFT Your Emerging Tech Efforts To The Next Level

Forrester eCommerce

Too many firms are heavily focused only on what their customers are looking for today. This makes sense if you are struggling to address these current, tactical needs. But if you are meeting these needs, your focus needs to shift to: Your customers’ needs evolution. Your customers’ ultimate objectives — beyond what they use you for. […]. chief information officer (CIO) digital business emerging technology business strategy innovation

Optimizing Frequency of Remarketing Emails

UpSellIt

Blast from the Past: At one point, email remarketing campaigns were known by a much more aggressive name: Email Blasts. As one might expect, such campaigns suffered from poor public perception.

Making the case for Transportation Management System….a BluJay Solutions white paper

Retail Technology Review

There was time when shippers were able to run their transportation networks with a few human resources, a couple of spread-sheets, and a reliable phone line. Retail Supply Chain Internet Retailing Critical Issues

How to Connect Anonymous Google Analytics Data to Real PERQ Leads and CRM Sales Data

PERQ

The post How to Connect Anonymous Google Analytics Data to Real PERQ Leads and CRM Sales Data appeared first on PERQ. Automotive Furniture Marketing Multifamily PERQ Google Analytic Conversions Google Analytics How to use Google Analytics perq marketing PERQ Web Engagement

Will CX Pros Still Have A Job In 2025?

Forrester eCommerce

There we were. a round table of CX leaders from across Southeast Asia, senior executives with years of experience running large, successful teams and chipping away at the journey to turn our organizations into customer-obsessed enterprises. We shared our recent wins and successes and learned from each other how to go faster, […]. age of the customer customer experience customer experience management

How This Print & Design Brand Leverages SEO To Boost B2B Marketing

CPC Strategy

You might be forgiven if you mistook Nonstop Signs as an ordinary local graphic design and print company. One visit to their website, however, and. Read More. The post How This Print & Design Brand Leverages SEO To Boost B2B Marketing appeared first on Retail Performance Marketing Blog - CPC Strategy. SEO & Analytics

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