Salsify

OCTOBER 29, 2020

The demand for an omnichannel commerce experience is driving brands to rethink their commerce strategies.

Omnichannel 78

Omnichannel 78

Optimizely

OCTOBER 29, 2020

The average eCommerce website conversion rate is about 2.8 percent. That’s pretty rough. If retailers want to pump that figure up, it is critical for them to reexamine their site and seek out simple yet effective ways to increase their conversions. From landing pages to navigation to checkout flow essentials, sellers must go through their store with a fine-toothed comb to identify and remove areas of friction.

Merchant Services 284

Merchant Services eCommerce Shipping Costs Shipping 284

FastSpring

OCTOBER 27, 2020

As the demand for software grows for online shoppers, so does the expectation for a seamless direct to consumer (D2C) experience. D2C not only offers personalization and elevates the buyer experience for your customers, but also gives your business complete control over how you choose to position, market, and ultimately sell your products. It’s a win-win!

Consumer 131

Consumer eCommerce Marketing Customer Data eCommerce 131

Forrester eCommerce

OCTOBER 28, 2020

In 2021, Forrester predicts 30% of blockchain projects will make it into production with the majority of those run on enterprise platforms. Find out more in our 2021 blockchain predictions.

Technology 511

Technology Customer 511

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Groove

OCTOBER 27, 2020

There are so many factors to consider when designing an eCommerce website. To help you get started, we're sharing 5 website design best practices to help you create a unique and engaging shopping experience for your customers. Website Design Best Practices: 5 Ways To Improve UX. Before launching a website , we ensure that all of our clients' sites follow these website design best practices: Show your UVP on the home page.

Improvements 363

Improvements Mobile Web Design Shopping Carts 363

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Forrester eCommerce

OCTOBER 26, 2020

In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.

Customer 545

Customer 545

Groove

OCTOBER 28, 2020

As a Premier Magento Agency , our team of developers created a HubSpot Magento Integration to help eCommerce businesses sync valuable customer and order data from their Magento stores into HubSpot. Integrating this data allows businesses to better market their brand to their audience. HubSpot Magento Integration: What Is It? The HubSpot Magento Integration by Groove Commerce is a great tool for businesses that want to transfer data from their Magento store into HubSpot.

Magento 329

Magento Shopping Carts Download eCommerce 329

Kissmetrics

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? There are compelling reasons for both, and it mostly depends on your situation. Read on to find out which decision is better for you. The Benefits of Working With a Digital Marketing Agency.

Marketing 361

Marketing Channel Reference Social Media 361

Retail TouchPoints

OCTOBER 27, 2020

IKEA has partnered with Google Cloud to improve it technological capabilities, including the implementation of AI and machine learning tools, upgrading omnichannel capabilities and exploring new customer service offerings. The retailer already was using Google Cloud to help scale operations during the coronavirus pandemic and will continue looking into new possibilities.

Omnichannel 325

Omnichannel Customer Customer Experience Recommendation 325

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

OCTOBER 30, 2020

As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.

Operations 500

Operations Customer 500

BigCommerce

OCTOBER 27, 2020

Have you ever dreamt of starting an online business but were confronted with a few small problems?

eCommerce 402

eCommerce 402

Kissmetrics

OCTOBER 27, 2020

Climbing a mountain takes months or years of hard work from training to actually hiking the mountain. If you want to build a website for your business, it’s no different. Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. But that’s not fair. Some of my readers are just preparing to take their first steps up the marketing mountain , some who only have their first domain name registrar confirmation.

Social Media 331

Social Media Blog Download Recommendation 331

My Wife Quit Her Job

OCTOBER 26, 2020

If you’re looking to create a profitable, long term ecommerce business, then Amazon retail arbitrage is NOT the answer. This post will teach you what is retail arbitrage, how it works and why this business model is not worth the effort. You’ve probably heard stories online from people who regularly comb the clearance aisles at discount stores like Marshalls, TJ Maxx, Big Lots etc… and sell their goods on Amazon for a profit.

Retail 287

Retail eCommerce 287

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

OCTOBER 29, 2020

Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need to pay attention to the underpinning infrastructure and integrate teams, processes, and technology.

Events 446

Events B2B Technology Marketing 446

Retail TouchPoints

OCTOBER 30, 2020

Walmart has removed guns and ammunition from its sales floors due to isolated incidents of “civil unrest,” according to CNBC. The retailer will continue selling the items in the stores that carry them, which account for approximately half its footprint. “We have seen some isolated civil unrest and as we have done on several occasions over the last few years, we have moved our firearms and ammunition off the sales floor as a precaution for the safety of our associates and customers,” said Walmart

Presentation 290

Presentation Customer Retail Operations 290

Kissmetrics

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. Congratulations. What you might not be thinking about is how to find a font that represents your brand. Sure, you know you’ll need to learn certain skills like how to write a blog. But fonts might not be high on your to-do list — and they should be.

Download 330

Download Mobile Blog Other 330

BigCommerce

OCTOBER 30, 2020

Shopify has almost become synonymous with ecommerce. For good reason.

Shopify 409

Shopify eCommerce Platforms eCommerce 409

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

OCTOBER 28, 2020

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.

Technology 446

Technology Management B2C Marketing 446

Retail TouchPoints

OCTOBER 30, 2020

Keeping retail hourly workers engaged and motivated is a tough challenge at any time, and the stresses on frontline workers from the coronavirus pandemic have not made it any easier. But OSL Retail Services, Walmart’s wireless partner, has found success with an on-demand pay offering that has quickly achieved an 80% adoption rate by its employees. During an Oct. 28 webinar titled A Motivated Workforce: The Key to Success for Holiday 2020 , now available on demand, speakers revealed why the on-de

Payment Services 252

Payment Services Webinar Improvements Retail 252

Kissmetrics

OCTOBER 30, 2020

The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But AI SEO may be changing the way marketers help their sites rank high on search engine results pages (SERPs). Failure to rank may result in your business missing out on valuable search traffic. Which means far less revenue for your business.

SEO 295

SEO Improvements Technology Other 295

lateshipment

OCTOBER 30, 2020

The fact that this year’s holiday season is happening amidst a global pandemic itself is a challenge for everyone as it is unprecedented. Customers are confused between spending on products that they’re craving and saving money by just going for the need of the situation. Shipping carriers are already straining their capacity due to social distancing norms and supply-chain restrictions.

Shipping 243

Shipping Small Business Retail Marketing Retail 243

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

OCTOBER 27, 2020

Our research shows that innovation leaders grow 3.6 times faster than the industry average. These innovation leaders, among other things, embrace emerging technologies and leverage them for business model innovation. In order to embrace technologies, you first need to understand which technologies are out there, how mature they are, what you can use them for, […].

Technology 434

Technology Other Customer 434

Retail TouchPoints

OCTOBER 26, 2020

GameStop will now offer customers a buy now, pay later payment option across its more than 3,300 U.S. retail stores, online and via its mobile app. The video game retailer has deployed this service, which allows shoppers to pay in four interest-free payments, through a partnership with global payments provider and shopping service Klarna. GameStop also will be featured in Playing for Keeps, Klarna’s immersive gaming event series, which will be livestreamed on Twitch on Oct. 27 and 29.

Payment Services 236

Payment Services Games Accessories Events 236

Kissmetrics

OCTOBER 27, 2020

There are two kinds of people. The first group go out of their way in search of what they need. Did you find this article after doing some research? If so, you belong in the first group. The second group waits on others to suggest what they should want. Was this content piece forced on a feed you were scrolling via some form of paid advertising? Yes?

Marketing 291

Marketing Social Media Article SEO 291

My Wife Quit Her Job

OCTOBER 28, 2020

Today I’m thrilled to have Chalene Johnson on the show. Chalene is a New York Times bestselling author, lifestyle expert and top health podcaster with over 20 million downloads. She also holds the Guinness book of world records for having starred in the most fitness videos ever. Chalene is truly an inspiration to us all and in this interview, we’re going to learn how she achieved her success.

Books 156

Books Download eCommerce Marketing 156

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

OCTOBER 30, 2020

As insurers contend with an unpredictable virus and its economic consequences, promising pathways to prosperity will reveal themselves.

Customer 473

Customer 473

Retail TouchPoints

OCTOBER 29, 2020

Seeking to strengthen its competitive position, Bed Bath & Beyond will introduce 10 new private label brands as it scales back its reliance on coupons. The retailer also plans to invest $250 million to improve the 450 stores that deliver 60% of the retailer’s revenue, and another $250 million for revamping its supply chain over the next three years.

Supplies 228

Supplies Omnichannel Technology Improvements 228

Kissmetrics

OCTOBER 29, 2020

Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been pre-screened.

Books 285

Books PPC Customer Other 285

Omniconvert

OCTOBER 28, 2020

Businesses are struggling to capture customers’ attention. There’s so much noise in advertising today, and businesses are trying everything to. The post 7 Best Tips for Creating an Out of This World Customer Value Proposition appeared first on ECOMMERCE GROWTH Blog.

Customer 148

Customer Blog eCommerce Customer Experience 148

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail