Salsify
MARCH 29, 2022
Whenever a customer visits your product page, they’re telling you a story — what they click, when they bounce, how they search — it all reveals a tremendous amount about their shopping habits.
Salsify
MARCH 31, 2022
If you’ve worked in marketing for even a short while, it’s probably pretty clear why keeping your brand on good terms with retailers is so important.
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Wiser
MARCH 29, 2022
Pricing strategy is one of the hottest topics in the retail world, and rightly so. Having the right strategy keeps companies competitive and profitable. But, with so much information on price optimization floating around out there, and countless tips on increasing your profit margins, it can be difficult to know which strategies will actually help your bottom line.
Forrester eCommerce
MARCH 31, 2022
Marketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years. But growth will vary significantly by industry.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
BigCommerce
MARCH 29, 2022
As the pandemic-accelerated growth of ecommerce continued into 2021, the world experienced yet another transformational year of digital growth, and…
Retail TouchPoints
MARCH 30, 2022
Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
MARCH 28, 2022
Does your organization want to create inclusive experiences for your customers? Are you following an inclusive design process? If the answer to both questions is “yes,” great! But if you’re like most companies we speak with, you’re missing an essential component for creating inclusive experiences: an inclusive and diverse design team. Having such a team […].
BigCommerce
MARCH 28, 2022
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.
Retail TouchPoints
APRIL 1, 2022
Fabletics is partnering with Grammy Award-winning artist Lizzo to launch YITTY , a new shapewear brand. Lizzo has been developing the business for three years and will put an emphasis on inclusivity, with fits for all body types from size 6X to XS. YITTY aims to blur the lines of inner and outerwear with intentional-meets-functional designs and bold colors.
Groove
MARCH 31, 2022
Cutter and Buck is an active lifestyle fashion brand, headquartered in Seattle, Washington. The company primarily sells apparel through its eCommerce website, which was established in 2005. Ten years later in 2015, the B2C brand partnered with Groove Commerce to enhance its online presence and overall eCommerce strategy. Since then, we’ve been working to streamline the process of purchasing online while growing eCommerce revenue.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
MARCH 29, 2022
Look Beyond The Hype To Uncover The Real Opportunities The metaverse has been a source of much promise, confusion, and speculation. Media headlines tout any extended reality (XR) experience as “the metaverse,” but it’s misleading: The metaverse doesn’t exist today; only a few precursors do. And we’re years away from the actualization of the internet’s […].
Ecommerce Platforms
MARCH 28, 2022
If you're looking to run a successful online business (and we're assuming you do, that's what's brought you here), delivering first-rate customer experiences is vital. Needless to say, your website and what it has to offer plays a crucial role in ensuring prospects enjoy a positive first impression of your brand. Cue, live chat software. Of course, to offer decent chat functionality on your site, you'll need to use the right software.
Retail TouchPoints
MARCH 30, 2022
Consumers’ continued reliance on omnichannel fulfillment has created new opportunities for industry giants like Walmart to differentiate and gain market share. The retailer reported 5.6% comparable sales growth and growing market share in grocery during Q4 2021, and much of this success can be attributed to its robust last mile and fulfillment strategy.
Groove
MARCH 28, 2022
What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. These prospects, leads and customers aren’t individual consumers, though. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. There are some B2B best practices to follow when it comes to creating and sending emails to other businesses.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
MARCH 28, 2022
At some point, most tech execs will be asked to explain their organization’s cost structure. What are the macro-level IT and digital spend structures in my industry? How can we justify our IT cost allocation to the business? Are there any areas of opportunity in our IT staffing strategy that we can take advantage of? […].
My Wife Quit Her Job
MARCH 30, 2022
Today I have my buddy JK Molina on the show. JK is a Twitter expert and the owner of TweetHunter, a tool that allows you to manage and grow your Twitter account. Full disclosure: I was a Twitter skeptic before I met JK. But today, Twitter is one of the social media platforms that I value the most. In this episode, you’ll learn how JK helped me double my Twitter following to 15K followers in just 6 months and the practical applications of this platform.
Retail TouchPoints
MARCH 31, 2022
IM Properties has partnered with Parcel Pending to launch the Premier Parcel secure delivery locker concept for residential deliveries. The service will be powered by Premier Parcel, a new company owned by IM Properties, with the lockers located next door to Sendik’s at The Corners of Brookfield, a mixed-use facility in Brookfield, Wis. that combines retail, restaurant, residential and entertainment offerings.
lateshipment
MARCH 31, 2022
Understanding Shipping Labels. Shipping labels are an important part of any business’ package delivery process because when they’re damaged or missing, your parcels can probably get lost and ultimately hurt your customers’ delivery experience. In several instances e-commerce businesses, 3PLs, drop shippers, etc with huge shipping volume print ‘extra’ labels at times and use them on orders that more often than not get delivered.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
MARCH 31, 2022
As retail industry analysts, the key question for us is whether inflation is already driving US retail sales growth – or is the retail sales growth still volume-driven?
SheerID
MARCH 30, 2022
In honor of Military Appreciation Month, SheerID and Refuel are providing incentives and support to help brands reward the military community.
Retail TouchPoints
MARCH 29, 2022
Responsible athleisure brand Able Made has launched a new immersive pop-up retail experience to promote its sustainable mission-driven message at 1 Hotel Central Park in New York City. Through the partnership with 1 Hotel — properties are inspired by nature and created using reclaimed materials — Able Made has found a pop-up home that aligns with its own values to afford an eco-friendly shopping destination.
Ecommerce Platforms
APRIL 1, 2022
Struggling to make the choice between Sendinblue vs Constant Contact? Both of these tools have earned a lot of attention over the years for their ease-of-use, feature-rich packages, and powerful approach to email marketing. So, which is best? Ultimately, the ideal email marketing solution for you will depend on what you want to accomplish. Some brands are committed to building omnichannel marketing campaigns with email at the core.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
MARCH 28, 2022
Will Web3 deliver on its promise of allowing users to control their own data? Learn the three key tenets of the new vision.
RetailDive
MARCH 28, 2022
The retailer celebrates its 90th anniversary this year. And with over $8 billion in sales and IP deals that leverage pop culture, it shows no signs of slowing down.
Retail TouchPoints
MARCH 31, 2022
Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey. They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. We call this Shopper Promiscuity, with a propensity toward curiosity, experimentation, and risk-taking.
Ecommerce Platforms
MARCH 27, 2022
The best GetResponse alternatives could be an important consideration if you feel GetResponse isn’t the right marketing automation tool for you. GetResponse is one of the most popular solutions on the market for sending emails, building websites, creating conversion funnels, and automating various parts of your promotional campaigns. But it’s far from the only option.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
APRIL 1, 2022
The landscape for Account Based Marketing (ABM) continues to evolve and mature, but what does it mean to do ABM? For some organizations, it is a subset of the business that focuses on a select few accounts, for others it is a set of tactics driven by tools and technologies.
Digital Doughnut
APRIL 1, 2022
If you want your business to have good online visibility, you need to take the necessary steps to rank high in search engines simply because most people search for answers using search engines. In addition, businesses seeking traffic to their websites do so via two traffic sources: paid search and organic search. And there are only two methods for acquiring traffic from these sources: Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
Retail TouchPoints
APRIL 1, 2022
Corporate awareness of diversity, equity and inclusion practices (DE&I) in retail has grown over the last few years, but within many companies actual progress has been slow or nonexistent. For Bumbershoot CEO and CMO Kimberly Minor — also President and Founder of Women of Color in Retail and President and CCO of Bandier — reflecting on a 25-year career in retail and branding as a woman of color has afforded great insights into the DE&I needs of the industry.
Canonicalized
MARCH 30, 2022
I love dashboards! I love looking at them, I love using them, and I love building them. There’s something special about looking at visually represented numbers. If I would have to pick one thing to do every day that brings me joy, building dashboards would be at the very top. But I take it as […]. The post Call Center Dashboard in Tableau appeared first on Canonicalized.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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