Sat.Sep 04, 2021 - Fri.Sep 10, 2021

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What Is The Cheapest Shipping Option – USPS, FedEx Or UPS?

My Wife Quit Her Job

If you want to know the cheapest way to ship packages or if you run an ecommerce business and want to keep your shipping costs down, this article will teach you all of the cheap shipping methods I use for my 7 figure online store. Because ecommerce is booming and there’s a nationwide shortage of manpower, all of the major shipping carriers have increased their prices.

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Le Bien-Etre Financier Des Français : Etat Des Lieux

Forrester eCommerce

To help financial services firms understand where French consumers stand on the financial well-being spectrum, Forrester surveyed 2,592 French online adults in 2020.

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14 Niche Marketplaces to List Your B2C Services

Kissmetrics

Consumer marketplaces are essential to connecting businesses with consumers looking for services. However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

B2C 294
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A Post-Pandemic World Requires Digital Innovation

Retail TouchPoints

While technology’s role in retail has been apparent for some time, the current post-pandemic ecommerce environment demands that retail incorporates innovative solutions for both owner and customer. This innovation imperative, whether digital-first, touchless tech or other internet of things (IoT) customer experience, also requires the business owner to consider technology as important an aspect of company strategy as actual goods.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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371: Little Known Ways To Make Money On Amazon With Steve Chou

My Wife Quit Her Job

In this solo episode, I teach you 9 different ways you can make money on Amazon without spending a lot of money. You’ll learn about the upfront costs and the revenue potential for each business model to determine if it’s worth your time. Because the Amazon marketplace is so large, there’s a huge opportunity for anyone looking to start a small side hustle or launch a full blown ecommerce business.

Books 156
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Get To “Yes” Faster By Embracing The Switch From Relay To Adventure Racing

Forrester eCommerce

The comparison between relay racing and revenue organizations has been around forever. Marketing generates a qualified opportunity and hands it off to sales to pursue and win the deal. Sales then passes it on to customer success to support and renew the relationship. In the past, this approach made sense, but today’s buyers don’t work […].

Marketing 294

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Your Grocery Store is Going Robotic, but Not Where You Think

Retail TouchPoints

In previous years, much of the activity around grocery stores and robotics involved front-of-store processes, where autonomous mobile robots (AMRs) moved up and down aisles to scan inventory levels, clean floors or scan the area for spills. Many of these efforts changed drastically when the COVID-19 pandemic hit, resulting in a surge in customer demand for digital shopping options including delivery, curbside and touchless pickup.

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Google Keyword Planner “Premium”? What Is It and How To Get it

Store Growers

Last Updated on September 6, 2021. One of the drivers of a profitable Google Search Campaign is advertising on the right keywords. If you pick keywords that are too generic, you’ll get a lot of clicks but few sales. Pick keywords that have very low search volumes, and you’ll get a trickle of traffic. You won’t spend much, but also not sell a lot. Thanks to Google Keyword Planner, you’re able to tap into the vast data set that Google has available to find the best keywords for your online store.

PPC 164
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Meet The Most Interesting Investor Segment: The Digitally Savvy Delegator

Forrester eCommerce

Digitally savvy delegators are an overlooked segment and represent an attractive opportunity for wealth management firms right now. As incumbents and fintechs alike continue to compete for customers, firms need to understand who digitally savvy delegators are and design the right solutions to attract and retain them. I recently published a report about this customer […].

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How to Create a Wikipedia Page

Kissmetrics

Wikipedia is an ever-evolving, user-generated encyclopedia that allows users to add content, including pages, articles, and general knowledge. Topics span from pinball to Prometheus and everything in between. If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you should know upfront that getting a page added to the encyclopedia is notoriously challenging.

Article 287
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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From Online Quizzes to In-Store Screens, Madison Reed Emphasizes a Fluid Customer Experience

Retail TouchPoints

Building connections with consumers is one of retail’s most enduring challenges, and highly tactile brands faced extra difficulty when the pandemic limited traditional in-person efforts. Madison Reed responded by building out its omnichannel experiences: in the last 18 months , the retailer has launched virtual hair coloring parties, added video consultations and introduced video screens at its Color Bars.

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How to Build Strong Reseller Networks

Wiser

How do you get your products into the hands of excited customers? Through a strong reseller network. A reseller network is your collection of partner retailers who will stock your products—they could be brick-and-mortar stores, eCommerce sites, or a mix of both. No matter which resellers you have, there’s always a level of risk in choosing the best partners for you.

Consumer 157
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July And August 2021 Research Recap — Cloud And Tech Operations

Forrester eCommerce

Greetings everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […].

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How to Edit TikTok Videos

Kissmetrics

TikTok is absolutely huge right now—and will be long into the future. It has almost 100 million monthly active users in the U.S. alone, and is one of the most downloaded apps on the App Store , topping giants like YouTube, Instagram, and WhatsApp. Why has it become so popular? TikTok has boomed due to the potential for anyone to become an influencer on its platform.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Making It Work! Curbside Pickup Edition

Retail TouchPoints

We saw curbside pickup surge during the pandemic. But as consumers crave to get back into stores, how will demand change? Will we continue to see retailers invest heavily in refining and optimizing the curbside experience? Join Alicia Esposito of Retail TouchPoints, and Aptos’ Dave Bruno and Richard Willis, as they discuss how retailers can turn “click and collect” into “click and CONNECT.”.

Consumer 225
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Audience Intelligence: How it Future-Proofs Your Ecommerce Store

Omnisend

Reading Time: 9 minutes. Take a look at any successful business and you’ll likely find many important and universal similarities. One of these is the ability to understand their audience, as well as how to accommodate them. However, the truly successful will know how to surpass customer expectations and strive to foster strong customer relationships.

eCommerce 148
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Double Down On People Skills In Data Analytics Work

Forrester eCommerce

Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.

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Employee Spotlight: Steve Ramage

GetElastic

Steve Ramage is a Senior Software Architect, who has been a part of the Elastic Path team in Vancouver for almost three years. Steve has a master's degree in computer science, and about 11 years of industry experience. Keep reading to learn what it’s like to be a Senior Software Architect at Elastic Path! Q: What does a Senior Software Architect do?

Hobbies 148
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How Brands Large and Small are Leaning into the Amazon Effect to Compete

Retail TouchPoints

It’s no secret that Amazon is the ecommerce titan. According to a 2020 survey, over half of U.S. adults say they begin their online shopping search on Amazon. But the larger Amazon gets, the more competition arises. Time and time again, history shows that big players have weaknesses. But with a little creativity other players can shape marketplace dynamics.

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Ecommerce Growth-Hacking With Data-Driven Decisions

Omnisend

Reading Time: 7 minutes. Ecommerce data drives almost every business decision for online merchants. This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. However, ecommerce data itself is just numbers unless you can effectively analyze and leverage it to make data-driven decisions.

eCommerce 148
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CISOs And The Trust Imperative

Forrester eCommerce

There is no executive role that better aligns with the trust imperative than the CISO. Find out why and how it may impact your organization directly.

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What Are eCommerce Subscriptions? And, Why Do They Matter?

GetElastic

It wasn’t too long ago that I was in my local Whole Foods, staring blankly at what felt like 400 different types of vitamins. You see, I had run out of my latest bottle and after three weeks of putting it off, I was on a mission to restock. But, by the time I finished the heroic act of grocery shopping, this wall of vitamin brands, each with their own inspiring guarantee (“brighter skin”, “longer hair”, “no more colds!

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Amazon to Deploy Just Walk Out Tech in Two Whole Foods Stores in 2022

Retail TouchPoints

Amazon will let Whole Foods customers “skip the checkout line” at two new Just Walk Out-enabled locations, in Washington, D.C. and Sherman Oaks, Calif., set to open next year. Amazon’s Just Walk Out (JWO) technology uses a combination of computer vision, sensor fusion and deep learning to allow customers to shop as they normally would, then leave the store with the items they’ve collected without going through a checkout line.

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Omnichannel Retailing: Risks, Rewards, & Opportunities

Omnisend

Reading Time: 7 minutes. The landscape of retail and ecommerce changes at the blink of an eye—and if the last two years have taught us anything, it’s that those who aren’t ready for change will be left behind. While many preached omnichannel in retail and ecommerce, few walked the walk. Changes across the past two years have rocked retail, ecommerce, and digital marketing industries.

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Siemens Energy Formulates A Strategy For Marketing

Forrester eCommerce

As a new spin-off company, Siemens Energy needed to align priorities across product, marketing, and sales with the aim of shaping the path to a future of sustainable power generation. Learn how working with Forrester helped them achieve this objective.

Marketing 251
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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Published June 29, 2021 | Updated September 7, 2021. In a post-pandemic world , everything is unprecedented. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends.

eCommerce 147
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Clarus Commerce Expands Loyalty Options With Acquisition of PrizeLogic

Retail TouchPoints

Clarus Commerce has acquired digital engagement solution provider PrizeLogic in a deal that aims to combine both companies’ core competencies and proprietary technologies. The companies seek to leverage their loyalty, rebate and promotion solutions to help retailers drive engagement. A recent Clarus Commerce study found that 68% of shoppers believe their loyalty is more difficult to maintain than ever before.

Gifts 220
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How to Keep Optimizing Your Ecommerce Store through Disruption

Omnisend

Reading Time: 15 minutes. As disruptive as the ecommerce industry is, everything we know as marketers can change in an instant. One of the biggest challenges ecommerce brands face is sustainable growth, and remaining flexible to respond to industry changes throughout that growth. How can you grow under these conditions? Once you have grown, how can you be nimble enough to respond to whatever the industry throws at you?

eCommerce 148
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Harness Friction In Customer Journeys To Drive Emotional Engagement

Forrester eCommerce

Companies that prioritise frictionless experiences above all else risk alienating customers and miss out on opportunities. Read this post to learn more.

Customer 276
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New survey reveals online fraud disconnect between retailers and shoppers

Retail Technology Review

New European and US data released by Riskified, an eCommerce enablement and fraud-prevention solutions provider, has revealed a stark disconnect between retailers and shoppers on the matter of online shopping fraud.

Retail 149
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib