Forrester eCommerce

JULY 18, 2017

An interview I did with E-commerce Brasil published online today in Portuguese. I've been getting requests for it in English so I thought I'd post it here. Happy reading! 1. "The State of Retail eCommerce in Brazil" series gave us an intereting look at eCommerce in Brazil during a difficult economic situation in the country. What are your insights about Brazilian retailers in this study?

eCommerce 275

eCommerce Online Retail Operations Retail 275

Kissmetrics

JULY 19, 2017

Are you annoying your customers? Probably so. Inundating your audience with multiple messages at inconvenient times isn’t helpful. Therefore, it’s important to know when and how to engage with consumers. “Marketing is your way of connecting with your customers as well as a way to convey your business’ personality and values – it’s an essential channel…Even companies with the best of intentions can often manage to annoy their target market,” writes Jennifer Warr , former engagement an

Customer 241

Customer Payment Services Information Shopping Carts 241

RTP blog

JULY 21, 2017

By Prachi Gupta, July Systems How to keep track of the connected customer - that’s the challenge of a modern retailer. Back in the day, it was not uncommon to find customer data stored in different databases in the finance, sales and marketing departments. To address this challenge of data fragmentation, the CRM was introduced in the retail industry.

Customer 150

Customer Retail Arts Technology 150

Ecommerce Platforms

JULY 16, 2017

WordPress is an exceptional option for ecommerce professionals looking for more control over their online stores. It does require a little bit of extra work (finding your own hosting, transferring domains, setting up WordPress,) but you gain full control over your online shop, you get to easily add and adjust CSS and HTML, and the options for expanding your site are endless with the help of plugins.

Events 149

Events Payment Services WooCommerce PayPal 149

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

My Wife Quit Her Job

JULY 19, 2017

Today I’m thrilled to have Brian Johnson on the show. Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. He was also one of the speakers at my conference as well. Brian is an expert on Amazon PPC and today we are going to delve deeply into how to optimize your campaigns.

PPC 127

PPC Marketing Books eCommerce 127

Kissmetrics

JULY 20, 2017

Growing a wildly successful software as a service (SaaS) business is a game of numbers. More new customers than canceling customers? You’ll grow. If not, you’ll stagnate, and the competition will gobble up market share right in front of you. At the same time, not every new idea for boosting growth and retention will be feasible with the resources you have.

Webinar 208

Webinar Demo Subscription Improvements 208

GetElastic

JULY 20, 2017

This post is based on a keynote by Brad Rencher , Executive Vice President and General Manager of Adobe at the Summit 2017 conference. Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester study comparing revenue growth at several companies in their customer experience index found that leaders outperformed laggards by as much as 24%.

Customer Experience 140

Customer Experience Technology Social Media Demo 140

Ecommerce Platforms

JULY 18, 2017

When I think about opensource ecommerce, WooCommerce and Magento come to mind. That said, quite a few other opensource solutions exist, and they don't always get their due. Take nopCommerce for example. It's a free, intuitive, clean option with less confusing elements as Magento. This nopCommerce review takes a look at the intricacies of the whole program, including the standout features and whatever unique attributes it has for ecommerce professionals.

eCommerce 128

eCommerce Magento WooCommerce Volusion 128

Kissmetrics

JULY 18, 2017

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of a similar name, SpearmintBaby. The premise was simple. She’d feature and share products she thought other moms would like. One day, in search of the perfect Swiss Cross blanket for her daughter’s room, she was inspired to expand her vision into a little ecommerce site.

Blog 205

Blog Clothing Multi-channel Shipping Costs 205

RTP blog

JULY 18, 2017

By Debbie Hauss, Editor-in-Chief The third annual Retail Innovation Conference (RIC18) is now confirmed for Tuesday-Wednesday, May 1-2, 2018 at Convene in New York City. The conference will kick off, once again, with compelling and unique Store Tours on Monday, April 30 and it will include the fourth annual Retail Innovator Awards. So why should you get this event on your calendar today?

Seminar 150

Seminar Retail Workshop Events 150

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

My Wife Quit Her Job

JULY 18, 2017

After running my online store course for the past several years, I’ve discovered that helping students pick the right products to sell online is one of the most challenging aspects of running my class. Here’s the catch-22 with niche selection. If you pick the wrong niche or the wrong set of products, you could be shooting yourself in the foot before you even begin.

Marketing 128

Marketing 128

Bootstrapping Ecommerce

JULY 18, 2017

Want to create compelling text-based t-shirt designs but not sure how to choose the best fonts for t-shirt designs? Check out this guide & the resources. The post How to Choose the Best Fonts for T-Shirt Designs appeared first on Bootstrapping Ecommerce.

eCommerce 121

eCommerce 121

SellBrite

JULY 21, 2017

As a product seller, you’re probably well aware of the ins and outs of collecting sales tax. But one aspect of sales tax that gets a little complicated is whether to charge sales tax on shipping charges. Sales tax is governed at the state level, and each state gets to decide whether they consider shipping charges part of a taxable transaction. Some states say all shipping charges are taxable, and some have other ideas.

Shipping Costs 115

Shipping Costs Shipping eCommerce Customer 115

RTP blog

JULY 17, 2017

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today. To stay relevant, retailers need to understand consumers’ changing shopping habits, improve their technology systems to provide the shopping experience consumers expect across channels and anticipate and prepare fo

Omnichannel 150

Omnichannel Consumer Multi-channel Retail 150

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Retail Technology Review

JULY 18, 2017

With only 4 months to go, this year's Black Friday and Cyber Monday are set to be even bigger following the positive eCommerce figures seen last year, with retailers such as Joseph & Joseph, Jack Wills and The Works reporting huge increases in sales.

Retail 102

Retail eCommerce 102

TradeGecko

JULY 18, 2017

Digital marketing in eCommerce has transformed the retail industry and the way in which businesses need to think about their retail marketing strategies. These days, a savvy and forward-thinking digital marketing strategy is crucial to the success of any retail business.

Marketing 106

Marketing eCommerce Retail eCommerce Marketing 106

SellBrite

JULY 19, 2017

You are an ecommerce entrepreneur. You’ve built a webstore with BigCommerce and unlocked one of the biggest secrets in the industry: how to get people to your site. Congratulations! You’re part of an elite club. But opportunity is all over the place, resources are always in short supply, and traffic can be very expensive. Where should you invest your resources to get the biggest bang for your buck?

BigCommerce 107

BigCommerce Shipping Costs Multichannel Fulfillment 107

Klaviyo

JULY 19, 2017

By now I’m sure you’ve heard — Klaviyo has supported Shopify and Magento unique coupon codes for months. Since it’s been a few months since we released dynamic coupons, I figured I’d dive into the data to see how emails that use coupons have performed. I looked at 400 flow messages sent to 4,222,149 recipients between May 23rd and June 23rd. When looking at that many emails, you can imagine that we found a couple interesting stats.

Magento 96

Magento Shipping Recommendation Shopify 96

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Retail Technology Review

JULY 18, 2017

With less than a year to go before organisations which process, use or exchange consumers' personal data within the EU need to comply with the new General Data Protection Regulation (GDPR), eCommerce systems integrator Tryzens has highlighted how this new directive will impact retailers, and what key steps brands will need to take to mitigate the impact when the regulation becomes enforced from 25th May 2018.

Retail 101

Retail eCommerce Consumer 101

Talkoot

JULY 21, 2017

A great boyfriend is like a great piece of software, and vice versa. It’s another Tuesday at my desk job as a copy project manager, with the Portland rain coming down in sheets outside my office window, and I’m picturing a tropical paradise while I read a mini masterpiece of e-commerce copy about board shorts. The writer nailed the voice and the researcher made sure to point out the hidden key pocket that lets you enjoy warm ocean waves without later finding yourself locked out of your cabana.

eCommerce 97

eCommerce Information Management Travel 97

Wiser

JULY 18, 2017

Retail without competitive intelligence is like running a race with a blindfold. You can’t know precisely where to go or how fast to run unless you have an understanding of your place on the track and how your opponents are doing. Competitive intelligence data delivers the insight top retailers need to avoid running in circles and inches them closer to actually winning the retail race.

Electronics 94

Electronics Accessories Download Blog 94

A Better Lemonade Stand

JULY 17, 2017

In this TaxJar review we discuss how TaxJar streamlines the sales tax process, educates businesses on sales tax & helps businesses file sales tax on time. The post TaxJar Spotlight: Simple Sales Tax Returns for Ecommerce Businesses appeared first on A Better Lemonade Stand.

eCommerce 95

eCommerce 95

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Retail Technology Review

JULY 18, 2017

New research from MarkMonitor, the enterprise brand protection solutions provider, reveals counterfeit goods still pose a significant risk to consumers.

Consumer Goods 93

Consumer Goods Consumer 93

Salsify

JULY 18, 2017

Manager of Sales Support, Reich Grovier, noticed that Emser Tile’s methods for locating product information caused the sales support team to lose valuable time on other important projects. Emser Tile, known for their diverse selection of interior and exterior products, is a leader in designing, marketing, and production of fine tile and natural stone.

Information 87

Information Management Other Marketing 87

Rishi Rawat

JULY 17, 2017

If you’re a marketer you need to tattoo this in your mind. The diagram below is used to understand the forces that are at play when a consumer is considering purchasing a new product or service: The 4 forces are: – The Push of the Current Situation. – The Pull of the New Solution. – The Anxiety of the New Solution. – The Allegiance to the Current Situation.

Consumer 79

Consumer Marketing 79

ecomdash

JULY 17, 2017

Ecommerce apps you need to make online retailing easier, to save you time while increasing revenue, and to help you tackle business operations. Read more. The post Ecommerce Apps to Make Online Retailing Easier appeared first on ecomdash.

Online Retail 80

Online Retail eCommerce Retail Operations 80

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Bronto

JULY 20, 2017

See how the right event with the right sponsor and the right lead generation pipeline can help you take curious consumers from browsers to buyers. The post How Surfing Doggies Help One Company Sell appeared first on Bronto Blog.

Events 83

Events Blog Consumer Marketing 83

Steve Dennis

JULY 17, 2017

Last week the Wall St. Journal featured a story on Tiffany & Co’s “midlife crisis.” The piece highlighted the jewelry brand’s struggle to regain its “cool” and improve recently tepid sales and profits. A few days later they announced the hiring of a new CEO. Yet Tiffany is hardly alone in dealing with what I have coined the “customer trapeze “, particularly as Millennials become an increasingly important demographic.

Customer 76

Customer Jewelry Fashion Books 76

ChannelAdvisor

JULY 19, 2017

School’s recently released their students and faculty after a long year of learning, and summer fun has finally gotten into full swing — yet we’re already talking about back-to-school shopping. The sunburns haven’t even healed yet and we’re planning for the new school year. Don’t let the summer crowds at the beach fool you; moms and dads are already getting their back-to-school lists and looking for the best deals before the new school year starts.

eCommerce 74

eCommerce Shipping Costs Marketing Social Media 74

Blue Acorn

JULY 21, 2017

Invest in a custom solution or focus on simplicity? Work with an extended deployment cycle or have rapid deployment? Have flexibility to grow and scale or risk running up against a wall? These are just a few of the questions retailers must answer before deciding not just what ecommerce platform to use now, but which one will be the best solution for them in the future.

eCommerce Platforms 72

eCommerce Platforms eCommerce Shipping Costs Magento 72

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail