RetailWire
APRIL 6, 2022
American teenagers continue to spend big on brands that combine comfort and fashion, such as Nike and Lulemon, even as their concerns grow about the U.S. economy, according to Piper Sandler’s biannual “Taking Stock With Teens” report. Teens plan to spend about nine percent more in 2022 than in 2021.
Forrester eCommerce
APRIL 6, 2022
Implementing a successful ethical marketing strategy requires careful balancing of customer value and business value. Join me at CX APAC to learn how.
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Liveintent
APRIL 5, 2022
Publishers are increasingly investing in email to build engaged audiences and nurture subscriber relationships through 2022 and beyond. After all, email offers access to logged-in users, deterministic IDs, privacy-safe ad environments, and first-party data. Also, it’s personal. “It’s really about creating that connection,” says Ryan Kellett, Axios VP of Audience, in a recent Real Time Banter webinar. “[Your email] is in someone’s inbox next to the note from th
Retail TouchPoints
APRIL 5, 2022
PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. “Mobile technology is transforming payments, making it easier, safer and more affordable for people to move and manage their money than ever before,” said Dan Schulman, President and CEO of PayPal at the time of the
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
BigCommerce
APRIL 7, 2022
In late March 2022, more than 10,000 retail thought leaders, branded manufacturers, startups, investors, media and analysts descended into the…
Forrester eCommerce
APRIL 5, 2022
As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. While conventional wisdom suggests that authenticity means “being yourself,” that quickly breaks down when CMOs translate the sentiment into action. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
APRIL 6, 2022
Shopping center owners and operators have faced rapid shifts in the retail landscape over the last few years due, in part, to an increase in online shopping and the buy online, pick up in-store response to the COVID-19 pandemic. Now that restrictions are being lifted and people are excited to visit stores again, shopping center owners and operators have an opportunity to simultaneously transform the shopper experience and maximize revenue.
Ecommerce Platforms
APRIL 7, 2022
As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses.
Forrester eCommerce
APRIL 7, 2022
Barely a week ago, Forrester released a new report called The State Of The Metaverse, a collaborative effort from five of Forrester’s top analysts to define the metaverse in a way that companies can understand and prepare to act on today. Our take is simple: The metaverse isn’t here yet. But there are parts of […].
My Wife Quit Her Job
APRIL 4, 2022
The Amazon flywheel effect has allowed Amazon to grow into one of the largest ecommerce companies in the world. It’s a strategy that leverages customer experience and low prices to create a positive cycle of growth and competitive differentiation. In this post, we’ll breakdown the elements of the Amazon flywheel and how you can apply it to your ecommerce business.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
APRIL 4, 2022
JCPenney is celebrating its 120 th anniversary with a fresh campaign centered on retail’s return: “Shopping is Back!” The department store retailer has updated its branding in stores and online in addition to offering an anniversary discount of 30% storewide and, for reward members, an additional $10 in bonus rewards for every $50 spent through April 12.
lateshipment
APRIL 8, 2022
Analysts expect the value of the business-to-customer (B2C) market to reach over $7 trillion in 2030. The continued increase of e-commerce enterprises will make it more challenging for companies to stand out from the rest. Brand identity will undeniably help businesses achieve the goal of automatic recognition, but it needs to be applied consistently to all their marketing efforts.
Forrester eCommerce
APRIL 4, 2022
One of the best parts of being Forrester’s CEO is that I have hundreds of analysts who help me understand new technology. So I thought I would share the wealth and pass on some of that knowledge to my fellow CEOs. I will be putting out a post about every quarter focusing on a technology […].
GetElastic
APRIL 7, 2022
Shoptalk was back in 2022, a four-day event that's has been dubbed the 'biggest retail conference of the year.' Considering the years we all spent in various states of separation, getting back to in-person events was a welcome change of pace. It was full of long-overdue meetings between old friends and colleagues in the industry, a chance to make new connections, and be inspired by the passion, dedication, and ingenuity of the players in the industry.?.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
APRIL 5, 2022
FARFETCH and Neiman Marcus Group (NMG) have entered a global strategic partnership that includes FARFETCH making a minority common equity investment of up to $200 million in NMG. The partnership aims to simultaneously build up FARFETCH’s Luxury New Retail vision and advance NMG’s effort to expand its integrated luxury retail offerings. The companies will initially focus on re-platforming the Bergdorf Goodman website and mobile application in order to expand its global capabilities and services u
lateshipment
APRIL 5, 2022
Imagine if a product you’ve longed to collect for years gets stolen from you. And guess what? It was stolen right at your doorstep by fellow people dubbed ‘the porch pirates.’ Package thefts are so frustrating for the customer because of the fact that they can’t hold anyone responsible for the mishap of not being able to get their hands on their much awaited purchases except themselves and the “pirates” who scooted away with their package.
Forrester eCommerce
APRIL 5, 2022
Despite a shortening runway to start and execute their digital transformation, few local Japanese firms launched transformation initiatives in 2021. Worse, they are increasingly reluctant to do so. They seem to be held back by a lack of available tech skills and budget. Japanese multinational firms are making progress, though. In spite of increasing difficulties […].
Salsify
APRIL 7, 2022
Sustainability in retail has been put in the spotlight, with more and more consumers indicating that they prefer to buy eco-friendly products.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
APRIL 7, 2022
Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy. Mickey Mericle.
FastSpring
APRIL 7, 2022
How does a small company in Estonia expand to three continents in less than seven years without funding? Last year, Messente hit €10M ARR, and they’re still growing strong. We spoke to Lauri Kinkar , Messente’s co-founder, about how they did it. Note: If you’re expanding to new regions, we can help. Learn more about how FastSpring helps SaaS and software companies collect and remit taxes globally or localize and accept global payments.
Forrester eCommerce
APRIL 4, 2022
Understanding key differences in the purchasing process will improve your marketing, sales, and product strategies.
Salsify
APRIL 5, 2022
In 2018, Mars Food France revised the product lines for two of its food brands, Ebly and Suzi Wan, and began investing in sustainable networks.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
APRIL 6, 2022
The ecommerce surge generated by COVID-19 fueled a long-standing debate within the retail industry regarding the role of brick-and-mortar. But while reports of the “death” of the physical store have been greatly exaggerated, it’s clear that while stores are still vital elements in the shopper journey, they will need to be rethought — and in some cases redesigned — to reflect consumers’ still-evolving preferences.
Ecommerce Platforms
APRIL 4, 2022
The best POS system for small business is a simple, affordable, and reliable tool for managing sales and in-person transactions. A point-of-sale system empowers businesses to take payments from consumers in-store and track the movement of inventory. With a leading POS solution, you get a combination of hardware and software essential for keeping sales running smoothly, with minimal confusion.
Forrester eCommerce
APRIL 8, 2022
Cyber insurance is only one component of a bigger enterprise cybersecurity risk management program. However, the cyber insurance market has been on a roller coaster, with skyrocketing premiums, changes in coverage, and a demand for policies that outweighs available supply. After years of affordable and readily available policies, the ubiquity of cyber insurance combined with […].
RetailDive
APRIL 6, 2022
In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Retail TouchPoints
APRIL 6, 2022
Online retail brands devote an incredible amount of time to the creation of a polished and attention-grabbing homepage. The splashy hero image, a video on autoplay, a carousel of images for a new collection — getting these visuals right plays a huge role in influencing shoppers. Then there’s the website navigation, web accessibility, mobile friendliness and the checkout experience.
Digital Doughnut
APRIL 5, 2022
Thanks to its accessibility, SMS marketing reaches more customers. Find out how to craft the perfect strategy to capture more customers and improve engagement.
Forrester eCommerce
APRIL 7, 2022
Some years, Enterprise Connect is the place where the world’s biggest vendors make significant announcements in the unified communications or contact center space. 2022 was one of those years, with both Amazon and Google making significant noise in the contact center space. Amazon Let’s talk Amazon first: It announced its new forecasting, capacity planning, and […].
FastSpring
APRIL 5, 2022
Is conversion rate optimization for SaaS and software different than traditional A/B testing for ecommerce? Is it all about getting people to click the “buy” button (like it is in Ecommerce)? Or is there more to it? I sat down with growth expert (and current director of growth at Planday) Frederic Linfjärd — and I asked him what he thought about these questions.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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