Sat.Apr 02, 2022 - Fri.Apr 08, 2022

Teens keep spending despite worries about U.S. economy

Retail Wire

American teenagers continue to spend big on brands that combine comfort and fashion, such as Nike and Lulemon, even as their concerns grow about the U.S. economy, according to Piper Sandler’s biannual “Taking Stock With Teens” report. Teens plan to spend about nine percent more in 2022 than in 2021.

Ethical Marketing Is Never An Easy Business Decision: Join Me At CX APAC 2022

Forrester Digital Transformation

Implementing a successful ethical marketing strategy requires careful balancing of customer value and business value. Join me at CX APAC to learn how. Age of the Customer B2C Marketing Brand and Communications values-based customer experience

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5 tips for email audience building in 2022

Liveintent

Publishers are increasingly investing in email to build engaged audiences and nurture subscriber relationships through 2022 and beyond. After all, email offers access to logged-in users, deterministic IDs, privacy-safe ad environments, and first-party data. Also, it’s personal.

Shoptalk 2022: BigCommerce Joins the Year’s Biggest Retail Reunion

BigCommerce

In late March 2022, more than 10,000 retail thought leaders, branded manufacturers, startups, investors, media and analysts descended into the… BigCommerce News bigcommerce Shoptalk Shoptalk2022

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed

Ecommerce Platforms

As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often.

Microsoft Bing Ads vs. Google Ads: Making the Right Choice for Your eCommerce Business

Inflow Insights

Google is the kingpin of digital marketing. It’s a household name; it’s a verb; all eCommerce companies (heck, almost all people) have heard of it — and almost all marketing departments have at least tested out its paid advertising capabilities for their company’s products.

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More Trending

Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience

Retail Touch

PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide.

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Snapchat: 92% of Gen Z want to use AR for shopping

Retail Dive

In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR

Other 109

The Amazon Flywheel And How You Can Apply It To Your Business

My Wife Quit Her Job

The Amazon flywheel effect has allowed Amazon to grow into one of the largest ecommerce companies in the world. It’s a strategy that leverages customer experience and low prices to create a positive cycle of growth and competitive differentiation.

How an Estonia-based SaaS Grew to €10M ARR by Expanding Across 3 Continents?

FastSpring

How does a small company in Estonia expand to three continents in less than seven years without funding? Last year, Messente hit €10M ARR, and they’re still growing strong. We spoke to Lauri Kinkar , Messente’s co-founder, about how they did it.

A Quick Guide to Shopping for Fulfillment

5 Factors to Consider When Comparing 3PLs

EcoCart Review (Apr 2022): Offsetting Carbon Emissions

Ecommerce Platforms

In today’s EcoCart review, we’re looking at a new start-up introducing intelligent ways of offsetting carbon emissions, and helping businesses go green. Currently, we’re living in a world where customers are increasingly looking to purchase from companies who care.

Sustainability in Retail: 3 Practices To Start Implementing Today | Salsify

Salsify

Sustainability in retail has been put in the spotlight, with more and more consumers indicating that they prefer to buy eco-friendly products. Trend Watch Ecommerce Personalization

UpSellit Shortlisted for Three 2022 Performance Marketing Awards

UpSellIt

UpSellit US and UK have been shortlisted for three 2022 Performance Marketing Awards! The Performance Marketing Awards (PMAs) recognize the top companies, campaigns, and individuals excelling in affiliate and performance marketing sectors.

What are the Top Commerce Trends for 2022 and Beyond?

Retail Touch

The past two years have shown us that assuming things will change is a safe bet. But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead?

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Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.

Squarespace Pricing in Australia (Apr 2022)

Ecommerce Platforms

Calculating exactly how much you’re going to pay on your Squarespace Australian pricing plans is an important part of managing your budget in today’s competitive landscape. Choosing the right pricing plan will ensure you can build your business rapidly, without spending a fortune.

How To Run Google Ads For A Jewelry Brand

Store Growers

Last Updated on April 7, 2022. Selling jewelry online is a challenging task. There are many competitors trying to sell their own rings and necklaces, so you need to figure out how to bring your ideal customers to your website.

Is CRO Different for SaaS? (Interview with Growth Expert Frederic Linfjärd)

FastSpring

Is conversion rate optimization for SaaS and software different than traditional A/B testing for ecommerce? Is it all about getting people to click the “buy” button (like it is in Ecommerce)? Or is there more to it?

How Mars Food France Commits to Sustainability Across the Digital Shelf | Salsify

Salsify

In 2018, Mars Food France revised the product lines for two of its food brands, Ebly and Suzi Wan, and began investing in sustainable networks. Omnichannel Strategy Salsify ProductXM Operational Efficiency

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Best POS System for iPad Users in 2022

Ecommerce Platforms

The best POS system for iPad users is a comprehensive software offering, specially designed to work on an iPad or similar tablet. Intended for the modern and flexible world of commerce, a Point of Sale for your iPad can save you a lot of stress and money as a business owner.

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JCPenney Proclaims ‘Shopping is Back!’ in New 120th Anniversary Campaign

Retail Touch

JCPenney is celebrating its 120 th anniversary with a fresh campaign centered on retail’s return: “Shopping is Back!”

How to Lower Churn for SaaS and Software (Interview with Growth Expert Frederic Linfjärd)

FastSpring

I recently sat down with growth expert (and current director of growth at Planday) Frederic Linfjärd for two back-to-back amazing conversations. The first was about conversion optimization (CRO) for SaaS and software. You can find that interview here ). . We followed it up with deep dive into churn.

Will tax refund season be the highlight for apparel sales this year?

Retail Dive

With pandemic relief over, inflation rising and a war overseas persisting, some analysts see shadows looming over some of the sunny outlooks from retailers

7 Secrets of Effective Management for Remote Employees and Teams

In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates, and how companies are successfully overcoming these challenges with creative problem-solving.

The Best POS System for Small Business (Apr 2022)

Ecommerce Platforms

The best POS system for small business is a simple, affordable, and reliable tool for managing sales and in-person transactions. A point-of-sale system empowers businesses to take payments from consumers in-store and track the movement of inventory.

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Hitting the Brick-and-Mortar Mark While Blending Ecommerce Convenience into Design

Retail Touch

The ecommerce surge generated by COVID-19 fueled a long-standing debate within the retail industry regarding the role of brick-and-mortar.

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Shoptalk 2022 Recap: What We Heard and Saw in Vegas

GetElastic

Shoptalk was back in 2022, a four-day event that's has been dubbed the 'biggest retail conference of the year.' Considering the years we all spent in various states of separation, getting back to in-person events was a welcome change of pace.

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Shein valuation could reach $100B with latest funding round, Bloomberg reports

Retail Dive

The Chinese fast-fashion retailer leverages social media to entice younger shoppers with super-low prices and speedy turnover of styles

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

Retail Minded

For the past decade or so, many brands have been faced with the challenge of managing their own digital transformation, while simultaneously scrambling to serve the needs of an increasingly digital savvy, growing millennial audience – generally accepted as the first internet-fixated generation.

Mattress Firm Names Target, Walmart Vet as Chief Marketing and Experience Officer

Retail Touch

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer.

Retail Subscription Services : A Guide For SMBs

Korona

Subscription-based programs were already on the rise before COVID hit in 2020. Following the shutdown and the shift in consumer behavior, their popularity skyrocketed.

Gopuff laying off 3% of its global workforce

Retail Dive

The rapidly expanding company is cutting hundreds of positions as it faces sector-wide challenges and realigns as a global business

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.