RTP blog

MAY 18, 2018

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of your future revenue. Retaining existing customers brings a greater ROI than acquiring new ones, and research from RJ Metrics showed that returning customers typically spend 3X more. than first time shoppers.

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eCommerce Customer eCommerce Marketing Recommendation 150

Rishi Rawat

MAY 17, 2018

Video: Online shoppers (especially mobile) are intimidated by forms. They’re hard to fill out, take a long time, and often make the user give up information they don’t want to. A Small Ask is a good way to get the ball rolling. Definition: Small Ask is when you inspire the shopper to take a single action. In the bottom right screenshot, “For whom do you need a hearing aid?

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Definition Mobile Information Article 70

BigCommerce

MAY 15, 2018

It’s decision time for traditional retailers. Time to decide whether you’re going to use an old self-hosted platform and business model that holds you back, or make a game-changing decision to use cloud and SaaS to take your business into the future. For you, Amazon’s commodity market is profitable but earns little brand equity. And micro-brands numbering in the thousands are chipping away at your brand recognition and loyalty – with much smaller teams and much smaller budgets.

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Merchant Services Payment Services eCommerce Platforms Technology 419

Forrester eCommerce

MAY 16, 2018

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.” That’s the opinion of Jack Trout, co-author of Positioning, late president of Trout & Partners, father of the positioning concept In this month’s conversation with Johannesburg-based author Mark Eardley, we discuss why differentiation seriously […].

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Customer Experience B2B Customer Marketing 339

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Optimizely

MAY 15, 2018

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce.

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Internet Retail Magazine Customer Retention Online Retail 321

Kissmetrics

MAY 17, 2018

You might be wondering: “Why is my website showing up as an unsecured site in Google Chrome?”. The answer is because you don’t have an SSL certificate that converts your pages into secure, encrypted HTTPS pages. Some people may think that there’s no need for an SSL certificate if your website isn’t used to store or process sensitive information, or that an HTTP protocol is enough.

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Payment Services SEO eCommerce Other 246

Forrester eCommerce

MAY 16, 2018

I recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign. He showed some TV spots (most of which elicited laughs, like this winner), and I was reminded of the company’s expanded TV spend. Is TV dead? Hardly. But it is about to change more radically […].

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Optimizely

MAY 14, 2018

If you think you can compete with Amazon by slashing your prices, taking products off the site, or cutting your shipping costs, think again. Your customers are already shopping on Amazon, and they’ll likely continue to do so whether you sell there or not. And with 55% of all online product searches starting on Amazon, you can’t afford not to sell through the site.

Customer Experience 150

Customer Experience Shipping Costs Customer Shipping 150

My Wife Quit Her Job

MAY 16, 2018

Today I’m really excited to have Kevin Williams on the show. Kevin is someone who I met at the Ecommerce Fuel live conference. He was actually one of the keynotes there and I really enjoyed his presentation. Kevin runs the site BrushHero.com where he sells a power cleaning brush that hooks up to your hose and spins with a lot of torque to clean up hard to clean objects like wheels, bikes, boats and more.

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Presentation eCommerce 121

RTP blog

MAY 14, 2018

By Srini Rajamani, Wipro Ltd. Pricing products can be challenging in the consumer packaged goods (CPG) industry. Mitigating pricing enables retailers to maximize profits, but that may not always be the goal. This is especially true in a world where retailers and CPG companies depend on each other to find and exploit “win-win” business opportunities out of competitive necessity.

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Food and Beverages Financial Services Presentation Banking 150

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

MAY 14, 2018

I attended ServiceNow’s Knowledge18 conference, held in Las Vegas on May 7-10. It’s a well attended conference by 18,000 people who use one or more of their cloud service management, HR, security and customer service products which are all built on an enterprise-grade platform. At the conference, there was a lot of emotion spent talking […].

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SellBrite

MAY 18, 2018

In April of 2018, the world learned for the first time how many Prime users Amazon actually has. The number was staggering: Over 100 million global users. Amazon continues to expand their reach by offering Prime and Prime Now services to new countries around the world each year—like Mexico, Singapore, the Netherlands, and Luxembourg. Unsurprisingly, this steady growth has created huge opportunities and interests among small business owners and aspiring ecommerce entrepreneurs.

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Shipping Costs Reference Information eCommerce 141

My Wife Quit Her Job

MAY 15, 2018

Running any business always requires some amount of tedious, repetitive work. For example with my online wedding linens store, we need people to… Pick and pack orders Answer phone calls Run the embroidery machines Print shipping labels Now there are certain physical tasks that require a human to perform but your goal should always be to automate as many repetitive tasks as possible with a computer.

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Shipping Labels Article Shipping eCommerce 121

A Better Lemonade Stand

MAY 18, 2018

These are the 20 best business smartphone apps for any entrepreneur so you can stay in the know, on the go. They provide valuable services for any business to stay updated in real time. The post 20 Smartphone Apps to Manage Your Online Business on the Go appeared first on A Better Lemonade Stand.

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Management 134

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

MAY 17, 2018

The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to the relationship between brands and retailers and other channel partners. All brands need to set parameters around the digital sales of their goods, regardless of the type of brand or […].

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Channel Other Retail Online Retail 282

Ecommerce Platforms

MAY 16, 2018

In the age of online commerce, retailers are constantly looking for ways to cut down on costs while still providing customers with the best service. One of the ways to cut costs, inventory, and overall hassle is to drop shipping your products. In short, dropshipping is where the supplier holds your inventory and ships it to the customer instead of your company doing that work.

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Shipping Costs eCommerce Customer Drop Ship 110

Fastr

MAY 16, 2018

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich visual content marketing examples […]. The post Interactive Content Spotlight: Laura Ashley, Tommy Hilfiger, Burt’s Bees, and More! appeared first on Zmags.

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Marketing eCommerce Customer 100

A Better Lemonade Stand

MAY 14, 2018

With email automation you can send exactly the right message to your customers or visitors at exactly the right time, helping you to boost your conversions and grow your bottom line. If you want to improve your email marketing strategy, this article on ecommerce email automation is for you. The post The Beginner’s Guide to Ecommerce Email Automation appeared first on A Better Lemonade Stand.

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eCommerce Article Improvements Customer 133

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

MAY 17, 2018

The media has been all over quantum computing for a few years now, creating muddy waters for our clients as they try to understand this conceptually difficult emerging technology. I’ve been tracking quantum computers for about five years, but I’ve kept it off the research radar because I thought it was outside the “Should clients care?

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Technology Information 218

Inflow Insights

MAY 14, 2018

When one of our clients — a subscription-based video platform that dominates its health and fitness niche — was launching a new video series, it wanted to drive SEO traffic to the new series. But they faced the issue that many video platforms face. Since site crawlers can’t read video content, the majority of their site was not optimized for organic SEO.

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SEO Article Improvements Subscription 108

Steve Dennis

MAY 15, 2018

There are all sorts of reasons we stay stuck, fail to take action on the things we tell ourselves really matter, spin on items big and small. Whether it’s deepening (or ending) a personal relationship, finishing our book, quitting a soul-crushing job or starting that new business we keep talking about, there is an aspect of our evolutionary biology that holds us back.

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Arts Books Information Blog 103

Omniconvert

MAY 15, 2018

Conversion rate optimization is not easy. If it were easy we wouldn’t be here, but most probably on a yacht on some tropical island. Now, perfect conversion rate optimization software is the fantasy of many digital marketers. Work less get a bunch of results. Today, I would like to get over some basic and simple […]. The post Ultimate Review: Which CRO Software tool is best for your business?

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Blog eCommerce Marketing 87

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

MAY 14, 2018

I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook. As Jessie Lui explained in her blog introducing the series, we wrote three reports, each targeted at a beginner, intermediate or advanced maturity […].

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B2B Marketing Blog Customer 210

Wiser

MAY 17, 2018

Mystery shopping has gotten an upgrade in recent years. Shoppers no longer go into stores with several pages of questions to fill out. This experience soon became too bulky and inefficient for brands and retailers that wanted insight into their in-store performance. . Why Traditional Mystery Shopping Is Outdated . Old school, traditional merchandising was conducted by the in-store retail kings of years past.

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Mobile Webinar Improvements Retail 76

Steve Dennis

MAY 16, 2018

Having spent 12 years of my career at Sears, I find it particularly sad to see the once-storied retailer sink slowly into oblivion in what I frequently refer to as the world’s slowest liquidation sale. Equally troubling is the continued efforts by Eddie Lampert, chairman and CEO of Sears Holdings SHLD +8.72% , to suggest a transformation is still possible.

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Workshop eCommerce Reference Omnichannel 88

Sailthru

MAY 14, 2018

Mobile apps fail for a huge variety of reasons. But every successful app has something in common: A great mobile messaging strategy. Most apps sit on customers’ phones unused, for the very frustrating reason that apps don’t open and launch themselves. An effective mobile messaging strategy reminds customers to open apps when they’re most likely to be receptive to the idea.

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Mobile Subscription Definition Download 76

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

MAY 14, 2018

I was lucky enough to spend a week in India earlier in the month and had some interesting conversations with services firms about how the expectations from their customers and the nature of their engagements are changing. Aside from experiencing the wonderful cities of Bangalore, Hyderabad, and Pune and sampling delicious samosas and paneer dishes, I also managed to have some great conversations with Forrester […].

Management 202

Management Customer 202

Salsify

MAY 17, 2018

Recently, some boardrooms at traditional brand manufacturers have been re-analyzing the math behind their Amazon strategy. Namely, is a traditional brand better off selling through Amazon Seller Central (the platform that supports third-party sellers) or Amazon Vendor Central (the platform that supports 1P sellers)?

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Steve Dennis

MAY 13, 2018

There seems little doubt that Amazon.com AMZN -0.27% is crushing it and Macy’s is flailing. So who has the best profitability? Well, it’s not even close. Macy’s operating margin is just over 6%. In recently reporting what was widely seen as a blowout quarter , Amazon is just now approaching a whopping 2% in its non-Amazon Web Services business.

Shipping Costs 76

Shipping Costs Retail eCommerce eCommerce Marketing 76

Klaviyo

MAY 16, 2018

The post 4 Easy Steps to Launch & Run Email Segmentation Strategies appeared first on Klaviyo.

Blog 96

Blog 96

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail