Sat.Oct 22, 2022 - Fri.Oct 28, 2022

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The Best Ecommerce Courses for Business Owners

Ecommerce Platforms

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 trillion by 2030, and new entrepreneurs are making their way into the space at a rapid pace. With so many amazing tools available to help you build an online store of your own these days, it’s easier than ever to get started with your new venture.

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How To Leverage M-Commerce For Your Retail Business

RetailMinded

With the advent of technology, business owners are now aligning their companies towards changing trends. This strategy can help them improve efficiency, provide the utmost customer experience, and stay competitive. For example, retail businesses now integrate omnichannel strategies like M-commerce or mobile commerce to enable mobile shopping. Many consumers now rely on mobile devices to research products and services, make an order, and complete transactions.

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Your Guide to a Successful Seasonal Pricing Strategy

Wiser

Seasonal pricing is nothing new. The airline and rental industries have been changing their prices seasonally for years to maximize sales. Of course, retailers also use this pricing strategy. For some businesses, having prices that fluctuate seasonally is essential to their success. Shopper spending habits are rarely the same for long and increasing prices during the holidays helps to capitalize on sales when they are happening more frequently.

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428: Counterintuitive Strategies (Which Make No Sense) That Can Grow Your Sales With Kurt Elster

My Wife Quit Her Job

Today I have my long-time friend Kurt Elster on the show. Kurt is the host of The Unofficial Shopify Podcast and a Shopify store consultant. As part of his job, he often runs split tests for his clients. And over the years, he’s amassed many counterintuitive strategies that can grow your sales. Some of these make no sense but they work. Enjoy the episode!

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Best Fulfillment Services for Shopify

Ecommerce Platforms

The best fulfillment services for Shopify are designed to help ecommerce business owners deliver products to their customers quickly and efficiently. After all, once your customer has made a purchase, they’re relying on you to ensure it gets to them with minimal hassle. This means you need to plan how you’re going to store your goods, pick and pack them for delivery, ship them through the right providers, and so on.

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The “Autonomous SOC” Is A Pipe Dream

Forrester eCommerce

Many vendors across the security industry share a vision: to deliver an autonomous security operations center (SOC) with their technology at the center. This idea is about as likely as me being able to join Starfleet and voyage with Captain Janeway in my lifetime. Why? First, let’s level-set on exactly what autonomous means: denoting or […].

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What Can I Sell To Make Money Online? 30 Ideas Explained!

My Wife Quit Her Job

One of the best ways to make money online is by selling products. You can do so through various online marketplaces or create your own online store. To help you develop ideas on what to sell, I've created the following list of ways to generate extra cash online from the comfort of your home. The post What Can I Sell To Make Money Online? 30 Ideas Explained!

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The Ultimate Squarespace Logo Maker Review (2022)

Ecommerce Platforms

Squarespace is a fantastic ecommerce platform that comes replete with a whole bunch of features to allow users to quickly build and launch their online stores. However, in 2022, the company made the Squarespace Logo Maker completely free. This is a nifty tool that’s designed for small businesses and agencies that want a simple and effective tool to design a logo.

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European Predictions 2023: Customer Experience

Forrester eCommerce

2023 will be a year of reckoning for European customer experience teams. Some will widen CX advantage over competitors, while other teams will be forced to disband. Learn more.

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Why Worker Safety Needs to Top Retailers’ Lists This Holiday Season

Retail TouchPoints

This year has been especially perilous for Industrial Athletes, the critical personnel who get our goods where they need to go and keep the retail industry running. The turbulent labor market made for especially high turnover, which meant less training, earlier burnout and more injuries. Our recent Industrial Athlete Workforce Report found that nearly half (47%) of Industrial Athletes are stressed at their current jobs and 18% say it’s having a negative effect on their mental health, nearly equa

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How To Ship Items Sold On eBay: The Ultimate Guide

My Wife Quit Her Job

How you handle shipping for your eBay store can significantly impact your overall success, either positive or negative. But deciding on shipping options can be tricky, especially if you’re new to selling on eBay. This post provides a full breakdown of eBay shipping. The post How To Ship Items Sold On eBay: The Ultimate Guide appeared first on MyWifeQuitHerJob.com.

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How to Organize Your Social Media Marketing in Time for the Holiday Season

Digital Doughnut

Create a solid social organization plan, simplify your workload and reach your social goals before all the big holidays are upon us.

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Changing Your Loyalty Program? Here’s What To Consider

Forrester eCommerce

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis. As both customer and business needs change, programs are evolving […].

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Walmart’s New In-Store Netflix Hubs Aim to Create Modern-Day Blockbuster Experience

Retail TouchPoints

At the start of the holiday season last year, Walmart launched an online Netflix storefront featuring exclusive products and experiences from the streamer’s most popular franchises. Now, Walmart is bringing the digital Netflix Hub to more than 2,400 real-world locations. The new dedicated store section will feature music, apparel, collectibles, games and seasonal items from top shows and films, including Stranger Things , Squid Game , The Witcher , Guillermo del Toro’s Pinocchio and Glass Onion:

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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In-Market Audiences: Target Google Users Who Are Ready to Buy

Store Growers

What if you could target users who are not only searching for the products you sell but are also at the later stages in the buying funnel? This is what makes in-market audiences so great. The in-market audience segment in Google Ads gives your campaigns access to these users, and if you use it strategically, your ads will show in front of “hot” leads.

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Interesting Email Marketing Campaign Examples to Learn From

Digital Doughnut

An email marketer's job can be tricky, as he has to engage the audience and work on innovative marketing strategies to make a difference. Most people delete the email or unsubscribe from it without reading, calling for an email marketing campaign that is powerful enough to attract an audience and smart enough to entice them to open it. .

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Predictions 2023: Consumers Will Spend More And Demand Better

Forrester eCommerce

Consumer behavior in 2023 will be a jumble of mixed signals: exuberance as the pandemic wanes, tempered by caution in the face of economic turbulence. Learn more.

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Target and Apple Triple Store-in-Store Relationship to 150 Locations

Retail TouchPoints

Target and Apple have tripled the number of Apple at Target locations to 150 in preparation for the holiday season. Additionally, Target Circle members will now have year-round access to a free four-month trial of Apple Fitness+ with no purchase required, and Target will offer special holiday promotions on select Apple Services including Apple Music, Apple Arcade, Apple News+ and iCloud+, with some including up to five months free through Target Circle.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Heightened fraud risk deters UK consumers from shopping on social media

365 Retail

New data launching today reveals that 55% of UK consumers are concerned about spending money on social media due to fears about fraudulent sellers. Fraud is now the top concern deterring UK consumers from shopping via social media, and 42% of UK consumers do not trust social media platforms with their data. This comes during the same week that the City of London revealed that investment fraud has risen by 49.5% in the past 12 months, with many victims now being targeted on social media.

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Different Types of Advertising and What They're For

Digital Doughnut

Advertising is part of the promotional mix and often the most visible aspect of marketing. It enables you to reach your audience through targeted media channels and to communicate with potential customers on a broad scale.

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Gain Insight Into B2B Martech Decisions And Trends

Forrester eCommerce

Have you wondered what other B2B leaders think of martech solutions? Here’s your chance to help shape the future of B2B marketing technology decisions.

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Trigo Raises $100 Million to Fuel Expansion of Cashier-Free Checkout Technology

Retail TouchPoints

Computer vision company Trigo has raised $100 million in a new equity financing round. The solution provider will use the funding to scale deployment of autonomous urban supermarkets across Europe and the U.S., enter new geographies and develop its store and inventory management software application suite, StoreOS. Trigo’s solution is designed to help supermarkets create a “digital twin” of the store using feeds from ceiling-mounted cameras and shelf sensors.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Walmart enhances digital shopping ahead of holidays

RetailDive

The retailer is introducing updates like a virtual queue and expanded augmented reality to provide shoppers a faster, more personalized experience.

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The Money Quarter – how online retailers can win

365 Retail

We are now into Q4, the most significant selling period for many eCommerce businesses – AKA “the money quarter” As Black Friday, Cyber Monday, and Christmas all approach, maximising your success during this period is essential but that requires careful planning and navigation. And when you add on the specific challenges characterising this year – from supply chain bottlenecks to the cost of living crisis – there’s a lot to contend with.

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Predictions 2023: CX Teams Thrive Or Wither Based On What They Do Now

Forrester eCommerce

Customer experience teams in 2023 will reach an inflection point: They will either show ROI and excel — or fade away. Read our CX predictions for 2023.

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Data Privacy and Ad Tracking: The Real-World Implications for Businesses

Retail TouchPoints

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Consumer-facing media platforms have historically profited from ad revenue, the success of which has been fueled by the insights derived from accessing and analyzing user behavior. As users become even more tech-savvy, the way their data is used is at the forefront of their minds — and the businesses interacting with this captured data have experienced increased demand to respond to consumers’ hea

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Why brands should go beyond a metaverse cameo

RetailDive

Executives with iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy during an Advertising Week panel.

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Excess Inventory Management: How to Get Rid of Excess Inventory

ChannelAdvisor

Hate leftovers? Even brands with the hottest products are bound to experience surplus inventory every once in a while. . Perhaps your forecasting is off or you ordered too much supply. Whether you have a solid inventory management strategy or not, there are plenty of profitable ways to recoup your investment. . 8 Ways to Get Rid of Excess Inventory.

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Predictions 2023: Bold Shifts In Retail Models Will Be The Salve For Uncertain Times

Forrester eCommerce

In 2023, retail models will need to adapt to tap into new sources of profitability, which will become more critical amid economic headwinds.

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Amazon Launches Luxury Accessories Resale with WGACA Partnership

Retail TouchPoints

Amazon has expanded its luxury presence by partnering with What Goes Around Comes Around , the trusted reseller of authenticated high-end vintage. Through the partnership, a dedicated WGACA section showcasing vintage luxury accessories and bags is featured on Amazon’s site. The move is an expansion of Amazon’s Luxury Stores experience, which the ecommerce giant introduced in 2020, and reflects the continued momentum of luxury resale.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib