Sat.Nov 03, 2018 - Fri.Nov 09, 2018

Are private brands key to beating Amazon?

Steve Dennis

As Amazon continues to steal significant market share in most product categories, many retailers find themselves on their heels desperately seeking an antidote to the online behemoth’s growing dominance. Investing in the long tail , improving web site performance and reducing shipping time and pricing are tactics being pursued to neutralize the threat. More recently, though, quite a few retailers are upping their private brand game. Store “owned” brands are hardly new.

Top 10 PayPal Alternatives: Best Solutions Revied (October 2018)

Ecommerce Platforms

PayPal was once one of the most revolutionary pieces of technology in the world. At that time there was not that much interest in PayPal alternatives.

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Customer Retention Should be Ecommerce Marketing Priority #1: The Why, The How and The Return


Did you know that customers who stick with your brand over time will spend 67% more than new customers? While… Ecommerce Marketing customer retention

‘Tis The Season – Your Customers Might Need A Little Nudge

Forrester eCommerce

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”).

Food Ecommerce: 9 Brands with Drool-Worthy Marketing


The online food market represents a massive opportunity for ecommerce brands. Forecasts for the future suggest that 70% of US shoppers could be buying groceries online by as early as 2022. Sounds exciting right? But let’s put that number in context within the overall food industry.

Holiday Readiness Series: 3 Ways to Maximize Mobile Performance

Retail TouchPoints

By Jessica Bergmann, Salesforce Here’s how important the month of November is to the holiday season — by Cyber Monday, one-third of all holiday shopping will be complete. That’s a huge chunk of a multibillion dollar pie.

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The 19 Most Technically Innovative Ecommerce Brands of 2018


In ecommerce, glitz and glam matter – a lot. In fact, brands that focus on the look & feel of… Ecommerce Success Stories Enterprise Ecommerce innovation awards

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How Replenishment Emails Drive Real Ecommerce Results


We all know how annoying it is to run out of a product and make a mad dash to the store for a replacement. It’s the worst! Which is exactly why replenishment email campaigns are so great. Replenishment emails remind customers to stock up your product just before they are about to run out.

What Drives Store Ops Success? RTP Editors Weigh In

Retail TouchPoints

This sixth annual Retail TouchPoints Store Operations Survey examines the top challenges omnichannel retailers face in shoring up their brick-and-mortar locations, and reveals the strategies and technology solutions they are using to meet those challenges.

What Agencies Need to Know About Commerce-as-a-Service


Commerce-as-a-Service (CaaS) allows your customers to avoid having to choose between their rich content and a robust ecommerce platform. This… Ecommerce Technology

Predictions 2019: Customer Experience Comes Under Fire

Forrester eCommerce

Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row.

233: Advanced Strategies To Recover Abandoned Carts With Ben Jabbawy

My Wife Quit Her Job

Today I’m excited to have Ben Jabbawy on the show. Ben is the founder of Privy and we randomly met at the Shopify Unite conference several years ago. At the time, I had no idea who this guy was and what he did. And likewise, I’m sure he’d never heard of the number 1 hankie vendor on the Internet.

Instagrammable Moments: 5 Reasons Why Your Stores Need Them This Holiday Season

Retail TouchPoints

By Alicia Esposito , Content Strategist If the pop-up phenomenon has taught us anything, it’s that a great experience is just as critical as a great product. More and more, we’re seeing experience exceeding — even replacing — products.

The WONE Backstory: How GRAYBOX Delivered a Unique Shopping Experience For High-End Fashion


In business today, there are two essential choices. At GRAYBOX, the clients we work with typically fall into the latter.… … Ecommerce Success Stories Ecommerce Technology

Data commercialization isn’t easy – and many initiatives will fail.

Forrester eCommerce

The hype around big data got several things right: data volumes are big and growing quickly. Digital transformation – as well as the growing adoption of IoT and the ubiquity of the device (aka “mobile phone”) that we all carry with us – has accelerated the growth of data.

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How to Sell Online – The Ultimate Guide to Go From 0 to $$$

Ecommerce Platforms

Figuring out how to sell online all on your own can be intimidating. I mean, there's just so many questions; Where do you sell? How to convince people to buy? Where to market your products? How to actually receive money from people and process payments? How to handle credit card info? And so on.

How To Deliver Outstanding Black Friday/Cyber Monday Customer Service While Stopping Fraud

Retail TouchPoints

By Rafael Lourenco, ClearSale E-Commerce customer service and fraud screening programs can both get overwhelmed during holiday sales peaks, sometimes in ways that affect each other.

The Future of Content Marketing: It’s Not What You Think


Have you heard the saying, “content is king?”. Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words.

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Predictions 2019: Employee Experience Moves To Center Stage

Forrester eCommerce

Companies and executives are paying attention to employee experience as never before. There are good reasons for this attention. Chief among them is the historically low unemployment rate, which gives employees options that they are taking advantage of.

It always comes down to turnout

Steve Dennis

As the US goes to the polls today, it really doesn’t matter whether one identifies as a Democrat, Republican, Libertarian or whatever. Whether we prefer Beto or Ted, Andrew or Rod, Stacey or Brian means precisely nothing if we don’t go vote.

BigCommerce Enterprise Review and Everything You Need to Know

Ecommerce Platforms

It's a very exciting time at present for BigCommerce. In the summer of this year, they expanded their offices into Europe after successfully raising $64 million.

Have You Complimented Your Top Customers Lately?

Rishi Rawat

Got this email from Google Maps. I felt great. Flattery works: Have you considered sending a flattering email to your top customers? You don’t have to give a discount, the email could simply be a personal “we appreciate you” note.

Predictions 2019: Expect A Pragmatic Vision Of AI

Forrester eCommerce

Last year, Forrester predicted that firms would struggle with new technologies, particularly artificial intelligence. This prediction came true: Firms continued with AI experiments that lacked meaningful results. Adoption has now slowed (51% adoption in 2017; 53% adoption in 2018).

11 Customer Retention Tools for Exponential Growth

Bootstrapping Ecommerce

11 strategies you can use to improve customer retention! You’ll see why they work & services that can help you achieve customer retention for your business. The post 11 Customer Retention Tools for Exponential Growth appeared first on Bootstrapping Ecommerce. Conversion Optimization Operations & Customer Service Strategy & Analytics

Top 9 Pet Products You Should Be Selling Now


If cats knew how credit cards work, you can be sure they’d max out yours buying pet products online while you’re at work. Dogs, ever loyal, would probably beg first.)

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We’ve created a monster: Retail’s growing returns problem

Steve Dennis

At the beginning of the year I published “ A Baker’s Dozen Of Provocative Retail Predictions For 2018.” ” In No. 11, I opined that the industry’s problem with returns would soon start to get the attention it deserves. For awhile now I have seen the growing rate of costly product returns as a ticking time bomb —particularly as e-commerce garners greater share.

Predictions 2019: Financial Services Firms Shift Their Focus To Operational Efficiency

Forrester eCommerce

In the decade since the global financial crisis, much of the financial services industry has made a strong recovery. While many governments are still nursing large debts, most banks, investment management firms, and insurance companies have long since returned to good health.

Foundations of Commerce: Grit before Glitz


The race to get a product or service in front of a customer, or the desire for a customer to want or need a product or service has been running for thousands of years. Around 2700 BC, China mastered the ability to create silk from silkworm protein fibers. Sitting on this monopoly (the emperors of China refused to share the secret of silk production), China traded silk with other countries, creating a luxury “brand.”

Most Important Reasons to Incorporate File Recovery into Your Ecommerce Strategy

Ecommerce Platforms

An online store contains a wide range of elements to make it run. The same can be said about your business in general. Think about the online assets such as images and videos, along with the site files, marketing documentation, and time budget sheets.

How to Build An Effective Email Welcome Sequence For Your Ecommerce Brand


For business owner and email marketers, establishing a vibrant and effective Welcome Series is an essential first step in attracting and keeping customers.

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Midsize Digital Agencies = Experience Success

Forrester eCommerce

Our “midsize digital experience agency” Wave came out today. While nobody likes the word “midsize,” we all should pause and consider why bigger doesn’t always mean better.

The FastSpring Team Meets Up for 2nd Annual Fall Summit


At FastSpring, we take our company mission, vision, and values seriously. They are a big part of what makes FastSpring the leading all-in-one ecommerce platform for digital businesses around the world, and a great place to work. One of the ways we showcase our mission, vision, and values is our annual Fall Summit event.

A Complete TransferWise Review: Everything You Need to Know

Ecommerce Platforms

When it comes to exchange rates, not all of them are created equally. This is especially the case when you want to transfer money and your bank or a transfer service gets involved. Let's say you are in the US and you've tried to send dollars to an account in the UK.

Conversion Boosting Strategies for BFCM


In the retail sphere, no two days are as relentlessly hyped as Black Friday and Cyber Monday. Everyone knows that these days are important days for sales, but some may wonder “Why all the fuss?” Let’s examine some of the data. In 2017, ecommerce shoppers spent $7.9

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Predictions 2019: Digital Leaders Reboot To Hedge Against A Downturn

Forrester eCommerce

Forrester predicted in 2018 that digital would reach the hard stuff, the core of business: organization structure, operating models, and endless discussion of platforms. These themes are far from done; however, 2019 sees a distinct shift in emphasis — winter is coming.

How to create a Bill of Materials (BOM) in product manufacturing


As we touched upon in the last article of our product manufacturing series , creating a Bill of Materials (BOM) is a critical step in the manufacturing process.

What is Amazon Attribution? [Update]

CPC Strategy

NOTE: This post was updated on 11/8/18. For the first time, using Amazon Attribution, brands can measure the impact of display, search, and. Read More. The post What is Amazon Attribution? Update] appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace

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