Sat.Sep 17, 2016 - Fri.Sep 23, 2016

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Red Events is a story about love, passion and an apple tree!

Canadian Special Events

In 2000, Gill Boyd had a dream of offering modern wedding decor for Calgary brides. Working long hours outside of her daytime job as an event planner for the Calgary Stampede, she began Spoilt Red Productions with her sister Lissa. Innovation, creativity, and style were hallmarks of a Spoilt Red Wedding; They were even the first company in Calgary to own their own chair covers.

Events 75
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5 Elements of a High Converting Landing Page

UpSellIt

Your conversion optimization strategy is built upon the assumption that your site’s landing pages are optimized. It’s a no-brainer: landing pages are an essential piece to your strategy’s puzzle. However, it’s easy for landing pages to operate as the brunt of saturated conversion goals. Whether a click through landing page or lead generation landing page, the goal of a landing page is conversion.

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Mobile Web

Dynamic Yield

MOBILE WEB PERSONALIZATION Serve personalized experiences designed for a mobile-first world Make every pixel count with machine-learning optimization and convert mobile visitors into paying customers. WATCH VIDEO Transform static mobile sites into adaptive native experiences Move beyond just changing banners and buttons to personalizing all aspects of your mobile site.

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Path to Purchase: Why Should Brands Care?

ChannelAdvisor

I have a memory from when I was about 7 years old, from the first time I went to a big box store (it was a Sam’s Club, or maybe a Costco). I walked in with my mom and I must have been in the store for two minutes before she lost track of me, and I was on my own. I had never seen anything like it before. Pallets of different toys, clothes, games, home goods, sporting goods, stacks of tires higher than buildings, and to top it off there were free samples of the finest cuisine in the world (or so I

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Retail Planning: The Perils of Using Last Year as Your Baseline

Retalon

Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.

Retail 32
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Out of This World Desserts

Canadian Special Events

Food trendists can’t stop talking about food that looks like it is from another planet; or that actually looks like another planet for that matter. Space like desserts and dishes are dominating Instagram. Food bloggers, chefs and trending dessertists are looking to the great galactic sky for out of this world inspiration. It’s not just desserts that are “taking off” it seems that food of all sorts is being influenced by the stellar trend.

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More Trending

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Brands, Is Your Website A Dead End?

ChannelAdvisor

Imagine your brand has just opened a store and on opening day you get a customer. Your employee greets that customer with a welcome that was carefully calculated by your marketing department to guarantee personal endearment in 86% of the customer base and it works — flawlessly. The customer asks about a product and your employee lists out the features and benefits in a way that highlights every strength and minimizes every weakness, letting the customer know you can solve all the problems that b

Arts 40
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Retail Planning: The Perils of Using Last Year as Your Baseline

Retalon

Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.

Retail 32
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Retail Planning: The Perils of Using Last Year as Your Baseline

Retalon

Written by Jeff Coull, Director of Professional Services at Retalon. We’ve all heard the retail cliche, “we need to do it differently.” Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans that mirror their successes and, more importantly, their failures from the prior year.

Retail 32
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Accordion Checkout

Dynamic Yield

Accordion checkout is an approach to eCommerce website design in which each checkout step expands as you progress. The post Accordion Checkout appeared first on Dynamic Yield.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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test2

Dynamic Yield

The post test2 appeared first on Dynamic Yield.

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E-Commerce Professionals: You Need to Write Content. No, Really. You Do.

ChannelAdvisor

E-commerce shop owners, we need to talk. You need to write content. No. Seriously. You need to be writing quality content for your home page, category pages and yes, even your product pages (especially your product pages!). You’ve probably heard SEO professionals say it a million times. And if you’re one of my clients, I know you’ve heard me say it day in and day out.