Optimizely
OCTOBER 17, 2017
If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases. But how do you build out the perfect email flow to convert buyers? No week is bigger in the retail world than the one-two punch combination of Black Friday and Cyber Monday.
Kissmetrics
OCTOBER 19, 2017
Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it. So in this proliferation of content, it’s retention, attention, and engagement that are key for content marketers. It’s our goal to get visitors to our content, ideally more than once, and eventually get them to convert in some way.
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Klaviyo
OCTOBER 18, 2017
Exit popups are powerful. Earlier this year, we analyzed the performance of a sample of email popups cumulating 204 million displays. Among our key learnings, exit popups outperformed popups displayed on landing pages by +5%. If you’re collecting 10,000 emails/month (congrats if that’s the case), that would represent 500 additional emails/month and 6,000 emails/year.
RTP blog
OCTOBER 18, 2017
Holiday hiring is always a rush for retailers, but the 2017 season is eliciting different reactions from the industry’s biggest names. While Amazon is hiring as many as 120,000 seasonal workers for the second straight year , Target is increasing its holiday workforce by 43% to as high as 100,000. In contrast, Macy’s is slightly scaling back its seasonal employees by 4%, to 80,000.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Wiser
OCTOBER 20, 2017
Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time. If you’re planning a new product release or feel demand waning for products that used to be bestsellers, this blog is full of examples that aim to help retailers and brands think critically about how they can successfully leverage the relationship between product life cycle and pricing strategy. .
Bryan Eisenberg
OCTOBER 19, 2017
Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RTP blog
OCTOBER 17, 2017
By Debbie Hauss, Editor-in-Chief Last week I had the opportunity to Chair the Retail Day at the GITEX Technology event in Dubai, UAE. It was a unique experience in many ways, but there was one takeaway that I could not get out of my mind during my stay at the JW Marriott Marquis — not just because it is the “tallest hotel in the world.” The staff at the JW went above and beyond every moment of every day, in the most genuine way.
SellBrite
OCTOBER 18, 2017
Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable p ricing strategy involves considering not only your competitions’ prices, but also your customers’ motivations.
GetElastic
OCTOBER 18, 2017
We are entering the age of connected car commerce. Buckle your seatbelts. Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things. These hypermobile devices will come complete with hardware, operating systems and app-driven utilities that can support a variety of payments on the go. “The industry crossed a critical threshold in the first quarter of 2016, with the quiet but dramatic announcement of a statistic that few noted at t
Ecommerce Platforms
OCTOBER 16, 2017
There’s nothing more satisfying than getting your ecommerce business set up and generating your first sale. Once the sales and revenue keep coming, you begin to think of yourself as an entrepreneur. Setting up an ecommerce store isn’t as hard as it probably was earlier. With platforms such as Shopify, WooCommerce, BigCommerce, and others, you are given all the technical support you need to get your ecommerce store up and ready.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RTP blog
OCTOBER 16, 2017
By Ryan James Dee, Interactions The world is flat…screened. According to the International Telecommunication Union, 81% of the developed world is online. And Global Digital reports more than half of the world’s web traffic comes from mobile devices. The proliferation of mobile and Internet usage is not news. The counter effect of the increase in analog, however, is.
A Better Lemonade Stand
OCTOBER 19, 2017
Learn why email is so powerful, the different types of emails to send customers & strategies you can use to drive more sales with email to your store. The post The Beginner’s Guide to Driving More Sales With Email appeared first on A Better Lemonade Stand.
GetElastic
OCTOBER 18, 2017
We are entering the age of connected car commerce. Buckle your seatbelts. Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things. These hypermobile devices will come complete with hardware, operating systems and app-driven utilities that can support a variety of payments on the go. “The industry crossed a critical threshold in the first quarter of 2016, with the quiet but dramatic announcement of a statistic that few noted at the tim
OrderDynamics
OCTOBER 19, 2017
Is It A Smart Retail Strategy To Accept Amazon Returns? Kohl’s has sent shock waves through the retail industry by doing the unthinkable – teaming up with the most notorious and aggressive competitor in retail, Amazon. 82 Kohl’s stores in two major markets, LA and Chicago, will accept and manage returns for Amazon customers, for free. This, only a week after they revealed the opening of “ Amazon smart home experiences,” within 10 stores in the same markets.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Ecommerce Platforms
OCTOBER 17, 2017
Our previous generation didn’t have it so easy. Now almost anyone can become an entrepreneur without breaking their bank balance to generate capital. There are a number of online platforms, such as Shopify and WooCommerce, and tools based on these platforms that can help you choose and identify products to sell. They’ll help to sell them as well! I’ve written about SendOwl in the past.
A Better Lemonade Stand
OCTOBER 16, 2017
Learn how to best measure your Shopify google analytics to understand your customers better, increase conversions and manage your business more effectively. The post Shopify Google Analytics: The First Steps To Enhanced Ecommerce appeared first on A Better Lemonade Stand.
Store Growers
OCTOBER 16, 2017
Like many I got interested in online business after reading Tim Ferriss’ book The 4 Hour Workweek. The idea of setting up a business once, and then having it make money on autopilot sounded awesome. But it’s only after trying to do exactly that many different times, I discovered what it actually takes to have passive income to pay the bills. And surprise surprise, it takes a TON of work!
Retail Technology Review
OCTOBER 17, 2017
INCOPRO, the online brand protection specialist, and WR Investigations (WRi Group), the anti-counterfeiting and piracy investigations and physical brand protection company have completed a strategic alliance that sees INCOPRO establish an expert analyst team operating from WRi's offices in Wales.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Bootstrapping Ecommerce
OCTOBER 16, 2017
Drive traffic and boost conversions with these 5 top ways to make user generated content a part of your ecommerce sales strategy. The post 5 Fresh User Generated Content Strategies to Increase Conversion Rates appeared first on Bootstrapping Ecommerce.
Rishi Rawat
OCTOBER 16, 2017
Retailers give discounts to shoppers to nudge them to buy. On the face of it, one would assume discounts are the best way to improve conversation rates. But, it’s being done so much shoppers have become desensitized by discounts. When buyers see that an item has been discounted $50 they disregard the discount amount and just look at the final price.
Klaviyo
OCTOBER 17, 2017
In a perfect world, every person who lands on your site would find a product that they couldn’t live without, add it to their cart, then check out. You’d see 100% conversion rates and it would be raining cats and dogs. Of course, we don’t live in the perfect world. In fact, according to Cision , 92% of the people who visit your website for the first time aren’t there to purchase.
Smile.io
OCTOBER 19, 2017
Expert's Guide to Boosting Program Engagement. A successful program is best measured by how many members are engaged and participating. Boost your numbers with our expert advice. GET THE FREE GUIDE.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Wiser
OCTOBER 16, 2017
This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store. That certainly rings true for some industries and categories more than others, but on the whole 91% of all retail is still done in-store. RetailDive notes the top two reasons customers are shopping in-store as being able to see, touch, feel, and try out the items, as well as take the items home immediately.
Retail Technology Review
OCTOBER 17, 2017
The global technology group Wirecard provides a regionally managed payment gateway solution for online IKEA shops in Southeast Asia.
TradeGecko
OCTOBER 16, 2017
Demand forecasting refers to making estimations about future customer demand using historical data and other information. Proper demand forecasting gives businesses valuable information about their potential in their current market and other markets so that managers can make informed decisions about pricing, business growth strategies, and market potential.
Smile.io
OCTOBER 18, 2017
Is A Rewards Program Right For You? Still not sure if a rewards program is really necessary for your business? Our quick and easy quiz will help you make the right decision. GET THE FREE GUIDE.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Salsify
OCTOBER 18, 2017
For many of the large companies we work with a typical challenge during implementation can be how to get the necessary stakeholders across the organization on board in order to change old behaviors and realize all the benefits of Salsify. Dorel Juvenile, child safety product manufacturing brand, took a novel approach to galvanizing organizational support for digital transformation back in 2015.
BigCommerce
OCTOBER 17, 2017
Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway. As a business owner, you should capitalize on this — even when you’re far, far away. What is Local Marketing?
TradeGecko
OCTOBER 17, 2017
TradeGecko has produced a series of inventory management videos, brought to you by our very own Geckos, to delve into the basics of inventory management. To learn all about Economic Order Quanitity (EOQ) and find out more about which metrics to track when it comes to inventory management, keep watching.
eCommerce Training Academy
OCTOBER 17, 2017
Last year, we brought you a list of all eCommerce Conferences in 2017. This year, we have a bigger list. If your event is missing from our list, contact us. In 2018, there are many eCommerce events happening all over the world from Canada, USA to Australia. Unlike other lists online, this list focuses only on eCommerce. Keep in mind we are still adding new events on a monthly basis.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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