BigCommerce

AUGUST 25, 2017

The welcome email is the most important email brands can send to new subscribers. Yes, even more important than all the broadcast, targeted and triggered messages combined. The welcome email is your best shot at converting new subscribers into customers — and longtime readers. A well-designed welcome email hits these three notes: Provide subscribers with the value proposition you promised during the signup process (e.g. a 15% discount).

BigCommerce 377

BigCommerce Subscription Gifts Jewelry 377

Kissmetrics

AUGUST 24, 2017

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements.

Customer Data 248

Customer Data Events Travel Management 248

My Wife Quit Her Job

AUGUST 24, 2017

Today I have my friend Rachel Miller on the show. Several months ago, Rachel spoke at my conference, The Sellers Summit, and she knocked it out of the park. Rachel runs a popular training class called Moolah where she teaches others how to build humongous Facebook followings with rabid fans. She’s created multiple Facebook fan pages with more than a million likes and she uses these pages to drive traffic and sales to both physical and digital products.

Books 221

Books eCommerce Other Marketing 221

Optimizely

AUGUST 23, 2017

We’ve all seen the stats — traditional, brick-and-mortar retail businesses are struggling. There have been nine retail bankruptcies in 2017, with RadioShack, J.C. Penney, Macy’s, and Sears each announcing more than 100 store closures. It’s gotten so rough, it’s even been called the “ retail apocalypse.”. But retail brands are adapting to the changing climate.

eCommerce 186

eCommerce Omnichannel Payments Payment Services 186

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Wiser

AUGUST 24, 2017

H ave you ever looked around a store and noticed that most prices end in nine? Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? These pricing strategies deal with psychological pricing. That’s right, pricing is even more complex than just calculating margins and measuring price elasticity; psychological pricing is designed to appeal to a customer’s emotions. .

Shipping Costs 180

Shipping Costs Marketing Gifts Shipping 180

Kissmetrics

AUGUST 23, 2017

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your target market, then you’ve got your work cut out for you.

Customer 228

Customer Live Chat Social Media Marketing 228

Optimizely

AUGUST 21, 2017

eTail East 2017 was a huge success. The conference brought together an audience of retailers large and small, alongside expert speakers who shared a number of cutting-edge ecommerce and omnichannel strategies. However, you can’t see everything at eTail. It’s just not possible to be everywhere at once. Whether you couldn’t make it to the conference this year or you skipped a few key sessions, you may have missed out on some of the best insights of the event.

Mobile 180

Mobile Magazine Fashion Omnichannel 180

My Wife Quit Her Job

AUGUST 21, 2017

Designing a high converting website is one of the hardest aspects of selling online. Not only do you have to step inside your customer’s brain and speak his or her language but you also have to guide them to the right product and close the sale. After critiquing almost a hundred websites over the course of running my online store course, I’ve discovered that most people make the same fundamental mistakes with their site design.

eCommerce 166

eCommerce Customer 166

Kissmetrics

AUGUST 22, 2017

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re in the startup world, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the marketing field today, while taking a closer look at how to hire the right kind of person to propel your company forward.

Management 212

Management SEO PPC Social Media 212

RTP blog

AUGUST 25, 2017

By Jen Spofford, The Archer Group There’s plenty to love about online shopping — especially convenience and speed. Press a button, and Amazon delivers items the next day. You can stock up on essentials, and comparison shop in seconds. 51% of us here in the U.S. prefer to buy online, and 80% of us have made an online purchase in the past month. But I’m sure I speak for many of us when I say buying clothing online has some drawbacks.

Comparison Shopping 150

Comparison Shopping Apparel Clothing Technology 150

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Ecommerce Platforms

AUGUST 21, 2017

I’ll be frank. A/B testing on eCommerce websites is overrated. Unlike most ‘CROs’ preach, changing colors and tweaking fonts are only going to give you very marginal improvements in conversions and click-through rates. It takes quite a bit of trial and error to understand what creates a positive experience for users on eCommerce websites. It takes even more effort to identify the standard elements on eCommerce sites and determining how they can be A/B tested to try and improve conversions.

eCommerce 164

eCommerce Article Improvements 164

Bryan Eisenberg

AUGUST 25, 2017

Jeffrey and I have a handful of Audible codes left for free audio book copies of Be Like Amazon: Even a Lemonade Stand Can Do It. If you would be interested in listening to it and possibly providing an honest review, just send us a message as soon as possible. Please help me Speak at SXSW. I, along with other senior marketers, have proposed a panel called: Thrive and Win in an Amazon World.

Books 151

Books Presentation Channel Marketing 151

Klaviyo

AUGUST 23, 2017

Stock photos are expensive. That’s no secret. They’re prices can reach the hundreds and thousands depending on the use case and quality. And while they definitely have their time and place, they’re not always needed. Sometimes all you need is a photo to spruce up your latest marketing campaign. This is where free online photo resources with no usage limits come into play.

Arts 140

Arts Travel Merchant Services Books 140

RTP blog

AUGUST 23, 2017

Foot Locker had a little bit of fun when creating its most recent advertising campaign, highlighted by its “Make an Impression” ad. The commercial features two professional athletes, NFL player Ndamukong Suh and NBA player DeMarcus Cousins, walking through a parking garage before accidentally kicking someone’s crutch out from under them, stepping on their cast and shutting someone out of an elevator.

Social Media 150

Social Media Definition Demo Retail 150

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Ecommerce Platforms

AUGUST 24, 2017

Making money with hobbies like writing, gardening, fitness, and art are often not in the cards. Unless of course, you put together a professional online course to teach people all about it. This Teachable review outlines one of the more impressive options for developing a beautiful website for presenting your courses, from video courses to PDF training.

Live Chat 150

Live Chat Hobbies Workshop Web Design 150

A Better Lemonade Stand

AUGUST 21, 2017

When it comes to small business recordkeeping, there's a lot of paperwork to keep track of. This guide covers all the items you need to keep for your ecommerce business. The post Small Business Recordkeeping 101: A Guide for Ecommerce Entrepreneurs appeared first on A Better Lemonade Stand.

eCommerce 133

eCommerce 133

Omniconvert

AUGUST 25, 2017

Although every year more and more businesses adopt conversion rate optimization, the industry is still quite young. With more and more agencies offering conversion rate optimization services the market is rapidly growing but so are the misconceptions and the things that hold businesses back from having real growth through conversion optimization. At our 3rd edition […].

Conversion Optimization 127

Conversion Optimization Blog Marketing 127

SellBrite

AUGUST 23, 2017

[Image Source]. Amazon has over 2 million third-party sellers that cover more than half of its sales — with this much competition, Amazon sellers must maintain a high feedback rating to distinguish themselves and stay successful. Without a stellar rating, sellers can’t build buyer trust. By scanning feedback ratings on Amazon seller profiles, buyers quickly determine which seller is the most reliable and trustworthy.

Merchant Services 115

Merchant Services Shipping Costs Shopping Carts Customer 115

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Ecommerce Platforms

AUGUST 22, 2017

You want more sales, right? Don't we all? Countless articles have been written about the topic, and even more, tactics are implemented on a daily basis in order to improve sales for online stores. From Instagram to Amazon and email marketing to the holiday push , boosting your sales comes in many different forms. But have you ever tried more alternative routes like Quora or Reddit ?

Blog 133

Blog Web Design Other Improvements 133

Dynamic Yield

AUGUST 22, 2017

Why eCommerce marketers have to look beyond ROI on Marketing spend. The post The Economics of eCommerce Conversion Optimization appeared first on Dynamic Yield.

Conversion Optimization 106

Conversion Optimization eCommerce eCommerce Marketing Marketing 106

Omniconvert

AUGUST 23, 2017

With 1.86 billion monthly active users on Facebook, retailers are quickly learning that they need to be speaking to and interacting with their customers where they consume media. Facebook display ads are a great way to engage customers and acquire new ones, but it can be difficult to do this in an efficient way. Learn […]. The post How to effectively use Facebook Display Ads by Polly Flinch appeared first on Conversion Rate Optimization (CRO) Blog.

Blog 95

Blog Consumer Customer Retail 95

A Better Lemonade Stand

AUGUST 24, 2017

In this Printful review learn about their products, features & services, pricing, and what they do to help you sell high quality dropshipped products. The post Printful Review: Sell High Quality Dropshipped Products appeared first on A Better Lemonade Stand.

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Steve Dennis

AUGUST 25, 2017

The last several years have not been kind to JC Penney. Not only have they been swept up in the long-term decline of the moderate department store sector, but they also hemorrhaged huge amounts of market share during Ron Johnson’s failed re-boot. Under current leadership, the picture has not improved much. In fact, last week shares sank again after a disappointing earnings report.

Department Stores 83

Department Stores eCommerce Shipping Costs Apparel 83

TradeGecko

AUGUST 21, 2017

In line with our commitment to help our customers grow and scale their eCommerce businesses, we are delighted to share with you the latest in our ‘Mastering eCommerce’ series. Here we look at an often overlooked strategy for eCommerce stores, lead generation, which when used correctly can be a viable source of growth for your eCommerce Store.

eCommerce 80

eCommerce Customer 80

Retail Technology Review

AUGUST 23, 2017

Peoplevox, Warehouse Management System (WMS) provider, has joined the Stitch Labs Partner Program.

Management 105

Management 105

ecomdash

AUGUST 24, 2017

Labor Day marks the unofficial end of summer. Plan ahead this year and use these Labor Day marketing tips for your ecommerce business. Read more. The post 5 Labor Day Marketing Tips For Online Retailers appeared first on ecomdash.

Online Retail 78

Online Retail Marketing Retail eCommerce 78

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Klaviyo

AUGUST 23, 2017

Stock photos are expensive. That’s no secret. Their prices can reach the hundreds and thousands depending on the use case and quality. And while they definitely have their time and place, they’re not always needed. Sometimes all you need is a photo to spruce up your latest marketing campaign. This is where free online photo resources with no usage limits come into play.

Arts 70

Arts Travel Merchant Services Books 70

Rishi Rawat

AUGUST 21, 2017

Every site shows an email signup popup, and 98% of users click the close button. Why? Because the signup request doesn’t have the right context. The user has just landed on the site, they don’t even know what makes your business unique. Tacklewarehouse.com also needs email sign-ups but they use a clever context tool to present their request.

Presentation 70

Presentation Marketing 70

Retail Technology Review

AUGUST 22, 2017

Peoplevox, Warehouse Management System (WMS) provider, has joined the Stitch Labs Partner Program.

Management 105

Management 105

ecomdash

AUGUST 21, 2017

Ecommerce marketing is a lot about trial and error. Use our 13 tips to having a successful ecommerce marketing strategy to lead you to success. Read more. The post 13 Tips for Marketing Your Ecommerce Website appeared first on ecomdash.

eCommerce 74

eCommerce Marketing eCommerce Marketing Blog 74

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail