My Wife Quit Her Job
SEPTEMBER 7, 2020
This post will teach you how to create your own Amazon storefront step by step. You’ll also learn how to leverage your Amazon store to drive traffic and sales from external sources. One of the main problems with selling on Amazon is that it’s really hard to establish a strong brand. Every product listing looks identical and your brand name is often displayed in a tiny font that is easily overlooked.
FastSpring
SEPTEMBER 9, 2020
When you start a digital business, you’re often creating a product or service that solves a problem you’ve noticed in your own life. Which means you understand your audience because you are your audience. But there’s a good chance there are other groups of people—different from yourself—who also want to buy your product. In that case, you need to do some more research to truly understand who your customer is.
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ESW
SEPTEMBER 7, 2020
Most people wouldn’t consider a global pandemic the best time to launch a new sales channel, but that’s precisely what PepsiCo did with the launch of two CPGs DTC websites. The food and beverage multinational isn’t the only major consumer packaged goods brand that has started selling directly to consumers, either. Unilever, Clorox, Nestlé and Mondelez are all carving out opportunities for themselves in the sector.
Forrester eCommerce
SEPTEMBER 11, 2020
Product managers must integrate design thinking into their product commercialization and lifecycle process to foster a customer-focused approach for offerings. Otherwise they risk being too internally focused and out of touch with the market segments they serve. Sam Somashekar shares the top three tips to help integrate design thinking principles into product management activities to ensure commercial success of your products.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
SEPTEMBER 10, 2020
So, you want to convert more website visitors into customers? Creating a unique and seamless online shopping experience is key to driving conversions , and improving the layout of your eCommerce site ? specifically your product pages ? will put you one step closer to achieving this goal. Product Page Design Tips. Create high-converting product pages and an intuitive shopping experience for your customers by following these 5 best practices for product page design: Use crisp product photography.
Kissmetrics
SEPTEMBER 11, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with ten extra hours a month? You’d probably work on growing your business, right? Maybe you’d spend it creating new marketing campaigns to generate more revenue. Perhaps you’d take half a day off to spend time with your family.
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Forrester eCommerce
SEPTEMBER 9, 2020
CRM is widely used by companies both big and small. Gone are the days when it was purchased as a monolithic on-premise application. Today, it is almost exclusively deployed in the cloud. As CRM moved to the cloud, business leaders in charge of sales, service, and marketing drove the purchase. Sales leaders only cared about […].
Groove
SEPTEMBER 8, 2020
What was once an endless feed of photos has transformed into a what is now a world full of limitless ROI potential for businesses. Instagram eCommerce is one of the best ways to increase exposure, brand awareness and conversions. Instagram Best Practices. Whether you're an eCommerce store or a brick-and-mortar retailer using Instagram as part of your social media strategy , be sure to follow these Instagram best practices to engage users at every stage of the buyer's journey, drive more organic
Kissmetrics
SEPTEMBER 11, 2020
If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody , can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. Before you worry about good or bad, you first need a place to get those reviews.
Retail TouchPoints
SEPTEMBER 11, 2020
GameStop is accelerating store closure plans as part of its “de-densification” strategy. The retailer plans to shutter 400 to 450 stores worldwide in fiscal 2020, which ends in February 2021. GameStop already has closed 388 locations this year; the retailer currently operates more than 5,100 stores around the world. “These closures, along with the growth in our online business and expanded omnichannel capabilities, will allow us to more efficiently and profitably service our customers,” said Jim
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
SEPTEMBER 9, 2020
Today Hyland Software, best known for its OnBase and Perceptive content management portfolios, announced it will acquire Alfresco Software. Both vendors were named as “Leaders” in The Forrester Wave™: ECM Content Platforms, Q3 2019 (subscription req’d). This is a natural next step in Hyland’s recent rejuvenation strategy. Hyland’s investments over the last year include the […].
My Wife Quit Her Job
SEPTEMBER 9, 2020
Today I’m thrilled to have Casey Gauss back on the show. Casey is the founder of Viral Launch and he’s helped tens of thousands of eCommerce entrepreneurs drive billions of dollars in sales. He is an expert in all things Amazon and I’m happy to have him back on the show to talk about what he’s been up to (a lot has changed in the past year alone) and to discuss some high-level trends and strategies in the eCommerce space.
Kissmetrics
SEPTEMBER 7, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s every manager’s worst nightmare. That ONE project that never seems to end. Nothing goes as planned and missed deadlines lurk around every corner. You can’t remember the last time you laughed. Your boss is mad and your employees stumble around trying to figure out what to do next.
Retail TouchPoints
SEPTEMBER 8, 2020
After a successful pilot in 13 markets, Kohl’s is introducing its new, simplified customer loyalty program nationally. Kohl’s Rewards builds on the retailer’s Yes2You Rewards loyalty program but allows shoppers to earn more Kohl’s Cash in more ways. Members earn 5% Kohl’s Cash on every purchase along with personalized deals, a birthday gift and other perks.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
SEPTEMBER 10, 2020
Customer insights that organizations are able to glean, via technology, have continued to increase customer relationship transparency. These insights equip sales operations teams with the data needed to automate administrative activities. The resulting transparency arms sales operations and reps with a competitive advantage.
Optimizely
SEPTEMBER 10, 2020
Welding Supplies from IOC is a family-owned business and the oldest welding supplies company in the United States. From its beginnings, the company has prided itself on providing the best customer service. In 2000, the team launched their online department. In 2014, they began working with their agency, SmartClick Advertising , for all of their digital marketing needs.
Kissmetrics
SEPTEMBER 7, 2020
The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When it comes to digital marketing, organic traffic is something of a Holy Grail.
Retail TouchPoints
SEPTEMBER 10, 2020
To meet its goal of increasing diversity, Target is planning to boost the number of Black employees across the company by 20%. over the next three years. The move is part of a “longstanding commitment to creating a culture that is diverse, equitable and inclusive,” according to a company statement. “We know that having a diverse workforce and inclusive environment not only creates a stronger team, but also provides the perspectives we need to create the products, services, experiences and messag
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
SEPTEMBER 11, 2020
Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.
ecomdash
SEPTEMBER 10, 2020
Want to use Twitter to boost your ecommerce business? We explain 5 ways online retailers can use Twitter to improve both customer loyalty and conversions. The post Twitter for Ecommerce: 5 Ways to Turn Conversations into Conversions appeared first on Ecomdash.
Kissmetrics
SEPTEMBER 10, 2020
Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages.
Retail TouchPoints
SEPTEMBER 8, 2020
Macy’s is expanding its pop-up shop program through a partnership with electric car brand Polestar. Shoppers can now digitally test drive the company’s Polestar 2 at Macy’s Union Square in San Francisco, using AR and VR to see the car in different configurations and environments. The experience is enhanced through the use of atelier tables designed to give the space a workshop-like feel.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
SEPTEMBER 11, 2020
As COVID-19 sparked a huge uptake of virtual care, what would have taken years of digital transformation happened in just a few short months. But even before the pandemic, rising consumer expectations and increased competition in healthcare were forcing healthcare organizations (HCOs) to shift from a reactive model to a proactive and personalized one.
SellBrite
SEPTEMBER 9, 2020
As many as 25,000 stores could close this year in response to the COVID-19 pandemic , according to Coresight Research. But while in-store retail traffic has slowed for most businesses, online purchases are booming. In fact, the amount customers spent online with U.S. retailers grew more than 30% in the first half of 2020. And online spending accounted for nearly 19% of total retail sales during this period.
Kissmetrics
SEPTEMBER 8, 2020
Statista says 52 percent of global internet traffic is mobile. A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. . This is pretty big on its own. Then we see data showing that local searches are growing 50 percent faster than mobile search. This growth is amazing for local businesses, but many companies aren’t prepared to take advantage of this growth.
Retail TouchPoints
SEPTEMBER 10, 2020
Growth can be a challenge, particularly when there’s new leadership at a company with brands that date back as far as two centuries as well as wide distribution across mass, department and specialty store and e-Commerce channels. WestPoint Home , a home textiles wholesaler and direct-to-consumer online retailer, is such a company, and CMO Regan Iglesia was eager to take up that challenge when he joined the company less than two years ago.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
SEPTEMBER 9, 2020
I don’t know about you, but I really like a good cheese board. You get a little bit of everything — a variety of cheeses, crackers, some meats, some fruit, maybe a little honey and nuts to spice it up. My wife and I were really into upping our cheese-board game during the months of […].
TalkingRetail
SEPTEMBER 9, 2020
Aldi is to launch own-brand concentrated cleaning liquids that will refill spray bottles up to four times, in a move that will save around 550 tonnes of single-use plastic a year. Six new Power Force concentrated products, including window, shower, kitchen and bathroom concentrates, will be available from 24 September and retail at £1.99. Each.
Kissmetrics
SEPTEMBER 8, 2020
Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches.
Retail TouchPoints
SEPTEMBER 9, 2020
COVID-19 has accelerated an already-surging resale market. Consumers stuck at home have had the time to thin out their wardrobes and make room in the garage — along with strong financial incentives to turn their possessions into cash. Studies show how the secondhand market has picked up its pace during the pandemic. According to thredUP ’s 2020 Resale Report , “online thrifting is a bright spot in the broader COVID retail slump.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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