Ecommerce Platforms
MARCH 16, 2021
Marketing trends evolve quickly. As customer preferences continue to change, it’s common to find that your advertising efforts transform too. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers. Email gives companies an instant way to reach the pockets of their target customers in an increasingly competitive environment.
RetailDive
MARCH 15, 2021
Big boxes, specialty stores and discounters have stolen share from department stores for years. Now some, most notably Target, are stealing their merchandising playbook too.
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FastSpring
MARCH 15, 2021
Do you know what’s better than one sale? Multiple sales that happen automatically. That’s the beauty of subscription models. Of course, that’s an oversimplification. While implementing a subscription model means ongoing revenue, it also brings up many challenges for managing those subscriptions. You have to create a subscription-friendly product, infrastructure, marketing plan, and customer retention plan.
Forrester eCommerce
MARCH 15, 2021
With the recent announcement that Dapr has reached its first production-ready release, we finally see a viable response to Istio and perhaps the rest of the service mesh industry from Microsoft. If you’re not familiar, Dapr is a coding framework intended to solve the challenges of modern distributed applications. You may be asking, “But isn’t […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Optimizely
MARCH 17, 2021
No, it’s not what you think. The green beer will not be flowing in abundance this St. Patrick’s Day, as many bars are still taking precautions and staying closed due to the COVID-19 pandemic. Although I’m sure many families will be partaking in the green libation tradition in their own homes paired with a delicious meal of corned beef and cabbage. Some rituals are just too good to skip.
Groove
MARCH 15, 2021
Convenient for both businesses and consumers, eCommerce live chat addresses customer pain points instantly, allows for cross-selling and up-selling opportunities with personalized product recommendations and decreases shopping cart abandonment by answering customer inquiries promptly. Keep on reading to uncover some more benefits of leveraging live chat for your website.
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Forrester eCommerce
MARCH 17, 2021
Future Fit Organizations are Adaptive Covid-19 has accelerated the need for enterprises to adapt to rapidly changing market conditions. Satya Nadella in April 2020 told thousands of developers at the online Microsoft Build conference “we’ve seen companies do in 2 months what they normally would do in years…”. The Pandemic also taught us that we […].
BigCommerce
MARCH 15, 2021
Headless architecture has become widely known as an emerging technology strategy that many merchants are considering.
Retail TouchPoints
MARCH 19, 2021
Walgreens will host a virtual Localization Summit on May 13 to source new products from local and regional businesses and entrepreneurs. The event, which is being organized by retail marketing company ECRM , will focus on products across grocery and household , apparel , beach , tourism and general merchandise , among other categories. Through the event, Walgreens hopes to build up more locally relevant product offerings in collaboration with businesses from all 50 states, the District of Columb
Kissmetrics
MARCH 19, 2021
The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964. This generation still makes up a large portion of the population, with a 23.5 percent share as of 2019.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
MARCH 16, 2021
Building a global campaign content strategy that works across local markets is a challenge for most B2B marketing organisations. In her latest blog post and upcoming webinar, Lisa Gately outlines how regional marketers can drive the conversation in three areas to improve audience-centricity, decision-making, and content collaboration.
My Wife Quit Her Job
MARCH 14, 2021
This post will teach you how to sell Amazon print on demand products using either Merch By Amazon or a 3rd party print on demand service like Printful. Both methods will be thoroughly compared so you can make an informed decision which to choose. When it comes to selling print on demand products on Amazon, you basically have 2 choices. One, you can use Merch By Amazon which is a service owned by Amazon that allows you to sell your own branded apparel that is printed and shipped by Amazon.
Retail TouchPoints
MARCH 18, 2021
The return to brick-and-mortar will be a slow, steady process, and preparing stores for the great return will be as much about making shoppers comfortable as it will be about enticing them back. Retailers will need to maintain elevated safety precautions and further improve in-store fulfillment, while at the same time busting any type of friction more forcefully than ever.
Kissmetrics
MARCH 17, 2021
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
MARCH 16, 2021
Two words describe the current situation as the world battles to eradicate the COVID-19 pandemic: hope and uncertainty. The good news is that there are now multiple vaccines paving the path to an eventual recovery of social and economic activity lost to the pandemic since 2020. However, it will not be an easy path due to tremendous challenges ranging from supply chain and distribution difficulties to ethical and policy-related concerns.
My Wife Quit Her Job
MARCH 17, 2021
Today, I’m thrilled to have Dylan Jacob on the show. Dylan is the founder of Brumate.com which is a company that sells beer cozies online. And he grew Brumate into a 36 million dollar business in just 3 years. The growth of his company has been ridiculous. In his first full year, he made 2.1 million. The next year, he did 20 million and last year he did 36.
Retail TouchPoints
MARCH 15, 2021
Lord & Taylor will return from bankruptcy as a digital-first retailer in April under its new owner Saadia Group, according to multiple sources. Known as the oldest department store in the U.S., Lord & Taylor has had a rocky couple of years. It was acquired by online apparel rental startup Le Tote from then owner Hudson’s Bay Co. for $100 million in August 2019, but Le Tote itself went bankrupt just a year later in August 2020.
Kissmetrics
MARCH 19, 2021
992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. How can you make the most of it? Investing in PPC can bring a great return for your business (it’s thought paid advertising returns $2 for every $1 invested ), but it’s also an easy way to lose money
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
MARCH 18, 2021
Software Development, Past And Present Shortfalls As digital accelerates, so does the demand for business applications. And the complexity of building business applications is growing, despite all the innovations we’ve created during the past 20 years. Decision-makers have tried leveraging prepackaged business apps on-premises and now also in the cloud — only to find they […].
Omnisend
MARCH 16, 2021
Reading Time: 8 minutes. Have you ever received a product recommendation that just didn’t make sense? We’ve all made that “we need this right now” kind of purchase. For me, it was a new toilet seat. According to the emails and ads I received for several weeks after, you’d think I was a grand collector of glamorous toilet seats of all ranges and sizes.
Retail TouchPoints
MARCH 18, 2021
FabFitFun has partnered with RangeMe to scale up its sourcing efforts with a focus around supplier diversity. The partnership will allow FabFitFun to add to its evolving list of partners with brands founded by diverse business owners. “Our mission at FabFitFun is to provide happiness and well-being to everyone, everywhere and in order to serve our growing membership, we are constantly looking for the most diverse set of brands and products that will surprise and delight women of all ages, backgr
Kissmetrics
MARCH 18, 2021
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to a group based on what year they were born. As unique as each might be, they move through some experiences and stages of life together.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
MARCH 17, 2021
(Paul-Julien Giraud contributed to this blog.) Mental health was already a critical element of an effective employee experience (EX) program before the pandemic, but today, it’s paramount, as new stresses have emerged and employees brace for even more change in coming months. Sadly, many employers still miss the mark on this investment. And it is […].
MakeWebBetter
MARCH 17, 2021
There was a global growth of more than 2 trillion USD on a year-on-year basis, in the e-commerce industry despite the 5-year long slowdown. In the post-covid world, the e-commerce industry surged substantially surpassing the projected estimates. Why should you care about these estimates? Because then it will make complete sense to your decision of […].
Retail TouchPoints
MARCH 15, 2021
The COVID-19 pandemic triggered a surge in ecommerce growth across the U.S. retail industry, as many consumers now solely rely on online shopping. Ecommerce sales increased by almost 20% in just the first three months of 2020 according to McKinsey, escalating ecommerce trends by the equivalent of 10 years. In comparison, 14,454 brick-and-mortar store units will close this year.
Kissmetrics
MARCH 15, 2021
Millennials are something of a mythical bunch in society. Much is said about their behaviors and preferences, yet many of the stories seem to contradict. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
MARCH 18, 2021
Few companies deliver great service because of the disjointed, and overly-costly tech ecosystem. Today, you need: Queuing and routing technologies to capture voice, digital and social inquires, and route them to the right agent pool. Workforce optimization technologies to manage agent staffing, to monitor the quality of service that they deliver and to coach them. […].
lateshipment
MARCH 15, 2021
Online shoppers are clear with their order delivery expectations. They want it free, they want it NOW, and they hate delays. How much, you ask? So much that late deliveries tend to drive customers away. Read on further to know how much late deliveries can cost your business and how you can deal with them in order to spur customers to spend more on your brand!
Retail TouchPoints
MARCH 17, 2021
Menswear retailer Psycho Bunny will open its first East Coast location on March 31. This 10 th store is part of the company’s ongoing brick-and-mortar expansion in the U.S. The brand opened its first stores in fall 2019 with locations in Atlanta, Las Vegas and Hollywood, Fla., followed by three California stores at Century City, Valley Fair and South Coast Plaza.
Kissmetrics
MARCH 17, 2021
With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. When used properly, these ads enable your brand to gain visibility and attract more followers, click-throughs, and app downloads.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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