Sat.May 22, 2021 - Fri.May 28, 2021

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The Best Affiliate Email Marketing Programs Available Today

Omnisend

Reading Time: 6 minutes. Affiliate marketing is often praised by many expert marketers. In affiliate marketing, an achievement-based marketing technique, companies pay affiliates for each client they bring from their targeted marketing activities. In simpler words, affiliates find a powerful solution in their niche, promote it to their audience, and enjoy part of the profit per sale.

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Data Ethics & DEI Convergence: A Win-Win Situation

Forrester eCommerce

Diversity, Equity, and Inclusion (DEI) and Data Ethics are increasingly interconnected, and brands must do both well to foster authentic, meaningful, and sustainable customer relationships. .

Customer 321
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Amazon Influencer Program – How It Works And The Juicy Details

My Wife Quit Her Job

If you’ve built up a large social media following or a substantial YouTube subscriber base and you don’t currently have a website, then the Amazon Influencer Program is a great way for you to monetize your audience. As an aspiring Instagram or YouTube influencer, you may not have your own branded website yet. After all, if your audience primarily lives on a 3rd party platform like YouTube or Instagram, why spend the time and money putting up a polished website that gets very little t

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Technical SEO Audits: Tips For Successful Implementation

Kissmetrics

According to BrightEdge, 68 percent of all online experiences start with a search engine , and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these searchers click results on the second page of Google. That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. It’s clear why SEO is a top priority for marketers.

SEO 363
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Make Sense of the Ecommerce Customer Journey

BigCommerce

No one can deny how big the ecommerce market is.Global ecommerce sales are projected to nearly double to $6.

eCommerce 372
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Expertise and the Shared Services Problem: A Conversation with Don Reinertsen

Forrester eCommerce

Notes: Don Reinertsen is one of the most influential voices in Agile methods. While Don is not a software professional himself, he is widely respected and cited by many authors writing on Agile, DevOps, and related topics. Don’s major books Managing the Design Factory and The Principles of Product Development Flow remain go-to reading for […].

Books 483

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How to Do Multiple Location SEO

Kissmetrics

Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? Here are some of the tips you need to know.

SEO 338
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Ways Omnichannel Customer Service Accelerates Sales

BigCommerce

In 1982, Late Night with David Letterman premiered. Sci-fi classic ET was released.

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How New Digital Analytics Funding Will Improve Design

Forrester eCommerce

Interface experience analytics technologies get into minute detail about what users are doing, provide visualizations about behavior and typically offer a prioritized list of issues. The category is sometimes referred to as digital experience analytics or interaction analytics. There have been multiple generations of this technology, but it hadn’t really taken off until recently.

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Timothy Oulton to Open NYC Flagship in Former Lord & Taylor Space

Retail TouchPoints

Timothy Oulton , a British luxury furniture brand, has signed a 10-year lease for a 7,170-square-foot retail space at 901 Broadway at 20th Street in New York’s popular Flatiron District. The store will serve as the retailer’s East Coast flagship, and will be the brand’s largest retail presence in the region. The new store resides in a portion of a larger historic landmark building, designed and constructed in 1870 in the French Second Empire style by James H.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Prevent Click Fraud on Your PPC Ads

Kissmetrics

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 billion a year globally), and it can make a difference to the success of your ads.

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Email Marketing Automation: How It Benefits eCommerce Brands

Groove

Just like any other facet of marketing, we're continuing to see advancements when it comes to email. Crafting an effective email campaign can be a time consuming process, but with email marketing automation it no longer needs to be. What Is Email Marketing Automation? Email marketing automation is the use of software and technology to perform sales and marketing functions more effectively by using multiple channels and automating simple tasks.

Marketing 249
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Inspire Trust With Robust, Well-Tested AI-Infused Applications

Forrester eCommerce

Software takes part in almost everything we do, and yes, we do trust that it works! OK, sometimes it fails and it drives us nuts, but in most cases, it does what we expect it to do. How have we learned to trust that software works? Through positive experiences with software that meets our expectations. […].

Customer 318
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How Travel Restrictions Will Impact Retail and Consumer Spending This Summer

Retail TouchPoints

In America and all around the world, the long, slow climb back to normal is well under way. Some COVID-era restrictions remain, but with vaccines continuing to roll out and optimism in the air, it’s a perfect moment to consider what this summer might look like for shoppers and retailers. Before we talk about summer, let’s appreciate a few learnings that were revealed in a recent survey by RetailMeNot of 5,000 American consumers: COVID has and will have a lasting impact on shoppers, driving them

Travel 299
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Choose Which Top Level Domain to Use

Kissmetrics

Buying a domain name is exciting. It means you’re taking the first steps to establish yourself and create a professional website. But, it can also be overwhelming. Not only do you have to find an available domain name, but you have to choose between dozens of top-level domains (TLDs) such as: com.co.org.io.co.uk.net.gov. The list goes on! Picking the right TLD is just as important as choosing the rest of your domain name.

SEO 291
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Farmer Boy Builds on Tradition While Preparing for the Future by Replatforming to BigCommerce

BigCommerce

For over 30 years, Farmer Boy has been one of the leading companies in the agricultural industry, offering animal handling…

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GDPR Is The Water That Patiently Wears Away The Stone … We Hope!

Forrester eCommerce

Happy third birthday to the European Union’s General Data Protection Regulation (GDPR), which came into enforcement on May 25, 2018. Despite its teeth, with data protection authorities (DPAs) able to fine companies up to 4% of their global revenues, it thus far hasn’t made headlines for imposing hefty fines. It would be a mistake, however, […].

Customer 301
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Clothing, Home Décor and Travel Purchases Expected to Soar Over Memorial Day Weekend

Retail TouchPoints

This Memorial Day offers retailers an opportunity to benefit from pent-up demand: 48% of Americans plan to shop for something over Memorial Day weekend this year, according to a survey by BlackFriday.com conducted through Kelton. Additionally, 37 million people are expected to travel 50 miles or more from home, an increase of 60% over 2020, according to AAA.

Travel 316
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How to Block Bots From Coming to Your Website: Tools & Tips

Kissmetrics

If you have a website, you need to know what bots are and how they can find your site, as well as what they can do (either intentionally or indirectly) to cause frustration to your online marketing efforts. Blocking bots may be a necessity to protect your site’s speed, users, and security. Let’s talk about what bots are and how you can put up some defenses to start protecting your website.

eCommerce 274
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7 Reasons to Consider Mobile-First Ecommerce Site Design

BigCommerce

These days we do pretty much everything on our phones. We chat with friends on our phones.

Mobile 217
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Make Customer Value Technology’s North Star

Forrester eCommerce

Digital technologies are ubiquitous. And their pervasiveness has risen dramatically over the past 12 months as businesses strived to stay connected and engaged with their employees and customers, due to lockdowns and other restrictions. This is the reality we live in today: technology helps understand and anticipate the needs of customers, augment the value of […].

Customer 301
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Windsor Fashions to ‘Capitalize on Return to Normalcy’ with 150 New Locations by 2023

Retail TouchPoints

Fast fashion retailer Windsor Fashions is planning to open 150 new stores over the next two years, adding to its current fleet of 230 locations across 42 states in the U.S. Windsor’s focus on special occasions and seasonal events, combined with its revolving product assortment (the company reports that it adds more than 250 new SKUs each week), have helped it weather not one recession, but two.

Fashion 279
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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7 Strategies for Memorial Day Sales

Kissmetrics

Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores.

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356: The Right Way To Setup Your Website Analytics With Chris Mercer

My Wife Quit Her Job

Today I have my friend Chris Mercer on the show. Chris is the founder of MeasurementMarketing.io and he specializes in website analytics. Analytics may not sound like the sexiest of topics but most people are doing it wrong. Most people don’t know how to use Google Analytics and most shop owners have no idea what metrics to focus on. In this episode, Chris teaches us the right way to gather and analyze your data for an e-commerce store.

eCommerce 156
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Forrester Decisions: How To Embed Cybersecurity And Privacy In Your Company

Forrester eCommerce

It’s time to rethink how you approach and think about cybersecurity and privacy. Today, robust practices are necessary to create the culture and conditions required to meet today’s demands and truly differentiate your brand. But how do you accomplish this? Compliance is the floor and not equivalent to creating robust cybersecurity and privacy practices.

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Apple Via del Corso Store Debuts in Rome

Retail TouchPoints

Apple has opened its newest retail location — Apple Via del Corso — in Rome, marking its 17th store to open in Italy. Apple Via del Corso will serve as an all-new centrally located space for Apple team members to provide service and support to the local community. The store preserves the grand Palazzo Marignoli, paying homage to Rome’s rich history of art and culture, and making it one of Apple’s most significant restoration projects.

Arts 259
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How to Run Ads With iHeartRadio AdBuilder

Kissmetrics

How do you maximize your exposure? If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. What you’re asking is which platforms offer massive traffic and have strong conversion rates. Now, imagine you’re a marketer for a local business. How do you maximize your exposure now? Those digital campaigns with tons of traffic aren’t necessarily the answer for a brick-and-mortar store trying to get their community through the door.

Marketing 259
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How To Create An Online Booking System On WooCommerce?

MakeWebBetter

When it comes to running a service-based business online, scheduling appointments with prospects and clients is critical. The downside of that, of course, is that it takes a lot of time to manage appointments and event bookings if you do it on your own. With WordPress, however, there are a bunch of booking plugins that’ll […]. The post How To Create An Online Booking System On WooCommerce?

Books 165
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PIM Powers Digital Experience: Introducing The Latest Forrester PIM Wave™

Forrester eCommerce

Marketers, eComm directors, data analysts, content operations managers, MDM managers, heads of channel management…these are just some of the roles we talked to for our recently published our Wave evaluation on product information management (PIM) vendors. This diverse set of PIM users reflects how this role has broadened in the world of omni-channel commerce — […].

Channel 285
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Speed Counts at the Indy 500: Race Venue Debuts Fast, Convenient and Autonomous C-Store

Retail TouchPoints

Consumers are increasingly drawn to convent checkout experiences, from mobile POS and self-checkout to grab-and-go tech, and now even autonomous stores. Over the last year, Verizon has emerged as one of the pioneers of seamless, safe transactions, tapping the power of technology (and the use of its app) to deploy a “touchless retail” experience across its own store fleet.

Travel 268
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.