Forrester eCommerce
AUGUST 17, 2021
IBM's research found that when CEOs were asked to identify the most crucial members of the C-Suite, CMOs came in well behind their CFO and COO peers. But it doesn't have to be that way.
Kissmetrics
AUGUST 16, 2021
Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.
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Retail TouchPoints
AUGUST 16, 2021
Returns provide brands and retailers the opportunity to delight their customers. But not all brands and retailers are seizing this opportunity. According to the National Retail Federation (NRF), the U.S. market saw over $400B in returns in 2020. If this dollar value were a proxy for revenues, the returns channel would be the second largest global retailer behind Walmart.
Ecommerce Platforms
AUGUST 19, 2021
Shopify is one of the largest hosted platforms in the ecommerce space. If you are interested in starting a new online store, you will probably want to try Shopify before you buy. Since this is a hosted ecommerce platform, the company will handle everything related to payments and hosting. Needless to say, it’s a pretty big commitment, so most people would generally want some sort of a trial period before they fully decide to jump ship and migrate their entire store to Shopify.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
AUGUST 18, 2021
Forrester’s 2021 Global Marketing Survey revealed that three of the top five challenges regional teams face when implementing campaigns are the inability to develop campaigns based on customers’ needs, the lack of coordination across siloes, and a need for the right tools and technology to do the job well. As a result of these challenges, […].
Kissmetrics
AUGUST 17, 2021
Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
AUGUST 18, 2021
Today I have my friend Jeff Cohen back on the show. Jeff is the VP of marketing over at Seller Labs which is a company that specializes in Amazon tools and services. I use many of their tools today to run the Amazon side of my business and Jeff is one of my go-to guys when it comes to the latest Amazon policies and news. Today we’re going to talk about the overall Amazon landscape in 2021, what lies ahead and what seasoned Amazon sellers are doing to grow their sales.
Forrester eCommerce
AUGUST 17, 2021
Forrester’s Financial Well-Being Segmentation helps firms better assess their customers’ level of financial resilience and attitude toward their financial situation.
Kissmetrics
AUGUST 19, 2021
Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. However, this doesn’t mean your accounting firm is doomed.
Retail TouchPoints
AUGUST 17, 2021
Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. For retailers with high-functioning CRM systems, AI tools are being used to identify opportunities, and increase the lifetime value of customers through compelling offers.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
My Wife Quit Her Job
AUGUST 16, 2021
Ecommerce statistics don’t lie. The biggest small business opportunity today is to start selling online. Right now, online sales account for over 18% of all retail sales worldwide and this number continues to grow at a torrid pace. Because of the pandemic, online shopping is quickly gaining marketshare over traditional brick and mortar retail and there is still much room to grow.
Forrester eCommerce
AUGUST 18, 2021
Over the past year, breaches like SolarWinds and Kaseya have woken us up to the realities of software supply chain risk. Whether through infiltrating the software delivery pipeline, deliberately uploading malicious components to popular repositories, or taking advantage of existing vulnerabilities in open source components, attackers are leveraging gaps in supply chain controls to compromise […].
Kissmetrics
AUGUST 20, 2021
The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple!
Retail TouchPoints
AUGUST 17, 2021
The home décor market saw significant growth in 2020 as consumers rushed to outfit their homes for remote working and learning. Although ResearchAndMarkets.com indicates that the global market for this category surpassed $641 billion in 2020 , that growth is poised to continue, moderately, over the next five years. Companies like Shutterfly are capitalizing on this expected growth by honing their acquisition strategies.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
lateshipment
AUGUST 18, 2021
The holiday sales season is often the most important for retailers. Researchers predict holiday ecommerce retail sales to make up 18.9% of total holiday sales this year, up from the year before. In 2020, retail ecommerce made up 17.5% of total holiday sales. If retailers do not want to miss out on these sales, they must be in the selling channels where customers are spending their time.
Forrester eCommerce
AUGUST 18, 2021
Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in APAC to the risk of failing customer expectations and losing trust from the rising number of privacy-conscious consumers. My latest report The State Of […].
Kissmetrics
AUGUST 17, 2021
Are you struggling to grow your e-commerce business? Sick of low conversion rates? You’re not alone. On average, only 3% of e-commerce website visitors converted into customers. Yikes. Yet, brands like the Dollar Shave Club and AppSumo are making millions even during a global pandemic. You want to join their ranks, but you’re just not sure what you’re doing wrong.
Retail TouchPoints
AUGUST 19, 2021
Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Deloitte indicated that parents’ projected spend was up 16% year over year, from $529 per child to $612. Although this total amount does vary from firm to firm, JLL survey participants expected to spend $356.94 on average while RetailMeNot noted that households could spend up to $1,333 , reports consistently point to a clear rise year over year — and in some cases, even against pre-pande
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
lateshipment
AUGUST 16, 2021
A sigh of relief for retailers and huge expectations for retailers towards the Holiday season as the eCommerce industry has looked good so far in 2021. While the pandemic still lingers, the effects of it have drastically reduced, showing signs that the world is returning to normalcy. Coming to the Holiday season, which accounts for 25% of the total sales per year — 2020 saw a slight increase in sales even when experts predicted it would drop, considering the pandemic’s impact on shoppers’ spend
Forrester eCommerce
AUGUST 16, 2021
I speak often with clients about the role of technology in insurance. Of the many innovations we discuss, connected insurance may be the most polarizing. Connected insurance (CI) is nascent across most insurance lines. But evolving consumer preferences and increasing competition from digital-first startups require forward-thinking insurers to harness emerging technology and invest in CI […].
Omnisend
AUGUST 19, 2021
Reading Time: 5 minutes. If you run a small or medium-sized business (SMB) and appealing to Generation Z isn’t on your radar, it’s time to start thinking about what makes them tick. You may wonder why the whims of someone as young as 11 years old matters to your ecommerce business. But they do. Gen Z is the largest generational cohort alive, meaning they either directly drive or influence a lot of global spending.
Retail TouchPoints
AUGUST 16, 2021
Many ecommerce retailers, particularly in the apparel space, have resigned themselves to return rates of 20%, 30% or more as a death-and-taxes-style inevitability. But Otero Menswear , an online-only retailer specializing in shirts for men of modest height (no taller than 5’ 10”), has brought its return rates down to 3% — approximately half of which are exchanges rather than true returns.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Salsify
AUGUST 19, 2021
Workflow is one of the most useful features Salsify offers. The feature helps disorganized, time-consuming processes become streamlined and simplified so you can get products launched or updated much faster.
Forrester eCommerce
AUGUST 19, 2021
As the world is gradually entering into a post-pandemic stage, businesses are recognising “softer” themes — including ethics, sustainability, trust, and diversity — as necessary components for shaping new value propositions.
Omnisend
AUGUST 18, 2021
Reading Time: 5 minutes. As a marketer, you’re probably well aware of the importance of a good customer retention strategy. We know that it’s easier, cheaper, and more profitable to keep an active base of loyal customers rather than constantly acquiring new ones. With this in mind, it makes sense that customer retention is high on the priority list.
Retail TouchPoints
AUGUST 16, 2021
DICK’S Sporting Goods is continuing to expand its nationwide footprint with plans to open the first Golf Galaxy Performance Center , as well as four additional locations in August — two Dick’s Sporting Goods and two Going, Going, Gone! stores. The redesigned Golf Galaxy Performance Center is set to open in Framingham, Mass. on Aug. 28 and will offer golfers of all levels an immersive experience, with state-of-the-art hitting bays, custom fittings, golf lessons from certified PGA professionals as
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
GetElastic
AUGUST 16, 2021
A little over a year has gone by since Composable Commerce was pioneered and subsequently caught fire in the eCommerce world. How are players embracing the movement? Is it all that it was cracked up to be? Does a Composable Commerce approach overcome the 3 main concerns practitioners have when evaluating an eCommerce solution? Namely, concerns around Total Cost Ownership , rapidly adapting to market & consumer needs, integration with other tools.
Forrester eCommerce
AUGUST 16, 2021
Two weeks ago, the US Bureau of Economic Analysis released its Q2 2021 data on US GDP on July 29, 2021: “Gross Domestic Product, Second Quarter 2021 (Advance Estimate) and Annual Update.” The headline stories focused on continued strong 6.5% growth in real GDP in Q2 and the surge in inflation to a 5.7% annualized […].
Omnisend
AUGUST 17, 2021
Reading Time: 5 minutes. To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. It’s no longer enough to check your ROI at the end of each month and hope for the best. Nowadays, every aspect of your marketing performance can be measured with ecommerce analytics tools , compared to ecommerce benchmarks , and acted upon with marketing strategies that give you the very best chance of success.
Retail TouchPoints
AUGUST 17, 2021
Allbirds has launched an activewear collection ahead of its IPO, according to CNBC. The Natural Run Collection features six products, including tanks, T-shirts and shorts for both men and women, and ties into the retailer’s environmental message with initial carbon footprint ranges from 4.7 kg to 14.5 kg of CO2 before being 100% offset to zero. The collection is the culmination of two years’ work and more than 70 iterations.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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