Sat.Nov 28, 2020 - Fri.Dec 04, 2020

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A Guide to Voice Commerce, the Future of Ecommerce

SellBrite

Seventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a digital assistant. The latter may seem like a small number in the grand scheme of all that ecommerce has to offer, but it shows a trend of voice commerce adoption among the global community. Voice commerce is gaining ground as the next frontier of ecommerce, and ecommerce sellers need to be aware of how to leverage it for their stores, especially as the race fo

eCommerce 141
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5 Subscription Marketing Strategies You Should Implement

FastSpring

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Essentially, that’s the beauty of subscription business models. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. In a recent study , Zuora found that 71% of adults across 12 countries have subscription services.

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Online Grocery Shopping During the Pandemic: What Worked and What the Future Holds

ESW

It’s not an understatement to say COVID-19 has been transformative for the online grocery shopping industry. Such sudden growth is down to two reasons, says Bill Bishop , Chief Architect and Co-Founder of Bricks Meet Clicks. “You have the fear of the contagion and you had the stay-at-home orders that spread rapidly in the month of March,” Bishop tells GlobeSt.com.

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Corporate Climate Action Technologies Heat Up

Forrester eCommerce

The impacts of climate change are already affecting people and businesses today. Even if we meet the goals of the Paris Agreement, the world will still face unprecedented changes – from more extreme weather to rising sea levels to biodiversity loss – forcing us to adjust to the physical effects of climate change and embrace […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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7 Warning Signs You Have Product Flop on Your Hands (and How to Fix It!)

Kissmetrics

Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard.

Other 363
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Design Strategies For eCommerce Websites

Groove

Creating custom online shopping experiences starts with designing an eCommerce store that fits your customers' needs. To help enhance your online brand and encourage more visitors to convert, we recommend optimizing your website for the user experience. So, we're sharing 5 design strategies to help you create a seamless experience from the moment a visitor lands on your site to checkout.

eCommerce 284

More Trending

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Digital Go-To-Market Review: Beauty Brands

Forrester eCommerce

Forrester’s Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers. In our second edition of this study, we focused on the beauty goods sector, evaluating 34 brands on five elements for a total of 20 attributes. From this review, we rated seven […].

Marketing 406
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How to Hire SEO Freelancers

Kissmetrics

Ranking a website or web page today is not as easy as it was a couple of years ago. Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. As a business owner, keeping up with all these changes and regularly updating your website is something you might not have time for.

SEO 362
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BigCommerce Website: How We Combined 4 Sites Into 1 For This Client

Groove

When it comes to the website design process , some eCommerce businesses struggle with optimizing for the user experience. This was the case for one of our clients, so we migrated their multiple eCommerce stores on to BigCommerce to significantly improve the customer experience and streamline the process of creating a BigCommerce custom product. BigCommerce Website Migration: Barron Designs.

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WSJ Report: UPS Limits Shipments from Gap, Macy’s, Nike as Ecommerce Booms

Retail TouchPoints

On Cyber Monday, delivery giant UPS reportedly sent an internal message to drivers across the U.S. instructing them to stop picking up packages from six retailers, including Gap , Macy’s , Nike , L.L.Bean , Hot Topic and Newegg , according to The Wall Street Journal. The internal message, viewed by WSJ and confirmed by UPS workers in different regions, said “No exceptions.”.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Do You Know The $-Value Of Improving CX?

Forrester eCommerce

We just updated our calculations for how much business growth you can expect from improving CX. We did this for the 14 industries we cover in our CX Index survey. For all the details, you can check out our new report “How Customer Experience Drives Business Growth, 2020.” But for now, here’s a… Sneak Peek […].

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13 Reasons Why Direct Mail Isn’t Dead

Kissmetrics

In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%.

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Automated Workflows: Attract, Engage & Delight Your Audience

Groove

eCommerce automation improves the accuracy and relevancy of messaging and helps businesses save time by reducing redundant tasks. If you're not using an automated workflow to streamline your marketing efforts, continue reading to discover how eCommerce automation can be used to attract, engage and delight customers at any stage of the buyer's journey.

X-cart 221
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How Skyline Furniture Boosted Agility and Speed to Market With 3D Virtual Showrooms

Retail TouchPoints

Manufacturers and retailers of products that rely on touch as a selling point (think apparel, décor and furniture) have faced some of the highest hurdles erected by COVID-19. Not being able to feel a fabric’s texture or see a sofa in three dimensions can lower a buyer’s confidence level and make it that much tougher for sellers to differentiate themselves.

Marketing 242
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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COVID Drives M&A Activity In DevOps And IT Management

Forrester eCommerce

Your trusty DevOps Theme Team here! As Forrester analysts, we keep an eye on mergers and acquisitions; it’s part of our job. It’s certainly been an interesting eight months or so since the pandemic hit. A cursory glance shows 25-plus acquisitions in the last eight months in the DevOps and related IT management spaces, and […].

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How to Engage Your Audience with Live Streaming

Kissmetrics

Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.

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What is Gatsby JS, and How Are Ecommerce Developers Using it to Make Blazing-Fast Stores?

BigCommerce

Scott Fitzgerald wrote a letter to his editor in 1922 announcing his intention to begin writing a new novel he…

eCommerce 236
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FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates

Retail TouchPoints

Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. Since FILA doesn’t operate its own brick-and-mortar stores, this strategy made good business sense until COVID-19 shuttered physical locations around the globe. To make up for the loss of in-person sales — and to reap the benefits of a planned marketing tie-in with the estate of the Notorious B.I.G. — FILA needed to quickly move its website experienc

Apparel 242
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Get Your Design System Right: Approach It Like A Product

Forrester eCommerce

When you hear “design system,” what words come to mind? If you’re like most design leaders I speak with in my role as an analyst covering this space, “consistency,” “scale,” and “components” are the words that bubble up. And that makes sense because it’s true that design systems help teams scale good product design decisions […].

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How to Find Paid Social Media Keyword Ideas From Top Hashtags

Kissmetrics

In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain.

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5 Hard Truths about Shipping with FedEx & UPS This Holiday Season [2020]

lateshipment

Since the Coronavirus outbreak started, particular challenges have risen in retail supply chains. The COVID-19 pandemic’s far-reaching effects have weighed heavily on the operational capabilities of shipping carriers and their employees alike. This is raising concerns among small parcel shippers over the package-handling capacity of carriers and their ability to meet on-time delivery promises.

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Walmart+ Battles Amazon by Removing Shipping Minimums

Retail TouchPoints

In its quest to make its Walmart+ program more competitive with Amazon Prime, Walmart is removing the $35 shipping minimum on purchases at Walmart.com for members. Beginning Dec. 4, Walmart+ members will receive free next-day and two-day shipping on items shipped by Walmart, no matter the basket size. However, delivery from physical stores on items like groceries will still carry a $35 minimum.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Announcing The Forrester Wave: Insights-Driven Business Process Outsourcing

Forrester eCommerce

Buyer demand for greater value from insights and technology such as RPA, data science, machine learning, and advanced analytics are forcing both classical BPO and omnichannel BPO vendors to retool themselves into insights-driven BPO's.

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What is Video Search and How Can it Help Your Business?

Kissmetrics

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business.

SEO 281
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16 Strategies To Avoid The Gmail Spam Folder And Promotions Tab

My Wife Quit Her Job

Most email marketing providers advertise a 99.9% deliverability rate. But in reality, only 85 percent of marketing emails actually make it to a customer’s inbox. This post will teach you how to prevent your emails from hitting the spam folder with a focus on avoiding the dreaded Gmail spam and promotions folders. First off, here are some fun facts about email spam and deliverability.

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Retail Ecommerce Ventures Acquires Stein Mart for $6.02 Million

Retail TouchPoints

Retail Ecommerce Ventures (REV) has added Stein Mart to its growing portfolio of once-struggling brands relaunched as ecommerce properties. REV acquired the intellectual property of Stein Mart for $6.02 million , $2 million above its initial stalking horse bid , with plans to take the off-price retailer online in early 2021. The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory fir

eCommerce 228
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Salesforce Picks Up (The) Slack To Extend CRM’s Reach Into Collaboration, But Won’t Dethrone Microsoft Teams

Forrester eCommerce

In its largest acquisition to date at approximately $27.7 billion, Salesforce has announced that it intends to acquire Slack in a move to add collaboration to its portfolio. Slack is a best-of-breed, cloud and channel-based messaging platform used for business communications. It has a sizeable fanbase in the software developer community. Its open APIs allow […].

Channel 265
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How to Choose The Right Technical SEO Agency

Kissmetrics

Got a crawling, indexing, or site-wide ranking problem? SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Even small problems can add up, slowing you down and resulting in less traffic. Technical SEO audits require specialized skills and in-depth expertise.

SEO 277
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Make it Big 2020 Spotlight: How to Create Holiday Magic During Retail’s Busiest Season with Richard Lindner

BigCommerce

With holiday ecommerce sales predicted to grow by 25% to 35% YoY this year, all eyes were on DigitalMarketer’s Richard…

eCommerce 214
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Communication Will be Key for Merchants This Holiday Season

Retail TouchPoints

The 2020 ecommerce holiday shopping and shipping season is expected to eclipse years past. Brick-and-mortar sales — which will account for 81.2% of total U.S. holiday retail — are expected to decline 4.7% this holiday season, while ecommerce will jump 35.8%, according to eMarketer Retail. Experts say that the pandemic has accelerated ecommerce growth in the U.S. this year by two full years.

Shipping 224
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib