Sat.Feb 20, 2021 - Fri.Feb 26, 2021

Sales Process Steps To Turn More Prospects Into Customers


"Time is the killer of all deals.". That was the greatest piece of sales advice that I ever received. Not so coincidentally, it took me some time ? and some lost sales ? to fully understand exactly what that meant.

4 Keys to Powerful Price Management for Online Retailers


And Why You Need Machine Learning To Tie Them All Together We all know how important competitive pricing is in the online retail sphere. After all, the pricing successes of giants like Walmart, Target, and Best Buy has been documented time and time again.


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10 Ecommerce Trust Signals to Build Customer Confidence (+ Increase Conversions on Your Site!)


In 2020, everything was a piece of cake. Crocs. Toilet paper. Plants. Pizza. They’re all literally cake! The viral meme… General Ecommerce Tips

Messaging in COVID-Times and Giving Back – An Interview with Framebridge


At the beginning of 2020, before the COVID-imposed lockdown, one of the last in-person client conversations the Zaius team had was with Framebridge , a custom framing startup company based in Washington, D.C.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Wix Ecommerce Review (Feb 2021): The Good, The Bad and The Ugly

Ecommerce Platforms

Wix is known for its simple website builder, with a drag and drop interface and a development wonderland for complete beginners. Wix ecommerce has also seen some success, with competitive pricing and decent-looking themes.

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Vaping best for quitting smoking, report reveals


Vaping is better than nicotine replacement therapy for stopping smoking, a new report reveals.


Three Signs Your Ecommerce Business Can Benefit from a CDP


Ecommerce business sales will continue to make up a large portion of retail sales in 2021, with in-store sales increasing slowly as businesses and retailers reopen cautiously.

Missed Opportunities in your Omnichannel Marketing


Reading Time: 6 minutes. Omnichannel marketing continues to get a lot of ink (and will do so for as long as there is a digital universe) for the very good reason that it continues to evolve.

Walmart opens its marketplace to BigCommerce merchants


The new partnership helps the retail giant catch up to Amazon, where revenue from third-party sellers has soared

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

343: Jamie Kern Lima On How To Bootstrap A Billion Dollar Company

My Wife Quit Her Job

Today, I’m super excited to have Jamie Kern Lima on the show. Jamie is the co-founder of IT Cosmetics and is the first female CEO of a L’Oreal brand in the company’s history. In 2016, Jamie sold IT Cosmetics to L’Oreal for 1.2

Introducing the Customer Lifecycle Benchmark


Customer-Obsessed. Customer Experience. Customer-centric. We all talk about putting our customer first. But, when it comes to measuring performance, we act more like customer-later. Across digital marketing, most of our KPIs are focused on campaign performance.

Best Free WooCommerce Themes for Stores on a Budget

Ecommerce Platforms

A WooCommerce theme turns a basic WordPress blog into something that allows you to sell to customers, link payment gateways, and manage your products with the help of marketing, accounting, and design tools. The average WooCommerce theme sells for around $50-$100.

Bernie Sanders' mittens propelled $1.9M in Etsy sales last month


The marketplace embraced its maker ethos after a detour a few years ago. That and demand for masks led to massive growth during the pandemic year


5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

9 Ways to Optimize Your Pricing Strategy & Boost Profits


Like creating a recipe or writing a song, sculpting an effective pricing strategy for your business takes a lot of trial and error. You want your customers to like it and you want it to work well for your business model. But, there’s no cookie-cutter way to create a great strategy.

POS 101

A Guide to Facebook Brand Lift Testing for eCommerce & Lead Generation

Inflow Insights

Social media has become a big player in the world of PPC advertising. However, when you’re a paid social marketer, it can be challenging to quantify your campaign results into overall business outcomes. . Unfortunately, an impression (or even a click) is not an assurance of brand awareness.

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The Best Enterprise Ecommerce Platforms in 2021

Ecommerce Platforms

Sure, you need an idea, plenty of products to sell, and a good target audience, but beyond that, how can you make sure you’re going to be successful? As many companies discover, it’s all about having the right tools.

Target to roll out dedicated Apple shops inside 17 locations


The recent announcement is the latest shop-in-shop partnership the retailer has made following similar deals with Ulta and Disney


The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Nisa partner adds refill station to new London store


LA Foods, operated by the Hussain family, have included a refill station in their newly-fitted convenience store in Edgware, north London. The 3,000sq ft store, the family’s 12th store, was previously a run-down vacant unit in the middle of a parade of shops.

Top 20 eCommerce reports any store owner should monitor for a successful business


Focusing on Shopify and Reveal by Omniconvert, here are the top 20 eCommerce reports any store owner should monitor for a successful business. The post Top 20 eCommerce reports any store owner should monitor for a successful business appeared first on Omniconvert Ecommerce Growth Blog.

Monzo Review (Feb 2021): Does This Digital Bank Live Up to The Hype?

Ecommerce Platforms

Mobile banking is the new and improved alternative to challenger banks. Period. Gone are the days of manually tracking your incomings and outgoings and making tedious journies to physical branches.

What big-box retailers have to gain from DTC brands


The benefits for a direct-to-consumer brand sitting on a Walmart or Target shelf seem obvious. But mass merchants have a lot to learn from those brands

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Third-Party Certification and Label Effectiveness In Purchase Decisions: Is It Worth the Investment?


During any given shopping trip, consumers can be exposed to thousands of products on the shelf. As you can imagine, this often triggers intense decision fatigue, described as the “feeling of being too tired to make choices and wanting, instead, to opt for the familiar.”

How to Create the Perfect Etsy Shop Banner


Picture a shopper in front of two jewelry stores deciding which one they should visit. One storefront is rusted and dimly lit with no products on display. The other has a fresh coat of paint and well-lit products in the window. Which one do you think the shopper will enter?

How Can eCommerce Businesses Improve Their Decision-Making Process in 2021


This article lists some strategies you can implement in your eCommerce for better decision making as well as the most important metrics to consider. The post How Can eCommerce Businesses Improve Their Decision-Making Process in 2021 appeared first on Omniconvert Ecommerce Growth Blog.

The outdoors boom spared many retailers from the harshest impacts of COVID


Outdoor companies faced their share of ups and downs during the pandemic, but a tidal wave of new customers could prime the space for future growth

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.