Sat.Aug 15, 2020 - Fri.Aug 21, 2020

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It’s Never The Data Breach, It’s Always The Cover Up

Forrester eCommerce

The obstruction of justice and misprision of a felony charges levied against Joseph Sullivan, former Uber CSO sent shockwaves through the cybersecurity community. CSO/CISOs rightfully wondered what these charges mean in terms of their own culpability for decisions made on the job. CSOs and CISOs handle sensitive data, make difficult decisions, and consider their responsibility […].

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Choosing a tool to invest your time and hard-earned money in can be a tough decision, so we're here to help you evaluate Klaviyo vs. MailChimp. Klaviyo vs. MailChimp. Whether your goal is to grow your eCommerce store, establish more meaningful relationships with customers or automate your marketing efforts, both Klaviyo and MailChimp are great eCommerce marketing tools

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How to Use Events to Optimize Your Facebook And Google Ads

Kissmetrics

Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

Events 363
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Even Amid COVID-19 Concerns, Halloween Offers Safe Scares (And Retail Opportunities)

Retail TouchPoints

Anticipation of Halloween is growing among consumers, many of whom are viewing the celebration as a way to relieve stress and achieve a sense of normalcy after months of COVID-19 restrictions and uncertainties. That’s good news for retailers offering products in key categories such as decorations, costumes and candy, although merchants will need to adapt both their marketing and their assortments for a largely contact-free holiday.

Retail 331
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Marketplaces Make Their Mark In The Channel

Forrester eCommerce

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.

Channel 537
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2020 Guide to Holiday Planning

BigCommerce

A successful holiday strategy is the key to competing during the busiest time of year.

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Q2 Results: Target Boosts Online Sales 195%, Walmart’s Grow 97%

Retail TouchPoints

Retail industry giants Target and Walmart continued to benefit from their status as essential retailers equipped with strong e-Commerce operational capabilities in Q2. In good news for their bottom lines, both retailers achieved significant sales growth, both online and in-store, while also improving margins. Target achieved a record-setting 24.3% increase in comp sales for the three months ended Aug. 1, 2020, rising from $18.2 billion last year to $22.7 billion this year.

eCommerce 331
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Pandemic-Era CDOs Represent The Whole Team: Not “Offense” Or “Defense”

Forrester eCommerce

If one more industry pundit tells me that the chief data officer (CDO) role has shifted from defensive to offensive positioning, I just might scream — or get pretty offensive myself. It’s not about offense and defense. One team is not running off the field as the other runs on (as I envision the metaphor). […].

Other 498
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Announcing Our 2020 Make it Big Ecommerce Conference

BigCommerce

We’re back — and bigger than ever.

eCommerce 412
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318: How To Rank An Ecommerce Store In Search With Jeff Oxford

My Wife Quit Her Job

Today I’m thrilled to have Jeff Oxford on the show. Jeff runs an SEO Company called 180marketing.com where he helps ecommerce stores rank their sites in search. He specializes in ecommerce companies, and he is actually the number one recommended SEO on Ecommerce Fuel. In this episode, we will pick his brain on how to rank physical products in Google.

eCommerce 156
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Exclusive Q&A: Customer Loyalty Expert Shares New Realities For Brands

Retail TouchPoints

As experts continue to assess COVID-19’s impact on the retail industry, some consider the loyalty shakeout to be the most significant. Winning and keeping customer loyalty has been a long-standing challenge in the industry, but the pandemic has forced consumers to switch brands for new reasons: price, scarcity and availability. While all categories have felt the ripple effects, the apparel and specialty categories have arguably been turned upside down, with renowned brands such as Brooks Brother

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Data Insights Bear Fruit For The Food Industry

Forrester eCommerce

The pandemic has impacted individual companies and industries very differently. Restaurants have been closed, while grocery stores have been overwhelmed with demand. Those who have capitalized on the opportunity by expanding their e-commerce have shifted into high gear, with revenue growth to match. To discuss some of the opportunities and challenges facing the grocery industry, […].

eCommerce 468
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Ecommerce Mobile Apps: Are They Right for You?

ecomdash

Is an ecommerce mobile app right for your retail business? We review the pros and cons of ecommerce apps and who should use them, including how much they cost. The post Ecommerce Mobile Apps: Are They Right for You? appeared first on Ecomdash.

Mobile 143
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An Honest Aliscraper Review (Aug 2020)

Ecommerce Platforms

Any ecommerce store owner that wants to sell high-quality dropshipping products that yield a large profit margin will need to do some digging around. There are plenty of automated dropshipping solutions around that can help with that. But, it can still feel a bit daunting for the uninitiated. One such product is AliScraper. Its domain name was only registered earlier this year (April 2020), so it’s a pretty new kid on the block.

eCommerce 129
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Moxie Concierge Offers Digital Guidance To Struggling Online Consumers

Retail TouchPoints

Many e-Commerce customers experience frustration, confusion and hesitation, which often lead to missed opportunities and increased bounce rates. Moxie’s solutions are designed to locate these pain points and deploy relevant information to struggling users. Retailers can use this approach to anticipate potential customer uncertainty or other issues, and to offer proactive help that can ease the path to purchase.

eCommerce 299
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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Gong’s Latest Round Launches Revenue Intelligence Into CRM’s Orbit Gong announced $200 million in Series D funding, following its $65 million Series C round in December of last year. Its $2.2 billion valuation undeniably validates revenue intelligence as an important technology category that helps companies harness the power of data and insights across a range of revenue-generating […].

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An Agency Vs Freelancer Developer: Which One To Choose To Develop Your Online Store

MakeWebBetter

Whether you are going to build a new website or a complex software application, getting started is not easy. In fact, finding the right partner for your work is conceivably the most important and hardest part of the entire process. In this era of modern technology and day to day advancement, the world has shown […]. The post An Agency Vs Freelancer Developer: Which One To Choose To Develop Your Online Store appeared first on MakeWebBetter.

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The 7 Best Things to Sell on Etsy for New Sellers in 2020

SellBrite

So you want to sell on Etsy. You consider yourself a little creative. And, hey, it wouldn’t hurt to make a bit of money on the side. Maybe it would even becomes a full-time job at some point. But what’s the best thing to sell on Etsy? People shop on Etsy to find something new and unique, which makes it a high-opportunity marketplace for those who are willing to get creative.

Jewelry 133
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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$88.9 Million Sale Of Sur La Table Will Keep 50 Stores Open

Retail TouchPoints

The sale of cookware and cutlery retailer Sur La Table to Marquee Brands and CS C Generation for $88.9 million has been approved by a judge in the U.S. Bankruptcy Court in Trenton, N.J. The buyers agreed to keep at least 50 retail locations in operation. The joint venture’s bid bested the $61 million stalking horse offer from Fortress Investment Group that Sur La Table had lined up in tandem with its bankruptcy filing in July.

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Brands Must Evolve From Wholesale Suppliers To Partners

Forrester eCommerce

Brands have been reviewing and revamping their digital commerce strategies for some time. With consumers forced online during pandemic lock downs across the globe, this focus on digital has only magnified. But digital commerce opportunities are not created equal for brands. Some brands are seeing significant growth in their direct to consumer business and grappling […].

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The strategy behind turning department stores into warehouses

RetailDive

Rumors are circulating about Amazon converting vacant department store space into fulfillment centers — a move experts say would round out its omnichannel approach.

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Tropicana unveils new pack design for on-the-go range

TalkingRetail

Tropicana is rolling out a new design for its on-the-go juice range to “give it a modern look”. The new design is running across Tropicana’s 250ml £1 price-marked packs and £1.40 300ml bottles in Original Orange, Smooth Orange, Orange and Mango, Multivitamin, and Pressed Apple flavours. Tropicana said the new design will enhance on-shelf visibility.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Alibaba Boosts Revenue 34% To $21.8 Billion In Q2

Retail TouchPoints

Benefiting from the digital surge accelerated by COVID-19, Alibaba Group saw a 34% increase in year-over-year revenue, reaching $21.762 billion (U.S.). The retail giant also solidified its position in its home country of China, adding 16 million annual active consumers in Q2 for a total of 742 million. During the quarter, Alibaba also increased its number of mobile monthly active users (MAUs) in China by 28 million , reaching a total of 874 million.

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Knowledge management solutions are powerful but choosing the right one is hard.

Forrester eCommerce

Since the start of the pandemic, customer service organizations are doubling down on their investments in knowledge management because these solutions: Empower customer service agents to deliver successful outcomes. One of the top three drivers of customer service success is agent knowledge. The early days of knowledge management focused on streamlining access to curated content. […].

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Gap San Francisco flagship to close permanently

RetailDive

The store in the city's historic Flood Building, and another in the Embarcadero Center, won't be spared the retailer's tough fleet reductions.

Retail 144
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5 Ways to Create the Optimal Customer Experience on Your Website

Omniconvert

How many times have you experienced the frustration of getting a very delayed service in a restaurant? Well, such frustrations. The post 5 Ways to Create the Optimal Customer Experience on Your Website appeared first on ECOMMERCE GROWTH Blog.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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#RetailReset Reveals 6 Realities Driving Post-Pandemic Commerce

Retail TouchPoints

Over the summer, Retail TouchPoints sought to provide some clarity despite the chaos surrounding the coronavirus pandemic. For the Retail Reset virtual forum , the editorial staff sat down with more than 30 influencers , executives and analysts to zero in on the topics and trends they believed were most critical in these times. While uncertainties still abound, these experts spotlighted a range of new opportunities for innovation, differentiation and growth.

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Introducing The Forrester Tech Sustainability Framework

Forrester eCommerce

The high-tech and telecommunications industries are under increased scrutiny for their impact on the environment. The fact is that technology is often ecologically abusive in its manufacture, operation, and afterlife. Organizations in every vertical must seriously consider their role in sustainability, as it has become an important criterion for customers.

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Kellogg makes ‘back to school’ memorable with personalised boxes

TalkingRetail

Kellogg is offering customers the chance to create a personalised “back to school” cereal box sleeve, in a move designed to turn the return of school into a “memory making moment”. The initiative is running until 30 November and works by shoppers collecting codes from three promotional packs of Kellogg’s breakfast favourites – including Coco.

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Modell's brand sold to owner of Dressbarn, Pier 1 IP

RetailDive

The sporting goods retailer's trademarks and other assets sold for $3.6 million after it filed for bankruptcy and moved to liquidate its stores.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib