Kissmetrics

APRIL 7, 2021

There are thousands of conversion rate metrics you could track. But which ones are really important? If your website isn’t hitting its goals, which ones should you pay attention to and work to improve? The sheer number of metrics can be overwhelming, but in this piece, I’ll show you the eight most important conversion rate metrics. Measure and optimize for these, and you’ll start to see an uptick in how well your site does.

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Payment Services Improvements Shopping Carts Social Media 281

Ecommerce Platforms

APRIL 7, 2021

If you're on the lookout for some free email marketing software, then you're in the right place! In this comparison, we have six of the very best tools for you! These are the leading free email marketing services that are making their mark in 2021. We'll look at their features, free plan limitations, the price of an upgrade, and overall pros and cons.

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Marketing Payment Services WooCommerce Mobile 173

ROI Revolution

APRIL 6, 2021

Published April 6, 2021. Personalized ads perform better. These are facts. According to a stats round-up in Forbes : Marketers report personalization efforts can boost revenue by up to 15%. Personalization can reduce customer acquisition costs by up to 50%. Personalization can increase marketing spend efficiency by up to 30%. This isn’t news to you.

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Webinar Information Definition Presentation 109

Forrester eCommerce

APRIL 8, 2021

My previous blog noted that “technology has been modernized separately, to a meaningful degree, from the people and processes interacting with that technology.” This phenomenon has been driven primarily from the outdated managerial approach that the application of technology simply supports the efficiency of a given product or service. Organizations can no longer use this mindset and […].

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Technology Blog Information Management 545

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Retail TouchPoints

APRIL 9, 2021

In a surprisingly lopsided outcome, workers at BHM1, the Amazon fulfillment center in Bessemer, Ala., rejected the opportunity to join the Retail, Wholesale and Department Store ( RWDSU ) union. Amazon had vigorously opposed the prospect of unionization, and its victory deals a major setback to organizing efforts at the company, which employs 1.3 million people worldwide with more than 950,000 workers in the U.S. alone.

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Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification. Since Google is the most popular search network on the web right now, they need to use it.

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PPC Recommendation Social Media Mobile 298

Forrester eCommerce

APRIL 5, 2021

After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics and AI research team. It’s been a fast start to the year and there is so much amazing research that the team has published […].

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Retail TouchPoints

APRIL 9, 2021

Like many others, retail is currently in its most testing period, yet buy online, pick up in-store (BOPIS) is currently revolutionizing the modern-day retail experience. BOPIS is a hybrid shopping experience allowing customers to buy items online and then pick them up in a physical store. BOPIS helps retailers provide a more accurate stock inventory and better visibility of the stock, keeping supply chains running smoothly.

Technology 306

Technology Retail Supplies Sporting Goods 306

Kissmetrics

APRIL 7, 2021

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to circumstances far beyond the realm of marketing, while simultaneously providing insight into some of the most successful campaigns of our time.

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Books Marketing Social Media Consumer 271

My Wife Quit Her Job

APRIL 7, 2021

For many of us, our choices in life are heavily influenced by our environment. We are born into a society that tells us how to pick a career path and we are given a set of rules and goals at an early age. These rules often determine our path in life. In this episode, you will learn the 5 pillars of career fulfillment, how to prioritize them, and most importantly, how to avoid getting stuck in a career you hate.

Fulfillment 156

Fulfillment 156

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

APRIL 8, 2021

When MLB Commissioner Rob Manfred announced the league’s decision to relocate the All-Star Game out of Georgia, it triggered a partisan firestorm — there was support and there was opposition. While some government leaders in the US are advising CEOs to stay out of politics, 68% of US adults believe that CEOs are best positioned […].

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Games B2C Marketing Customer 461

Retail TouchPoints

APRIL 8, 2021

Trax , a cloud-based solution that helps CPG brands and retailers optimize their inventory strategies through data and analytics, has secured $640 million in Series E funding. The round was led by SoftBank Vision Fund 21 and technology-focused funds managed by existing investor BlackRock. The Trax suite of solutions is aimed at accelerating the digital transformation of grocery retail by providing granular visibility of inventory and store conditions.

Technology 298

Technology Management Consumer Retail 298

Kissmetrics

APRIL 9, 2021

What is an insight? According to Merriam-Webster , it’s the “power or act of seeing into something.” LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.

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Social Media Banking eCommerce Books 267

BigCommerce

APRIL 8, 2021

BigCommerce was founded to help merchants sell online.

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BigCommerce 246

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

APRIL 6, 2021

Learn how dynamic guided selling gives sales teams a competitive edge — and join us at this year's B2B Summit to go deeper.

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B2B Technology Operations Customer 514

Retail TouchPoints

APRIL 9, 2021

FBA (Fulfillment by Amazon) aggregator Elevate Brands , which acquires and operates Amazon third-party businesses, has raised an additional $12.5 million in bridge funding from its existing group of fintech and ecommerce business investors. The new capital brings the company’s total funding to more than $67.5 million in 2021. This most recent investment enabled Elevate to acquire its 20th Amazon Marketplace brand earlier in April 2020, and will fuel its plan of buying three to four new sellers e

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Fulfillment eCommerce Operations 275

Kissmetrics

APRIL 6, 2021

As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. With over 500 million users logging onto the platform daily, Instagram’s popularity is unquestionable. How then can marketers reach this massive group of users? Through Instagram marketing. Soon you’ll be ready to launch campaigns like a pro and build a lasting community to support your products and brand.

Social Media 262

Social Media Reference Marketing Information 262

lateshipment

APRIL 9, 2021

It’s been a year since the COVID-19 pandemic debuted and created panic across the globe, dramatically changing the way we live our lives. The eCommerce retail industry felt the brunt of the pandemic’s impact, just like every other industry out there. While many retailers had to shut shop temporarily, others scrambled to deal with the humongous surge in demand.

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Shipping Costs Shipping Supplies eCommerce 130

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

APRIL 6, 2021

Yesterday, the United States Supreme Court ruled that Google’s usage of Java APIs was legal, and the US IT industry breathed a sigh of relief. At issue was Google writing its own implementation of the Java language, which happened to use the same APIs as Oracle’s Java SE. The Supreme Court’s Decision What exactly did […].

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Management 388

Retail TouchPoints

APRIL 5, 2021

Athleticwear brand lululemon shared plans to expand its physical store presence, opening 40 to 50 new mainline locations globally in 2021, according to comments made during its Q4 earnings call with analysts. “In 2021, we’ll be implementing a number of exciting initiatives, starting with the initiative to kickstart our stores,” said Calvin McDonald, CEO of lululemon on the call.

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eCommerce Operations Retail Marketing 273

Kissmetrics

APRIL 8, 2021

Cloud computing has taken over in recent years, and it offers many opportunities for businesses and users. The terminology can be a little complex though, and like with many IT-related things, there are lots of acronyms that get thrown around. IaaS is one acronym you might have seen, but what does it mean, and how can it affect your e-commerce store?

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eCommerce Shopify Magento Technology 258

MakeWebBetter

APRIL 8, 2021

Wishes are the inner desire with the restricted possibility of immediate fulfillment. However, wishes are always linked with some hope of fulfillment in the future. Fortunately, marketers have found a way to use this wish factor to boost sales and increase conversions. Many store owners are already using it and converting their store visitors; increasing […].

WooCommerce 152

WooCommerce Fulfillment Marketing eCommerce 152

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

APRIL 6, 2021

Product management leaders continue to identify team upskilling as a key priority for business success. At Forrester, we’ve been upskilling product management teams for years and have identified the best training approaches for driving the understanding and adoption of best practices for product managers.

Management 361

Management 361

Retail TouchPoints

APRIL 9, 2021

BJ’s Wholesale Club President and CEO Lee Delaney died unexpectedly on April 8 due to presumed natural causes. Bob Eddy, EVP, Chief Administrative and Financial Officer, has been named Interim CEO by the Board of Directors, effective immediately. Delaney was promoted from EVP and Chief Commercial Officer to President in September 2019 , and took on the CEO role in February 2020.

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Operations eCommerce Consumer Retail 264

Kissmetrics

APRIL 7, 2021

Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader?

Marketing 255

Marketing Books Social Media Live Chat 255

GetElastic

APRIL 8, 2021

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. By 2020, that number is projected to eclipse $1.2 trillion. B2B ecommerce has quietly grown to surpass the size of the more visible B2C ecommerce marketplace, today accounting for 2.5 the volume of B2C online purchases.

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B2B eCommerce B2C Payment Services 148

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

APRIL 6, 2021

We kept Research Associate, Alexis, pretty busy during the first three months of the year, and she procrastinated getting her annual car inspection in Massachusetts done. When she showed up to get her car inspected early last week (the day before her inspection sticker expired), the service center couldn’t do the inspection. She was astounded […].

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Retail TouchPoints

APRIL 9, 2021

Afterpay and Adyen are working together to offer Afterpay’s buy now, pay later (BNPL) services to retailers. Merchants on Adyen can offer Afterpay in the UK, the U.S., Canada, Australia and New Zealand. The solution provider duo’s first partner will be British footwear brand Hunter , which will now let its customers pay for purchases in up to four installments.

Merchant Services 257

Merchant Services Payment Services eCommerce Management 257

Kissmetrics

APRIL 9, 2021

As a business or marketing professional, when consumer habits change , you must pay attention. Perhaps nothing is changing more rapidly or drastically than how people consume video content. To leverage this shift, you must first understand two of the most common video consumption methods: video on demand (VOD) and over-the-top (OTT). We cover both in this guide.

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Payments Subscription Payment Services Consumer 242

Wiser

APRIL 6, 2021

What is dynamic pricing? Simply put, dynamic pricing is a flexible strategy to price your products based on a variety of factors, including market demands, price bounds, and seasonality. A good dynamic pricing strategy allows you to reprice quickly and at scale, all while understanding the effects of your changes. Perhaps this definition seems like a simple way to start a discussion of the relevance of dynamic pricing for your online retail business.

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Definition Recommendation Consumer Marketing 146

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail