Sat.Apr 03, 2021 - Fri.Apr 09, 2021

The 8 Most Important Conversion Rate Metrics You Should Be Tracking

Neil Patel

There are thousands of conversion rate metrics you could track. But which ones are really important? If your website isn’t hitting its goals, which ones should you pay attention to and work to improve?

Best Free Email Marketing Software in 2021

Ecommerce Platforms

If you're on the lookout for some free email marketing software, then you're in the right place! In this comparison, we have six of the very best tools for you! These are the leading free email marketing services that are making their mark in 2021.


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3 Personalization Tips to Boost Your Paid Traffic Conversion Rates

ROI Revolution

Published April 6, 2021. Personalized ads perform better. These are facts. According to a stats round-up in Forbes : Marketers report personalization efforts can boost revenue by up to 15%. Personalization can reduce customer acquisition costs by up to 50%.

BigCommerce Annual Report: A Letter From CEO Brent Bellm


BigCommerce was founded to help merchants sell online. We seek to lead a new era of commerce by offering a… BigCommerce News

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How Clean Data Powers a Successful B2B Ecommerce Strategy | Salsify


"Since implementing Salsify, we've been impressed by everything we can achieve with the help of an effective commerce experience management (CommerceXM) platform." — Kevin Creese, Ecommerce Manager at Wastequip and Owner of Ecommerce Data Solutions LLC.

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More Trending

UBS: More than 80K stores likely to close in the next 5 years


E-commerce growth, today's excess retail space and department store declines could push that to as many as 150,000, analysts said

How the Rise of the Conscious Consumer is Fueling Resale’s Rapid Growth

Retail Touch

Not too long ago, the sale of secondhand goods was driven primarily by value: shoppers looking to avoid breaking the bank on big-ticket items or clothes the kids will just grow out of.

349: How To Avoid Doing Something You Hate For The Rest Of Your Life With Steve Chou

My Wife Quit Her Job

For many of us, our choices in life are heavily influenced by our environment. We are born into a society that tells us how to pick a career path and we are given a set of rules and goals at an early age. These rules often determine our path in life.

KarDone Shopify Theme Review

Ecommerce Platforms

It takes roughly 0.05 seconds for website visitors to form an opinion about your website. The moral of the story? You have to create a knock-out first impression and quickly with your web design. However, where customization freedom is concerned, Shopify’s free themes are wanted.

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

The omnichannel age is here — and it's expensive


Store pickup of online orders grew by triple digits amid the pandemic. Retailers are now scrambling to become more efficient sellers across channels

Identifying & Using Long Tail Keywords on eCommerce Websites

Inflow Insights

Editor’s note: This post was originally published in 2019 and has since been updated to ensure accuracy and to adhere to modern best practices. Is it worth targeting long tail keywords for eCommerce websites? Contrary to what search volume suggests, our answer is an unequivocal “yes.”.

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Betabrand, Kelley Cawley and Facebook Show What Makes Live Shopping Retail’s Next Big Opportunity

Retail Touch

Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that social media has become as important as their other sources of information when making purchase decisions, according to data from Facebook.

Nordstrom lightens financial burden taken on amid pandemic with $675M bond sale

Retail Dive

The retailer compromised treasured assets and took on new leverage as COVID-19 created financial turmoil. The new capital helps turn back the clock


5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

SKU'd: Another day another dollar store


What does the Dollar Store opening craze say about retail


Digital Wallet vs. Credit Card: What Payment Methods Should You Accept?


Remember when PayPal first came on the scene? Well, you might not because you were probably in high school … or maybe even elementary school. But 2000 was a big year for PayPal. In March of 2000, they hit 1 million users. Then by September of the same year, they reached 5 million users.

Dynamic Pricing: What Is It, Why Use It, and How to Implement It


What is dynamic pricing? Simply put, dynamic pricing is a flexible strategy to price your products based on a variety of factors, including market demands, price bounds, and seasonality.

Morrisons becomes first supermarket to completely remove plastic carrier bags from store

Talking Retail

Morrisons is to remove all plastic bags for life from all of its stores, saving 3,200 tonnes of plastic per year. Customers will be able to purchase paper bags, which are reusable, recyclable, water-resistant, tear-resistant, and can hold up to 16kg.

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The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Retail in a post-COVID world: We need to go back to the way we were


While it's easy to blame the pandemic for its toll on retail, it merely accelerated changes that were already happening, writes Carl Marks Advisors' Howard Meitiner


How To Increase Awareness of Your Digital Product with a Promotional Offer


Humans like what’s familiar. They just do. More often than not, if a person has the choice between something that they’ve never heard of or something that they are familiar with, you can probably take a wild guess what they’re going to choose.

Is Pattern By Etsy Worth It?


Picture this: Your Etsy shop just turned a year old, and it’s booming. You’re wondering if you should start an online store in addition to your shop. With Pattern by Etsy, building an online store doesn’t have to be separate from Etsy.

McCain supports families with disabled children with £1m campaign


McCain is launching a “Little Moments” campaign to “drive awareness of leading childhood disability charity Family Fund”.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Dick's debuts experiential House of Sport store concept


The newest store concept from the athletics retailer will feature a field, a rock wall, golf simulators and a variety of services


FastSpring Resellers: New Look, More Features, Better Experience


Today we’re giving customers early access to our new Reseller store experience. It’s faster, easier to use, and has a modern look designed to make it easy to manage Resellers while still keeping all the elements that you love about the current experience.

Barefoot gears up for summer with boxed wine range

Talking Retail

Wine brand Barefoot is launching a bag-in-box range ahead of the summer season. The Barefoot on Tap range is rolling out this month in 1.5-litre packs, available in Pinot Grigio and White Zinfandel variants (£12.50 each).

Retail Therapy: The unlikely collab between Zabar's and Vans

Retail Dive

The famous Upper West Side grocery store teamed up with the footwear brand for its "Foot the Bill" initiative aimed at supporting local businesses


7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.