Sat.Jul 10, 2021 - Fri.Jul 16, 2021

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A Quick Checklist to Launch a New Product Into the Market

Wiser

Today, launching a new product on the market is much more difficult than in the past. Having a good product at a good price no longer works alone, and product development teams have to coordinate with many other departments before even getting started on the rough outline of a new product. Competition, the changing market, and customer-centric strategies have turned product launches into almost megalithic works.

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The Alcohol E-commerce Battle Heats Up. Are Retailers Prepared?

IntelligenceNode

5 Steps to Grow Your Online Alcohol Sales It’s no secret that the pandemic has pushed the needle on alcohol sales across the world, forcing retailers to migrate to digital and omnichannel formats almost overnight. The IWSR reported the largest gain in sales volumes across the US since 2002, with an accelerated adoption rate for […]. The post The Alcohol E-commerce Battle Heats Up.

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You Need A Martech Reference Model – Here’s Why

Forrester eCommerce

A question I often get from Forrester clients is: “Do you have a martech reference architecture that I can use to build my martech stack?” The short answer is no; but it’s not that simple. First of all, marketers should think in terms of an interoperable martech ecosystem, not stacks or platforms. And secondly, no […].

Reference 435
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How To Make Your Fashion Brand Stand Out: Thriving In A Competitive Market

BigCommerce

Fashion is a fast-growing industry with new trends being introduced every year or even within a quarter.

Fashion 545
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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6 Timely SEO Strategies and Resources for Voice Search

Kissmetrics

Are you missing out on traffic because people aren’t searching the way you think they are? If your website isn’t optimized for voice search, then this could be the case. These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy.

SEO 362
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Future of Services: Micro-Factory and Retail in One

Retail TouchPoints

The service industry is on the cusp of trying to redefine itself in the new age of retail. As consumer habits and expectations continue to change toward cleaner, safer, accurate and hyper-personalized experiences — during and after the pandemic — retail is struggling to fulfill such on-demand productization and experiences safely and efficiently. Today, retail is the consumer-facing layer of complex material, manufacturing, production, packaging and logistics infrastructure.

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Don’t Miss Our 2021 Make it Big Ecommerce Conference

BigCommerce

Make it Big is back — with more ecommerce legends and global thought leaders than ever before.

eCommerce 446
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use for other tasks. What if there was a way to simplify?

Marketing 362
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Walmart-Owned Flipkart Raises $3.6B to Fund Next Stage of Growth in India

Retail TouchPoints

The Flipkart Group — India’s homegrown digital commerce conglomerate that is majority-owned by Walmart — has raised U.S. $3.6 billion in fresh funding and is now valued at $37.6 billion. The Flipkart Group includes ecommerce marketplace Flipkart , digital fashion destination Myantra , Flipkart Wholesale , online travel company Cleartrip and a majority stake in the payments app PhonePe.

Travel 309
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Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store

Forrester eCommerce

When the COVID-19 pandemic forced stores to close, online commerce pulled ahead at the fastest rate since 2002. By May 2020, more than six in 10 US online adults reported making an online transaction, such as purchasing groceries or ordering restaurant delivery, for the first time. As retailers reopen their brick-and-mortar spaces, consumers have even […].

Consumer 493
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Find the Right B2B Ecommerce Solution: Q&A with Brilliance

BigCommerce

In the past, many B2B businesses have been slow to adopt ecommerce.

B2B 435
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How to Create a Facebook Contest that Grows Engagement and Audience

Kissmetrics

With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. That makes it a valuable channel for driving your business goals. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. While not everyone is on Facebook, one thing is certain, it still is the world’s most popular platform.

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Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program

Retail TouchPoints

Eddie Bauer is following the lead of other top retailers and getting into the rental business with the launch of a new program that will allow customers to rent its technical apparel and gear at “a fraction of the full retail price.”. In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program

Outdoor 299
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New Technologies Transform Transportation Management

Forrester eCommerce

TMS used to streamline operations and reduce logistics costs. But in its journey to the cloud TMS embedded AI, added mobile geolocation. It shifted focus from cost to customer and employee experience.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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363: How To Make Email Your #1 Revenue Source With Chase Dimond

My Wife Quit Her Job

Today, I have my buddy Chase Dimond on the show. Chase is the co-founder of Boundless Labs which is a top email marketing agency with a focus on CBD companies. Chase lives and breathes email, and he has helped his clients send hundreds of millions of emails resulting in over 15 million in email revenue. If your email marketing is not driving at least 20% – 30% of your total revenue for your eCommerce store, then you’re leaving money on the table.

eCommerce 194
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A Quick Osome Review: Everything You Need to Know

Ecommerce Platforms

Few entrepreneurs will tell you they have too much time on their hands as far as their business is concerned. While most entrepreneurs want to focus their energies on boosting their profits, many are bogged down with administrative tasks, including tax filing and other office work. A recent study by Starling Bank found that the average small business spends 15 hours or 19% a week on finance-related admin.

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Making Sense of the Evolved Digital Commerce Landscape

Retail TouchPoints

Is the shift to digital is a one-way door or will ecommerce go back to pre-pandemic levels? Which categories will be able to capitalize on new or accelerated digital behaviors? During this Retail ThinkTank discussion, Alicia Esposito sits down with Rick Watson, Founder and CEO of RMW Commerce Consulting discusses how once-laggard categories are driving new innovation across digital, advertising, social and even marketplaces.

eCommerce 299
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The Space Wide Web Is Ready To Launch

Forrester eCommerce

The Space Tech Industry Is Looking Up The new space race is truly underway following Richard Branson’s monumental first passenger trip to space, beating Jeff Bezos’ Blue Origin passenger flight by more than a week. The Virgin Galactic’s VSS Unity spacecraft did not pass the so-called Karman line, unlike Jeff Bezos’ plans. It did, however, […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Route Optimization: How Merchandising Teams Can Solve These 5 Challenges

Wiser

How efficient are your field teams on a daily, weekly, or monthly basis? If you’re like most brands, the answer is “not very.” And that’s OK—we’re not here to judge. But we are here to help you get more confident in your field team efficiency. During our time working with brands, we’ve seen some poor percentages around field team management.

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SouqBox Review – Everything You Need to Know

Ecommerce Platforms

Most B2B companies still choose to trade offline – currently, the offline B2B industry generates a massive $6.7TN annually. However, for smaller offline B2B businesses, moving to the online world is no small feat. The marketplace changes, customer needs shift, and technology evolves; in short, things online move fast. This where SouqBox may come in handy… SouqBox aims to support the online setup for B2B businesses with minimal risk and tech know-how.

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Report: BNPL Vendor Shares Fall as Apple Prepares to Enter the Space

Retail TouchPoints

Ap p le will reportedly team up with Goldman Sachs to launch its own buy now, pay later (BNPL) platform that lets shoppers make Apple Pay payments in installments, according to Bloomberg News. The move sent share prices for other BNPL providers downward as the market reacted to the news. The service — which is known internally as Apple Pay Later — will use Goldman as the lender for the loans, according to people familiar with the matter.

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Forecasting In Uncertainty: US Tech Market Outlook Improves To 7.4% Growth In 2021

Forrester eCommerce

The US tech market outlook has turned more positive. More people in the US have been vaccinated, businesses are starting to welcome employees back into the office, stores and restaurants have fully reopened, and the US economy is now projected to grow by 6% in 2021. Forrester’s previous report on the US tech market overall […].

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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8 Surefire Ways to Improve Customer Satisfaction

lateshipment

A business’s success mainly relies on its customers. A satisfied client base means a good reputation and more business in the future. Customer satisfaction can make or break your business, making it one of the most important things that business owners should constantly monitor. As a business owner, it’s vital to understand your customers. This means knowing what their needs and expectations are and comparing them to what you currently offer.

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Customer Retention under the microscope – the eCommerce Benchmark Report edition

Omniconvert

Discover the recent evolution of Customer Retention and understand the hype around the topic as we analyze the charts in our eCommerce Benchmark Report. The post Customer Retention under the microscope – the eCommerce Benchmark Report edition appeared first on Omniconvert Ecommerce Growth Blog.

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A Culture-First Approach to Digital Service & Experience

Retail TouchPoints

Innovative brands and retailers look at service as a revenue-driving part of the organization, and commit to creating an experience that’s contextual and seamless. During this Retail ThinkTank brainstorming session, Mayur Anadkat, VP of Marketing at Acquire, will share why the future of digital service is built around giving the customer control over service channels, balancing automated and high-touch tactics, and ensuring continuity across channels.

Channel 299
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June 2021 Research Recap — Cloud And Tech Operations

Forrester eCommerce

Greetings everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […].

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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European e-commerce decision makers struggle to maintain control of their brand on Amazon

Retail Technology Review

Over half (51%) of ecommerce decision makers find Amazon hard to navigate, while more than two in five agree that gaining control of their brand on Amazon is difficult. These are just some of the key findings of a new European survey conducted by Censuswide on behalf of leading ecommerce platform and services provider Luzern.

eCommerce 149
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New Nisa website nearly trebles approaches from prospective retailers

TalkingRetail

Nisa says that a website launched a year ago to boost interest from prospective new retailers has proved a great success. The site, nisalocally.co.uk , came online last July and aims to show retailers what Nisa can offer their franchisees. The company says that the site has increased the number of retailer approaches by 277%. This story continues at New Nisa website nearly trebles approaches from prospective retailers.

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Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

Retail TouchPoints

With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as well as a strong DTC site, Party City has a pretty solid presence on the U.S. retail scene. Nevertheless, in 2018 the party goods retailer went a step further and began selling on Amazon as well. The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces.

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Where Do Hong Kong Consumers Stand On The Financial Well-Being Spectrum?

Forrester eCommerce

Even before the onset of the COVID-19 pandemic, Hong Kongers were already juggling multiple financial challenges, and many felt worried about their financial situation. The pandemic has impacted consumers’ finances further, with many lacking financial resilience and confidence in their financial future. Financial well-being isn’t just about having a certain bank account balance or amount […].

Consumer 312
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib