Sat.Jun 08, 2019 - Fri.Jun 14, 2019

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else?

Is NPS Still The Chief Indicator Of Customer Sentiment?

Retail TouchPoints

By Shreesha Ramdas, Strikedeck NPS And Its Relevance Today’s retail world is beset with massive change, and standard sales principles are constantly under challenge. At the same time, the notion of customer loyalty has never been more important.

Ecommerce Store Inspiration: Designs We Love + Sites With Awesome Functionality

BigCommerce

Offering an ecommerce business solution where customers can experience your products online is just the first step toward success. It… Ecommerce Design Ecommerce Research

Supercharge Your Employee Experience With Video

Forrester eCommerce

Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly. But with subpar technology solutions and little face-to-face interaction, home or remote workers end up frustrated and out of the loop.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The Empowered Marketer: Tracey Wallace of Doris Sleep

Zaius

Launching a new brand from scratch is incredibly challenging. No one knows who you are; no one knows the value of your products; and you have to acquire an entirely new audience of buyers. But it can be done, and done well.

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What A Headless Tech Stack Can Do To Conquer Ecommerce Compromises

BigCommerce

I’ve been focused on the shopper experience for a while. If you look at brands that are doing it really… Executive's Corner

Future Of Retail: How Social Communities Will Impact Brands And Retailers In 2019

Forrester eCommerce

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019. B2C marketing predictions 2019 retail social marketing social media promoted

The Best Health and Beauty Winback Campaigns

Zaius

While cleaning out my inbox recently, I noticed that an ecommerce health and beauty brand has sent me emails almost every day for the past six months — despite the fact I haven’t opened a single one. Clearly, what this brand is doing isn’t working. But the marketing team hasn’t learned from it.

Can Barnes & Noble Write A New Chapter For Itself?

Retail TouchPoints

Barnes & Noble has a potential deal in place to sell itself to hedge fund Elliott Advisors for $683 million , marking major changes for a company that has long struggled to stay afloat in the wake of Amazon’s continued rise.

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How to Offer Free Shipping for Your Ecommerce Store – The Ultimate Step-by-Step Guide

Ecommerce Platforms

Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees.

The US Customer Experience Index, 2019: Some Small Gains, Widespread Stagnation, No Real Leaders

Forrester eCommerce

Forrester's US CX Index 2019 results reveal that the overall quality of the US customer experience rose by an anemic 0.4 points, to 70.2. customer experience customer experience index (CX Index) promoted

259: How To Rank For Competitive Keywords In Google Search with Jimmy Daly

My Wife Quit Her Job

Today, I’m really happy to have Jimmy Daly on the show. Jimmy runs Animalz.co, which specializes in content marketing for SAAS companies. They are responsible for ranking many of the successful SAAS companies out there in Google search and clearly know what they are doing.

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Ubersuggest 4.0: The Ultimate Content Marketing Tool

Kissmetrics

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them.

The truth about Apple Pay for ecommerce

GetElastic

Mobile wallets have infiltrated digital commerce, offering a way to streamline checkout across desktop, mobile Web and apps. Eliminating the need to henpeck addresses and credit card numbers, wallets such as Apple Pay reduce errors and boost conversions. According to Apple J.

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Global Warming For Iceberg Metaphors

Forrester eCommerce

The Dark Web Is Nothing Fancy; It’s Really Just A Different Series Of Protocols Commonly when surfing the web, Transport Layer Security (TLS) is the cryptographic protocol that provides confidentiality for your communication with the server.

Stripe vs PayPal – The Best Payment Processor For Your Business

My Wife Quit Her Job

Deciding what payment processor to use is one of the most important decisions you’ll make with your online business. Customers must be able to conveniently pay online and trust that their credit card information will be handled securely. Right now, two of the most popular options are Stripe and PayPal. And this article will teach what you need to know about using Stripe Vs Paypal for your business.

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The Conclusive Nobly POS Review for 2019

Ecommerce Platforms

At the heart of most businesses in the contemporary world, is a powerful POS taking center stage. The Nobly POS is undeniably gaining momentum at the present day and age in the hospitality industry. But how credible is the system? First and foremost, I need to understand where to draw a line.

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Why API-first commerce grows business faster

GetElastic

Application programming interface (API), comprises an array of tools and protocols that connect one software to another; and there are currently more than 20,000 APIs running and supporting everyday functions.

The Forrester Wave™: Data Management Platforms, Q2 2019

Forrester eCommerce

I’m excited to share that our evaluation of data management platforms — “The Forrester Wave™: Data Management Platforms, Q2 2019” — is now live.

7 Unique Ecommerce Content Marketing Ideas to Boost Sales

Bootstrapping Ecommerce

7 content marketing ideas to help you get more sales and boost your conversion rates. Content marketing works — here's how to make it work for you. The post 7 Unique Ecommerce Content Marketing Ideas to Boost Sales appeared first on Bootstrapping Ecommerce. Getting Traffic Conversion Optimization

Your Go-To Gumroad Review (June 2019)

Ecommerce Platforms

Looking for a simple shopping cart that will transform your business? You've come to the right place. Launched in 2011, Gumroad is a straightforward shopping experience that helps you to start selling products instantly.

B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video]

GetElastic

Industry expert and author, Brian Beck caught up with Get Elastic and shared his criteria for B2B organizations evaluating a commerce platform.

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Chase Closes Finn: Lessons For Other Digital Banks

Forrester eCommerce

On June 6, JPMorgan Chase announced it would be closing its digital-only bank Finn, a little under a year after it was launched. Digital banking is a tough business, and we’ve seen far more examples of failures than successes over the past two decades.

Omnichannel is dead. The future is harmonized retail.

Steve Dennis

I’m calling it. “Omnichannel” is dead. And in my mind it’s long overdue.

ShipBob Review: The Ultimate Order Fulfillment Solution?

Ecommerce Platforms

Are you starting an online business from scratch and aren’t sure where to start with the shipping process, or are you an established company in need of a more scalable shipping solution?

10 best practices for a successful ecommerce homepage [infographic]

GetElastic

ICYMI: We featured an article on 10 best practices for creating webstore homepages that deliver great customer experiences. According to Statista, ecommerce sales are projected to grow to almost $3.5

What CX Should Mean For Government Leaders

Forrester eCommerce

To succeed in today’s federal government, leaders need to view the world by how their decisions impact the experience of the people and organizations they touch daily.

Puretec Fitness boosts revenue and takes back control of brand with new eCommerce site

Retail Technology Review

Home fitness equipment retailer, Puretec Fitness, has secured its future and taken back control of its brand by launching a fully transactional website, after historically relying on eCommerce marketplaces to target customers. Internet Retailing Retail Supply Chain

8 Low-Key Ways Ecommerce Brands are Using Competitor Insights to Spy on You

SellBrite

If you’ve every watched a sports movie, then you’re familiar with the scene where the underdog team watches video of the competition and freaks out a little because of how good they are.

The anatomy of a top-notch ecommerce website [infographic]

GetElastic

User experience (UX) should be the number one consideration when building your ecommerce site. The changing consumer preference has increased interest in UX and it’s expected to become more significant for years to come.

The Insights Beat: Save Your Data Strategy From A Nosedive

Forrester eCommerce

(Jeremy Vale and Paolo Santamaria contributed to this post.) This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques.

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How an Instagram CRO Experiment Lifted Sales by Double Digits for One eCommerce Website

Inflow Insights

We know from working with hundreds of eCommerce brands that they are always looking for the best ways to utilize user generated content (UGC).

Why Unique Coupon Code Are Important

UpSellIt

Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. This week we’re focusing on a simple aspect of these campaigns that many campaigns work with – coupon codes.