Sat.Jun 08, 2019 - Fri.Jun 14, 2019

How Customer Affinities Power Personalized Campaigns


Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else?

Is NPS Still The Chief Indicator Of Customer Sentiment?

Retail TouchPoints

By Shreesha Ramdas, Strikedeck NPS And Its Relevance Today’s retail world is beset with massive change, and standard sales principles are constantly under challenge. At the same time, the notion of customer loyalty has never been more important.

Ecommerce Store Inspiration: Designs We Love + Sites With Awesome Functionality


Offering an ecommerce business solution where customers can experience your products online is just the first step toward success. It… Ecommerce Design Ecommerce Research

Future Of Retail: How Social Communities Will Impact Brands And Retailers In 2019

Forrester eCommerce

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019. B2C marketing predictions 2019 retail social marketing social media promoted

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

How to Offer Free Shipping for Your Ecommerce Store – The Ultimate Step-by-Step Guide

Ecommerce Platforms

Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees.

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What A Headless Tech Stack Can Do To Conquer Ecommerce Compromises


I’ve been focused on the shopper experience for a while. If you look at brands that are doing it really… Executive's Corner

The US Customer Experience Index, 2019: Some Small Gains, Widespread Stagnation, No Real Leaders

Forrester eCommerce

Forrester's US CX Index 2019 results reveal that the overall quality of the US customer experience rose by an anemic 0.4 points, to 70.2. customer experience customer experience index (CX Index) promoted

Ubersuggest 4.0: The Ultimate Content Marketing Tool


Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them.

Can Barnes & Noble Write A New Chapter For Itself?

Retail TouchPoints

Barnes & Noble has a potential deal in place to sell itself to hedge fund Elliott Advisors for $683 million , marking major changes for a company that has long struggled to stay afloat in the wake of Amazon’s continued rise.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

259: How To Rank For Competitive Keywords In Google Search with Jimmy Daly

My Wife Quit Her Job

Today, I’m really happy to have Jimmy Daly on the show. Jimmy runs, which specializes in content marketing for SAAS companies. They are responsible for ranking many of the successful SAAS companies out there in Google search and clearly know what they are doing.

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Supercharge Your Employee Experience With Video

Forrester eCommerce

Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly. But with subpar technology solutions and little face-to-face interaction, home or remote workers end up frustrated and out of the loop.

The truth about Apple Pay for ecommerce


Mobile wallets have infiltrated digital commerce, offering a way to streamline checkout across desktop, mobile Web and apps. Eliminating the need to henpeck addresses and credit card numbers, wallets such as Apple Pay reduce errors and boost conversions. According to Apple J.

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The Empowered Marketer: Tracey Wallace of Doris Sleep


Launching a new brand from scratch is incredibly challenging. No one knows who you are; no one knows the value of your products; and you have to acquire an entirely new audience of buyers. But it can be done, and done well.

Stripe vs PayPal – The Best Payment Processor For Your Business

My Wife Quit Her Job

Deciding what payment processor to use is one of the most important decisions you’ll make with your online business. Customers must be able to conveniently pay online and trust that their credit card information will be handled securely. Right now, two of the most popular options are Stripe and PayPal. And this article will teach what you need to know about using Stripe Vs Paypal for your business.

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Global Warming For Iceberg Metaphors

Forrester eCommerce

The Dark Web Is Nothing Fancy; It’s Really Just A Different Series Of Protocols Commonly when surfing the web, Transport Layer Security (TLS) is the cryptographic protocol that provides confidentiality for your communication with the server.

Why API-first commerce grows business faster


Application programming interface (API), comprises an array of tools and protocols that connect one software to another; and there are currently more than 20,000 APIs running and supporting everyday functions.

The Best Health and Beauty Winback Campaigns


While cleaning out my inbox recently, I noticed that an ecommerce health and beauty brand has sent me emails almost every day for the past six months — despite the fact I haven’t opened a single one. Clearly, what this brand is doing isn’t working. But the marketing team hasn’t learned from it.

Puretec Fitness boosts revenue and takes back control of brand with new eCommerce site

Retail Technology Review

Home fitness equipment retailer, Puretec Fitness, has secured its future and taken back control of its brand by launching a fully transactional website, after historically relying on eCommerce marketplaces to target customers. Internet Retailing Retail Supply Chain

The Forrester Wave™: Data Management Platforms, Q2 2019

Forrester eCommerce

I’m excited to share that our evaluation of data management platforms — “The Forrester Wave™: Data Management Platforms, Q2 2019” — is now live.

B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video]


Industry expert and author, Brian Beck caught up with Get Elastic and shared his criteria for B2B organizations evaluating a commerce platform.

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Your Go-To Gumroad Review (June 2019)

Ecommerce Platforms

Looking for a simple shopping cart that will transform your business? You've come to the right place. Launched in 2011, Gumroad is a straightforward shopping experience that helps you to start selling products instantly.

Sluggish growth highlights imperative for eCommerce innovation, says Tryzens

Retail Technology Review

The latest figures from the British Retail Consortium (BRC) revealed the sharpest decline in retail sales since 1995 last month, sparking further fears for the UK retail industry. According to their figures, retail sales fell by 2.7 percent in total and like-for like in May, while online sales of non-food products grew at a rate of just 1.5% year on year, which the BRC and KPMG said was “an all-time low”. Internet Retailing Critical Issues

Chase Closes Finn: Lessons For Other Digital Banks

Forrester eCommerce

On June 6, JPMorgan Chase announced it would be closing its digital-only bank Finn, a little under a year after it was launched. Digital banking is a tough business, and we’ve seen far more examples of failures than successes over the past two decades.

10 best practices for a successful ecommerce homepage [infographic]


ICYMI: We featured an article on 10 best practices for creating webstore homepages that deliver great customer experiences. According to Statista, ecommerce sales are projected to grow to almost $3.5

The Conclusive Nobly POS Review for 2019

Ecommerce Platforms

At the heart of most businesses in the contemporary world, is a powerful POS taking center stage. The Nobly POS is undeniably gaining momentum at the present day and age in the hospitality industry. But how credible is the system? First and foremost, I need to understand where to draw a line.

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Omnichannel is dead. The future is harmonized retail.

Steve Dennis

I’m calling it. “Omnichannel” is dead. And in my mind it’s long overdue.

Two Big Answers Emerged From The US CX Index For 2019

Forrester eCommerce

The winners in customer experience management were able to master the ecosystem game, combining physical and digital touchpoints seamlessly. customer experience index (CX Index) customer experience management promoted

Games 254

The anatomy of a top-notch ecommerce website [infographic]


User experience (UX) should be the number one consideration when building your ecommerce site. The changing consumer preference has increased interest in UX and it’s expected to become more significant for years to come.

ShipBob Review: The Ultimate Order Fulfillment Solution?

Ecommerce Platforms

Are you starting an online business from scratch and aren’t sure where to start with the shipping process, or are you an established company in need of a more scalable shipping solution?

8 Low-Key Ways Ecommerce Brands are Using Competitor Insights to Spy on You


If you’ve every watched a sports movie, then you’re familiar with the scene where the underdog team watches video of the competition and freaks out a little because of how good they are.

What CX Should Mean For Government Leaders

Forrester eCommerce

To succeed in today’s federal government, leaders need to view the world by how their decisions impact the experience of the people and organizations they touch daily.

How an Instagram CRO Experiment Lifted Sales by Double Digits for One eCommerce Website

Inflow Insights

We know from working with hundreds of eCommerce brands that they are always looking for the best ways to utilize user generated content (UGC).