Sat.Jun 08, 2019 - Fri.Jun 14, 2019

How Customer Affinities Power Personalized Campaigns

Zaius

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else?

Is NPS Still The Chief Indicator Of Customer Sentiment?

Retail TouchPoints

By Shreesha Ramdas, Strikedeck NPS And Its Relevance Today’s retail world is beset with massive change, and standard sales principles are constantly under challenge. At the same time, the notion of customer loyalty has never been more important.

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Ecommerce Store Inspiration: Designs We Love + Sites With Awesome Functionality

BigCommerce

Offering an ecommerce business solution where customers can experience your products online is just the first step toward success. It… Ecommerce Design Ecommerce Research

Future Of Retail: How Social Communities Will Impact Brands And Retailers In 2019

Forrester eCommerce

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019. B2C marketing predictions 2019 retail social marketing social media promoted

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

The Empowered Marketer: Tracey Wallace of Doris Sleep

Zaius

Launching a new brand from scratch is incredibly challenging. No one knows who you are; no one knows the value of your products; and you have to acquire an entirely new audience of buyers. But it can be done, and done well.

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What A Headless Tech Stack Can Do To Conquer Ecommerce Compromises

BigCommerce

I’ve been focused on the shopper experience for a while. If you look at brands that are doing it really… Executive's Corner

The US Customer Experience Index, 2019: Some Small Gains, Widespread Stagnation, No Real Leaders

Forrester eCommerce

Forrester's US CX Index 2019 results reveal that the overall quality of the US customer experience rose by an anemic 0.4 points, to 70.2. customer experience customer experience index (CX Index) promoted

The Best Health and Beauty Winback Campaigns

Zaius

While cleaning out my inbox recently, I noticed that an ecommerce health and beauty brand has sent me emails almost every day for the past six months — despite the fact I haven’t opened a single one. Clearly, what this brand is doing isn’t working. But the marketing team hasn’t learned from it.

Can Barnes & Noble Write A New Chapter For Itself?

Retail TouchPoints

Barnes & Noble has a potential deal in place to sell itself to hedge fund Elliott Advisors for $683 million , marking major changes for a company that has long struggled to stay afloat in the wake of Amazon’s continued rise.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How to Offer Free Shipping for Your Ecommerce Store – The Ultimate Step-by-Step Guide

Ecommerce Platforms

Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees.

Supercharge Your Employee Experience With Video

Forrester eCommerce

Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly. But with subpar technology solutions and little face-to-face interaction, home or remote workers end up frustrated and out of the loop.

Ubersuggest 4.0: The Ultimate Content Marketing Tool

Kissmetrics

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them.

A Checklist to the Bullet-Proof Email Marketing Strategy

Omnisend

Email marketing is the most profitable so far, and the most versatile instrument any retailer can use to build up their business. You can use your emails for branding, customer acquisition, retention, reactivation, direct sales, referrals, and so on.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

259: How To Rank For Competitive Keywords In Google Search with Jimmy Daly

My Wife Quit Her Job

Today, I’m really happy to have Jimmy Daly on the show. Jimmy runs Animalz.co, which specializes in content marketing for SAAS companies. They are responsible for ranking many of the successful SAAS companies out there in Google search and clearly know what they are doing.

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Global Warming For Iceberg Metaphors

Forrester eCommerce

The Dark Web Is Nothing Fancy; It’s Really Just A Different Series Of Protocols Commonly when surfing the web, Transport Layer Security (TLS) is the cryptographic protocol that provides confidentiality for your communication with the server.

8 Low-Key Ways Ecommerce Brands are Using Competitor Insights to Spy on You

SellBrite

If you’ve every watched a sports movie, then you’re familiar with the scene where the underdog team watches video of the competition and freaks out a little because of how good they are.

Introducing Omnisend & ReCharge Integration: How to Get the Most Out of Subscription-Based Ecommerce

Omnisend

Subscription-based models for ecommerce stores are the hottest thing to hit the industry. While it may not necessarily be as sexy as the buzz AI and AR generate for the online shopping industry, it’s an absolute knockout with customers who opt for convenience over bells and whistles.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Stripe vs PayPal – The Best Payment Processor For Your Business

My Wife Quit Her Job

Deciding what payment processor to use is one of the most important decisions you’ll make with your online business. Customers must be able to conveniently pay online and trust that their credit card information will be handled securely. Right now, two of the most popular options are Stripe and PayPal. And this article will teach what you need to know about using Stripe Vs Paypal for your business.

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The Forrester Wave™: Data Management Platforms, Q2 2019

Forrester eCommerce

I’m excited to share that our evaluation of data management platforms — “The Forrester Wave™: Data Management Platforms, Q2 2019” — is now live.

Email Design Best Practices to Increase Engagement

Groove

eCommerce email marketing remains one of the most effective tools in digital marketing — it’s fast, measurable and convenient. However if you’re familiar with email design, you likely know that every email client renders content differently.

8 Ways to Boost Your Ecommerce with Machine Learning

Omnisend

Technology is advancing at breakneck speed. Artificial Intelligence’, ‘Augmented Reality’ and ‘Machine Learning’ are the buzzwords du jour. It’s mind-boggling how they are able to do what we thought only us mortal beings could. Not only do they do these things, they do them better. It is amazing to see how much value they are Read more The post 8 Ways to Boost Your Ecommerce with Machine Learning appeared first on Ecommerce Marketing Automation | Omnisend.

7 Unique Ecommerce Content Marketing Ideas to Boost Sales

Bootstrapping Ecommerce

7 content marketing ideas to help you get more sales and boost your conversion rates. Content marketing works — here's how to make it work for you. The post 7 Unique Ecommerce Content Marketing Ideas to Boost Sales appeared first on Bootstrapping Ecommerce. Getting Traffic Conversion Optimization

Two Big Answers Emerged From The US CX Index For 2019

Forrester eCommerce

The winners in customer experience management were able to master the ecosystem game, combining physical and digital touchpoints seamlessly. customer experience index (CX Index) customer experience management promoted

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Fulfillrite - 7 Best Practices for eCommerce Shipping

TradeGecko

eCommerce has become an unstoppable juggernaut among distribution channels. In fact, in 2017, there were over $2.3 trillion in worldwide sales through eCommerce. At the same time, expectations are creeping up. Customers expect their orders to be fulfilled quickly and arrive in mint condition.

Frederick Vallaeys: How Amazon Gains Ground In Pay-Per-Click (PPC) And The Future Of E-commerce

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

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How an Instagram CRO Experiment Lifted Sales by Double Digits for One eCommerce Website

Inflow Insights

We know from working with hundreds of eCommerce brands that they are always looking for the best ways to utilize user generated content (UGC).

Chase Closes Finn: Lessons For Other Digital Banks

Forrester eCommerce

On June 6, JPMorgan Chase announced it would be closing its digital-only bank Finn, a little under a year after it was launched. Digital banking is a tough business, and we’ve seen far more examples of failures than successes over the past two decades.

Why Unique Coupon Code Are Important

UpSellIt

Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. This week we’re focusing on a simple aspect of these campaigns that many campaigns work with – coupon codes.

Your Go-To Gumroad Review (June 2019)

Ecommerce Platforms

Looking for a simple shopping cart that will transform your business? You've come to the right place. Launched in 2011, Gumroad is a straightforward shopping experience that helps you to start selling products instantly.

Steen Rasmussen: Increasing Profits By Focusing On Customer Retention And Lifetime Value

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.