Fastr
JULY 10, 2018
Now that we’ve established ecommerce personalization is the future of the customer experience, you might be asking yourself, “That’s great and all, but […]. The post Fake it ‘Til You Make It: Ecommerce Personalization appeared first on Zmags.
RTP blog
JULY 12, 2018
By Maricha Ellis, Stericycle Environmental Solutions The devastating destruction from Hurricanes Harvey, Irma and Maria in 2017 wreaked havoc on retailers — and everything else — in their path. But cleaning up the damage caused by a severe storm isn’t as simple as hauling dumpsters out to your retail location and throwing all of the waste into it. With last year’s hurricane season being the most expensive in U.S. history, it is more important than ever for retailers to be prepared for natural di
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Kissmetrics
JULY 10, 2018
You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that are 30,000 words?
Forrester eCommerce
JULY 10, 2018
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong. Forrester’s Customer Experience Index shows that most companies are stuck at “poor” or “very poor” levels […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
BigCommerce
JULY 11, 2018
I’m fascinated by growth. As a financial industry entrepreneur and investor, in many ways, growth is my stock-in-trade. Whether they’re small start-ups in Silicon Valley or huge public companies, the best companies experience very high growth. I have an 8 to 80 investing philosophy, which basically means that I’m looking for high-growth companies that appeal to people between 8-years-old and 80-years-old.
RTP blog
JULY 11, 2018
In less than a week, Amazon Prime Day will toss the retail world into a mid-summer frenzy. The e-Commerce giant is counting on its one million-plus deals to bring consumers in by the droves. With the shopping event expanding from 30 hours to 36 hours and Amazon potentially reeling in $3.4 billion. in worldwide sales , retailers feel the ultimate pressure and are left with one question — “What are we going to do for Prime Day?
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Forrester eCommerce
JULY 11, 2018
I’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download the report here; if not, here is a quick video blog. It explains what’s different about this year’s report and how we came up with our list. It further contains […].
A Better Lemonade Stand
JULY 13, 2018
Your product photography is one of the most important elements of your ecommerce business. This ultimate product photo DIY guide will help you get them right every time. The post Product Photography: The Ultimate DIY Guide appeared first on A Better Lemonade Stand.
Fastr
JULY 12, 2018
Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags.
TradeGecko
JULY 12, 2018
The B2B market is huge. The eCommerce industry is huge. B2B eCommerce is also becoming.huge! (Can someone find us a thesaurus?) So, why aren’t you taking your wholesale business online yet?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
JULY 12, 2018
Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant – an announcement that was made over a week ago – was the retirement of the AdWords and DoubleClick […].
A Better Lemonade Stand
JULY 9, 2018
Find out how Pinterest marketing provides brands with marketing power & what a Pinterest for business account can do for businesses & their bottom line. The post Pinterest Marketing for Ecommerce Businesses: How to Drive Traffic From Pinterest appeared first on A Better Lemonade Stand.
Inflow Insights
JULY 10, 2018
People searching for custom Air Force badges or airplane models tend to have something very specific in mind. But just because they search for it doesn’t mean they’re ready to buy. For example, what does it mean if someone searches “Cessna Citation model” in Google? What does this translate to in terms of a Google Shopping Campaign? Is the person ready to buy a model right then and there?
SellBrite
JULY 10, 2018
Successfully selling your products and services relies on your ability to get in front of as many people as possible. Just like traditional brick-and-mortar stores, people find your products as they browse, but with ecommerce your reach goes far beyond your physical location. Instead of waiting for people to find you, digital advertising proactively gets you in front of leads.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
JULY 13, 2018
Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads. These agile, customer-obsessed firms rapidly take advantage of emerging technologies: working with new technologies in the lab, discovering new business possibilities enabled by these technologies, and then […].
Ecommerce Platforms
JULY 12, 2018
In any thriving economy one feature you’ll inevitably encounter are fair and open, but still competitive, marketplaces. However, in today’s ecommerce environments some feel that competitiveness has been stifled, and that markets are unfair and unhealthy from an economic standpoint. Where ecommerce is concerned, in most cases the only winner is the marketplace owner.
TradeGecko
JULY 9, 2018
“Exceptional quality. Ethical factories. Radical transparency.” That’s Everlane’s mission statement, and it’s also what’s led the company to gain 60,000 subscribers in just five days.
ecomdash
JULY 10, 2018
Victoria Sullivan is a Marketing Manager at Payability. She has over eight years of social media, copywriting and marketing experience. Prior to joining the Payability team, Victoria developed social media content and strategies for top technology brands such as Skype and Samsung. She holds a degree in Advertising from Syracuse University’s S.I. Newhouse School of Public Communications.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
JULY 9, 2018
Welcome to the final post in a four-part series I have been working on for the past few months. This series summarizes something I call the four basic forces of consumer behavior: emotion, tools, coordination, and conversation. These forces have compelled consumers to build their consumer tech stacks, the devices and software services that they […].
Sailthru
JULY 9, 2018
For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. The location is the height of urbanity, sandwiched in between the interstate and Amazon’s sprawling headquarters, with the Seattle skyline’s most famous landmark visible from the corner. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience.
Klaviyo
JULY 11, 2018
The post Win a Ticket and $1000 to Klaviyo:BOS appeared first on Klaviyo.
Steve Dennis
JULY 10, 2018
Last week Cowen and Co. retail analyst Oliver Chen downgraded Nordstrom shares , and the stock promptly tumbled. Among the concerns he cited were declining comparable store sales at both Nordstrom’s full-line department stores and the Rack off-price division. There’s a real risk to misunderstanding what is really going on. One of the things were going to need to get used to, not only with Nordstrom but with many other brick-and-mortar-dominant retailers, is a new way of thinking abo
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
JULY 11, 2018
In my line of work, I chat with some very smart people. Sometimes I think they’re smart because they disagree with me; sometimes they just see something I can’t. Today, I’m sharing parts of a conversation I recently had with someone who I think is smart rather immodestly, because he thinks like I do. The […].
Rishi Rawat
JULY 9, 2018
One wrong word (or phrase) can injure conversions. Dyson is an amazing company. They KNOW how to market their engineering story. They also have beautiful products and a beautiful website. But no one is perfect. Before I go on, let me ask a question: do you prefer reading text or watching a video? “I prefer watching a video”: “I prefer reading”: Ok, so here are the options they present: Pay attention to the first 3.
Klaviyo
JULY 10, 2018
The post Key Steps to Implement Your Email Automation Strategy appeared first on Klaviyo.
Sailthru
JULY 12, 2018
Over the past few weeks, we’ve done a deep dive on mobile messaging, covering both beginner and more advanced strategies , why mobile sits at the crossroads of commerce , and the similarities between in-app notifications and email. A good mobile messaging strategy certainly inspires everything from tap-throughs to purchases. However, lots of activity doesn’t necessarily mean your brand is growing stronger and more profitable.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
JULY 10, 2018
Can we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and retain them better than your competition. In our new research on the state of ABM, we found B2B marketers are enjoying more measurable, substantial results from their account-based efforts this […].
Liveintent
JULY 13, 2018
The Interpublic Group (or IPG), the world’s fourth-largest agency company, recently agreed to acquire Acxiom’s Marketing Solutions (AMS) business for the sum of $2.3 billion. This week, we explain how this acquisition is representative of a larger shift in the world of agencies that’s akin to 2002 Oakland Athletics – we mean beyond the sense of inevitable doom.
FastSpring
JULY 12, 2018
Whether you’re selling enterprise software, virtual goods or subscription services, your growth strategy is most likely always on your mind. And with Forrester estimating that cross-border shopping will make up 20 percent of ecommerce in 2022, with sales reaching $627 billion—part of that growth plan should include expanding your global footprint.
Salsify
JULY 13, 2018
360-degree product views are one of the best ways for brands to simulate an in-store shopping experience where shoppers can pick up an item to rotate it and examine it. Walmart provides a 360 spin option on its pages. The retail giant reports that brands see an improvement of search rank and conversion when 360-views of a product are included on the page.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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