Sat.Jul 07, 2018 - Fri.Jul 13, 2018

Fake it ‘Til You Make It: Ecommerce Personalization


Now that we’ve established ecommerce personalization is the future of the customer experience, you might be asking yourself, “That’s great and all, but […]. The post Fake it ‘Til You Make It: Ecommerce Personalization appeared first on Zmags.

Four Things Retailers Must Know This Hurricane Season

Retail TouchPoints

By Maricha Ellis, Stericycle Environmental Solutions The devastating destruction from Hurricanes Harvey, Irma and Maria in 2017 wreaked havoc on retailers — and everything else — in their path.

Events 195

Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window


You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000?

Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

Forrester eCommerce

Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads.

What Facebook’s New Ad Policy Means for Your Ecommerce Business


It seems like Facebook releases a new update to their algorithm every other week. Some barely make a blip, while others cause marketers to collectively lose their minds.

Ecommerce Investing Insights: How to Invest in High-Growth Companies


I’m fascinated by growth. As a financial industry entrepreneur and investor, in many ways, growth is my stock-in-trade. Whether they’re small start-ups in Silicon Valley or huge public companies, the best companies experience very high growth.

Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey


Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags.

More Trending

Will Prime Day’s Rising Tide Lift All Boats, Or Swamp Them?

Retail TouchPoints

In less than a week, Amazon Prime Day will toss the retail world into a mid-summer frenzy. The e-Commerce giant is counting on its one million-plus deals to bring consumers in by the droves. With the shopping event expanding from 30 hours to 36 hours and Amazon potentially reeling in $3.4 billion.

Events 195

How to Streamline Your Ecommerce Supply Chain, Engage Factories Overseas, and Reduce Costs


I find it a little strange that I ended up as the CEO of an ecommerce company. It was not in the master plan. But looking back, I guess it makes sense. In high school I was already selling products on Amazon and Ebay.

Move Beyond Email Marketing in Ecommerce


Sometimes I feel like I’m drowning in emails. Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. The amount of emails being sent is reaching extraordinary levels. In 2017, the total number of business and consumer emails sent and received per day reached 269 billion.

Forrester’s Top Emerging Technologies To Watch 2018

Forrester eCommerce

I’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download the report here; if not, here is a quick video blog. It explains what’s different about this year’s report and how we came up with our list. It further contains […]. 3d printing age of the customer chief information officer (CIO) emerging technology innovation

Use Social Login At Your Own Risk

Retail TouchPoints

By Ori Eisen, Trusona There’s a reason why social media profiles have become a popular means of logging in across the Internet. As recently as 2015, we saw more than 58 million logins using social media credentials across 700+ other apps and services.

Why Skullcandy Unplugged Salesforce Commerce Cloud and Relaunched on BigCommerce


Skullcandy, a personal audio equipment brand that specializes in wireless headphones, earbuds, and speakers, recently won BigCommerce’s 2018 design award for Best New Website Design.

11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business?

6 Key Takeaways From Google Marketing Live 2018

Forrester eCommerce

Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant – an announcement that was made over a week ago – was the retirement of the AdWords and DoubleClick […]. age of the customer

Improve Product Listing Page Conversions

Rishi Rawat

If you are driving paid search traffic to a product listing page I have a simple conversion idea: Article Reduce Consideration Set

Win a Ticket and $1000 to Klaviyo:BOS


The post Win a Ticket and $1000 to Klaviyo:BOS appeared first on Klaviyo. Blog Post Klaviyo:BOS

Blog 99

Leadfeeder Review: Website Visitor Tracking for Sales and Marketing

Ecommerce Platforms

This Leadfeeder review provides an in-depth assessment of its features and functionalities, plus pricing and overall usability. Ok, I know. That I’ve been a little too much on tools for B2C users.

B2B 141

Telefónica Is Maturing Into A Digital Service Provider

Forrester eCommerce

Telefónica hosted its Industry Analyst & Customer Days in Madrid recently. In our view, Telefónica is emerging as a leading global telco. Of course, digital natives like Alibaba, AWS, Google, and Tencent continue to capture the customer attention.

Think Closely About the Choices You Present

Rishi Rawat

One wrong word (or phrase) can injure conversions. Dyson is an amazing company. They KNOW how to market their engineering story. They also have beautiful products and a beautiful website. But no one is perfect. Before I go on, let me ask a question: do you prefer reading text or watching a video?

A Guide to Using Google Ads for Ecommerce


Successfully selling your products and services relies on your ability to get in front of as many people as possible. Just like traditional brick-and-mortar stores, people find your products as they browse, but with ecommerce your reach goes far beyond your physical location.

How Marketplace Sellers Can Improve the Customer Experience


Victoria Sullivan is a Marketing Manager at Payability. She has over eight years of social media, copywriting and marketing experience. Prior to joining the Payability team, Victoria developed social media content and strategies for top technology brands such as Skype and Samsung.

Canada’s Tech Market Stays A Half Step Behind The US Tech Market

Forrester eCommerce

The Canadian tech market will grow in both 2018 and 2019, but growth will slow from 5% in 2017 and 2018 to 3.7% in 2019, according to Forrester’s report on “The Canadian Tech Market Outlook For 2018 To 2019 — 5% Growth In 2018 Will Slow To Under 4% In 2019.” These growth rates, while […].

How We Lowered Cost Per Acquisition from $47 to $9 in a Google Shopping Campaign (Using Audience Lists and Retargeting)

Inflow Insights

People searching for custom Air Force badges or airplane models tend to have something very specific in mind. But just because they search for it doesn’t mean they’re ready to buy. For example, what does it mean if someone searches “Cessna Citation model” in Google?

PPC 84

50 Best Ecommerce Website Designs to Learn From


Just like any brick-and-mortar shop, your e-commerce site needs to be carefully curated to attract buyers. It’s not just a matter of sleek graphics and motion effects.

Key Steps to Implement Your Email Automation Strategy


The post Key Steps to Implement Your Email Automation Strategy appeared first on Klaviyo. Blog Post Customer Retention Email Marketing customer lifecycle Email automation

Understanding Share Of Life: A Chat With Sebastian Jespersen

Forrester eCommerce

In my line of work, I chat with some very smart people. Sometimes I think they’re smart because they disagree with me; sometimes they just see something I can’t. Today, I’m sharing parts of a conversation I recently had with someone who I think is smart rather immodestly, because he thinks like I do. The […]. age of the customer

Doba Review: A Marketplace Filled With Qualified Dropshippers

Ecommerce Platforms

If you've ever tried to dropship, you know that there are several obstacles you may run into. First of all, there are some services that offer dropshipping from places like India and China.

Top 10 Ecommerce Growth Hacking Techniques

Bootstrapping Ecommerce

In this article, we’ll discuss 10 actionable growth hacking techniques to help you reach the next level of success for your ecommerce business. The post Top 10 Ecommerce Growth Hacking Techniques appeared first on Bootstrapping Ecommerce. Getting Traffic Conversion Optimization

To Compete On Prime Day Retailers Must Deliver Omnichannel Relevance

Kibo’s Prime Day is now widely recognized as both a threat and a […]. The post To Compete On Prime Day Retailers Must Deliver Omnichannel Relevance appeared first on The Omni Channel. Distributed Order Management eCommerce BOPIS Omnichannel prime day

Evolution’s Master Technology Enabler: Conversation

Forrester eCommerce

Welcome to the final post in a four-part series I have been working on for the past few months. This series summarizes something I call the four basic forces of consumer behavior: emotion, tools, coordination, and conversation. These forces have compelled consumers to build their consumer tech stacks, the devices and software services that they […]. age of the customer Working to Change the Face of eCommerce

Ecommerce Platforms

In any thriving economy one feature you’ll inevitably encounter are fair and open, but still competitive, marketplaces. However, in today’s ecommerce environments some feel that competitiveness has been stifled, and that markets are unfair and unhealthy from an economic standpoint.

Is Unified Commerce the New ERP Bloat?


Is Unified Commerce the New ERP Bloat? ERP Bloat is a term that was popular in the naughts (2000’s) and early part of 2010’s. Enterprise resource planning (ERP) systems were initially created and designed to help very large firms stay nimble.

Product Photography: The Ultimate DIY Guide

A Better Lemonade Stand

Your product photography is one of the most important elements of your ecommerce business. This ultimate product photo DIY guide will help you get them right every time. The post Product Photography: The Ultimate DIY Guide appeared first on A Better Lemonade Stand. Branding & Design Conversion Optimization Product Photography Product Photos

ABM’s Next Chapter: Account-Based Engagement

Forrester eCommerce

Can we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and retain them better than your competition. In our new research on the state of ABM, we found B2B marketers are enjoying more measurable, substantial results from their account-based efforts this […]. account-based marketing (ABM) B2B marketing sales enablement ABM B2B Marketing MarTech

B2B 135

Quality, ethics & transparency: Everlane’s recipe for retail success


“Exceptional quality. Ethical factories. Radical transparency.” That’s Everlane’s mission statement, and it’s also what’s led the company to gain 60,000 subscribers in just five days. Business Growth Case studies eCommerce

Fundamentals of Retail Millennial Shoppers


Fundamentals of Retail Millennial Shoppers. As a retailer, if you’re not concerned with retail millennial shoppers’ wants and needs, you’re already behind. Millennials aren’t the young generation they used to be.