BigCommerce

MARCH 13, 2018

Technology is restructuring how money moves. From crypto-currencies to peer-topper payments and one-click checkouts, modern innovations are shifting the basic payment infrastructure of our economy. The gadget we carry in our pockets is becoming more than ever thought possible. And the wallet is its next target. Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often.

Payment Services 420

Payment Services Mobile BigCommerce Mobile Payments 420

Forrester eCommerce

MARCH 14, 2018

The deadline for compliance with the GDPR is May 25, 2018, but the preparations of many B2B marketers range from nonchalant to indifferent. In our research interviews and inquiries about the GDPR, we find that many B2B marketers don’t think the regulation is a relevant concern because they think the GDPR doesn’t apply to business […].

B2B 307

B2B Marketing 307

Kissmetrics

MARCH 16, 2018

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve. More than 60% of marketers say their Facebook Ads aren’t working. So the try organic posting. But, Facebook organic reach is hovering at just 2%.

Marketing 249

Marketing Mobile PPC Games 249

RTP blog

MARCH 16, 2018

By John Kueber, LiveShopCast QVC launched on Nov. 24, 1986 and sold $7,400 worth of merchandise in its first 24 hours of live programming. It would become one of the most effective retailing machines ever created, as it mimicked the homes and product values of a new generation of stay-at-home buyers. More than three decades (and several large corporate acquisitions) later, QVC continues to innovate their live programming options as a means of staying close to its customers and to compete with th

Customer 186

Customer Small Business Retail Social Media Travel 186

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

BigCommerce

MARCH 15, 2018

It’s no secret that the rise of the internet heavily disrupted nearly all industries. As consumers gained immediate access to brand and product information, business sales cycles were thrown off. Suddenly, earning customers wasn’t just about putting your number in the Yellow Pages or driving to a new city and taking potential customers out for drinks.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Forrester eCommerce

MARCH 15, 2018

There’s a lot of talk about the digital twin in the business world these days, but the definition remains murky. Think of the digital twin as a virtual mirror. If you move one way – so does your reflection. Your reflection is also unique to you.

Definition 288

Definition 288

Optimizely

MARCH 15, 2018

Shopper Sam has not opened any of the emails you’ve sent her in the last 90 days. Like any good marketer would, you automatically remove Sam from your email list and add her to your inactive email segment. Since inactive subscribers can drag down your email click-through rate, hurt your email deliverability, and send your messages to the spam folder, you remove her in order to maintain a healthy sender reputation and continue to have good inbox placement.

Customer 170

Customer B2C Social Media Omnichannel 170

My Wife Quit Her Job

MARCH 12, 2018

For the past year, I’ve been experimenting with Facebook Messenger marketing and Facebook Messenger chatbots and my results have been nothing short of incredible. Right now, my Facebook messenger marketing numbers are blowing my email marketing numbers out of the water. For example… My open rates are 5X better than email My click through rates are 8X better than email My revenue per subscriber is about 3.5X better than email Pretty amazing right?

eCommerce 183

eCommerce Marketing 183

Forrester eCommerce

MARCH 16, 2018

A few weeks ago, the China Industrial Internet Summit — the country’s leading industrial internet conference — was held in Beijing. Dozens of leading manufacturing firms and technology vendors from the US, Germany, and Japan shared their latest achievements and future strategies with thousands of participants. The weather was cold, but the industrial internet is […].

Technology 253

Technology 253

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. People now prefer to access the Internet on the go, and companies that don’t adapt to the fact that their customers are no longer stuck behind a desktop, will pay the price for their inaction.

Mobile 214

Mobile Marketing Social Media eCommerce 214

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RTP blog

MARCH 14, 2018

President Trump’s recent decision to impose tariffs on steel and aluminum produced outside the U.S. has come under fire from many sources — not least members of his own political party. The National Retail Federation called them a “self-inflicted wound on the economy” and a “tax on American families.” While some pundits see ideological and economic benefits to the move , most mainstream economists believe the risk of a trade war far outweighs any benefits the tariffs could generate.

Retail 150

Retail Definition Games Supplies 150

My Wife Quit Her Job

MARCH 12, 2018

You’ve probably heard the popular saying that “if you teach a man to fish, you can feed him for a lifetime” And if you apply that same saying to business, you get… If you rely on a single company for all of your sales, then that company owns you. Every time Amazon changes one of its policies, I always get a flood of emails from people who have had their businesses completely ruined.

eCommerce 156

eCommerce Other 156

Forrester eCommerce

MARCH 13, 2018

During every Forrester Wave™ evaluation I conduct, I spend time sifting through vendor responses, data, client surveys, and reference interviews and develop an outline of recurring themes — the good, the bad, the new, the old, etc. After the Wave goes live, I collect all of that information, bundle it together, and produce a “Lessons” […].

Reference 243

Reference Information Management 243

Kissmetrics

MARCH 12, 2018

Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site if they want to rank well in Google. Many have said they’re less important than they were 10 years ago, and that may be true, but there is no doubt that they are still very valuable. And there’s no sign that it’s likely to change in the future.

SEO 213

SEO Social Media Article Blog 213

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Optimizely

MARCH 13, 2018

Shoptalk 2018 is right around the corner, which means it’s nearly time to pack your bags for The Venetian in Las Vegas. But before you join 7,500 other attendees at the world’s largest conference for retail and ecommerce innovation, you have a few things you should plan first. Shoptalk is really all about learning, as the website clearly advertises: “Go Back to School at Shoptalk!

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

RTP blog

MARCH 12, 2018

By Jonathan Marek, APT, a Mastercard company It is no secret that retailers are facing headwinds due to increasing online competition and shifting consumer preferences, among other factors. In response, they are growing their offerings, from implementing new technologies like augmented and virtual reality (AR and VR) to revamping the in-store experience.

Retail 150

Retail Subscription eCommerce Platforms Specialty Retailers 150

Forrester eCommerce

MARCH 13, 2018

On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware.

B2B 235

B2B B2C eCommerce Customer 235

Kissmetrics

MARCH 12, 2018

Keyword research should be the basis of any online marketing campaign. The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords. Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases for link building, or know what content to develop for your audience?

Social Media 209

Social Media SEO PPC Information 209

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Ecommerce Platforms

MARCH 12, 2018

Best Ecommerce Brands in Instagram – An Introduction. Businesses have always sought to connect with customers and build a good name for themselves; and with the advent of social media , that connecting has been made much easier. Instagram has become a favorite for e-commerce brands to show off their products and engage with their target audience.

eCommerce 166

eCommerce Travel Fashion Supplies 166

My Wife Quit Her Job

MARCH 15, 2018

Every hundred episodes or so, I manage to convince my wife to put her introverted self aside and join me on the show. In this episode, she grills me about business, philosophies, productivity and life. Enjoy! What You’ll Learn Why we don’t just start more ecommerce businesses Where we see ecommerce going in the next 5 years How we are able to stay productive How we stay organized Whether you need to be an extrovert to be successful How we manage stress My favorite business book of al

Books 122

Books Management eCommerce Other 122

Forrester eCommerce

MARCH 14, 2018

Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility. These observations are of course subjective; they only reflect my observations over three days at the world’s leading mobility event. To start, the […].

Mobile 216

Mobile Events Telecommunications 216

Kissmetrics

MARCH 12, 2018

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster Tools. We’ve updated this guide to include new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might have forgotten about, and how to continually monitor for any issues that might affect your search engine rankings.

Mobile 205

Mobile Download SEO Information 205

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Ecommerce Platforms

MARCH 12, 2018

The 50 best Shopify Stores – An Introduction. Shopify is one of the best e-commerce platforms out there. They began in 2004, and since then, a number of e-commerce business owners move to the platform. In fact, at the moment, there are over 500,000 active stores running on Shopify , and they’ve collectively driven more than 40 billion worth of sales.

Shopify 148

Shopify eCommerce eCommerce Platforms Sporting Goods 148

Klaviyo

MARCH 13, 2018

Customer retention is a golden metric of ecommerce stores. One way to maximize the lifetime value of your most valuable customers is to identify and reward your VIP customers. VIP audiences have the best LTV of any type of customer, and thus it’s important to understand them, build long term relationships with them, and treat them as a special category of customer.

Customer Retention 132

Customer Retention Reference Gifts eCommerce 132

Forrester eCommerce

MARCH 14, 2018

Palo Alto Networks (PAN) today announced plans to acquire Evident.io, a predominantly API-based cloud monitoring vendor for a cash purchase price of $300m. Evident.io has a large mindshare with Forrester’s end user clients and is also mentioned by other cloud workload security management (CWS) vendors regularly as a viable competitor.

Management 186

Management Other 186

Kissmetrics

MARCH 12, 2018

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So with this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising.

SEO 205

SEO Channel Social Media Blog 205

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Bootstrapping Ecommerce

MARCH 13, 2018

You can’t please all the people all the time, so when it comes to ecommerce, some customers are going to return what they’ve bought from you. It can’t be avoided, but you can take steps with your return policy to make it as painless as possible for you and your customers. The post How to Create A Return Policy That Will Make Your Buyers Come Back appeared first on Bootstrapping Ecommerce.

eCommerce 132

eCommerce Customer Operations 132

Inflow Insights

MARCH 13, 2018

Customers have come to expect more and more info about a product before making a purchase. What customers expect from an eCommerce product page greatly depends on the norms set by popular eCommerce sites, which is why each year we analyze leading eCommerce sites across dozens of categories to identify what features and technology they’re using. In this post, we detail our research about product page design trends, complete with examples from many of the websites we studied.

eCommerce 127

eCommerce Mobile Accessories Customer 127

Forrester eCommerce

MARCH 13, 2018

Software platforms to support the industrial internet of things (IoT) are becoming very credible options. But despite their appeal, I constantly hear from clients who are wary. These clients don’t doubt the technical capabilities of the platform, or the pricing strategy, or the industrial nous of their preferred vendor. But they are confused about who […].

Information 209

Information Management 209

Kissmetrics

MARCH 12, 2018

Let’s talk about content. How’s it doing in 2018? Where might it be headed this year and next? Is it still the king? Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face.

Marketing 205

Marketing Social Media B2C B2B 205

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail