Forrester eCommerce
AUGUST 2, 2021
Square has announced it will purchase Afterpay for US$29 billion. As an Australian, I have to admit a bit of pride in the Aussie-built Afterpay taking its place on the global stage with this deal, the largest in Australian corporate history. It seems everyone is getting into the buy-now-pay-later (BNPL) boom. What was started by […].
Kissmetrics
JULY 31, 2021
A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey.
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Retail TouchPoints
AUGUST 2, 2021
Throughout the past year, the retail industry has been hit hard by the pandemic. Although shoppers are currently flocking back to brick-and-mortar stores, research shows that 43% of U.S. consumers plan to regularly shop online for products they used to buy in stores — something that’s likely to become the norm for many Americans. With the 2021 holiday shopping season a few months away, it’s clear retailers need to find new and exciting ways to attract shoppers and create an impactful exper
BigCommerce
AUGUST 6, 2021
How can you expect to achieve results if you don’t know how you are performing at present?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
AUGUST 5, 2021
This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging the various 2022 priorities will be to achieve. But what will be the most challenging? Proving the value of marketing. Seventy-one percent of B2C marketing execs indicated that demonstrating the value of marketing to the CEO, CFO, and the board will […].
Kissmetrics
AUGUST 4, 2021
There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. How? Let’s take a look at the statistics.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
AUGUST 4, 2021
Today, I’m thrilled to have Keenya Kelly on the show. Keenya is the CEO of If You Brand It and she helps business owners develop multi-million dollar brands. Keenya is a TikTok and branding expert and she helped me get started on the TikTok platform. This episode was recorded about 3 months ago and since then, my TikTok account has grown to 47,000 subscribers.
Forrester eCommerce
AUGUST 3, 2021
Companies buy in to the theory of customer obsession. Does anyone out there think that putting the customer at the center of your leadership, strategy and operations is a bad idea?? See, I didn’t think so. And yet, just 8% of enterprises are actually customer obsessed. When my colleague Rick Parrish and I developed a […].
Kissmetrics
AUGUST 3, 2021
It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out, the majority of websites across the globe saw traffic drops as you can see from the graph above. But within a few months, things didn’t just reverse, many industries were facing all-time high traffic levels. Just look at ecommerce as a sector, it’s had rapid growth.
Retail TouchPoints
AUGUST 3, 2021
Digital convenience store Gopuff has raised $1 billion in new funding at a $15 billion valuation as the retailer sets the pace for the c-store last mile. The funding will build upon the $1.15 billion Gopuff raised in March as the company expands across North America, deepens its presence in the UK and Europe and makes new hires to build its technology base.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
My Wife Quit Her Job
AUGUST 1, 2021
Amazon Launchpad is a program designed to help startups bring new products to market on the Amazon marketplace. Launchpad has technically been around since 2015 but it has undergone several name changes over the years. For example, Amazon Launchpad started out as the Amazon Exclusives Program which was later renamed to Amazon Brand Incubator before finally settling down on its current name.
Forrester eCommerce
AUGUST 3, 2021
What do B2B sellers and athletes such as Michael Phelps (swimming), Naomi Osaka (tennis), and Simone Biles (gymnastics), Kevin Love (basketball) have in common? They are likely to be feeling the effects of stress and mental health challenges such as anxiety and depression.
Kissmetrics
AUGUST 5, 2021
The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. 4 Unique Attributes of Fitness Advertising.
Retail TouchPoints
AUGUST 3, 2021
Wolverine Worldwide has acquired Sweaty Betty in an all-cash transaction valued at approximately $410 million. The deal will help Wolverine shift to a more digitally-focused business model and position the company as a leader in the women’s activewear category. Sweaty Betty CEO Julia Straus will continue to lead the brand, reporting directly to Brendan Hoffman, President of Wolverine Worldwide.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Ecommerce Platforms
AUGUST 5, 2021
PayStubCreator.net was created by a professional American accounting firm to give its users the ability to generate their paycheck stubs. The brand seeks to solve the many problems that the numerous fake pay stubs generators on the web create such as churning out generic information, many calculated mistakes, and various spelling errors. You can get into serious trouble with the IRS incurring hefty fines or even jail time, using a pay stub generator that gives out fake pay stubs.
Forrester eCommerce
AUGUST 6, 2021
AI-powered digital commerce search is a competitive asset Retailers and brands should re-evaluate their product findability tools because recent developments in search tech (powered by AI/ML) combine many points of contextual data to deliver highly relevant results. If you are unsure about the potential impact of search on your e-commerce site, remember that even back […].
Kissmetrics
AUGUST 3, 2021
What if you could see every ad currently live on Facebook? Imagine the data, ideas, and revenue you could generate. You no longer have to imagine. Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online.
Retail TouchPoints
AUGUST 4, 2021
Amazon has introduced two new Fulfillment by Amazon (FBA) programs to help merchants selling on Amazon resell customer-returned or overstocked items. Once fully implemented, the programs are expected to save more than 300 million products from the landfill each year by giving them subsequent lives. FBA Liquidations will provider sellers the option to use Amazon’s existing wholesale liquidation partners and technology to recoup potential losses on returned and overstock inventory.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
GetElastic
AUGUST 6, 2021
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Forrester eCommerce
AUGUST 4, 2021
A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.
Kissmetrics
AUGUST 6, 2021
Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Would you buy a computer without knowing how much storage it has? Or a pair of yoga pants without knowing whether they stretch?
Retail TouchPoints
AUGUST 2, 2021
New data from Amazon portrays recent shifts in consumer behavior through the lens of the top-selling products on the platform. Compared to this same time last year, consumers are entertaining more, traveling more and dressing up — although they are not forgoing the sweatpants altogether. It’s a stark shift from 2020, when puzzles, gardening tools, cookware, headphones and exercise bikes topped shoppers’ lists.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Omnisend
AUGUST 3, 2021
Reading Time: 9 minutes. Ecommerce has become a popular option for computer-savvy individuals looking to augment their income. For some, this includes exploring their side hustle ideas. . Whether they’re budding entrepreneurs or established merchants, online side hustles can merely serve as a means to make ends meet. That, or to bring a little more financial security into their lives.
Forrester eCommerce
AUGUST 4, 2021
Multiple BI platforms in an enterprise are here to stay. Respondents to an informal social media survey that I’ve been running for the last couple of years report that 25% organizations use 10 or more business intelligence (BI) platforms, 61% organizations use 4 or more and 86% organizations 2 or more (anecdotal evidence based on […].
Kissmetrics
JULY 31, 2021
Are you making the most out of the data you can get about your website from Google Analytics (GA)? The free tool gives you valuable insights into metrics like conversion rates, traffic sources, engagement, audience demographics, and more. Let’s learn what GA is and how to use it to improve your website’s metrics. What Is Google Analytics?
Retail TouchPoints
AUGUST 3, 2021
It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. 2021 will continue to be an uncertain year, with business growth slow to pick up for the industry. The stage is set, however, for strategic players to carve out a new growth agenda and reinvent their brand.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Omniconvert
AUGUST 3, 2021
Steal this post-purchase email flow from The CLV Lady and discover how to use NPS surveys to build a better customer journey for your customers. The post Use this post-purchase email flow to increase Customer Lifetime Value appeared first on Omniconvert Ecommerce Growth Blog.
Forrester eCommerce
AUGUST 5, 2021
Forrester’s 2021 Global Marketing Survey reveals how B2B marketing leaders are adapting their strategies to accelerate recovery while keeping customers front and center. Here are three key takeaways.
Salsify
AUGUST 2, 2021
"Our D2C sites are a way for us to tell a better story about each of our brands and promote each of the product lines across these different websites. We have brands that have been around for over 100 years — so we have this huge heritage. We are a leader in the industry. We should be making a stand with all these products, the story, the content, and owning that.". — Jen Gulley, Director of D2C Ecommerce Sales, WestPoint Home.
Retail TouchPoints
AUGUST 1, 2021
Omnichannel retailers that want to exceed shopper expectations and maximize revenue results should look no further than the last mile. Same-day delivery in particular has become a key way for retailers with store networks to innovate and differentiate. Get the scoop on the latest delivery trends, challenges and best-in-class examples during our next installment of Making it Work!
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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