Kissmetrics
JUNE 22, 2021
Your business won’t succeed by doing the same thing as everyone else. Content marketing is powerful, but it’s also hugely competitive. If you’re just rehashing the same points as everyone else, you won’t get anywhere. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.
Kissmetrics
JUNE 22, 2021
Link building sucks. It’s time consuming and hard. But as an SEO, you have no choice but to build links… assuming you want to rank on Google. So, today I am announcing a new Ubersuggest feature, that makes link building faster and easier. Here’s how…. What is the easiest way to get links? What if you could only focus your link building efforts on sites that are highly likely to link to you?
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Salsify
JUNE 22, 2021
As far back as ancient Rome, buyers have been advised to beware of defective and counterfeit goods.
Forrester eCommerce
JUNE 24, 2021
With ransomware continuing as a high-impact problem (with seemingly no end in sight), we’ve put together some useful ransomware resources for security practitioners. S&R pros can use these resources to help prevent, protect, detect, and respond to ransomware outbreaks. The links below are a mixture of Forrester’s own research and third-party links.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
My Wife Quit Her Job
JUNE 24, 2021
More than half the battle of starting a successful online store involves finding the right products to sell online. And as a result, I receive between 4-5 emails per day from readers asking me for niche ideas. I am sooo ready to start my own online business but I have no idea what to sell. Can you just give me 2 or 3 good niches and I’ll do all the work from there.
Kissmetrics
JUNE 25, 2021
When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.”. However, speeding up your website is no easy task. Your problem could be anything from code that’s written poorly to images or large page elements. You need to fix those issues fast, because Google will ding your website if you don’t.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
JUNE 21, 2021
When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void. TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service. Our multimodal consumer analysis shows […].
Retail TouchPoints
JUNE 21, 2021
Google has officially opened its first brick-and-mortar retail store in New York’s Chelsea neighborhood, where the company has an urban campus that is home to many of its 11,000+ Google NYC employees. The new Google Store provides customers with hands-on interaction with its lineup of devices and services — from Pixel phones and Nest products to Fitbit wearables and Pixelbooks.
Kissmetrics
JUNE 24, 2021
What if I told you that you could get 10,000 Twitter followers without having to follow others or spend a bunch of money on ads? What if I also told you that it would be pretty easy to do? Well, I’ve got seven simple, straightforward, and super effective Twitter tips to help you do just that. Twitter is still among the top social networks today for users with over 192 million daily active users.
BigCommerce
JUNE 25, 2021
This material does not constitute legal, tax, accounting, or other professional advice and is only for general informational purposes.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
JUNE 22, 2021
Climate change poses numerous business risks. No industry is immune. Use this infographic to explore how the climate crisis affects businesses and how bold action can mitigate your organization's risk exposure.
Retail TouchPoints
JUNE 21, 2021
DTC beauty brand Glossier is aiming to reclaim its physical retail presence as the world begins to emerge from the throes of the pandemic, with plans to open new stores in 2021 and 2022. Glossier Founder and CEO Emily Weiss wrote on its site that the brand is “ready to exist again in 3D,” revealing that the company will open three all-new permanent stores, starting in Seattle in August 2021, followed by Los Angeles in the fall, London in the winter (its first permanent international flagship) an
Kissmetrics
JUNE 22, 2021
With over 2.74 billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. How do you capitalize on these opportunities? By devising a Facebook marketing strategy. For beginners, this can all seem a little daunting but don’t worry.
Ecommerce Platforms
JUNE 21, 2021
Considering BigCommerce alternatives? You’re in the right place. Choosing the right eCommerce platform is complicated. With so many options out there, including both open source and hosted services, it’s difficult to know which solution is best. Whether you’re looking for a tool with inventory management and SEO functionality, or you just want to add a shopping cart to your existing site, there’s no shortage of solutions.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
JUNE 24, 2021
Previously, we’ve written about the gradual competition of large software providers at the edge of enterprise service management (ESM) and the land grab that was taking place. Over the past year, this competition has only intensified. This expansion has been so severe that the actual ESMs capability map may evolve. In 2017, Forrester started covering […].
Retail TouchPoints
JUNE 21, 2021
Times of crisis such as the COVID-19 pandemic present an excellent opportunity to drive innovation, according to the Connecting The Dots: Driving Change Through Innovation webinar, hosted by NetElixir. Jerry Wind, Professor at the Wharton School at the University of Pennsylvania, laid out three steps retailers should follow to focus their efforts as they develop new ways to improve the business— whether that means pivoting during an emergency or simply perfecting an existing strategy.
Kissmetrics
JUNE 24, 2021
Marketers create a lot of content. Yes, content is king, but that king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post? Sharing on social media, of course. The massive audiences of sites like Facebook and Twitter make them some of the best sharing, but do you know how to optimize that outreach potential?
Ecommerce Platforms
JUNE 22, 2021
The world of ecommerce is ever-expanding, and that results in an incredible number of new software options and apps to improve your online store. One area that keeps popping up is called print-on-demand services, and you can find a wide range of tools online to help you adopt that form of selling. Print-on-demand, in its simplest form, allows you to design a product, like a shirt, and sell it to customers, all while another company prints the shirt and sends it to your customer (with no minimum
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
JUNE 25, 2021
Struggling to move beyond agile and scale innovation across your organization? Learn how establishing new practices can help.
Retail TouchPoints
JUNE 21, 2021
Take a moment to step into the shopper’s shoes when they’re shopping. Consider all the different brand messages they are receiving — good and bad. Have you ever clicked on a beautiful ad that led to an outdated, terrible-looking ecommerce site? Or have you seen an ad for a product you were initially interested in that was so poorly designed that you decided to look elsewhere?
Kissmetrics
JUNE 23, 2021
How do your website visitors find you? If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. This free traffic is a huge bonus for your business, and understanding how to integrate longtail keywords better can help you do this. Here’s how you can integrate longtail keywords in 2021. What Are Longtail Keywords?
My Wife Quit Her Job
JUNE 22, 2021
Today I have my friend Kurt Elster back on the show. Kurt runs the Unofficial Shopify Podcast which is one of the few e-commerce podcasts that I listen to. In this episode, both Kurt and I discuss the 6 most common mistakes that we’ve all made as ecommerce entrepreneurs. We talk about the stuff that almost everyone gets wrong when first starting out including myself!
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
JUNE 25, 2021
Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently. Read on to see how these brands fared across direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.
Retail TouchPoints
JUNE 24, 2021
Brij , a platform for connecting physical products to digital experiences, is designed to power one-touch product registration and reorder options. The platform helps brands build tailored digital experiences for each of their products with QR codes that let shoppers register, reorder and view relevant content about the items, anytime and anywhere. The platform can help shoppers access relevant product information without the need for an app.
Kissmetrics
JUNE 21, 2021
Word-of-mouth marketing is one of the most valuable forms of advertising. After all, why wouldn’t you want customers to rave about your business to friends and family? Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business.
My Wife Quit Her Job
JUNE 21, 2021
Alibaba is one of the best platforms to find suppliers for your ecommerce business. But is Alibaba legit and safe to buy from? The short answer is yes! But you must understand how to use Alibaba correctly and do your own due diligence in order to find a quality supplier without getting ripped off. In other words, you can’t just haphazardly perform supplier searches on Alibaba and expect to get good results.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
JUNE 25, 2021
Yesterday, Google announced an updated timeline for its Privacy Sandbox milestones; in its blog post are two major announcements that marketers should focus on: Google says it’s planning to develop a more rigorous process to test and deploy Privacy Sandbox proposals across various use cases, like ad measurement, targeting, and fraud detection.
Retail TouchPoints
JUNE 23, 2021
Nordstrom will open 21 INDOCHINO store-in-a-store shops across the U.S. by early July 2021, expanding INDOCHINO’s physical presence to nearly every major market in the country. The locations will offer personalized fitting and suiting services for shirts, chinos and outerwear. The experience of shopping at the store-in-a-store will closely mirror the experience of INDOCHINO’s 50 full-sized showrooms.
Kissmetrics
JUNE 23, 2021
Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.
MakeWebBetter
JUNE 22, 2021
Shopping is one of the many activities that we do online. In fact, in 2021 there were over 2.14 billion people worldwide that bought goods and services online. The overall web can be sloppy content but as an online store owner you cannot afford this, therefore, you need to consider the smallest of the tweaks […]. The post Infinite Scrolling: What Your Ecommerce Page Design Is Lacking?
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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