Sat.Jun 19, 2021 - Fri.Jun 25, 2021

30 Content Marketing Tactics You Have to Try

Neil Patel

Your business won’t succeed by doing the same thing as everyone else. Content marketing is powerful, but it’s also hugely competitive. If you’re just rehashing the same points as everyone else, you won’t get anywhere. Your business is unique and so is your audience.

The Easiest Way to Build Links

Neil Patel

Link building sucks. It’s time consuming and hard. But as an SEO, you have no choice but to build links… assuming you want to rank on Google. So, today I am announcing a new Ubersuggest feature, that makes link building faster and easier. Here’s how…. What is the easiest way to get links?

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Counterfeit Goods Are a Problem, But How Can Brands Beat It?

Salsify

As far back as ancient Rome, buyers have been advised to beware of defective and counterfeit goods. Ecommerce Strategy

How to Leverage Technology Solutions for Data-Driven Decision Making

BigCommerce

Data, analytics and business intelligence are common topics in the business world. Businesses across sectors, including ecommerce, are investing heavily… Analysis + Analytics

Post-Pandemic eCommerce Growth: Leverage Customer Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

How To Find The Best Products To Sell Online – The Ultimate Step By Step Guide

My Wife Quit Her Job

More than half the battle of starting a successful online store involves finding the right products to sell online. And as a result, I receive between 4-5 emails per day from readers asking me for niche ideas. I am sooo ready to start my own online business but I have no idea what to sell.

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Lost a Sale? It All Started With How You Greeted Your Customer

Retail Doc

Greeting a customer is the most important thing you can do right. or wrong in a brick and mortar retail store. I'll cover that shortly, but first picture it. Retail Sales Training

EU 2021 VAT Changes for Ecommerce Businesses

BigCommerce

This material does not constitute legal, tax, accounting, or other professional advice and is only for general informational purposes. Readers… Ecommerce News Ecommerce business sales tax

360: Idiotic Mistakes We’ve All Made As Ecommerce Entrepreneurs With Kurt Elster

My Wife Quit Her Job

Today I have my friend Kurt Elster back on the show. Kurt runs the Unofficial Shopify Podcast which is one of the few e-commerce podcasts that I listen to. In this episode, both Kurt and I discuss the 6 most common mistakes that we’ve all made as ecommerce entrepreneurs.

What is Printful and How Does it Work? (June 2021)

Ecommerce Platforms

The world of ecommerce is ever-expanding, and that results in an incredible number of new software options and apps to improve your online store. One area that keeps popping up is called print-on-demand services, and you can find a wide range of tools online to help you adopt that form of selling.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Increase Digital Sales With Virtual Photography, 3D, and AR | Salsify

Salsify

“As the industry rapidly shifts and grows, and more and more consumer interactions and sales are moving through digital endpoints, brands and retailers are faced with the hard challenge to create the in-store shopping experience online”. Ashley Krahn, VP of Customer Success at Salsify.

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Think Outside the Mailbox: How to Digitize a New Movers Campaign

SheerID

Increase conversion rates and reduce discount abuse when you market to new movers by protecting your offer with SheerID’s New Movers Verification. Uncategorized Consumer Communities Identity Marketing Personalization

Is Alibaba Legit And Safe? How To Avoid Getting Ripped Off

My Wife Quit Her Job

Alibaba is one of the best platforms to find suppliers for your ecommerce business. But is Alibaba legit and safe to buy from? The short answer is yes! But you must understand how to use Alibaba correctly and do your own due diligence in order to find a quality supplier without getting ripped off.

Top 10 BigCommerce Alternatives (June 2021)

Ecommerce Platforms

Considering BigCommerce alternatives? You’re in the right place. Choosing the right eCommerce platform is complicated. With so many options out there, including both open source and hosted services, it’s difficult to know which solution is best.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Nisa’s charity donates over £160,000 to local good causes

Talking Retail

Nisa’s Making a Difference Locally (MADL) charity has donated more than £160,000 to local projects and good causes in the latest round of its Heart of the Community Awards.

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How to Score a Perfect 100% on Google PageSpeed Insights

Neil Patel

When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.”. However, speeding up your website is no easy task.

Mobile 114

Will virtual fitting rooms push Walmart to the fashion forefront?

Retail Dive

The big-box retailer and other brands have joined the space in hopes consumers find the perfect fit before purchase

Mic check 1-2 1-2…is this thing on?

Omniconvert

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Search begins for High Street Champions

Talking Retail

The team behind Local Rewards, the service that aims to help retailers recover from the impact of the pandemic, is searching for 3,600 people to become the champions of their local high streets.

5 Reasons Why You Need to Sell on Walmart Marketplace

SellBrite

As a retailer, you’re in business to attract lots of customers and sell as much as possible. But only selling on your website limits your audience to people who already know about you actively searching for products. There’s a large chunk of people who don’t ever find your website.

Nordstrom to open 21 Indochino custom apparel shops in stores

Retail Dive

The partnership expands the department store's men's category with made-to-measure suiting

Breaking News: Google Delays Third-Party Cookie Deprecation to Late 2023

ROI Revolution

Published June 24, 2021. Today, Google announced that the deprecation of third-party cookies will be delayed until late 2023. Previously, Google planned to phase out third-party cookies running on Chrome in early 2022.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Nisa retailers introduce new £5 frozen deal

Talking Retail

Nisa retailers are today (23 June) introducing a new £5 frozen deal. The offer is supported by dedicated in-store POS, as well as activity on Nisa’s consumer-facing website and social media pages.

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The Magic of Psychological Pricing

Wiser

Buying is not a simple transaction. It is an emotional process in which the consumer creates a connection with a product or a brand. We tend to relate emotions to the heart, but don’t forget that what really rules our decisions is the brain.

NPD: 51% of Facebook and Instagram users bought products while scrolling

Retail Dive

The two companies ranked the highest in a list of platforms where consumers discover and purchase products, an NPD report indicates

Consumer Privacy + Ecommerce: Stats, Trends, + Updates Your Brand Needs to Know

ROI Revolution

Published June 24, 2021. Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.