RTP blog

APRIL 18, 2018

Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission. The scandal has brought a lot of negative attention to Facebook, arming those who were already critical of the platform and forcing Founder and CEO Mark Zuckerberg to be grilled by Congress.

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Optimizely

APRIL 19, 2018

This is a guest blog post from Voysis , the complete voice AI platform. You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. From smart speakers to native integrations with voice assistants, we’re at the beginning stages of a truly transformational experience for consumers — all

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Rishi Rawat

APRIL 16, 2018

Definition: The idea behind Power trigger is giving the buyer the feeling that they (and not you) are driving the process. And even if the buyer doesn’t actually have full control, what matters is that they believe they do. Watch this video to see how wd40.

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Definition Article 70

Forrester eCommerce

APRIL 19, 2018

In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Groove

APRIL 19, 2018

“No one will follow you if you don’t know where you are going,” – Jack Trout. The Importance of a Branding Strategy. Jack Trout was a revolutionary. You’ve probably never heard of him, but you've definitely heard his ideas. Trout was an advertising executive for General Electric who eventually started his own agency and developed the groundbreaking theory of product positioning and branding strategy.

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Reference Books Definition Games 279

Kissmetrics

APRIL 19, 2018

Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention. Namely, Facebook has started taking steps to change the Organic Reach of pages on their platform.

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Forrester eCommerce

APRIL 16, 2018

My first job (other than being a barman at college) was designing and developing an ERP system for a ship repair yard on the River Tyne. This was Circa 1995, a time when the ship building and repair industry in the UK was twitching its last death spasms. It was an industry in the final […].

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My Wife Quit Her Job

APRIL 19, 2018

Today I’m thrilled to have Molly Pittman on the show. Molly is someone who I met at both Traffic and Conversions and Social Media Marketing World and she’s a digital marketing expert and educator. Over the years, Molly has personally spent over 8 million dollars on paid traffic while achieving a positive ROI. And right now, she is one of the foremost experts on Facebook Messenger chat bots which is the topic of today’s episode!

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Kissmetrics

APRIL 16, 2018

Who said retail was dead? According to the National Retail Federation , brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company that closed a store, 2.7 companies opened stores. Although department stores stayed the same, Superstores thrived. With e-commerce achieving a sales growth of 24.8% in 2017 compared to the previous year, mark my words, it’s booming.

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Merchant Services Shipping Costs eCommerce Mobile 209

RTP blog

APRIL 16, 2018

By Rafael Lourenco, ClearSale ? E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. What many overlook is that by screening all customer orders — not simply the ones that raise fraud flags — they can not only do a better job of stopping fraud, they can also better serve their best customers. When your fraud screening program sorts reliable customers from fraudsters, you get useful and evolving datasets that you can use to pinpoint your good customers

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Shipping Costs Merchant Services eCommerce Customer 150

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

APRIL 17, 2018

Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. Old timers (like me!) hear the ABM hoopla and think “wasn’t this called major* account management 10 years ago?

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Marketing B2B Management 284

My Wife Quit Her Job

APRIL 16, 2018

Even though most browsers and smartphones support push notifications, I still see very few ecommerce businesses leveraging them to their full capacity. But used correctly, push notifications can boost your sales and traffic on autopilot and bring your customers back to your store over and over again until they are ready to buy. To whet your appetite, here are some actual numbers regarding how push notifications convert on my ecommerce store.

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Kissmetrics

APRIL 20, 2018

If SEO were an Olympic sport, it would be race walking. Everyone is after that first place slot – but it’s a long, slow, and strategic path to getting there. By now, just about every marketer knows the basics of how to rank. Find and target the right keywords. Create high-quality content that your audience is looking for. Prove time and time again that Google should value your content – and that it’s worth showing off to their users.

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Bootstrapping Ecommerce

APRIL 17, 2018

7 ecommerce automation hacks you can use to make your job easier as an ecommerce entrepreneur & make your website experience more streamlined for your customers. The post 7 Ecommerce Automation Hacks for Entrepreneurs & Marketers appeared first on Bootstrapping Ecommerce.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

APRIL 16, 2018

The news of Martin Sorrell’s resignation signals a crisis for WPP; its stock dropped 7% Monday and further fueled discussion of breaking up the company into smaller pieces. But rather than bend to the pressure of market volatility, WPP should take this rare moment of reflection to reinvent itself. Sorrell’s resignation ends an era, […].

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Marketing 281

Ecommerce Platforms

APRIL 18, 2018

Selling services online doesn't seem that difficult at first, until you start going through the entire process. You have to manage content, set up pricing, notify users when orders are made, retarget those users, and much more. Some services allow you to sell services online, but it's not too often you stumble upon one that covers every step of the customer lifecycle.

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Payment Services Payments Books Document 139

SellBrite

APRIL 20, 2018

Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of.

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Multi-channel Channel Shipping Costs Document 148

Bryan Eisenberg

APRIL 16, 2018

On Demand Webinar : Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon.

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

APRIL 17, 2018

There’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally. Appier, established six years ago in Taiwan, is one of these firms. I recently attended its first analyst event in Taipei to better understand how the company approaches the AI opportunity and helps its clients deliver […].

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Channel Marketing Events Customer 276

Inflow Insights

APRIL 17, 2018

SEO is an always-changing game. At Inflow, our SEO team is constantly researching cutting-edge tactics to drive organic traffic and conversions to eCommerce websites. What you’re about to read are specific strategies we’ve gathered from some of the top experts in SEO — including several strategies we picked up at the SearchLove Conference : How to rank in YouTube searches.

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SEO eCommerce Multi-channel Reference 137

Ecommerce Platforms

APRIL 16, 2018

Transaction fees are almost a guarantee with every ecommerce platform. It's become an accepted part of the business, even if you're paying a monthly fee on top of that. This is particularly true for online course platforms. However, we've found an option called Teachery , which has absolutely no fees, affordable monthly plans, and some top-notch customer support.

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Payments Payment Services Document eCommerce Platforms 123

A Better Lemonade Stand

APRIL 17, 2018

We've been watching the marketplace to find out what the trending products for 2016 are and we've rounded them up into one blogpost for you. Enjoy! The post Trending Products: Finding the Perfect Niche Products & Markets to Sell Online (Amazon, Alibaba & Direct) in 2018 (Updated April, 2018) appeared first on A Better Lemonade Stand.

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Marketing 134

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

APRIL 20, 2018

Written with Paul McKay, Senior Analyst at Forrester. After Mark Zuckerberg’s hearing in front of the US Congress last week, Facebook announced some changes to its terms of use and privacy policy. Facebook introduced the changes to enable users to manage their data privacy more easily.

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Management 256

Omniconvert

APRIL 19, 2018

Getting the most revenue you can out of your e-commerce product page is important and it can be difficult to know just how this is achieved. With Google introducing different algorithms and changes in customers buying behaviors, it can be tricky to ensure that your products are receiving the right exposure and you are able […]. The post The simple guide to e-commerce product page optimization appeared first on Conversion Rate Optimization (CRO) Blog.

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Fastr

APRIL 18, 2018

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around […]. The post Interactive Content Spotlight: Isabella Oliver, Sephora, LOFT, and More appeared first on Zmags.

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Customer Experience Customer 100

A Better Lemonade Stand

APRIL 16, 2018

In this Raven app review, we discuss how the Raven Call Back tool has been designed specifically to help ecommerce businesses turn browsing customers into buying customers. The post Raven Spotlight: Turn Website Visits into Sales Calls appeared first on A Better Lemonade Stand.

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eCommerce Customer 121

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

APRIL 19, 2018

Mark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means for marketers. If you are looking for more catastrophizing around the near-term death of social marketing, you’ve come to the wrong blog post. What did catch our attention: how poorly the […].

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Blog Marketing Social Media Management 236

Salsify

APRIL 17, 2018

The nation’s largest retailer, Walmart, has been a leader in providing suppliers an open-source API to enable stronger product pages and syndication for content on their website. Salsify began working with Walmart before 2015 and continues to work closely with them today to empower brands to deliver best-in-class product experiences to consumers on their site.

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Webinar Consumer Retail 106

SellBrite

APRIL 16, 2018

There’s no better advocate for your company than a satisfied customer. That’s why referral programs work. When existing customers refer their friends and colleagues, they’re telling them how valuable your service truly is. As new customers come in, people will stick around longer, and your business will grow and become more successful.

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eCommerce Social Media Reference Payment Services 99

TradeGecko

APRIL 18, 2018

If you’re new to the world of selling products, you might be wondering, ‘What is an SKU number?’ SKUs, or Stock Keeping Units, are product codes that you (and others) can use to search and identify stock on hand from lists, invoices, or order forms. As you begin selling your products through wholesale or retail channels, you’ll need to devise an alphanumeric SKU system to effectively identify and organize your inventory.

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Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail