Sat.Dec 16, 2017 - Fri.Dec 22, 2017

article thumbnail

Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

Digital commerce continues to be top of mind for online retailers. Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. But within this focus on digital commerce is also increasing pressure from fraudulent activities. . According to a recent survey of North American digital enablers (e.g., ecommerce platform providers) commissioned by Discover® Global Network, mid-sized merchants

article thumbnail

Why Inbound Marketing Fails (and How to Guard Against It)

Kissmetrics

There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of content based on funnel stages, and perfect integration between marketing and sales.

Marketing 219
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Contextual Commerce Improves Customer Loyalty

Optimizely

“Please, not another buzzword,” I hear you cry. “I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.

article thumbnail

Will The Net Neutrality Repeal Launch A Real Retail Apocalypse?

RTP blog

The Federal Communication Commission (FCC) vote last week to repeal net neutrality, which essentially requires Internet Service Providers (ISPs) to treat all the data flowing through their “pipes” equally, has raised howls of protest from individuals, politicians and businesses. A number of states’ attorney generals are threatening to file a lawsuit to block the action.

article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

2018 Challenge: Become a Modern Professional Learner in 100 days

BigCommerce

The Challenge will start on 1 January and run until 10 April 2018.

257
257
article thumbnail

Crazy Customer Service Stories – Lessons Learned Answering Calls For Our Wedding Shop

My Wife Quit Her Job

I’ve been hung up on. I’ve been cursed out. I’ve been been treated like a minimum wage worker. But I’ve always sucked it up because that’s what it takes to run a successful wedding linens business. Even though we now have a small staff to answer phone calls and run our help line, back in the day my wife and I were the only ones available to handle customer support.

Customer 143

More Trending

article thumbnail

Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time. In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). Now heading into the 10th year of publication for RTP , I thought this would be a good opportunity for a bit of reflection.

article thumbnail

20 Killer Tips to Create a Successful Online Store

SellBrite

Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website to directly connect with their customers and encourage purchases.

article thumbnail

Primaseller Review: Multi-channel Inventory and Sales Management, Without the High Price Tag

Ecommerce Platforms

If you're an ecommerce professional and have tried to expand to a retail store or an online marketplace like Etsy or Amazon, you would know how complicated the process can get. A lot of things can go wrong. You end up having miscommunications on inventory between the channels, customers get upset when the inventory isn't available, and the order management isn't exactly as easy as it is with an individual online shop.

article thumbnail

How to Come Up With a Business Name: Ecommerce Edition 2018

A Better Lemonade Stand

This is a comprehensive guide that will take you through the steps of coming up with a great business name for your online business. The post How to Come Up With a Business Name: Ecommerce Edition 2018 appeared first on A Better Lemonade Stand.

eCommerce 132
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

In-Store WiFi: Retailers’ Competitive Advantage

RTP blog

By Sam Darwish, Skinny IT Customers today are intertwined with digital ecosystems. From Gen Z to Baby Boomers, every demographic segment is at least familiar with their mobile device, and it’s highly probable they are using devices in their retail customer journey. Therefore, companies that are utilizing in-store WiFi for their customer’s satisfaction have a significant advantage over their competitors.

Retail 150
article thumbnail

Top Ecommerce Niches of 2018

ecomdash

Finding the right ecommerce niche product is the key to succeeding online. To help you get started, here is our guide to the best ecommerce niches for 2018. Read more. The post Top Ecommerce Niches of 2018 appeared first on ecomdash.

eCommerce 111
article thumbnail

Big Freeze prompts flurry of festive gift buying online

Retail Technology Review

Widespread snow and sub-zero temperatures across the UK prompted an early flurry of online festive gift buying, with searches around 'Christmas gifts' up 12% week-on-week*, according to data from Summit, specialists in online retailing.

Gifts 105
article thumbnail

Stitch Labs Review: Omni-channel Inventory Management for High-growth Brands

Ecommerce Platforms

Some online businesses grow fast. In such situations, inventory management becomes a problem, since it's quite hard to keep up with rapidly growing demand for the products. In addition to that, a brand like this is often selling on multiple channels such as Amazon, Etsy, eBay, or with a physical retail store. But, here's some food for thought: Can you imagine the level of management required for the business to run smooth as silk?

Channel 99
article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

How to Use Gift Cards as a Marketing Tool to Increase Conversion Rates

Bootstrapping Ecommerce

Gift cards aren’t just a product, they’re a powerful marketing tool you can use to increase your conversion rates, you just need to know how to use them. The post How to Use Gift Cards as a Marketing Tool to Increase Conversion Rates appeared first on Bootstrapping Ecommerce.

Gifts 95
article thumbnail

What the New CJEU Ruling Means for EU Luxury Brands

Wiser

This is a guest article by  Zach Zigelbaum, Senior Account Director, EMEA at Wiser. The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold. With its ruling, the CJEU aims to give luxury brands more control over the prestige of their brand.

article thumbnail

Not so much a bang but a little sparkle from November sales

Retail Technology Review

Bonfire night and Black Friday sales seemed to hold up the November Retail Sales, but food price inflation continues to hit consumers' pockets, says one retail expert.

Consumer 101
article thumbnail

Pull the Trigger: 5 Campaigns You Should Be Running Right Now

Bronto

Triggered messages are some of the most effective emails you can send, and they do a lot of the heavy lifting for you, too. The post Pull the Trigger: 5 Campaigns You Should Be Running Right Now appeared first on Bronto Blog.

Blog 96
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Audi Partners with Åkestam Holst to Create 'Safety Code' Campaign to Help Websites Save Lies

Ecommerce Platforms

Here’s how any website can help to save lives. Drivers who are distracted by their phones are a huge problem that causes thousands of accidents each year. Still, 8 out of 10 drivers use their phone whilst in traffic which is quite alarming considering that a 2-second distraction is long enough to increase the likelihood of a crash by over 20 times. Now, just before Christmas – one of the busiest holidays of the year on our roads – Audi is presenting a solution.

article thumbnail

New: Amazon Locker

Rishi Rawat

It’s really hard to keep up with the advances Amazon makes every 14 days or so. Just noticed something new on Amazon checkout. They displayed the option to try Amazon Locker: And when I clicked it was shown this: Looks like they are testing this out at local Whole Foods store locations. About Amazon Locker: Amazon Locker provides you with a self-service delivery location to pick up and return your Amazon.com packages.

70
article thumbnail

Over a quarter of consumers find Christmas shopping online as stressful as purchasing in-store

Retail Technology Review

More than a quarter (27%) of Christmas shoppers find buying presents online just as stressful as going in-store.

article thumbnail

How to Lower Your Return Rate on Amazon

ecomdash

If your return rate is too high for a product, Amazon will not allow you to sell it anymore. Use these tips to to lower your return rate on Amazon. Read more. The post How to Lower Your Return Rate on Amazon appeared first on ecomdash.

Blog 72
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

What is Warehouse Management and how can it benefit your business?

TradeGecko

The purpose of Warehouse Management is to assist in the management of inventory movement within a warehouse – be it shipping, receiving, picking and packing, etc.

article thumbnail

Wiser in the News: The Strategy, Science and Psychology of Holiday Promotions

Wiser

Get a sneak peek into Wiser promotional data included in Bain & Company’s holiday retail newsletter published yesterday. The Strategy, Science and Psychology of Holiday Promotions features the best holiday sales and promotional data. . The newsletter states, “working with Wiser, we found that discounts in email promotions averaged 36%—slightly higher than last year’s 34%.” .

article thumbnail

The Price of Personalization Failures; Paywall Changes at The New York Times and Wired

Sailthru

New data on personalization shows that consumer expectations continue to increase, even as shoppers remain leery of sharing personal information. We’ll take a look at the implications of this new data and also at changes in how both The New York Times and Wired are limiting access to content for those who don’t subscribe. Retailers Flub Personalization at a Cost of $756 Billion.

Article 68
article thumbnail

Compelling, creepy, annoying or just bad? Retail’s personalization opportunity

Steve Dennis

It’s hard to believe it’s been over 20 years since Martha Rodgers and Don Peppers’ seminal book The One to One Future. At the time, Dr. Rodgers and Mr. Peppers (not to be confused with Mr. Rodgers and Dr. Pepper!) offered up the radical notion that mass, one-size-fits-all marketing would begin yielding to a brave new one-to-one world.

Hobbies 68
article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

article thumbnail

Transforming the Customer Experience With “Persegmentation”

Bronto

Digital Operative shares how a strong “persegmentation” strategy can truly transform your customer journey from start to finish. The post Transforming the Customer Experience With “Persegmentation” appeared first on Bronto Blog.

article thumbnail

4 Ways To Increase Conversions Through Website Design

FastSpring

We have already talked through “conversion optimization” and dispelled a few myths surrounding the process in order to orient you in the right direction. Once you understand where you’re headed with conversion optimization, you have to take the time to dive deeper, study the data, and constantly update or test your web design to increase conversions.

article thumbnail

Target Leads Omnichannel Holidays in Online Growth, Digital Media Brands Open Pop-Ups, and The Wall Street Journal Personalizes Its Mobile App

Sailthru

The holiday season is swirling with omnichannel and online retail news. Target’s ecommerce efforts paid off over the so-called Cyber 5, which begins Thanksgiving Day and ends Cyber Monday. Digital media properties, including Clique, PopSugar and Domino, are bringing their lifestyle brands to brick-and-mortar for the month of December. This week we’ll look into these stories as well as how the Wall Street Journal is personalizing its mobile app.

article thumbnail

Profitero and Nielsen Expand Global Relationship to More Than 50 Markets Worldwide

Profitero

Profitero today announced its expanded global relationship with Nielsen through the Nielsen Connected Partner Program. As a Nielsen Connected Partner, mutual clients will gain access to Profitero’s digital shelf analytics across more than 50 markets worldwide, combining Nielsen retail sales and Profitero Amazon sales and share data for a more comprehensive view of performance.

article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib