Sat.Dec 02, 2017 - Fri.Dec 08, 2017

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How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

There are five PR specialists for every one journalist. Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. Most of these emails are basically the same: “You should write about my company. It’s really cool. So what do you think?”. Unsurprisingly, response rates are abysmal.

eCommerce 340
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12 Things I Learned From Starting Two 7-Figure Lifestyle Businesses

My Wife Quit Her Job

Since my wife became pregnant with our first child in 2007, I’ve created 2 different lifestyle businesses, an ecommerce store selling handkerchiefs and a blog about entrepreneurship. And these businesses were created so my wife and I could spend more time with these two. For all of you who are unfamiliar with the terminology, a lifestyle business is a business that you can run on the side to earn extra money so that you don’t feel obligated to work your day job.

Blog 244
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What Happens When Your Startup is Acquired by a Big-Name Brand?

Kissmetrics

Editor’s Note: Jeff Seibert spoke at Stanford University to discuss what he learned by building and selling startups. This post is a summarization of the talk. It finally happened. Your promising little startup finally found its niche, got noticed, and got acquired by a big-name technology company. So what’s next? One need only look at Jeff Seibert , former senior product director at Twitter, to learn valuable lessons about how to proceed when your startup is acquired by a larger brand.

Document 199
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How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

An online boutique store is one of those niche product ideas that will never get old. Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. By the end of this guide, you'll know how to start an online boutique- the ins and outs of the business, ways to find good suppliers and dropshippers, while also exploring the supplier vetting process.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Small Space, Big Impact: Why Retailers Are Downsizing Physical Stores

RTP blog

By Bobbi Leach, FuturePay We’ve heard it all before: “brick-and-mortar is dying.” But retailers are flipping the script on finding value in their physical store locations. Retailers are working to get the most out of their stores rather than just closing up shop. In urban settings in particular, where it’s costly to open and manage full-size locations, retailers are opting for smaller spaces that offer a more intimate customer experience and significant cost-savings.

eCommerce 150
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189: How My Student Chelsea Makes 6 Figures Selling Hot Cold Therapy Products Online

My Wife Quit Her Job

Today I’m really happy to have Chelsea Frank on the show. Chelsea is a student in my Create A Profitable Online Store Course. She joined over a year ago and she’s been doing really well with her business LifeAndLimbGel.com. Chelsea sells hot and cold therapy products on both her online store and Amazon. But these are no ordinary hot/cold packs. They are designed to contour to your body for a perfect fit.

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The Hottest Toys on Amazon This Holiday (The Results Might Surprise You)

Profitero

Toys are big business in the run-up to the holidays, second only to Clothing and Accessories when it comes to planned expenditure: Deloitte’s annual holiday survey shows that toys will account for 18 percent of shoppers’ total holiday allocation this year. But while everyone’s talking about Fingerlings and Cozmo robots, our analysis reveals that more than half (58%) of the Top 100 best-selling Toys & Games on Amazon.com are actually priced below $20.

Toys 120
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Is Europe A Practical Model For How U.S. Retailers Should Treat Employees?

RTP blog

It’s no secret that retailers and their employees have a history of rocky relationships in the U.S. A recent New York Times article, titled: “Retail Jobs Don’t Need to Be Bad. Here’s Proof.” argues that retail employment conditions could be significantly improved if American employers followed European retailers’ lead. For example, the article indicated that while 42% of U.S. retail workers earn a low hourly wage — defined as less than two-thirds of the median wage across the economy — only 23%

Retail 150
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Data-driven predictions for ecommerce marketing in 2018

Klaviyo

2017 is soon to be a thing of the past, crazy right? While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? I reached out to a number of ecommerce pros to see what data backed predictions they had, and wanted to mention one beta product launch I think will shake up ecommerce marketing in the coming year.

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Get Shoppers to Stop Browsing and Buy on Mobile

Optimizely

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% of site visits, however, it only accounted for 33.1% of overall online revenue, according to Adobe. This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

Mobile 150
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Keep them waiting for 2.5 minutes, and they get annoyed. Keep them waiting for 5 minutes, and half will just leave the store – and likely never return. ( Retail Customer Experience ).

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Predictable crises

Steve Dennis

When someone we care about fails to admit they have a serious problem and fails to do the work to remedy it, are we shocked when they eventually experience the consequences of their addictive or dysfunctional behavior? Are we surprised one little bit when a brand facing stiff competition and highly disruptive forces finds itself struggling to stay in business because it never bothered to get serious about innovation?

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Ecommerce Monthly: November Review & Roundup

A Better Lemonade Stand

Check out these best ecommerce resources from the month of November to stay involved and in-the-know with the ecommerce community! The post Ecommerce Monthly: November Review & Roundup appeared first on A Better Lemonade Stand.

eCommerce 127
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Convince Shoppers Not to Just Browse, But Buy on Mobile

Optimizely

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% of site visits, however, it only accounted for 33.1% of overall online revenue, according to Adobe. This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

Mobile 150
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Keep them waiting for 2.5 minutes, and they get annoyed. Keep them waiting for 5 minutes, and half will just leave the store – and likely never return. ( Retail Customer Experience ).

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How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)

SellBrite

If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have influential people within the industry saying all these nice things about your product, on the other hand?

Banking 121
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Company Logo Design for Ecommerce Entrepreneurs: Your Complete Guide to Developing & Designing a Masterful Logo (+ 50 Pre-Vetted Logo Designers)

A Better Lemonade Stand

Logos are important for every business and this guide gives you info, tools and resources to help you create the best company logo design for your brand. The post Company Logo Design for Ecommerce Entrepreneurs: Your Complete Guide to Developing & Designing a Masterful Logo (+ 50 Pre-Vetted Logo Designers) appeared first on A Better Lemonade Stand.

eCommerce 114
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Why Should You Care About Ecommerce Lifecycle Automation?

Optimizely

The customer lifecycle is a beautiful thing. It starts with the potential of a new person visiting your site. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. However, many brands are not doing this at all.

eCommerce 150
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Ahlsell strengthens position within online sales

Retail Technology Review

Ahlsell Sverige AB has signed an agreement to acquire Proffsmagasinet AB (Proffsmagasinet), a leading Nordic e-commerce business within tools and supplies with annual sales of approximately 260 MSEK.

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Here’s who Amazon could buy next, and why it probably won’t be Nordstrom

Steve Dennis

Since the Whole Foods deal, more than a few industry analysts and pundits have weighed in on which retailers might be on Amazon’s shopping list. Various theories underpin the speculation. Some say Jeff Bezos wants to go deeper in certain categories, so Lululemon or Warby Parker get mentioned. Foursquare (is that still a thing?) crafted its own list from analyzing location data.

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How to calculate your wholesale price

TradeGecko

Many retailers struggle to price for profit, especially when they’re moving from pure retail to wholesale. Sometimes, a retail price that offers a comfortable profit becomes too low for wholesale pricing due to the additional costs involved. Calculate and export your wholesale and recommended retail prices with TradeGecko's Wholesale Price Calculator.

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Free webinar: The Step-by-Step Process to a High-Converting Customer Retention Program

Omniconvert

Having a short adventure may seem fun at the beginning. But building a long-term relationship is far more rewarding. Lighters can’t warm you for good. If you are short-sighted and don’t maintain the fire burning, you’ll end up freezing. You can apply the same thing in eCommerce. You can’t build a strong relationship with customers […]. The post Free webinar: The Step-by-Step Process to a High-Converting Customer Retention Program appeared first on Conversion Rate Optimization (CRO)

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Make sure the bad guys don't get what they're hoping for this Christmas

Retail Technology Review

By Stephen Keenan, Managing Director of Large Enterprise at Verizon. It's approaching that time of year again. Summer is over and the festive season is just around the corner. This period is crucial to many retail and hospitality businesses, and they are crossing their fingers that 2017 will be a bumper year.

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Swipe to Buy: Cyber Monday 2017 sets Mobile Shopping Records

ROI Revolution

By now you’ve probably heard the news: This year’s Cyber Monday was the largest online shopping day in history. According to Adobe Insights , online sales reached $6.59 billion , which marks a 16.8% increase from a year ago and for the first time, mobile sales reached over $2 billion. These record breaking numbers reaffirm what ecommerce experts have been predicting for quite some time.

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Misteaks were made

Steve Dennis

Our culture tends to reward perfectionism. Never say die, never fail, never let them see you sweat, be all you can be. And so on. I’ve worked with–and for–a lot of perfectionists. Some of my best friends are perfectionists. I might have even fallen in love with a perfectionist or two. And, in the spirit of full disclosure, I’ve had my own bouts with setting impossibly high standards for myself and then falling short time and time again.

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How To Prepare Your Retail Website For Voice Search

ecomdash

By 2020, as much as half of all searches will be conducted by voice. Prepare your website for voice search with this helpful guide. Read more. The post How To Prepare Your Retail Website For Voice Search appeared first on ecomdash.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Online ads are killing traditional media: Here's how retailers can avoid dying with it

Retail Technology Review

By Declan Kennedy, StitcherAds CEO. Historically, the Internet's ability to rapidly disseminate news has made newspapers and magazines obsolete, with the demise of print ads following suit.

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Social Proof for Ecommerce: How to Use Social Proof to Grow Your Business

Bootstrapping Ecommerce

Use these 2 powerful social proof methods to influence your customer's decisions, boost their trust and increase your sales! The post Social Proof for Ecommerce: How to Use Social Proof to Grow Your Business appeared first on Bootstrapping Ecommerce.

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Growth Helping

Canonicalized

Honesty time Time to take the lid off of who we are and what we’re about. First, I want to share some personal stuff about me, the author of these thoughts. Why? Because I feel I can’t ask you to open up about your issues to someone, who is not willing to show who they […]. The post Growth Helping appeared first on Canonicalized.

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The 8 Most Important Digital Marketing Channels for eCommerce

eCommerce Training Academy

This blog post includes topics discussed from our weekly webinar. Watch the recording here. One of the best ways of growing an eCommerce business is to invest in digital marketing. If you want more customers, you will need to get your name out there in order to drive more traffic to your online store and generate sales. The question is: which digital marketing channels should you focus on to get more website traffic ?

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.