Sat.Mar 09, 2019 - Fri.Mar 15, 2019

How To Recreate the Experience of Brick and Mortar for Online Shopping


Online shopping has become the place people head to when they want to buy anything from food to furniture to cars. It’s fast, convenient, and often times less expensive than shopping in-store.

E-Commerce Blogging: Best Practices and Mistakes to Avoid


As an e-commerce brand, your goal is to drive as much targeted traffic as you can to your store—most of which, ideally, should turn into paying customers. You can initiate this by going after paid traffic, which can bring in instant traffic.

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How to Manage Value Added Tax (VAT)


If you are an eSeller looking to expand your business internationally, you need to be aware of the impact of Value Added Tax (VAT) on your business. For US businesses, VAT is similar to sales tax, with one significant difference: in the US, sales tax is charged at the point of sale, and as a result, resellers are exempt from paying VAT upon purchase. Outside of the US, VAT is charged and collected during every point of the supply chain.

Atoms Get Their Revenge At The Intelligent Edge

Forrester eCommerce

My colleagues J.P. Gownder, Craig Le Clair, and I just published the results of a year-long study to answer the question “What happens when digital business systems and physical-world processes come together?” The answer: Atoms get their revenge.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Engage Buyers Between Purchases with an Ecommerce Content Strategy


Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase.

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Product Taxonomy: Categorizing Your Website Hierarchy to Increase Sales


Imagine you’re trying out a new recipe — one with a lot of unique, specific ingredients. You head to the… Conversion Rate Optimization Ecommerce Technology

Creative Media Outshines The Technology

Forrester eCommerce

The excess of adtech and martech such as demand-side platforms (DSPs) and data management platforms (DMPs) gives marketers all the control and insights required to run efficient and effective media campaigns.

The Empowered Marketer: Greg Moore of Charlie Hustle


Charlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City. The shirt with a simple KC heart design went viral when the Royals won the World Series in 2014, but the brand hasn’t slowed down since.

Understanding The Full ROI Of Implementing A Pop-Up Store

Retail TouchPoints

By Arnaud Cazaledes, Samsung SDS America Pop-up stores are one of the hottest trends in retail today, and for good reason. These short-term physical locations are being used across industries to drive sales and take advantage of seasonal (e.g. holiday themed) or event-related (e.g.,

How to Create a Facebook Shop Page: Learn How to Sell on Facebook – A Step-by-Step Guide (March 2019)

Ecommerce Platforms

How many platforms are you currently selling products on? Three? Is one of those a Facebook Shop page? It should be. Here's why selling on Facebook makes a lot of sense: ?? “You need to learn how to sell on Facebook!”

“Alexa, Did Any Of My Clients Add Cash Last Week?”

Forrester eCommerce

Mobile technologies, artificial intelligence, and predictive analytics at firms such as Amazon, Netflix, and Pandora anticipate customer needs and improve customers’ daily lives.

Marketing Unboxed: The Taste of Soylent Marketing


Soylent started out as a phenomenon among tech bros and quickly went mainstream as a nutritionally balanced meal replacement. The brand offers to take the thinking out of your meal planning with plant-based protein, but is their marketing as efficient and effective as their shake-based meals?

Is Amazon’s Project Zero Enough To Quell Counterfeiting Fears?

Retail TouchPoints

Amazon is taking major steps to silence one of the long-held criticisms against its marketplace: the prevalence of counterfeit products.

Website Security for SaaS and Cloud Ecommerce Applications: A Technical Deep Dive, Comparison & Checklist


Software as a Service (SaaS) is a software licensing and delivery model where users access applications or services via a… Ecommerce Security

The Insights Beat: Future-Proof Your Insights Capability

Forrester eCommerce

Last month, our featured research focused on building the foundation of an insights-driven business. This month, it’s time to start renovating, quickly. While every house needs a strong foundation, you also need to know when to start renovating to future-proof its value.

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Every Self Made Millionaire Has This Mindset…Do You?

My Wife Quit Her Job

Are you looking to become wealthy? Do you aspire to be filthy rich? Well chances are you are going about it all wrong. Before you can give yourself a shot at making life changing money, you must first develop the proper mindset. Recently, I had a Facebook Messenger conversation with a reader seeking business advice. He currently works 3 jobs that together require 90 hours per week. He is single with no children. He saves 30% of his income every month.


4 Tips For Winning Retailers’ Trust And Confidence With Data

Retail TouchPoints

Today’s consumer goods market is crowded, with both well-established players and new disruptors vying for greater customer share.

How to Find the Right Keywords to Rank #1 on Google For


Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

There Is A Tech Talent Gap. No Wait, There Isn’t Tech talent continues to be one of the most common debates in the industry today.

Closing the mobile conversion gap with PWAs


According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email.

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PrestaShop Review: Is It The Best Open Source Ecommerce Platform?

Ecommerce Platforms

Are you looking for a free open source ecommerce platform to launch your online store? If that’s the case, then PrestaShop might be the solution for you. In this PrestaShop review, we’ll look at its features and answer the burning questions you have about this solution. Sounds good?

Why I love MakeoverMonday


I wrote this on my phone one night after my 4th makeover. I didn’t work up the courage to publish it at the time, but I am going to do it now (~9 months later). For those who don’t know me, my name is Dorian, and I discovered MakeoverMonday about 10 months ago. I got […]. The post Why I love MakeoverMonday appeared first on Canonicalized. Data Visualization


The Security Snapshot: Cybersecurity And Privacy In 2019 — Prepare For The New; Protect The Established

Forrester eCommerce

Introducing our new monthly blog series, “The Security Snapshot,” which will curate and highlight key pieces of research from the security and risk (S&R) team.

Guest digital transformation with Carnival Corporation: Part 2 [video]


In this second video installment, discover how headless commerce can deliver frictionless customer experiences fast – for companies like Carnival with individualistic customer requirements.

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Friendbuy Review: The Ultimate Customer Referral Software

Ecommerce Platforms

Did you know? People are FOUR times more likely to buy when referred by a friend. With a little strategy, you can encourage your customers to spread the word. Keep reading this Friendbuy review to understand how it can boost your referral marketing efforts.

Four truths and a lie from this year’s ShopTalk

Steve Dennis

Once again ShopTalk proved itself to be the must-attend retail event of the year. The 4th annual conference was both bursting with people and content, having grown to more than 8,000 attendees, five tracks and a solid number of prominent main-stage speakers across four action-packed days.

Choosing The Right NoSQL Product

Forrester eCommerce

NoSQL is more than a decade old! Only a few years ago we were talking about how NoSQL was still maturing and its ecosystem still evolving. Today, NoSQL is used by more than half of large companies around the globe to support all kinds of workloads. Companies like its flexible, schemaless model, portability and lower […]. age of the customer

Is Artificial Intelligence (AI) enough for ecommerce fraud management?


Fighting fraud isn’t easy. It’s time-consuming, it’s challenging, and it’s expensive. Taking an artificial intelligence (AI) approach seems like a better strategy. After all, AI can quickly analyze extensive amounts of customer data to identify emerging fraud patterns.

Teachable Pricing Plans: Basic vs. Professional vs. Business – Which One is Best for You? (March 2019)

Ecommerce Platforms

Did you know, it's predicted the online learning industry will be worth as much as $240 billion by 2021?! That's an insane amount of money! So, if you're considering launching an online course of your own, now's the time. First things first, you need a platform to host your course.

Alexa, How Do I Optimize My eCommerce Store for Voice Search?


Voice search holds a great deal of promise for the future of eCommerce. In an already-rapidly evolving industry, voice search technology has added yet another development for eCommerce leaders to get excited about — or be confounded by.