SellBrite
MARCH 11, 2019
Online shopping has become the place people head to when they want to buy anything from food to furniture to cars. It’s fast, convenient, and often times less expensive than shopping in-store. Even though brick-and-mortar shopping sometimes falls short in this digital age, there are advantages to shopping in-store that ecommerce businesses can’t compete with.
Prisync
MARCH 15, 2019
As an e-commerce brand, your goal is to drive as much targeted traffic as you can to your store—most of which, ideally, should turn into paying customers. You can initiate this by going after paid traffic, which can bring in instant traffic. However, this does require a substantial budget and you need to get it.
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Payoneer
MARCH 13, 2019
If you are an eSeller looking to expand your business internationally, you need to be aware of the impact of Value Added Tax (VAT) on your business. For US businesses, VAT is similar to sales tax, with one significant difference: in the US, sales tax is charged at the point of sale, and as a result, resellers are exempt from paying VAT upon purchase.
Forrester eCommerce
MARCH 11, 2019
My colleagues J.P. Gownder, Craig Le Clair, and I just published the results of a year-long study to answer the question “What happens when digital business systems and physical-world processes come together?” The answer: Atoms get their revenge. By that we mean that so much of our attention has been focused on digital business over […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
MARCH 14, 2019
What is eCommerce Automation? eCommerce automation is a combination of software, processes and mindsets that allow businesses to remove manual action from the order lifecycle. From content distribution to process consolidation, eCommerce automation helps businesses save time and money. Furthermore, this approach reduces redundant tasks and manual workflows to help you focus on moving your business forward.
BigCommerce
MARCH 14, 2019
Software as a Service (SaaS) is a software licensing and delivery model where users access applications or services via a…
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Forrester eCommerce
MARCH 14, 2019
The excess of adtech and martech such as demand-side platforms (DSPs) and data management platforms (DMPs) gives marketers all the control and insights required to run efficient and effective media campaigns. The prospect of marketers owning their data and putting hands on keyboards for digital campaigns calls into question the real need for media agencies. […].
Optimizely
MARCH 14, 2019
Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. But, if you don’t keep buyers engaged after their first purchase, it will be harder to get them to shop with you again. That’s where content marketing comes in. If you sell lower ticket items such as toothbrushes, you might not think that content is for you.
BigCommerce
MARCH 12, 2019
Imagine you’re trying out a new recipe — one with a lot of unique, specific ingredients.
RTP blog
MARCH 15, 2019
By Arnaud Cazaledes, Samsung SDS America Pop-up stores are one of the hottest trends in retail today, and for good reason. These short-term physical locations are being used across industries to drive sales and take advantage of seasonal (e.g. holiday themed) or event-related (e.g., a concert) selling opportunities. To help demonstrate the ubiquity of the trend, consider the fact that everyone from Sharper Image to Penguin Publishing to IKEA to Kanye West has tried their hand at pop-up stores.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
MARCH 11, 2019
Mobile technologies, artificial intelligence, and predictive analytics at firms such as Amazon, Netflix, and Pandora anticipate customer needs and improve customers’ daily lives. These firms are setting new standards for personalized experiences, creating the expectation that any information, product, or service will be available in context in their moment of need to manage their personal […].
Optimizely
MARCH 13, 2019
Charlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City. The shirt with a simple KC heart design went viral when the Royals won the World Series in 2014, but the brand hasn’t slowed down since. Greg Moore, the Chief Operating Officer at Charlie Hustle, explained that one mega success is not enough for a sustainable business.
My Wife Quit Her Job
MARCH 13, 2019
Today I’m thrilled to have my buddy James Clear back on the show. James’ most recent book, Atomic Habits, hit the New York Times bestseller list and the last time I checked, it was the #8 best selling book on all of Amazon. In today’s episode, we’re going to take it up a level and discuss how to build good habits and break bad ones when it comes to business.
RTP blog
MARCH 13, 2019
Amazon is taking major steps to silence one of the long-held criticisms against its marketplace: the prevalence of counterfeit products. In late February, the e-Commerce giant launched Project Zero , a set of three tools combining Amazon’s machine learning capabilities with retailers’ knowledge of their own brands to detect fake products before a purchase is made.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
MARCH 14, 2019
NoSQL is more than a decade old! Only a few years ago we were talking about how NoSQL was still maturing and its ecosystem still evolving. Today, NoSQL is used by more than half of large companies around the globe to support all kinds of workloads. Companies like its flexible, schemaless model, portability and lower […].
Optimizely
MARCH 12, 2019
Soylent started out as a phenomenon among tech bros and quickly went mainstream as a nutritionally balanced meal replacement. The brand offers to take the thinking out of your meal planning with plant-based protein, but is their marketing as efficient and effective as their shake-based meals? We ordered Soylent Cafe, a caffeinated breakfast version of the original Soylent drink, to find out.
GetElastic
MARCH 13, 2019
According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email. According to Forbes, “retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respectively, sent in 2017.” .
RTP blog
MARCH 11, 2019
Today’s consumer goods market is crowded, with both well-established players and new disruptors vying for greater customer share. Amidst all this activity, large retailers like Target and Best Buy are reviewing hundreds if not thousands of suppliers for any given category as they make choices about what to order and how to optimize their supply chain.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
MARCH 12, 2019
Last month, our featured research focused on building the foundation of an insights-driven business. This month, it’s time to start renovating, quickly. While every house needs a strong foundation, you also need to know when to start renovating to future-proof its value. Three ways to future-proof your insights capabilities? Commercialize data, adopt a cloud-enabled data […].
Ecommerce Platforms
MARCH 13, 2019
Are you looking for a free open source ecommerce platform to launch your online store? If that’s the case, then PrestaShop might be the solution for you. In this PrestaShop review, we’ll look at its features and answer the burning questions you have about this solution. Sounds good? Let’s get started. PrestaShop Review: Overview. PrestaShop is an ecommerce platform that uses the self-hosted or open source option.
Omnisend
MARCH 15, 2019
When the first electronic mail was sent back in 1971, the historic moment sparked a revolution that would change the way how we not only communicate but also how we build businesses. It has become an essential tool in the marketing sector, where marketers fully utilize this channel as a direct and cost-effective method to Read more The post How to Measure Email Marketing Campaign Performance appeared first on Ecommerce Marketing Automation | Omnisend.
GetElastic
MARCH 13, 2019
In this second video installment, discover how headless commerce can deliver frictionless customer experiences fast – for companies like Carnival with individualistic customer requirements. For the full feature video interview, check out: Transactions to interactions: how Carnival is disrupting the travel industry. The post Guest digital transformation with Carnival Corporation: Part 2 [video] appeared first on Get Elastic Ecommerce Blog.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
MARCH 11, 2019
There Is A Tech Talent Gap. No Wait, There Isn’t Tech talent continues to be one of the most common debates in the industry today. Conventional wisdom says that there is a critical imbalance in supply/demand, and data showing that there could be more than 1 million computer programming jobs unfilled by […].
Ecommerce Platforms
MARCH 15, 2019
Did you know? People are FOUR times more likely to buy when referred by a friend. With a little strategy, you can encourage your customers to spread the word. Keep reading this Friendbuy review to understand how it can boost your referral marketing efforts. What to Look for When Choosing a Referral Program. To make the most out of referral marketing, you need a good referral software.
A Better Lemonade Stand
MARCH 12, 2019
Cover all your bases and make sure you don’t forget any important detail of your launch with this ecommerce website launch checklist! The post Ecommerce Launch Checklist: 38 Things to Review Before You Go Live appeared first on A Better Lemonade Stand.
GetElastic
MARCH 12, 2019
Fighting fraud isn’t easy. It’s time-consuming, it’s challenging, and it’s expensive. Taking an artificial intelligence (AI) approach seems like a better strategy. After all, AI can quickly analyze extensive amounts of customer data to identify emerging fraud patterns. By incorporating this insight into fraud risk scoring algorithms in near real-time, businesses can lower their risk of falling victim to fraud.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
MARCH 12, 2019
Introducing our new monthly blog series, “The Security Snapshot,” which will curate and highlight key pieces of research from the security and risk (S&R) team. Last week at RSA Conference, vendors and security professionals discussed the newest cybersecurity innovations, the future of the industry, and some much-needed improvements. To start off the conference, Microsoft and […].
Ecommerce Platforms
MARCH 14, 2019
Did you know, it's predicted the online learning industry will be worth as much as $240 billion by 2021?! That's an insane amount of money! So, if you're considering launching an online course of your own, now's the time. First things first, you need a platform to host your course. However, there are so many on the market; it can be difficult to know where to start.
Steve Dennis
MARCH 14, 2019
Once again ShopTalk proved itself to be the must-attend retail event of the year. The 4th annual conference was both bursting with people and content, having grown to more than 8,000 attendees, five tracks and a solid number of prominent main-stage speakers across four action-packed days. Most presentations and panels that I attended were strong. Yet a few speakers unfortunately hit speed bumps when their talks veered into shameless self-promotion, parroted trite expressions (“we put the c
GetElastic
MARCH 11, 2019
Last week the Get Elastic team flew to Miami for an interview with John Padgett, Chief Experience and Innovation Officer at Carnival. (Stay tuned for the three-part video series). Visca & Padgett. Padgett and Sal Visca, CTO at Elastic Path spent the afternoon discussing a plethora of topics, such as: the digital guest transformation, how an API-first commerce platform enables frictionless transactions, IoT-enabled experiences and how innovation requires change management.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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