Sat.Dec 28, 2019 - Fri.Jan 03, 2020

Shift happens: 7 factors that defined a decade of retail disruption

Steve Dennis

As far as I can tell, retail has always been pretty darn dynamic. Certainly the past 50 or 60 years brought some big changes: the rise of the suburban regional shopping center, the emergence of discount mass merchants and category killers, the advent of home shopping and warehouse clubs and so on. Yet few would dispute that during the past decade we have witnessed the most seismic changes of all, largely driven by the spread of digital technology. Indeed shift happens.

Omnichannel vs. Multichannel: How to Know the Difference


Many businesses use multichannel marketing since they can reach out to customers and send them information. However, those that use multichannel marketing run into problems: Style inconsistencies between channels. Miscommunication between channels. Frustrating customers since they need to use multiple channels. Businesses may wonder how they can overcome these problems with their marketing strategy.


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A Green Brand Finding Roots in Sustainability


When I became CEO of EcoEnclose, I knew I wanted to change what packaging means for ecommerce so that it… Executive's Corner

Why DTC Brands Are Joining The OTT Movement

Retail TouchPoints

By Rebecca Lerner, MadHive. Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities, granular campaign reporting and low-cost linear alternative attracting a wider variety of brands than traditional TV. These features are helping advertisers — big and small — ensure they are delivering the right messages to the right people while mapping tangible business outcomes and ROI to campaigns.

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

ShopBase Review: A Newfangled Cross-Border ECommerce Store Builder

Ecommerce Platforms

So far, it's a verifiable fact that drop shipping never comes along with newbies pretty easily. Not even with a mere blueprint of how ShopBase works. Yet at the same time, with existing e-commerce channels striving for a fairly good dominance in the market, it’s hard to find an all-in-one platform that's honed to perfection. One that centrally manages drop shipping, white labels, and print-on-demand orders, concurrently.

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How to Start an Ecommerce Business


In 2019, 1.92 billion people shopped online, and today, with the variety of marketplaces and free tools available, it’s easier than ever to start your own ecommerce business and get in on the online shopping action. But running a successful ecommerce business requires much more than just choosing a shop name and starting to sell products. If you want to learn how to start an ecommerce business, it involves several important steps that begin with what you’re selling. Select a Product.

Where Payment Processing Systems Are Headed In 2020

Retail TouchPoints

By Scott Paape, Talus Pay The U.S. market for payment systems is complex. We have over 21 million businesses, and every one of them needs some form of a payment processing solution. They rely on more than 10,000 financial institutions to make that happen. All told, it amounts to an $18 trillion economy. So, yes. Payment processing is complex. However, payment technology is perhaps the best it’s ever been. FinTech companies and customer expectations are shaping the future of payment processing.

Product Photography Basics To Increase Conversions


Did you know that 51% of Americans with internet access prefer to shop online? And that number is continuously growing. With the growing majority of people that shop online, it’s crucial for eCommerce websites to showcase their products in the best way possible. It only takes a vague amount of consumer behavior knowledge to understand that shoppers critique product images and base their purchase decisions off of these images.

9 Newsletter Best Practices to Succeed in 2020


Customers love information. Customers appreciate it when a business can provide information about deals, services, and other changes. Many businesses keep in mind online newsletters’ best practices to maintain communication with their customers. It provides multiple benefits: Increasing website traffic through links. Keeping customers happy and informed. Allowing you to directly advertise to customers.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How to Start an Online Clothing Store – Step by Step Guide

Ecommerce Platforms

Have you got an eye for fashion? Maybe you always wanted to launch your own clothing store, but never had the nerve to strike out on your own? We’re here to tell you that now is the perfect time to take that leap. In today’s digital world full of online store builders like BigCommerce or Shopify , building your own online clothing store doesn’t have to be as daunting as it seems.

15 Niche Ecommerce Business Ideas You Can Bank On

eCommerce CEO

Your dream of sitting on the beach and running a ecommerce business starts with a profitable ecommerce business idea. I’m dreaming. Are you? If you’re planning on diving into ecommerce (like I am), the first step is to research and decide what niche to attack. Then figure out the specific products and validate your business plan. … 15 Niche Ecommerce Business Ideas You Can Bank On Read More ». Product Research

Best eCommerce Website Designs: Incredible Inspiration for 2020


While retail sales are still dominated by brick and mortar stores, the number of people who shop online is rapidly increasing at an unprecedented rate. eCommerce took up 14.3% of total retail sales in 2018. As a result, it’s necessary for businesses to move into this avenue and develop a strong online presence if they want to keep up with the demands of their customers.

The Top 6 Traffic Sources for Your Ecommerce Business


Traffic is ready to flow to your site if you can open the right avenues. The key is finding the best traffic sources for your specific digital product. Review your demographics and take a look at this list. Organic Search. In an ideal world, everyone would find your site naturally. When they search for their topic of interest, your website would be at the top of the list! But how do you get there?

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Guido Jansen podcast: Start by having a unique value proposition


In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Guido Jansen, cognitive Psychologist, The post Guido Jansen podcast: Start by having a unique value proposition appeared first on ECOMMERCE GROWTH Blog. Growth Interviews consumer psychology conversion rate optimization customer experience customer lifetime value customer retention customer satisfaction digital marketing marketing tactics

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19 Top Open Source And Free Ecommerce Platforms for 2020

eCommerce CEO

From corporate giants to small mom & pop shops, many ecommerce store owners are turning to free open source ecommerce platforms. The tools needed to sell online don’t come cheap. But using open source software can delete at least one monthly fee. Plus you’ll have greater control over your online presence. Some of today’s most … 19 Top Open Source And Free Ecommerce Platforms for 2020 Read More ». Ecommerce Platforms

12 Ways To Promote Local Business Online in 2020


Recently, we attended an event where many of the local business owners made their presence. We had a great experience there and obviously learned many things. Everyone had their own unique business and issues. However, a common issue among all of them was promoting their local business online. Most of them wanted to do it […]. The post 12 Ways To Promote Local Business Online in 2020 appeared first on MakeWebBetter.

FastSpring’s New Year’s Resolutions Heading Into 2020


We asked the often dreaded yet absolutely mandatory question to our team – What’s your New Year’s Resolution? Luckily our team was a good sport about it. So, if you’re looking for some inspiration for last-minute New Year’s Resolutions, here’s what some of our team had to say: “My New Year’s resolution is to travel to at least three different countries and read 12 new books by the end of next year.” ” – Sudipto Manna (Senior Software Test Engineer).

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

D2C Marketers Share The Decisions They’d Change If Given A Marketing Do-Over


Every one of us has wished for a do-over at some point in our professional lives. Failure may be the best teacher, but it can also be a pretty painful one. Below, our panel of expert D2C marketers share some of the moments they wish they could go back and handle a little differently. Hopefully the suggestions below will prevent others from making some of the same missteps. Defining objectives before campaigns begin.

What Does It Take to Win on the Digital Shelf With Albertson's and Amazon | Salsify


Projections show the online grocery market in the U.S reaching $100 billion by 2022 , according to 2019 research from the Food Marketing Institute (FMI) and Neilson. Grocery retailers are investing in digital shopping experiences to keep pace with these numbers while continuing to serve brick-and-mortar shoppers. Albertsons Companies, one of the largest food and drug retailers in the U.S., is currently building on its strong local presence in 35 states by investing in micro-fulfillment centers.

What It Takes To Start Your Online Business Idea This 2020?


Will you be successful finally in establishing your Online Business Idea this 2020? Well, this question is a matter of concern and worth giving a thought if you are actually done with 9 to 5 jobs and are planning to start your own venture. As easy as it may seem to be having your own […]. The post What It Takes To Start Your Online Business Idea This 2020? appeared first on MakeWebBetter.

December 2019 Marketing News Recap

ROI Revolution

Published January 3, 2020. Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more. Marketing News Highlights. Instagram User Growth Slowing. In 2018, Instagram’s userbase grew by 10.1%. However, in 2019, this number dropped to 6.7%.

What is Dropshipping Retail Arbitrage?


Thinking about giving dropshipping retail arbitrage a try? Learn more about what it is, the benefits and drawbacks, and which marketplaces to be cautious of. . The post What is Dropshipping Retail Arbitrage? appeared first on Ecomdash. Dropship Management

Best Practices: How Clothing Brands Manage Item Set Up Across the Digital Shelf | Salsify


What shoppers want when buying clothing online: bold images, detailed sizing information, and material breakdowns, and details about the manufacturing of the item. Clothing brands compete to create the most compelling online experiences — and the digital shelf is continually evolving. Brands must have the ability to syndicate across each digital shelf endpoint, while ensuring a consistent brand experience, to deliver the optimal digital experiences for shoppers.

Top 10 Customer Loyalty Programs of 2019

Check out some other amazing loyalty programs in our Top 10 Customer Loyalty Programs of 2018 post. Think of your favorite brand—what type of incentive do they offer you for your loyalty? Aside from loving their product, what makes you return? Reward programs show customers that you appreciate their loyalty , and it can boost your customer retention rates by offering perks for your repeat shoppers.

4 Trends in Last-Mile Delivery That Can Help Drive Sales


It’s often said that the last step is the hardest to take. This is certainly a challenge faced by many eCommerce brands and retailers—how to get customer orders that last mile to their front doors. This is known as last-mile delivery, or the final part of the eCommerce experience when orders are delivered to waiting customers. Brands and retailers who do it right are in a great position to make money: fast fulfillment, great service, and happy shoppers.

10 Main Factors That Determine the Success of the Ecommerce Business

Ecommerce Guru

Everyone is shifting to the e-commerce business in today’s world. E-commerce is simply the process of selling goods and services through the internet. To commence your new business it’s a very nice idea to design a fresh website. Most of the people are still coming in this world but few get to see the light of success. There are many ways by which you can achieve success in the field of E-commerce business because many.

Best Practices: How Beauty Brands Manage Item Set Up Across the Digital Shelf | Salsify


What shoppers want when beauty products online: detailed ingredient information and previous in-store experience with the product. Beauty brands compete to create the most compelling online experiences — and the digital shelf is continually evolving. Brands must have the ability to syndicate across each digital shelf endpoint, while ensuring a consistent brand experience, to deliver the optimal digital experiences for shoppers. Syndication Beauty