Sat.Jun 29, 2019 - Fri.Jul 05, 2019

Retention Marketing: Why You Should Shift Your Focus From Customer Acquisition


Did you know that repeat customers are responsible for 40% of a store’s revenue? And what’s even more mind blowing,… Ecommerce Marketing

Three Things Consumers Wish Were Simpler — And How Brands Can Deliver

Retail TouchPoints

By Shannon Andrick, Alliance Data In a world where time has become consumers’ most precious commodity and consumers are bombarded with literally hundreds of messages a day, consumers are saying one thing loud and clear: keep it simple.

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Growth Hacking For E-Commerce – Accelerating Sales With Reciprocity


Popularised by business bloggers and keynote speakers, the phrase growth hacking is the perfect mix of snappy enthusiasm and aspiration. Like hustle, it’s a phrase that’s never monotone. There’s a natural energy to it’s quick simplicity. Growth – we all want that.

Books 56

Digital Process Automation: An Important Part Of Your Digital Transformation Strategy

Forrester eCommerce

Driving successful digital transformation will require developing a lot of software – much more than we’ve ever had to in the past. One strategy is to use a digital process automation solution with strong low-code development tools to meet the demand. age of the customer

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

How To Optimize Your Ecommerce Sales Funnel for More Revenue


Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. But because of that growth, the competition is incredibly fierce.

More Trending

262: How Amazon Counterfeits Nearly Destroyed A 7 Figure Business With Kevin Williams

My Wife Quit Her Job

Today I’m really excited to have Kevin Williams back on the show. Kevin runs the site where he sells a power cleaning brush. Last time we spoke on episode 209, Kevin’s company was doing great, sales were going gangbusters and they had just been on Shark Tank.

Events 170

How To Prepare For The Coming Recession

Forrester eCommerce

How To Prepare For The Coming Recession: Become An Adaptive Enterprise Recessions are notoriously hard to predict; the timing, severity, and characteristics of recessions are often missed, even by top economists.

Hidden Gems: Identify Your Brand’s Product Opportunities


No doubt, you know your best products and can list the top 10 best sellers with ease. But what about those products that are seeing loads of traffic, but are not converting? And more importantly, what about your hidden gems — the products that are lightly trafficked, but convert well?

Demo 195

7 Google Analytics Reports That Show How Your Blog is Really Performing


When you log into Google Analytics , what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. ??.

Blog 242

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Ecwid vs Woocommerce: Which Comes Out On Top?

Ecommerce Platforms

When it comes to ecommerce solutions , WooCommerce is a popular choice. In fact, they own as much as 28.18% of the market share! For years it's been a favorite with WordPress-lovers; however, there are plenty of other WooCommerce competitors out there…like Ecwid.

Goodbye Smart, Hello Insights-Driven: Insights-Driven Cities Deliver Effective Governance

Forrester eCommerce

I’ve always struggled with the term “smart city.” The word “smart” can mean a million different things. Getting smart with someone isn’t necessarily a good thing — as in a mother admonishing a child, “Don’t get smart with me!”

New From Zaius: Discounts, Data, and Relevance


Brands have it tough these days. They are competing against other brands for online dollars, trying to cut through the noise made by marketers everywhere, and are often left blind to who their customers are and what will make for solid customer experience.

6 Tips for Choosing Marketing Automation Software for Ecommerce


Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Marketo Review: Your Must-Have Marketing Solution (June 2019)

Ecommerce Platforms

Converting customers is tough. You need a lot more than just an awesome website and a great product. With so many options to choose from, today's customers need to be convinced that your solution is the best one on the market. So, how do you show them how amazing you are? Simple.

What Is Your X1?

Forrester eCommerce

Customer experience has stalled. Over the past 24 months, some of the stars of Forrester’s Customer Experience Index (CX Index™), such as JetBlue and BMW, have shown no improvement in their CX. Other former standouts, like Etsy and USAA Credit, have experiences that are going backwards.

What Are Micro-Influencers and How Are They Changing Ecommerce?


In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end?

User Experience: 7 Questions Your Customers Are Asking

ROI Revolution

As marketers, ecommerce managers, and merchandisers, we keep a watchful eye on our messaging, pitches, and style guides. Well-defined customer personas help us dial in our voice and value proposition with laser focus.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Shopping Cart Abandonment: 7 Tips to Capture Revenue


What is Shopping Cart Abandonment? Shopping cart abandonment occurs when potential buyers add products to their carts but do not complete their transactions. Abandoned carts in eCommerce aren't a new problem. In fact, HubSpot reports that 73.9% of carts remain un-purchased.

Retail Mobile App Experiences: New Best Practice Series

Forrester eCommerce

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations!

Mobile 366

Dennis Yu: How to Use One-Minute Videos to Increase Your Reach and Boost your Revenue


Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

Email Safe Fonts vs. Custom Fonts: What You Need To Know About Them


The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc. The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception.

Retail delivery wars: Smart strategy or an inevitable race to the bottom?

Steve Dennis

It wasn’t so long ago that Amazon’s “Prime” two-day delivery benefit was a real game changer. Once a consumer paid the annual fee, the incremental cost of getting what (at the time) seemed like pretty fast delivery became zero.

Games 114

The Insights Beat: Light Up The Sky With Insights This July

Forrester eCommerce

It’s nearly Independence Day in the United States—a day filled with parades; fireworks; family; and, of course, delicious food.

Multichannel Distribution System: Benefits, Drawbacks & Strategies


Consumers are shopping in more locations than ever. 56% are likely to shop at a retailer that offers a “start anywhere, finish anywhere” cart experience. Shouldn’t your products be present where consumers are? If so, consider a multichannel distribution system.

The Ultimate Bindo POS Review: Get The Full Particulars

Ecommerce Platforms

It's quite clear that running a busy food service or retail business without a flexible POS system can be a nerve-cracking experience. For the most part, a system as close as Bindo must seem like a must-have for serious business minded individuals.

POS 113

[Webinar] Closing the Subscription Loop: From Purchase to Licensing and Activation


The way shoppers purchase software has evolved over the years. Obtaining the latest version of a product no longer requires a trip to your local computer store. Nowadays, users can comfortably sit back in their chairs and wait for their software to update over the internet.

Facebook’s Recent Moves Highlight The Grand Challenge Of Digital Ethics

Forrester eCommerce

This blog is a summary of an interesting internal discussion we had among analysts. I’d like to extend my thanks to Brigitte Majewski, Martha Bennett, Sucharita Kodali, Benjamin Ensor, and Fatemeh Khatibloo, who all helped with the thinking.

4 inbound marketing hacks to boost engagement and conversions


When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects.

SEO 158

Top IRCE 2019 Takeaways

ROI Revolution

ROI Revolution had a great time at IRCE 2019. One of the highlights was all of the sessions we got to attend, spanning myriad topics from Amazon to artificial intelligence. That being said, figuring out the most important things to take away from IRCE can be a daunting task.

How to Sell on Walmart Marketplace: 14 Best Practices


Just like most major marketplaces out there, Walmart Marketplace is experiencing tremendous growth. It has over two million sellers so far that cater to over 100 million unique monthly visitors. In terms of size and popularity, Walmart Marketplace isn’t far behind the likes of Amazon and eBay.