BigCommerce

JULY 2, 2019

Did you know that repeat customers are responsible for 40% of a store’s revenue?

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Customer Marketing eCommerce Marketing eCommerce 408

RTP blog

JULY 1, 2019

By Shannon Andrick, Alliance Data In a world where time has become consumers’ most precious commodity and consumers are bombarded with literally hundreds of messages a day, consumers are saying one thing loud and clear: keep it simple. They’re looking for communications and experiences from brands that are easy to understand and engage with. But what we learned in our recent study, The Great Divide , is that brands are under-delivering on that expectation — often without realizing it.

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Frooition

JULY 1, 2019

Popularised by business bloggers and keynote speakers, the phrase growth hacking is the perfect mix of snappy enthusiasm and aspiration. Like hustle, it’s a phrase that’s never monotone. There’s a natural energy to it’s quick simplicity. Growth – we all want that. Hacking – getting what we want even faster and with less investment?!

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Forrester eCommerce

JULY 1, 2019

Driving successful digital transformation will require developing a lot of software – much more than we’ve ever had to in the past. One strategy is to use a digital process automation solution with strong low-code development tools to meet the demand.

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Customer 399

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Groove

JULY 2, 2019

What is Shopping Cart Abandonment? Shopping cart abandonment occurs when potential buyers add products to their carts but do not complete their transactions. Abandoned carts in eCommerce aren't a new problem. In fact, HubSpot reports that 73.9% of carts remain un-purchased. The question is: why aren't retailers doing more to capture this untapped potential?

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Optimizely

JULY 2, 2019

Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. But because of that growth, the competition is incredibly fierce. There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Today’s customers expect a perfect experience — from your social media ads to your product pages to your checkout process to your email marketing t

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Forrester eCommerce

JULY 1, 2019

How To Prepare For The Coming Recession: Become An Adaptive Enterprise Recessions are notoriously hard to predict; the timing, severity, and characteristics of recessions are often missed, even by top economists. Yet rumblings about a 2020 recession are growing louder: 40% of top economists expect the Federal Reserve Bank to cut interest rates in response to a […].

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Omnisend

JULY 4, 2019

The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc. The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception. Perhaps, it means that you shouldn’t underestimate this small, Read more The post Email Safe Fonts vs.

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Customer Article eCommerce Marketing eCommerce 162

Optimizely

JULY 4, 2019

No doubt, you know your best products and can list the top 10 best sellers with ease. But what about those products that are seeing loads of traffic, but are not converting? And more importantly, what about your hidden gems — the products that are lightly trafficked, but convert well? Having command of your entire product catalog will help you identify over- and under-performing products quickly.

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GetElastic

JULY 3, 2019

When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Now is the time to focus on inbound marketing strategies and we’ve curated a list of the top four hacks to boost your brand’s engagement and conversions. 1.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

JULY 4, 2019

I’ve always struggled with the term “smart city.” The word “smart” can mean a million different things. Getting smart with someone isn’t necessarily a good thing — as in a mother admonishing a child, “Don’t get smart with me!” Being a “smart aleck” in school can get someone sent to the principal’s office or beaten […].

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Omnisend

JULY 5, 2019

Social media offers your business access to the largest collection of prospective customers ever collected – about 2.7 billion, at last count. Email offers your business a level of access to those prospective customers which is incomparable with other platforms. Together, they’re like Batman and Robin. Peanut butter and jelly. Steph Curry and Klay Thompson.

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Social Media Marketing eCommerce Marketing eCommerce 151

Optimizely

JULY 1, 2019

Brands have it tough these days. They are competing against other brands for online dollars, trying to cut through the noise made by marketers everywhere, and are often left blind to who their customers are and what will make for solid customer experience. At the same time, every marketer is confronted by Martech vendors spouting off about the importance of being data-driven and the power of analytics.

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Customer Data Recommendation Customer Experience Marketing 150

My Wife Quit Her Job

JULY 3, 2019

Today I’m really excited to have Kevin Williams back on the show. Kevin runs the site BrushHero.com where he sells a power cleaning brush. Last time we spoke on episode 209, Kevin’s company was doing great, sales were going gangbusters and they had just been on Shark Tank. But last year, things took a sharp turn due to an unfortunate sequence of events involving IP theft and piracy.

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Books Events eCommerce Other 120

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

JULY 3, 2019

Customer experience has stalled. Over the past 24 months, some of the stars of Forrester’s Customer Experience Index (CX Index™), such as JetBlue and BMW, have shown no improvement in their CX. Other former standouts, like Etsy and USAA Credit, have experiences that are going backwards. Why? Every customer journey has many “peaks” — experiences […].

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Omnisend

JULY 3, 2019

Embracing automation of ecommerce processes is no longer a matter of choice – it is the way forward for businesses looking to accomplish sustained growth. The business world today runs on ecommerce and companies which streamline and optimize the various ecommerce-related processes in their operations are the ones most likely to experience success. This is Read more The post 6 Tips for Choosing Marketing Automation Software for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend

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GetElastic

JULY 1, 2019

McKinsey projects that autonomous vehicles including drones will deliver 80% of all items in the future. With 35% of consumers indicating that they are in favor of the concept, it’s clear that the use of drones is gaining popularity. The latest 2Flow infographic examines the benefits and challenges associated with cargo drones and highlights how this technology could massively disrupt last-mile delivery.

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Steve Dennis

JULY 2, 2019

It wasn’t so long ago that Amazon’s “Prime” two-day delivery benefit was a real game changer. Once a consumer paid the annual fee, the incremental cost of getting what (at the time) seemed like pretty fast delivery became zero. This is a “wow” for the customer, but it also creates adverse selection that’s not necessarily so good for Amazon’s marginal economics as evidenced by Amazon’s growing fulfillment costs as a percentage of sales.

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

JULY 2, 2019

In mid-May, Yes Marketing, the email service provider division of marketing services provider, Infogroup, announced that was exiting the email technology business. It will support its proprietary Yesmail platform for the next 36 months while actively migrating current clients onto Adobe Campaign. This feels like the end of an era to me! Yesmail was one […].

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Technology Marketing Customer 357

Omniconvert

JULY 3, 2019

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

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eCommerce Blog Marketing Customer Retention 112

GetElastic

JULY 5, 2019

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumers say that personalized content impacts their perception of a brand. Whether your potential customers are exploring your website, reading an email, or engaging with you on social media, they should feel as if you care about them.

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B2B Marketing Social Media Presentation 132

A Better Lemonade Stand

JULY 1, 2019

As an entrepreneur, 24 hours in a day never feels like enough. If you're looking to maximize your productivity then check out these time management apps! The post 20 Time Management Apps to Help You Produce More & Procrastinate Less appeared first on A Better Lemonade Stand.

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Management 117

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

JULY 1, 2019

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations! To help retailers benchmark and prioritize improvements in their apps […].

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Mobile Retail Consumer Improvements 350

SellBrite

JULY 5, 2019

In the past few years, influencer marketing has become big business. Top influencers are banking millions of dollars with their campaigns and Instagram photos, but is this coming to an end? Recent news points to just how manipulative these larger influencers can be, and how things might not be as they seem. Cue micro-influencers, which might be the marketing world’s solution to the influencer problem.

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eCommerce Social Media Banking Definition 107

GetElastic

JULY 2, 2019

Ensuring first class mobile applications security for your business application is essential to save and improve your business notoriety. Clients need guarantee that their information is verified legitimately in your application. On account of inability to give great security your client’s valuable information can be stolen or controlled, your application can be infused with an infection, it tends to be cloned, and a doppelganger brand can develop for your organization.

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ROI Revolution

JULY 3, 2019

ROI Revolution had a great time at IRCE 2019. One of the highlights was all of the sessions we got to attend, spanning myriad topics from Amazon to artificial intelligence. That being said, figuring out the most important things to take away from IRCE can be a daunting task. That’s why we’ve gathered for you here some of the top-level highlights that we walked away from IRCE with.

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eCommerce Omnichannel Customer Experience Books 97

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

JULY 1, 2019

This blog is a summary of an interesting internal discussion we had among analysts. I’d like to extend my thanks to Brigitte Majewski, Martha Bennett, Sucharita Kodali, Benjamin Ensor, and Fatemeh Khatibloo, who all helped with the thinking. I’m merely putting the pieces together for you here, because connecting the dots is where I come […].

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Blog Information Customer Experience Customer 348

Wiser

JULY 2, 2019

The last time we talked about price elasticity, it was in the context of the dreaded price war. But it’s been a few months, so now’s as good a time as ever to dive back into the world of price elasticity. . Excited? You should be! Price elasticity—or the price elasticity of demand—is a formula used to determine how a price change will impact the demand for a specific product.

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Supplies Article Other Consumer 94

Retail Technology Review

JULY 2, 2019

Ingenico ePayments, the ecommerce division of Ingenico Group, will provide Linio Colombia with advanced payments services, offering its customers an enhanced shopping experience.

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Payment Services eCommerce Customer Internet Retail 87

ROI Revolution

JULY 1, 2019

Welcome to the second edition of ROI Revolution’s Monthly Marketing News Recap! Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. This month, we’ll be diving into IRCE 2019 , exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases.

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Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail