Sat.Aug 03, 2019 - Fri.Aug 09, 2019

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Beyond the Stats: Attribution and the Buying Journey

ChannelAdvisor

As a Client Strategy Manager working with national and emerging brands on their Amazon business, I’ve found that one of the key factors separating the highest growing sellers from the rest of the pack is their understanding of consumer behavior and how that behavior affects strategic decisions. The biggest mistake I see businesses make is developing tunnel vision on their KPI’s — especially regarding return and margin at the top of the funnel.

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Has Amazon hit a wall?

Steve Dennis

At first glance, it might seem like a preposterous question: Has Amazon hit a wall? Even after what most considered a disappointing quarterly earnings report , Amazon’s growth and competitive position are the envy of just about every retailer on the planet. But three worrisome trends were revealed in their earnings release. First, Amazon Web Services (historically the cash cow that fuels the rest of the company) saw both a marked deceleration in revenue growth and a significant drop in mar

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All You Need to Know About Branding Your Ecommerce Store on Social Media

FastSpring

To no one’s surprise, social media can influence many different aspects of our lives—from where we eat to what we wear to who styles our hair. You can use the influence of social media platforms to increase the exposure of your ecommerce store. In order for your posts to have an impact on converting sales, you’ll need to have consistent branding across all your social media profiles in everything from imagery to messaging.

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Infrastructure Automation Platforms: Coopetition At Its Fiercest

Forrester eCommerce

Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to be in.” The term, while valid, is old. Further, configuration management is one part of a larger infrastructure automation story. This led to an interesting […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Google’s Advice for Surviving Algorithm Changes

Kissmetrics

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more. Just to give you an idea of how often Google changes, they had 3,200 algorithm changes in just 1 year.

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Leverage Headless Commerce To Transform Your User Experience with Drupal Ecommerce

BigCommerce

Drupal is among the most widely used open source content management systems around, hanging out with the likes of WordPress…

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Current Malpractice Handicaps Social Selling’s Potential

Forrester eCommerce

We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers. But sellers’ inconsistent and boorish behaviors and a lack of […].

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Marketing Unboxed: How Adore Me Attracts Subscribers

Optimizely

Love lingerie? Then you’ve likely heard of Adore Me , the popular subscription lingerie brand that offers sizes petite to plus. Named of the one of the Internet Retailer Top 1000 companies, Adore Me has raised $11.5M in funding and grown a loyal fanbase. But we wanted to know — how alluring is their marketing? To find out, we ordered a silk robe and tracked every marketing email, ad, and interaction along the way.

Marketing 150
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BOPIS: How Buy Online, Pick-Up in Store is Catering to Consumer’s Needs and Boosting Retailer’s Bottom Line

BigCommerce

Retailers today are adopting the BOPIS model to meet customer expectations.

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Is Private Equity To Blame For Retail Job Losses And Bankruptcies?

RTP blog

Private equity firms have been in retail news recently for all the wrong reasons: private equity ownership appears to be a common denominator with many bankruptcy filings over the past two years, such as Toys ‘R’ Us , Mattress Firm , Claire’s Stores and Payless , among many other casualties. Now, private equity’s impact has been translated into hard numbers.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Salesforce Buys ClickSoftware To Bolster Its’ Field Service Offering

Forrester eCommerce

Salesforce continues its fast and furious acquisition spree by picking up ClickSoftware for $1.53B to beef up its field service capabilities. Field Service is a rapidly growing area in CRM. Growth is fueled by the demand for (1) differentiated customer experiences which extends to a field worker showing up at a customer or a work […].

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267: How To Run Amazon DSP Ads With Brett Curry

My Wife Quit Her Job

Today, I’m thrilled to have Brett Curry back on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit in San Diego. He has spoken at my conference, The Sellers Summit, for the past 2 years and he runs OMG Commerce which is an ecommerce agency that has helped over 125 companies with their pay per click advertising.

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Dwolla Review 2019: ACH Payments Made Easy

Ecommerce Platforms

Do you run your own business? Or are you considering launching a brand? If so, you'll need to find and use a top-notch payment platform. Cue, Dwolla. This solution helps to simplify automated clearing house payments (ACH) and white label bank transfers for businesses. It’s especially handy for companies who want to use bank transfers as a cheaper, easier way to make payments.

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Wellness Is Not A Nice-To-Have, It’s A Must-Have

RTP blog

By Allison Ames, Beanstalk As political and social upheaval take place at alarming rates around the world today, one thing is indisputable — these are uncertain times. It’s no accident that with all of the turmoil and resulting stress we face, the importance of resilience and self-empowered wellness has become a meaningful trend across all ages, as consumers focus on what they can control.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Data literacy matters. Do we have to spell it out?!

Forrester eCommerce

In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to better understand customers or to identify bottlenecks in a process or to detect fraud […].

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B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce [video]

GetElastic

In the coming months, we’re going to see the role of marketplaces increase in B2B. And, it’s because marketplaces can bring a variety of products. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers. The post B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce [video] appeared first on Get Elastic Ecommerce Blog.

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11 Must-Have WooCommerce Plugins For Your Store in 2019

Omnisend

WooCommerce Checkout technology is the absolute leader in the ecommerce field across the globe. Built With claims that 27% of websites trust their businesses to this solution. It’s clear why this is so. Thanks to an endless list of extensions, WooCommerce can provide your site with enormous flexibility. Due to its customization level, you can Read more The post 11 Must-Have WooCommerce Plugins For Your Store in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.

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When Is the Right Time to Outsource eCommerce Marketing?

ESW

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Many companies are reluctant to hand over the reins to a third party for fear of losing control over direction.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Customer Effort: How To Measure It Right

Forrester eCommerce

How do you measure customer effort? Most customer experience (CX) pros use surveys. While the question text and scale they use can differ, the resulting score measures the level of effort. But we need to move beyond only measuring the level of effort. My new report explains why and gives suggestions for improving customer effort […].

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Wicked Quick: What’s up with Popupshops.io

GetElastic

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick. I caught up with Barry Goldware, CEO of Popupshops.io , an ultimate “match.com” for brands and real estate.

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Sailthru Wins MarTech Breakthrough Award for Marketing Automation

Sailthru

Every day, people receive more than 293 billion business and consumer emails. Naturally, a marketing automation platform is a must for any enterprise, but automation is not enough. For email to break through , marketers need more, which the Sailthru platform offers. That’s why we’re pleased to announce we’ve won another MarTech Breakthrough Award, this time in the “Best Marketing Automation Platform for Enterprises” category.

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When Is the Right Time for an eCommerce Brand to Outsource Marketing?

ESW

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource marketing or commit to building up an in-house department. Many companies are reluctant to hand over the reins to a third party for fear of losing control over direction. Yet doing so can lead to stronger growth in a shorter time frame — often at a lower cost of investment. .

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Top Security Technology Trends in 2019: Transforming the Future of Work in Security

Forrester eCommerce

Walk the show floor at any security event and you will be inundated with a multitude of purportedly cutting-edge and disruptive security technologies. When every vendor claims that their solution is unique, and that no security program would be complete without it, how do you cut through the noise to pinpoint what you must pay […].

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Is conversational commerce just hype?

GetElastic

Last summer Priya Anand of The Information published a well-researched report about the rarity of product purchasing done by Amazon’s Alexa users in 2018. The key takeaway: only 2% of those with Alexa-enabled devices actually made voice-directed purchases in 2018 – and within that small group, only 10% made an additional purchase. When it comes to overall retail revenue that’s not even a blip on the radar screen.

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Retail predictions for 2019: A midyear status report

Steve Dennis

In January I went out on a limb with my 14 Predictions For Retail in 2019. So how are things looking so far? Apocalypse? No. The retail apocalypse narrative continues to be part of the zeitgeist, and it looks like we could see a record number of store closings this year. Yet thousands of stores will open, dozens of primarily brick & mortar retailers with remarkable business models are killing it, physical retail will still show positive growth, while accounting for more incremental growth th

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5 Easy Growth Hacks for Ecommerce Businesses

ecomdash

The idea of growth hacking is to create a marketing strategy that will result in a measurable, sustainable, and scalable business. . Typically, business growth is defined as an increase in the customer base, market share, and profits. Here are some simple growth hacks that you can try to jumpstart your business ’s grow th : . . Highlight Social Proof .

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Translating Security For Small Business

Forrester eCommerce

This week is BlackHat. The annual Hacker Summer Camp as many folks call it. And this year is the first year in 14 years I haven’t been there. This year I intentionally took an opportunity to punt on Hacker Summer Camp. Why? I had an invite to speak to a group of small business owners […].

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6 Great Cart Abandonment Approaches from Burberry, Etsy and Adidas

Sailthru

“Look but don’t touch” is a great guideline for a museum, but an extremely unprofitable habit for retail consumers to have. A Statista survey found that in 2018, the cart abandonment rate was almost 75%. That means that on average, if someone adds four items to their online shopping cart, they’re only buying one. There are countless catalysts for cart abandonment: shipping fees, a cumbersome checkout process, finding a better deal elsewhere, simply getting distracted.

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Evaluating WordPress Ecommerce Websites: Why Use WordPress for Ecommerce Stores

A Better Lemonade Stand

Should you create a WordPress ecommerce website or should you build your online store on a managed ecommerce platform instead? This and more, answered here. The post Evaluating WordPress Ecommerce Websites: Why Use WordPress for Ecommerce Stores appeared first on A Better Lemonade Stand.

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A Guide to Buying UPC Codes in Order to Sell on Amazon

SellBrite

Ecommerce continues to grow as more stores appear online and more sellers choose to sell on online marketplaces. As ecommerce grows, it also evolves. For example, an online marketplace like Amazon has multiple product categories available, insightful customer reviews attached to most listings, and search history to guide shoppers. Features like these make for an enjoyable experience for customers.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.