Sat.Aug 03, 2019 - Fri.Aug 09, 2019

Beyond the Stats: Attribution and the Buying Journey


As a Client Strategy Manager working with national and emerging brands on their Amazon business, I’ve found that one of the key factors separating the highest growing sellers from the rest of the pack is their understanding of consumer behavior and how that behavior affects strategic decisions. The biggest mistake I see businesses make is developing tunnel vision on their KPI’s — especially regarding return and margin at the top of the funnel.

Has Amazon hit a wall?

Steve Dennis

At first glance, it might seem like a preposterous question: Has Amazon hit a wall? Even after what most considered a disappointing quarterly earnings report , Amazon’s growth and competitive position are the envy of just about every retailer on the planet. But three worrisome trends were revealed in their earnings release.

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All You Need to Know About Branding Your Ecommerce Store on Social Media


To no one’s surprise, social media can influence many different aspects of our lives—from where we eat to what we wear to who styles our hair. You can use the influence of social media platforms to increase the exposure of your ecommerce store.

Infrastructure Automation Platforms: Coopetition At Its Fiercest

Forrester eCommerce

Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to be in.” ” The term, while valid, is old.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

What Organizations Need To Know Before Jumping On The AI Bandwagon

Retail TouchPoints

By Gary Saarenvirta, Daisy Intelligence Today, offering WiFi access is so ubiquitous that seeing an ad for it seems odd. But check out the window of your local coffee shop and you might still see an old, fading sign that says, “WE OFFER FREE WiFi!” Exclamation point and everything.

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267: How To Run Amazon DSP Ads With Brett Curry

My Wife Quit Her Job

Today, I’m thrilled to have Brett Curry back on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit in San Diego.

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Data literacy matters. Do we have to spell it out?!

Forrester eCommerce

In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to better understand customers or to identify bottlenecks in a process or to detect fraud […].

Is Private Equity To Blame For Retail Job Losses And Bankruptcies?

Retail TouchPoints

Private equity firms have been in retail news recently for all the wrong reasons: private equity ownership appears to be a common denominator with many bankruptcy filings over the past two years, such as Toys ‘R’ Us , Mattress Firm , Claire’s Stores and Payless , among many other casualties.

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BOPIS: How Buy Online, Pick-Up in Store is Catering to Consumer’s Needs and Boosting Retailer’s Bottom Line


Retailers today are adopting the BOPIS model to meet customer expectations. And no, we’re not talking about the delicious Filipino… Ecommerce Marketing

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Google’s Advice for Surviving Algorithm Changes


In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a handful of algorithm changes per year. They publish substantially more.

Customer Effort: How To Measure It Right

Forrester eCommerce

How do you measure customer effort? Most customer experience (CX) pros use surveys. While the question text and scale they use can differ, the resulting score measures the level of effort. But we need to move beyond only measuring the level of effort.

Dwolla Review 2019: ACH Payments Made Easy

Ecommerce Platforms

Do you run your own business? Or are you considering launching a brand? If so, you'll need to find and use a top-notch payment platform. Cue, Dwolla. This solution helps to simplify automated clearing house payments (ACH) and white label bank transfers for businesses.

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Wellness Is Not A Nice-To-Have, It’s A Must-Have

Retail TouchPoints

By Allison Ames, Beanstalk As political and social upheaval take place at alarming rates around the world today, one thing is indisputable — these are uncertain times. It’s no accident that with all of the turmoil and resulting stress we face, the importance of resilience and self-empowered wellness has become a meaningful trend across all ages, as consumers focus on what they can control.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

4 trends to follow for successful ecommerce


Attracting, nurturing, converting and retaining customers are common challenges all ecommerce businesses face. Especially in a highly competitive market, knowing which trends to implement while building your online presence is a way to ensure you are on the right track to maximize your online reach.

Business Gets Personal: Why Executives Cannot Decouple Individual Values From Company Values

Forrester eCommerce

Equinox and SoulCycle are feeling the burn. When headlines broke that Stephen Ross, chairman and majority owner of the fitness brands’ parent company, is hosting a fundraiser to support President Trump, consumers and celebrities vehemently called for boycotts.

Marketing Unboxed: How Adore Me Attracts Subscribers


Love lingerie? Then you’ve likely heard of Adore Me , the popular subscription lingerie brand that offers sizes petite to plus. Named of the one of the Internet Retailer Top 1000 companies, Adore Me has raised $11.5M in funding and grown a loyal fanbase.

Salesforce CRM Review: The Complete Guide for 2019

Ecommerce Platforms

When it comes to conversations about CRM software, there's one name that will always push to the front of the pack, and that's Salesforce CRM.

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Wicked Quick: What’s up with


Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick.

Translating Security For Small Business

Forrester eCommerce

This week is BlackHat. The annual Hacker Summer Camp as many folks call it. And this year is the first year in 14 years I haven’t been there. This year I intentionally took an opportunity to punt on Hacker Summer Camp. Why?

Adwords Express – Are Google Smart Campaigns A Waste Of Money?

My Wife Quit Her Job

Every other week, I get emails from readers complaining to me that Google Adwords is a huge waste of money. “Google Ads just don’t work. I blew through my free $100 in a few hours without a single add to cart!” ” Here’s the reason why. When you sign up for a new account, a Google Adwords representative will often contact you and offer to set up your ads for you.

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DreamHost Hosting Reviews – Everything You Need to Know

Ecommerce Platforms

Some refer to it as Dream Host, others simply write it as DreamHost. Whichever tickles your fancy, this is one of those names that might come up whenever you’re seeking an ideal host for your online store.

B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce [video]


In the coming months, we’re going to see the role of marketplaces increase in B2B. And, it’s because marketplaces can bring a variety of products. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers.

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Insights, Analytics, And The Myth Of The Magician’s Reveal

Forrester eCommerce

When it comes to kicking off (or growing) an analytics initiative, there’s an obstacle right out of the gate.

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A Guide to Buying UPC Codes in Order to Sell on Amazon


Ecommerce continues to grow as more stores appear online and more sellers choose to sell on online marketplaces. As ecommerce grows, it also evolves.

11 Must-Have WooCommerce Plugins For Your Store in 2019


WooCommerce Checkout technology is the absolute leader in the ecommerce field across the globe. Built With claims that 27% of websites trust their businesses to this solution. It’s clear why this is so.

Is conversational commerce just hype?


Last summer Priya Anand of The Information published a well-researched report about the rarity of product purchasing done by Amazon’s Alexa users in 2018.

Laud Your Whistleblowers Or Pay The Price

Forrester eCommerce

Companies that don’t take ethical behavior seriously face lasting brand damage, fines, and years of enforcement actions with ongoing lawsuits. However, companies that operate at a high moral and ethical level engender trust among their customers and are rewarded in profitability.

When Is the Right Time to Outsource eCommerce Marketing?


If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department.

3 Common Problems Furniture Store Marketing Companies Solve


The post 3 Common Problems Furniture Store Marketing Companies Solve appeared first on PERQ.

Recommended checklist for a successful ecommerce replatforming project


Are you looking to switch or upgrade to a new ecommerce platform? Changes and improvements in technology have exposed new options to businesses. The ecommerce platform, on which your site has been built on a few years ago, may seem obsolete now.

CX SF 2019: Are You Designing For Everyone In Your Target Market?

Forrester eCommerce

When we design for the “average” person, we design for no one. One of my favorite books, The End of Average, opens with the story of how, during World War II, the US Air Force faced a high death rate — pilots were unable to control their planes, which led to crashes, often fatal. The […].

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