Combating Brand Impersonation in the Digital Age
Retail TouchPoints
MARCH 6, 2025
In retail brand impersonation attacks, cybercriminals pose as trusted retailers or brands to deceive consumers into revealing sensitive information, making payments for fake products or downloading malicious content. Considering that almost every brand today has a strong digital presence, including website(s) and/or social media profile(s), there have never been more opportunities for bad actors to copy brands identities.
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