Sat.Mar 01, 2025 - Fri.Mar 07, 2025

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Combating Brand Impersonation in the Digital Age

Retail TouchPoints

In retail brand impersonation attacks, cybercriminals pose as trusted retailers or brands to deceive consumers into revealing sensitive information, making payments for fake products or downloading malicious content. Considering that almost every brand today has a strong digital presence, including website(s) and/or social media profile(s), there have never been more opportunities for bad actors to copy brands identities.

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Best eCommerce Email Design Strategies to Boost Engagement & Conversions

Groove

Introduction In todays competitive digital landscape, eCommerce email design plays a pivotal role in capturing attention, driving engagement, and ultimately increasing conversions. Well-structured, visually appealing email content ensures that recipients quickly grasp key messages and take action. With advancements in AI-driven email marketing , dynamic personalization, and mobile-first design, businesses must continuously refine their email strategies to remain relevant.

eCommerce 237
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What’s Missing on Store Locator Pages

Practical eCommerce

Done well, locator pages drive ecommerce sales not just in-store. The post What’s Missing on Store Locator Pages appeared first on Practical Ecommerce.

eCommerce 111
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Reorganizing Your Frontline Marketing Teams Without Clear Purpose Is Marketing Malfeasance

Forrester eCommerce

This blog dives into the pitfalls of team reorganizations without a core purpose. Learn how to identify root causes and ensure your reorganization efforts hit the mark.

Marketing 222
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AI for Commerce: Foundations, Aspirations, and Hype

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Crime continues to have a heavy impact on shop workers, Usdaw survey finds

TalkingRetail

Retail trade union Usdaw has today (5 March) launched statistics from their annual survey of nearly 10,000 retail staff showing that abuse and threats against continue to grow, with violence remaining at double pre-pandemic levels.

Retail 66
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Returns Fraud: What It Is and How to Stop It

lateshipment

A customer receives their online order of a stylish pair of new shoes, but they’re a tad too snug. What do they do? They send them back, get a refund or a replacement, and everyone’s happy. While this can be the case with most returns, let’s be real: not all online shoppers are playing fair. Some folks buy stuff knowing full well they’ll return it, maybe after a quick spin on the town, or worse, they swap out the real deal for a cheap knock-off.

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Artificial Intelligence in Ecommerce: Real-World Examples for Brands | Salsify

Salsify

Explore real-world examples of how artificial intelligence in ecommerce is used by shoppers and organizations to drive business performance on the digital shelf.

eCommerce 134
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Why Search Rankings Are Driving Less Traffic

Practical eCommerce

A drop in traffic usually stems from lower rankings. But what if rankings are unchanged? The post Why Search Rankings Are Driving Less Traffic appeared first on Practical Ecommerce.

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Post Office Expands DPD Partnership with International Delivery Services

365 Retail

The Post Office and DPD have announced an expansion to their partnership with international delivery services. Following a successful trial at 300 Post Offices, customers wanting to send parcels abroad can now choose from DPD Classic’, DPD Direct Lite’ and DPD Air Classic & Air Express’ services. The international delivery services are now available at 4,100 Post Offices across the UK.

Events 67
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Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies

Retail TouchPoints

After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all. While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. This presents dynamic challenges and opportunities for retail media networks in particular, as the readiness of retail media measurement remains under a microscope.

Retail 222
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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The Insurance Industry’s Data Posture Is An Existential Risk

Forrester eCommerce

Insurers collect a wealth of data, but only a few have found ways to harness its true potential. Most insurance business and technology leaders have very low confidence in their data assets ability to meet customer and competitive demands.

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Conversational AI eCommerce Site Search with Ari Khan from Hawksearch - EP015

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify About This Episode Is your eCommerce site search matching the products you sell with what your potential customers are searching for? Or are you leaving visitors frustrated with 0-result search result pages for terms adjacent to what you sell? In the 15th episode of eCommerce Masters, Host Ethan Giffin (virtually) sits down with Ari Khan, CEO of Hawksearch, about how Conversational AI is changing the way people shop onli

eCommerce 239
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Nicole Thompson, Director of Membership – Round Rock Chamber

Bryan Eisenberg

Why Business Success Starts with Showing Up Theres a secret to success thats so simple, so obvious, that most people completely ignore it. Its not about talent. Its not about luck. Its about one thing: showing up. Nicole Thompson , Director of Membership at the Round Rock Chamber , knows this firsthand. Shes seen it time and time again. The people who become key players in their community arent always the smartest or most experienced.

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FreshDirect Taps Uber Eats to Expand Grocery Delivery Reach

Retail TouchPoints

FreshDirect is partnering with Uber Eats to expand its delivery reach in New York City. This is the online grocers first entry into on-demand delivery via a third-party app. FreshDirect works directly with local farmers, fishermen, growers, distillers and food manufacturers to streamline the supply chain, ensuring products reach customers faster up to seven days fresher than traditional grocery stores.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Sycamore Partners’ $10 Billion Prescription For Walgreens

Forrester eCommerce

Walgreens Boots Alliance (WBA) announced it will go private in a $10 billion deal with Sycamore Partners. It comes at a crucial time for Walgreens, which faces declining sales, profitability issues, and scrutiny for its role in the opioid crisis. The formation of WBA in 2014 was intended to deliver a wider range of products and services globally and become a leading player in the international healthcare retail industry.

Retail 195
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What is a Post-Purchase Survey? Challenges and Best Practices

lateshipment

Okay, so youve made a successful sale. All your hard work at chasing the customer with relevant and valuable information, personalized marketing efforts, and a hassle-free purchase experience has finally paid off. It’s time to move on to the next prospect already getting nurtured in your sales pipeline, right? Wrong! Your previous customers chapter is yet to close because you have one more thing to do.

eCommerce 130
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February 2025 SEO News Recap

ROI Revolution

Welcome to our February 2025 SEO News Recap! In this edition, we cover some general SEO advice, increased competition for Google, AI updates, and more! Also, don’t forget to check out our latest installment of “ROI Answers” at the end of this article to find answers from our experts to commonly asked SEO questions. Tabbed Navigation: Should You Use It?

SEO 88
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From Vacancy to Vitality: Rethinking Retail for the Next Generation

Retail TouchPoints

Retail centers have always been more than places to shop; they are part of our social infrastructure. At their best, they were vibrant gathering places where people connected, lingered and engaged with their communities. Today, as ecommerce reshapes consumer behavior, many of these spaces feel outdated, burdened by vacancies and struggling tenants. But this isnt a death sentence, its an opportunity.

Retail 199
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Another Cautionary Tale On Perils Of Using Password Managers

Forrester eCommerce

Last week, password wallet vendor LastPass experienced an outage. All LastPass systems and services have since been restored and are up and running. It is worth noting that this is not the first incident involving password wallet products.

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Post-Purchase Engagement: Strategies, Benefits, and Metrics for Success

lateshipment

So what happens after a customer clicks that “buy” button? They’ve browsed your amazing products, finally picked the perfect one, and eagerly awaited its arrival. It’s here! They’re using it, loving it… and then? What happens next in their relationship with your brand? Do they just move on, or do they keep thinking about you?

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Councils urged to follow Barnsley’s business rates support example

TalkingRetail

A trade association has applauded Barnsley Council's support package for local businesses and calls on other councils across the UK to follow suit with similar measures.

Other 96
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Walgreens Agrees to $10B Sycamore Partners Acquisition

Retail TouchPoints

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share in the future from sales of Walgreens’ primary business, including Village Medial, Summit Health and City MD.

B2B 227
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Apple and the UK Government broke a “trust promise”.

Forrester eCommerce

This blog post was co-authored with Martin Gill, VP, Research Director Last week we shared some classical Greek imagery in our blog on the UK Governments recent swathe of AI announcements. This week Im more inspired by Ancient Rome to say mala tempora currunt!

Blog 195
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E-Commerce Returns Optimization: Strategies for Success

lateshipment

Returns. Nobody likes them. For a customer, it’s a hassle. They spend time finding the perfect item, eagerly awaiting its arrival, only to discover it’s not quite right. Frustrating, right? Now, imagine piling on a complicated return process, snails-pace processing times, and zero communication. What you’ve got is one seriously unhappy customer, likely to ditch your brand for one that gets returns right.

eCommerce 130
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MP store visits highlight support needed by retailers

TalkingRetail

Over the past few months, ACS has been encouraging retailers to meet with members of parliament by inviting them to visit local shops, highlighting the important work they do for their communities and sharing what support they need from the government.

Retail 90
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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. Storefronts are eliminating the checkout process, augmented reality is reducing return rates and virtual marketplaces are offering new consumer experiences.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Introducing The Forrester Wave™: Application Modernization And Multicloud Managed Services, Q1 2025

Forrester eCommerce

Applications modernization remains a critical priority for enterprises as they continue their journey to the cloud and beyond. While the lift and shift era of cloud migration has ended, the modernization journey, continues.

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Returns Management vs. Reverse Logistics

lateshipment

Did you know that 62.58% of online shoppers expect e-commerce businesses to accept returns within the 30-day mark? And heres another eye-opener: the average return rate for online purchases is sitting at 18.1%, a lot more than brick-and-mortar stores. These numbers probably sound like logistical nightmares, but they dont have to be. This is where proper returns management and reverse logistics come in like last-minute superheroes you can rely on to ensure your online business can handle returns

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L’OBJET Opens First UK Flagship Boutique on Sloane Street

365 Retail

LOBJET has marked its 20th anniversary with the opening of its first UK flagship boutique on Sloane Street, London. The luxury design and fragrance brand, known for its refined craftsmanship and innovative aesthetic, expands its presence in the city with this dedicated retail space, offering an exclusive selection of home dcor, tableware, fragrance, and apothecary collections.

Arts 62
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The Home Depot Launches New Suite of Gen AI Tools for Customers

Retail TouchPoints

The Home Depot has unveiled Magic Apron, a proprietary suite of generative AI tools designed to help customers with their home improvement needs and projects. Magic Apron is available 24/7 on homedepot.com and the Home Depot mobile app. It is embedded into millions of product pages to summarize product reviews, answer specific how-to questions as well as inform customers about specific products to support the browsing and buying journey.

Customer 247
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.