Sat.Mar 03, 2018 - Fri.Mar 09, 2018

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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

When my father bought and launched a succulent company called Mountain Crest Gardens to complement his tree seedling business back in the 1990s, it wasn’t a main focus of his. Instead, it was a natural extension for his contract-based conifer tree seedling business: A small side hustle that sometimes broke even and sometimes was a tax-write off when it wasn’t profitable.

B2B 371
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Want More Traffic? Deindex Your Pages. Here’s Why.

Kissmetrics

Most people are worried about how to get Google to index their pages , not deindex them. In fact, most folks try and avoid getting deindexed like the plague. If you’re trying to increase your authority on search engine results pages, it can be tempting to index as many pages on your website as possible. And most of the time, it works. But this might not always help you get the most amount of traffic possible.

Reference 234
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Personalizing Ecommerce Emails? Use Dynamic Content

Optimizely

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. Buyers today simply expect personalized emails. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Even more importantly, personalization can reduce acquisition costs by up to 50% and increase the efficiency of marketing spend by 30% percent, according to McKinsey.

eCommerce 199
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How The Top 500 E-Tailers Collect Email Sign-Ups

RTP blog

By Joe Montgomery, 250ok According to a recent eMarketer survey, 44% of respondents plan to increase spending on email marketing programs this year. Email has proven itself as a profitable marketing tool, but even the best email marketing programs are useless without subscribers. Since 2014, we’ve collected data on how the top retailers collect email subscribers, including the discounts they offered, personal data they collected and more.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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199: The Best Way To Source Private Label Products From China With Nathan Resnick Of Sourcify

My Wife Quit Her Job

Nathan Resnick is someone who I met at The Hustle conference in San Francisco. He is the founder of Sourcify which is a company that helps you find manufacturers to produce your products. Prior to that, he owned 2 ecommerce companies, Yes Man Watches and Cork Supply Co. And recently, he was on the Hustle blog where he made 23k selling Conor McGregor F You Suits.

Supplies 152
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The Growth Hacking Cheat Sheet for Beginners

Kissmetrics

Growth hacking is the mother of all marketing buzzwords. It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network. You’ve probably seen it in articles online touting that “growth hacking” as the primary way to succeed. And that’s the problem: Marketers use the term “growth hacking” so much that it has become impossible to define or narrow down.

Blog 210

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Do Retail Gun Restrictions Pose Significant Brand Risks?

RTP blog

In the wake of the Parkland, Fla. school shooting that claimed 17 lives, retailers such as DICK’S Sporting Goods , Walmart , Fred Meyer , L.L.Bean , REI and Mountain Equipment Co-Op have all taken actions to restrict firearm sales — by stopping sales of assault rifles and/or raising the age for gun purchases to 21. But any time retailers express opinions on a political or social issue — particularly one as red-hot as gun rights — they always risk some kind of blowback, even if it’s only from a s

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The 30 Best Bigcommerce Themes For 2018

Ecommerce Platforms

If you have a product or service to sell online, you need a powerful online platform. BigCommerce offers a solution to develop fully featured online stores and e-commerce websites. There are all kinds of themes out there, and choosing the right one is essential to having an attractive store that converts well. If you want to learn more about this platform check out BigCommerce review.

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Entry Popups Could Be Killing Your Conversion Rate (And You Can’t Even Measure It)

Inflow Insights

Popups can be useful. But they also might be killing sales conversions on your site. In particular, entry popups — the popups that show immediately when your site loads — are used on (too) many eCommerce sites. In this article, we’re going to: Explain why A/B tests may not show you the truth about popups. Show you the specific process we use to get much more accurate data about popups and other stats for our clients.

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Email Popups for Ecommerce: How to Collect Emails & Grow Your Sales

A Better Lemonade Stand

If you’re serious about collecting emails for your ecommerce store, you need email popups. In this article, we’ll explain why & we share actionable tips to help you design your own popups. You’ll also find examples of the best popup designs from online stores. The post Email Popups for Ecommerce: How to Collect Emails & Grow Your Sales appeared first on A Better Lemonade Stand.

eCommerce 133
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Technology Driving The Growth Of IoT Retail Applications

RTP blog

By Rick Gretsch, Accelerated Concepts, a Digi International company In our recent study “The Cost of Downtime: Beyond the Bottom Line,” 72% of midsized retailers lose sales during network downtime. The study also finds downtime severely impacts customer loyalty, employee productivity and overall business operations. Retailers are ramping up the use of new IoT technology and a growing number of connected devices to keep up with consumer demands, better interact with customers, conduct transaction

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4 Ecommerce Marketing Tips to Boost St. Patrick’s Day Sales

ecomdash

The National Retail Federation (NRF) estimates that sales for 2018 will be about $5.9 billion. With numbers like those, you should be capitalizing on St. Paddy’s Day. Here are four easy ways to do it. Read more. The post 4 Ecommerce Marketing Tips to Boost St. Patrick’s Day Sales appeared first on ecomdash.

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How to Improve your Health & Fitness Welcome Series Emails

Klaviyo

This post is a part of an ongoing series on the best practices for ecommerce email marketing by industry. If you have an ecommerce shop in the health and fitness industry, and you’re looking to level up your email marketing strategy, the path to success is clear: double down on a great welcome series. Looking at Klaviyo’s data , we find that the average welcome series in the health & fitness industry perform well: Open Rate: 34.91%.

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Reinventing Retail Customer Engagement

Zmags

Customer engagement has always been crucial to retail. But what defines customer engagement today versus even ten years ago has changed dramatically. When […]. The post Reinventing Retail Customer Engagement appeared first on Zmags.

Customer 100
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Kajabi Review: High Powered Online Courses With the Price to Go With It

Ecommerce Platforms

It seems like the internet is filled with an endless supply of online course building tools. That's not a bad thing, but it's tough to sift through the madness. Kajabi is a new one we've stumbled upon, with an interesting name and some incredible marketing tools as well. This Kajabi Review outlines who might want to consider this platform, and we go through the top features for making your online courses the best they can be.

Live Chat 106
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Experience Adaptive Commerce at South by Southwest

GetElastic

A guest blog post by Will Brown, Emerging Commerce Offerings, Accenture Interactive. Today, we’re in Austin Texas at the South by Southwest show. SXSW serves up a little bit of everything, offering a unique opportunity to explore the worlds of interactive, gaming, film, music, and comedy in an immersive festival of events, conferences, and showcases.

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JD Sports champions feedback – every customer has a voice with new ratings platform

Retail Technology Review

Taking a huge step to put the customer at the heart of its business, JD Sports (part of JD Sports Fashion plc) has selected and rolled out TruRating's customer ratings platform across its 360 stores.

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7 Ways Retailers Like Nordstrom, IKEA, T-Mobile and TOMS Generate Brand Loyalty

Sailthru

In today’s digital world, consumers can buy whatever they want, whenever they want. And with so many people carrying all of the information in the entire world in our pockets, shoppers are often just as knowledgeable as the salespeople. Together, this creates a perfect storm that turns the concept of brand loyalty upside down. Brand loyalty is certainly not dead; we’ve found that for many retailers, 95% of revenue comes from just 5% of shoppers.

Mobile 90
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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How to Sell More Products Across Different Social Media Channels

SellBrite

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way tha

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5 Reasons You Need Email Hygiene

Webbula

Does your business send emails for Marketing or Promotion? Or does your agency do it for you? These days no matter where those emails originate, you should be relying on. The post 5 Reasons You Need Email Hygiene appeared first on Webbula.

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UK shoppers demand VR and AI tech alongside a more integrated omnichannel shopping experience

Retail Technology Review

InternetRetailing EXPO, Europe's leading event for digital and multichannel retail, today launches the results from its 'Future of Retail' survey, which investigated 2,000 UK consumers' attitudes to retail experiences both online and in store.

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How to calculate handling fees on orders ?

TradeGecko

What is a Handling Fee? A handling fee is an amount charged to a customer on top of the order subtotal and shipping fees. It covers the cost of expenses related to fulfillment, such as warehouse storage cost, shipment cost, and packing cost. Handling fees are charged once per order but not to each individual product in an order.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Wayfair, StitchFix And Pure-Play E-commerce’s Scaling Problem

Steve Dennis

Last week Wayfair, the leading online-only furniture brand, reported dramatic sales growth and yet year-over-year profits fell significantly. Unsurprisingly the stock took a steep hit. In its most recent earnings announcement, Stitch Fix, the online styling subscription service, reported sales up over 25%, yet profits were essentially flat. When they signaled that profits were expected to get worse as they grew, their stock also took a beating.

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New Tools to Get Timely & Targeted with Triggered Emails

Klaviyo

When it comes to email marketing, quality over quantity is an important principle to guide both how you grow your email list as well as how you ramp up your email sending. Being mindful of how many emails you’re firing to the average customer or subscriber can make or break your marketing strategy overtime. Following the launch of Klaviyo’s new visual flow builder , marketers now have new tools available to gain more control over how and when automated emails send.

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CSE Announces 2018 Event Awards Finalists

Canadian Special Events

Canadian Special Events Magazine is proud to announce the following companies have been named finalists in the 21st Annual Canadian Event Industry Awards Competition. Congratulations to all the entrants and those who have been shortlisted. Winners will be announced live at the Xperience Awards Gala on March 21s, proudly hosted by Hotel X Toronto. . Best Audio Visual Design for an Event. bb Blanc Audiovisual & Entertainment, Toronto, ON for Right To Play Tribute Dinner 2017.

Events 81
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Top 7 KPIs Store Operators Need to Manage

Wiser

Store operators are charged with creating a positive shopping experience, and there are a number of store key performance indicators (KPIs) that all operators need to use to judge their success. These KPIs apply to the vast majority of stores, from mid-sized to big box. Let’s get right into these KPIs that store operators need to collect data on in order to improve customer experience. . 1.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Do’s and Don’ts of Facebook Advertising for Online Retailers

ecomdash

With over 2.07 billion active users across the globe, Facebook is the most popular social media platform out there. This guide filled with do's and don'ts for Facebook advertising will help you create effective ads that convert. Read more. The post Do’s and Don’ts of Facebook Advertising for Online Retailers appeared first on ecomdash.

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5 Emails That Subscription Retailers Should Be Sending – With Examples

Lemonstand

Email marketing ties the customer relationship together for subscription brands. We live in a world where it is easy to forget what happened less than an hour ago. Your customers receive many messages throughout each day, whether it’s from family, friends, or spam bots. To break through the noise, online retailers, especially subscription eCommerce companies , must make it a priority to create meaningful communications for their audiences.

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Even MORE Ways Marketers Are Using AI

Liveintent

If you listen to the hype, you’ll hear that AI is either bringing us untold wealth and opportunity or, like some Hollywood sci-fi thriller, rendering us all useless. The truth, so far at least, is somewhere in between. Artificial intelligence is helping people in multiple industries – advertising among them – to enhance their work and processes.

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Machine Learning: The Next Wave of Email Marketing Personalization

Bronto

Movable Ink CEO Vivek Sharma shares his thoughts on the potential of machine learning to personalize the brand experience. The post Machine Learning: The Next Wave of Email Marketing Personalization appeared first on Bronto Blog.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.