BigCommerce

FEBRUARY 6, 2020

Now, more than ever, quality shipping and handling has become not only fast — within two business days or even next-day delivery…

Shipping 362

Shipping Fulfillment 362

Optimizely

FEBRUARY 3, 2020

Your customer is already at the center of everything you do as a marketer. You think about how your customer will react to your product packaging, your website design, your email copy, your customer support experience, and so much more. It’s all built and designed to give them a warm and fuzzy feeling toward your brand. So if you eat, sleep, and breathe the customer experience, why don’t you have better data and insights into your customer behavior?

Customer Data 195

Customer Data Customer eCommerce Platforms Channel 195

ESW

FEBRUARY 5, 2020

Global markets offer considerable opportunities to DTC brands. Entering these markets is not without specific cross-border eCommerce challenges, however. Chief among them is the confusing web of laws and regulations that come with entering a foreign market. Companies can spend months caught up in them. It doesn’t have to be that way, though. Third-party BaaS experts can help eCommerce brands quickly and successfully enter new markets, avoiding all of the following pitfalls.

Payment Services 103

Payment Services Merchant Services Shipping Costs Payments 103

Forrester eCommerce

FEBRUARY 5, 2020

Hong Kong (China) is one of the most sophisticated life insurance markets in the world which has attracted hundreds and thousands of customers from mainland China and many other places. In recent years, the emergence of digital-only insurers and tech giants brought new elements to the insurance fertile land and challenges much old thinking. Let […].

Marketing 469

Marketing Other Customer 469

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

FEBRUARY 4, 2020

If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way. It’s so effective that it drove 18,800 visitors to my site in the last 3 months.

SEO 346

SEO Mobile Channel Other 346

Groove

FEBRUARY 3, 2020

The eCommerce industry does not usually get a lot of press unless it’s around the holidays, specifically Cyber Monday. However, Time Magazine, The Wall Street Journal and the New York Times all featured articles about online shopping in April and May. The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience.

Customer Experience 284

Customer Experience Shipping Costs eCommerce Customer 284

Forrester eCommerce

FEBRUARY 5, 2020

(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization. Unfortunately, this data dependency has put them in a precarious situation: The once abundant pool of consumer data is drying up thanks to privacy regulations, browser protections, and walled gardens’ unwillingness to share data […].

Marketing 446

Marketing Consumer B2C Management 446

My Wife Quit Her Job

FEBRUARY 5, 2020

I’m really happy to have Erich Hellstrom on the show. Erich is a digital marketing strategist for Chubbies, a men’s short shorts brand with a huge cult following. Erich is in charge of crafting the copy for Chubbies social, email, product and events. And even though Chubbies clothing isn’t really my style, I’m on their email list because it is hilarious and they do a fantastic job building a loyal brand.

Marketing 156

Marketing Clothing Books Events 156

Groove

FEBRUARY 7, 2020

There are several apps that can move order data and automatically push email addresses from Shopify over to HubSpot, but none of them track conversion activity and leverage the full power of HubSpot analytics. We knew something was missing from the marketplace when we couldn't find an application to fulfill our own needs. So we built our own. That's how the HubSpot & Shopify Integration was born.

Shopify 186

Shopify Shopping Carts Fulfillment eCommerce 186

BigCommerce

FEBRUARY 4, 2020

The history of commerce is, in many ways, a history of the world.

eCommerce 344

eCommerce 344

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

FEBRUARY 6, 2020

Narrator: Ladies and gentlemen, the story you are about to hear is true. Only the names have been changed to protect the innocent. Discernibly shaken protagonist: “. the whole project failed. We were at a milestone moment saying to ourselves, ‘what do we do?’ Our old system wasn’t scalable, and we couldn’t […].

Customer 435

Customer 435

Omnisend

FEBRUARY 4, 2020

Sending out an email to your list of subscribers can feel like a little adventure. You carefully select the subject line, brainstorm the content and work hard to make your call to action that extra bit more appealing. But then, the numbers roll in and… it’s not what you expected. To make sure that doesn’t Read more The post Email List Cleaning – Give Your Email Marketing a Fresh Start appeared first on Ecommerce Marketing Automation | Omnisend.

Marketing 188

Marketing eCommerce Marketing eCommerce 188

GetElastic

FEBRUARY 4, 2020

Big data has been a clear focus and business case for some time now, with organizations making major strides in how they put data to use. Whether it is to better understand customers or business processes, data is a driving force in most digital transformations. Data is especially important when it comes to implementation of ecommerce platforms and new selling strategies, as data collection and how to use it should be the driving forces in what tools and vendors you choose to align with.

B2B 186

B2B EDI B2C eCommerce 186

Inflow Insights

FEBRUARY 5, 2020

How can you make sure that you get a good ROI from SEO ? In this post, you’ll get a checklist of proven SEO best practices for eCommerce sites. We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients. Why This eCommerce SEO Checklist Leads to Sales. Together, the tactics on this checklist will help your online store continually become a better traffic and conversion generating machine.

SEO 176

SEO eCommerce Social Media Mobile 176

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

FEBRUARY 2, 2020

If you missed my take on how Super Bowl LIV highlights the new normal agencies and advertisers face, you can read it here. There’s no shortage of media outlets pre-viewing and pre-releasing Super Bowl commercials. You can see the brands running ads during Super Bowl LIV at USA Today’s Ad Meter, Ag Age, Adweek, or […].

Marketing 415

Marketing 415

ecomdash

FEBRUARY 6, 2020

Do the risks of dropshipping outweigh its rewards? Here we explore the 5 biggest dropshipping risks, and how new and old ecommerce sellers can avoid them. The post What Are the Risks of Dropshipping — and How to Avoid Them appeared first on Ecomdash.

eCommerce 173

eCommerce Shipping Fulfillment Management 173

BigCommerce

FEBRUARY 4, 2020

The history of commerce is, in many ways, a history of the world.

eCommerce 196

eCommerce 196

MakeWebBetter

FEBRUARY 2, 2020

Instagram app has been running on rails of success since 2010. According to Instagram, 1 billion people use Instagram every month and over 500 million people use Instagram Stories every day. If you are running your Facebook page successfully and now, it’s time to grow your target audience over Instagram with good Instagram Ads Tips […]. The post Top 5 Powerful Tips For Instagram Ads (#3 Always Work) appeared first on MakeWebBetter.

Social Media 148

Social Media PPC eCommerce Marketing 148

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

FEBRUARY 3, 2020

Fifty percent. That’s the percentage of design professionals who say their company now uses a design system according to our 2019 State Of Design Team’s survey. And a whopping 74% of those companies say they use a design system more than two years ago. Over a third even have dedicated roles or teams to support […].

Customer Experience 383

Customer Experience Customer 383

Omnisend

FEBRUARY 6, 2020

35% of email recipients open emails based solely on the subject lines. 7 out of 10 customers mark messages as spam based on information seen without opening the email. A subject line and the preheader are like Batman and Robin – this inseparable duo works together and is a crucial element for your email campaign Read more The post The Secret Power of Email Preheader: DOs and DON’Ts appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 133

eCommerce Marketing Information eCommerce Marketing 133

TradeGecko

FEBRUARY 6, 2020

Given the recent outbreak of the Novel Coronavirus (nCoV), authorities have advised their citizens to avoid traveling to China, along with international airlines suspending or altering their flights. With the global rise in fear and uncertainty, what kind of impact should businesses with suppliers based in China expect?

Supplies 125

Supplies Travel Management 125

Retail Technology Review

FEBRUARY 5, 2020

As we move into a new decade, technology is continuing to make big changes in the way eCommerce businesses engage with their customers. To keep up with the changing demands of consumers, Ciaran Bollard, CEO at Kooomo, the Enterprise Cloud Commerce Platform, has put together a list of the ten key eCommerce trends that online retailers should be aware of: .

eCommerce 126

eCommerce Online Retail Technology Consumer 126

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

FEBRUARY 6, 2020

Marketers, we have a personalization problem. No, it’s not your vision — most of you aspire to deliver more anticipatory and individualized experiences — it’s your execution. Across industries, marketers struggle to create memorable, or even useful, moments with their customers. For example, only 5% of US consumers say that email offers are well timed […].

Marketing 381

Marketing Consumer Customer B2C 381

Wiser

FEBRUARY 4, 2020

In simple terms, the goal of any business is to make money. Buyer personas help achieve that goal. But what are buyer personas and how can you create better personas that make your business more money? Let’s find out. Buyer Persona Definition. Buyer personas are detailed representations of your ideal customers. Personas explore the who, what, where, when, and why of your target customers.

B2C 120

B2C B2B Information Social Media 120

Omniconvert

FEBRUARY 7, 2020

Customer retention is one of the most important areas of marketing to acquire as a skill – it can help. The post How Do the Best Companies Retain Customers? appeared first on ECOMMERCE GROWTH Blog.

Customer Retention 117

Customer Retention Customer Blog eCommerce 117

Ecommerce Platforms

FEBRUARY 5, 2020

You’ve decided to set up an e-commerce store; now you need to run it efficiently and become a winning part of the e-commerce community. Which app are you going to use to find those top-notch products? How best to choose? These are the questions this Modalyst vs Dropified review aims to answer. There are dozens of plugins out there. But rest assured, you need to look no further.

Shipping Costs 104

Shipping Costs eCommerce Live Chat WooCommerce 104

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Forrester eCommerce

FEBRUARY 5, 2020

Some organizations need a little help with data literacy – getting their feet on the ground. Maybe they can’t seem to move the bar in terms of using data to make decisions. Or they sense their employees struggle to understand; they’re not so self-assured when it comes to data. Others lack resources and talent needed […].

Other 364

Other Customer 364

ESW

FEBRUARY 3, 2020

Customer service is a crucial part of the eCommerce experience. Yet for some brands, customer service can become an afterthought. It shouldn’t be. Customer service is actually your most powerful marketing tool, says Needle’s Brandon Anderson. “If you want to master a successful marketing strategy for your eCommerce store that nurtures leads and obtains conversions, you’ll need to master customer service first.” You can still leverage the benefits of great customer service when you ou

eCommerce 113

eCommerce Customer Live Chat Social Media 113

ecomdash

FEBRUARY 5, 2020

With a new Chinese/US trade deal, Amazon employees protesting, and new Etsy penalties, ecommerce news was quite interesting this month. The post Ecommerce Lately: January 2020 appeared first on Ecomdash.

eCommerce 109

eCommerce 109

TradeGecko

FEBRUARY 4, 2020

The rise of eCommerce and the digital consumer has brought with it, higher consumer expectations than ever before. Next-day or even same-day delivery has become the norm and merchants that are unable to meet these expectations often find their growth stagnates or even declines.

Consumer 104

Consumer eCommerce 104

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail