Sat.Sep 21, 2024 - Fri.Sep 27, 2024

article thumbnail

Avoiding Digital Imperialism In Age Of AI

Forrester eCommerce

As artificial intelligence (AI) becomes a key driver of economic growth, it presents both opportunities and challenges. To ensure AI benefits society, employees, customer and organizations, it’s crucial to prevent a scenario where the concentration of power in the tech sector leads to a new form of digital dominance.

article thumbnail

TikTok Beefs Up Search Ads Offering Just in Time for Holiday Shopping

Retail TouchPoints

For several years now, consumers’ search behavior has been trending away from generic search engines and toward platforms like Amazon and social media sites. TikTok has noted this trend on its platform, where it says 57% of users utilize its search functionality and 23% search for something within 30 seconds of opening the TikTok app. Image courtesy TikTok Now TikTok has introduced a new way for brands to capitalize on this trend, with a new Search Ads offering that will allow brands to place th

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Compare SEO of Competing URLs

Practical eCommerce

Only Google knows most ranking signals, although some are public. Examples include keyword usage, content structure, and backlinks. The post How to Compare SEO of Competing URLs appeared first on Practical Ecommerce.

SEO 110
article thumbnail

No, not all companies are abandoning diversity, equity and inclusion. Here’s why.

RetailDive

Amid a high-profile backlash, many businesses are scrutinizing their policies. But the vast majority end up sticking with DEI, in part because it’s key to growth.

132
132
article thumbnail

NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

article thumbnail

How Accurate Were Our Predictions For 2024?

Forrester eCommerce

As we prepare to launch our 2025 predictions, we look back on some of the ones we made a year ago. Find out how we did, and get a first peek at what our forthcoming predictions will cover.

B2B 448
article thumbnail

American Eagle’s Suit Against Amazon Puts ‘Dupe Culture’ in the Spotlight

Retail TouchPoints

American Eagle has filed a lawsuit against Amazon , claiming the ecommerce giant has used and manipulated trademark branding for its Aerie and Offline by Aerie lines to deceive online shoppers. The retailer is seeking a tripling of its actual damages, punitive damages and demanding that Amazon cease further infringements, according to CNBC. In the lawsuit, which was filed in a Manhattan federal court earlier this week, AEO claimed Amazon participated in “flagrant, unauthorized use” of the Aerie

More Trending

article thumbnail

Close Sales-Assisted Deals Faster with FastSpring’s Hubspot Integration

FastSpring

We recently announced our new Hubspot integration as a part of our improved B2B offering. Today, let’s dive deeper into the feature itself and see exactly what it offers and how it can improve your sales-assisted transactions while using FastSpring as your Merchant of Record. If you’re interested in using the Hubspot integration with FastSpring reach out to our sales team or submit a ticket to our customer team here.

article thumbnail

CrowdStrike Holds Its Fal.Con Conference As It Tries To Move On From July 19

Forrester eCommerce

Last week, CrowdStrike held its yearly user conference, Fal.Con, in Las Vegas. The conference comes just two short months after CrowdStrike issued a config update that took down 8.5 million Windows endpoints, which disrupted air travel, hospitals, and media outlets while impacting many other industries.

Travel 293
article thumbnail

Bath & Body Works Eliminates Retail President Role

Retail TouchPoints

Julie Rosen, President of Retail at Bath & Body Works , will leave the company by “mutual agreement,” as the retailer eliminates her role. Most of the functions that had reported to Rosen will now report to CEO Gina Boswell, who was named to the post in November 2022. The retailer also reaffirmed its guidance for its fiscal 2024, which will end in March 2025.

Retail 279
article thumbnail

Flyla and SheerID Partner to Bring Seamless Student Verification and Specialized Fares to Airlines

SheerID

SheerID and Flyla Join Forces to Offer Verified Student Flight Discounts, Empowering Airlines to Confidently Deliver Exclusive Fare Programs Directly to Students.

Customer 136
article thumbnail

eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

article thumbnail

Ports on the Brink: USMX Strike Threatens America’s Cargo Lifeline

RetailWire

Dockworkers across ports from Maine to Texas are poised to strike early Tuesday, threatening what could be one of the most economically disruptive labor actions in decades.

116
116
article thumbnail

Concerned about AI gathering business data? Check your phone.

Forrester eCommerce

We’ve been talking a lot about the security challenges with Artificial Intelligence (AI) at Forrester, specifically Generative AI. We’ve researched the buzz on AI PC’s and think 2025 is when they’ll start to gain adoption. But what about mobile?

Mobile 243
article thumbnail

Retailers Focus on Early Sales, Expanded Assortments to Win Holiday 2024

Retail TouchPoints

With the unofficial start to the holiday shopping season ( Amazon ’s Fall Prime Day Oct. 8 and 9) just around the corner, and consumer confidence wobbly at best, Amazon isn’t the only retailer hoping to capture some early holiday spending next month. Target , Walmart , Best Buy , Big Lots and Michaels all have announced plans for early season sales set to take place well before the traditional Black Friday kickoff to holiday shopping.

Gifts 290
article thumbnail

Online holiday sales in the US to hit record $240.8B: Adobe Analytics

RetailDive

The number of purchases done on mobile devices is expected to grow more than 10% compared to last year and will make up 53.2% of all online shopping.

Mobile 124
article thumbnail

Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

article thumbnail

LK Bennett Opens New Flagship Store in Knightsbridge

365 Retail

LK Bennett has opened a new flagship store in the heart of West London’s luxury retail district. Located on the prestigious Brompton Road , this opening marks a significant chapter for the brand as it continues to re-establish its position in the competitive landscape of high-end British fashion. The Knightsbridge store is expected to become a flagship location for the brand, alongside its New Bond Street outlet.

article thumbnail

Lessons From MAICON 2024 To Accelerate Your AI Success

Forrester eCommerce

MAICON 2024 insights and inspiration are still resonating. Learn three key lessons that set marketers up for success in an uncertain future.

Marketing 259
article thumbnail

Kay Jewelers to Reinvigorate Stores with Dedicated Customization Spaces

Retail TouchPoints

Through the remainder of 2024 and into 2025, Kay Jewelers plans to enhance its retail store design and customer experience. The retailer will add dedicated customization and collaboration areas in stores that are designed to provide personal, full-service experiences and are capable of hosting wedding parties, friend groups and “any other consumers looking to create memories that last,” according to a company press release.

Jewelry 289
article thumbnail

Puma taps former Guess exec for CFO spot

RetailDive

Markus Neubrand will replace 19-year Puma veteran Hubert Hinterseher as CFO next month as the retailer continues efforts to improve its brand desirability.

article thumbnail

4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

article thumbnail

Prada Beauty Celebrates Launch on LOOKFANTASTIC with Luxury Pop-Up Tour Across the UK

365 Retail

To celebrate the exciting launch of Prada Beauty on LOOKFANTASTIC , the brand is embarking on a nationwide tour with a luxury, interactive pop-up experience. Designed in collaboration with Prada Fashion, this tour promises a fully immersive experience that blends Prada’s signature style with their highly anticipated beauty line. Traveling to four major UK cities, the pop-up invites consumers to explore Prada Beauty in an engaging and experiential environment.

Fashion 109
article thumbnail

Enhance User Confidence In Digital Experiences To Build Trust

Forrester eCommerce

Customers’ task completion is a measure of success for many companies, but to create a good user experience, it is just the bare minimum. There is more to consider for creating good, fulfilling experiences. Learn key practices to enhance user trust and confidence in digital experiences.

article thumbnail

Three Tactics for Optimizing CTV Success

Retail TouchPoints

As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad tiers, players like Walmart entering the space through M&A and streamers doubling down on global expansion, new challenges and opportunities are emerging. If you’re looking to experiment and thrive in the CTV space, here are three tactics for optimizing success: Crafting the Most Effective Targeting Strategy In order to get consumers to look up from their phones during a comme

article thumbnail

Most holiday shoppers will buy a gift for themselves this year

RetailDive

Consumers will spend over $1,200 on gifts, food, decor and experiences for the season, according to JLL, and roughly 83% will buy something for themselves.

Gifts 119
article thumbnail

A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

article thumbnail

LOOKFANTASTIC Opens First-Ever Concept Store

365 Retail

LOOKFANTASTIC has launched its first concept store, marking a shift from online to in-person retail. This new space aims to create a community-driven and educational beauty experience, offering a hands-on approach to shopping. The store, which builds on the success of LOOKFANTASTIC’s events and pop-ups, is designed to educate customers about various brands and products through in-person interaction.

Events 109
article thumbnail

Using Agile For Change — Join Our Workshop At Forrester’s T&I Summit EMEA

Forrester eCommerce

So you’ve tried agile, but it didn’t deliver what you hoped for. Maybe you faced resistance from employees, or you weren’t able to increase the speed of innovation efforts, or the cost savings that you hoped for did not materialize. Whatever the underlying issues, you are not alone. “Going agile” is not easy.

Workshop 221
article thumbnail

Big Lots Looks to Bolster Lagging Sales with New Affiliate Program

Retail TouchPoints

Big Lots is moving full steam ahead despite its recent bankruptcy filing and sale. In addition to bringing back its “Black Friday Fridays” weekly holiday deals , the retailer is launching a new affiliate program to “build on its organic and grassroots popularity with bargain-savvy creators and publishers on social media and beyond.” Big Lots Fights its Way Back Big Lots has struggled to find its footing since the pandemic, with recent factors such as high inflation and interest rates continuing

article thumbnail

The Weekly Closeout: L’Occitane CEO departs and Crocs partners with Squishmallows

RetailDive

The beauty retailer created an office of the CEO to lead in the interim, while the footwear collab features three shoe designs and several Jibbitz charms.

Retail 116
article thumbnail

Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.

article thumbnail

The Creative Retail Awards Crown the Very Best in Retail, Leisure and Hospitality Design at Their 2024 Awards

365 Retail

The creative sector was partying last week after the announcement of the winners of the Creative Retail Awards 2024. At a crucial time for the industry, The Creative Retail Awards is the ultimate celebration of innovation and excellence in retail, leisure and hospitality design. It allows retailers and creatives from around the world to compete for glory in a range of categories, culminating in a glittering awards presentation in London, a global hub for the creative industries.

Leisure 109
article thumbnail

My Take On The Year Ahead For Sales Tech After Attending Three Key Events

Forrester eCommerce

This blog provides takeaways from Dreamforce, INBOUND, and CloudWorld that clients can use to get a perspective on each vendor’s vision for the coming year.

Events 243
article thumbnail

JFK Retail Revamp to Bring Flavors and Feel of NYC to Terminal 6

Retail TouchPoints

JFK Millennium Partners (JMP) will work with Avolta company retailers Dufry and Hudson to operate duty-free, travel and specialty retail stores in more than 28,000 square feet of space in the new state-of-the-art Terminal 6 at JFK Airport, scheduled to open in early 2026. Products, food and beverage sourced from local New York City businesses and entrepreneurs will be available alongside a curated mix of luxury brands, perfumes and cosmetics, spirits, jewelry and accessories.

article thumbnail

Stitch Fix expects return to growth in 2 years

RetailDive

CEO Matt Baer said the company’s cost cuts and customer experience changes are paying off, but warned that “transformations take time.

article thumbnail

How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

In the fast-paced world of corporate finance, staying ahead of the curve is crucial for sustainable growth and profitability. This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!