Sat.Apr 18, 2020 - Fri.Apr 24, 2020

Entering The New Normal: How To Safely Bring Your Workforce Back

Forrester eCommerce

New Pandemic Management Protocols provide guidance on how to bring employees back to work safely and effectively. Age of the Customer change management employee experience organizational design pandemic security & risk promoted

The Biggest SEO Trend You’re Ignoring

Kissmetrics

The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4%

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In A Crisis, People Want Dependable Technology

Forrester eCommerce

Cutting-edge takes a back seat to reliability during the pandemic. Yet innovation still has its place.

Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis

BigCommerce

Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,… COVID-19 Ecommerce Marketing

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Discover New One-Click Integrations

Zaius

Get started connecting your brands’ systems in seconds. The ability to pull together your brands’ most important data is essential to building a single view of the customer. Activating Data out of Zaius is as simple as a single click and it’s what makes us the best Activated CDP in the marketplace.

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We Evaluated Banks’ In-App Messaging On COVID-19: Five Brands Stood Out

Forrester eCommerce

What do consumers expect from their banks in response to the COVID-19 pandemic? We interviewed 40 customers of 14 banks to find out. We also asked them what they think of how their banks are handling the crisis so far.

See, Believe, Buy: The Selling Power of Social Proof

BigCommerce

The ways people find, research, and purchase products have evolved drastically over the last few decades. Social media has become… Ecommerce Marketing Social Proof

The Best Website Builder On the Market in 2020 (Top 10 Reviewed and Compared)

Ecommerce Platforms

So you’re ready to build a website and start carving out your place on the internet. That’s a big step. So, unsurprisingly, there are many things you need to consider. But, luckily, these days, building and hosting websites isn't as much of a challenge as it was a decade ago.

301: How COVID-19 Has Affected Ecommerce Sales With Jake Cohen

My Wife Quit Her Job

Today I’m thrilled to have Jake Cohen back on the show. Jake is the product marketing leader over at Klaviyo and for the past month or so, he has been heading up a special Covid-19 Coronavirus task force to research, gather and synthesize e-commerce data to share with a broader e-commerce community.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Managing Your Company Through The Coronavirus Pandemic

Forrester eCommerce

To navigate the next stage of the coronavirus pandemic, governments and companies must design and enforce Pandemic Management Protocols (PMPs) — a set of procedures and processes by which people will go to the office, go to school, congregate in public, eat in restaurants, travel, and move without causing unmanageable new outbreaks of the virus.

Bring Your Customers Low-Contact Convenience: Why and How to Add Curbside Pickup to Your Ecommerce Business

BigCommerce

Consumers take a lot of things into consideration when making a new purchase. Price, brand loyalty, and product quality are… Brick and Mortar Sales

The Top Wix Alternatives for 2020

Ecommerce Platforms

Wix has a lot to offer as a site building solution. Simplicity, with an intuitive user interface that makes designing your site as straightforward as possible, Versatility, with the freedom to create a wide selection of different pages in unique styles.

Sell More With The BigCommerce Amazon Integration

Groove

According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space based on sales.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

The Coronavirus Crisis Puts Telcos Back On The Map As Strategic Providers

Forrester eCommerce

The coronavirus crisis offers telcos an opportunity to reposition themselves. Over the medium and longer term, the stronger telcos will benefit from the crisis.

The Combined Power of Content and Commerce: How Headless Can Uplevel Your Content Marketing Strategy

BigCommerce

The written word is a powerful thing. Writing ideas and concepts makes them concrete in our minds. By seeing or… Ecommerce Marketing

Templ.io: Here’s What You Need to Know

Ecommerce Platforms

Any business owner with a robust online presence that relies on fast-moving traffic and sales understands the importance of a fully-functioning and quick-loading website. There are plenty of web hosting platforms out there, but many are slow, shared, and painful to use.

eBay Suspended Your Account? Here’s What to Do

SellBrite

Having your eBay account suspended can be a major setback, especially if you rely on the online marketplace for income. It’s a good idea to familiarize yourself with eBay’s policies to avoid account suspension in the first place.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Initial Thoughts From Round 2 Of MITRE’s Enterprise ATT&CK Evaluation

Forrester eCommerce

What an amazing year it’s been for the ATT&CK evals team, going from an initial cohort of seven vendors in round 1 to 21 vendors for round 2. The industry adoption of this evaluation has been nothing short of amazing.

The Fault In Our Stores

Steve Dennis

The following is excerpted from my just released book Remarkable Retail: How To Win & Keep Customers in the Age of Digital Disruption , which I finished writing and editing at the end of last year.

Kajabi vs Thinkific (Apr 2020) – Which Platform Comes Out on Top?

Ecommerce Platforms

The online course industry is booming. At the time of writing, the world is amid a pandemic resulting in a new and different indoor life for most of us.

April 2020 Industry Updates: Amazon’s Coronavirus Journey & Mobile’s Decline

ROI Revolution

Published April 20, 2020. Amazon’s Coronavirus Journey. Coronavirus and Amazon have made up two of the biggest news stories for marketers in April 2020. As the world’s second largest ecommerce company, Amazon has had an eventful month.

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Medallia + Voci: Smart Move

Forrester eCommerce

Medallia continues its buying spree – adding to its numerous acquisitions in 2019 and its purchase of video feedback platform LivingLens in February of this year.[i]

7 Simple Strategies to Reduce Shopping Cart Abandonment

UpSellIt

What is Shopping Cart Abandonment? Since the earliest days of online shopping, high cart abandonment rates have presented a major challenge for ecommerce. As you may know, approximately 70% of users who add items to their online shopping cart leave without completing a purchase.

How 10 Shopify stores are positioning during COVID19

Omniconvert

Change is the name of the game these days, as the COVID19 pandemic is changing the way we live. The post How 10 Shopify stores are positioning during COVID19 appeared first on ECOMMERCE GROWTH Blog. Ecommerce Growth covid-19 growth ideas marketing tactics online marketing strategy

What is Modified Broad Match?

Store Growers

Modified broad match is one of the 4 keyword match types in Google Ads. As the name implies, it is a slight variation of the broad match type. it is a little more restrictive (and a lot better ??).

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

The March Numbers Are In: Retail Sales Are Down, But Not Out The Census Department released preliminary figures for March sales in the US on April 15, which provided an official glimpse of the impact of COVID-19 on the US economy and retail spend.

10 TED Talks to Keep You Motivated While Working Remotely

FastSpring

Some of us are really good at self-motivating. And some of us … are not. Many of us find ourselves in a new situation where we are working at home—no bosses, no coworkers, and about a million things around our house to distract us. So how are we supposed to keep ourselves on the ball?

Win More Customers With eCommerce Mobile Apps

Elsner

With the development of eCommerce platforms, the outlook towards shopping has completely transformed, and people started believing in the virtual world like never before. Everyone started shopping on eCommerce websites.

Why CPG Brands Must Leapfrog to Digital Transformation Amid COVID-19 | Salsify

Salsify

The ongoing COVID-19 crisis has wholly upended the channel mix strategy for consumer packaged goods (CPG) brands. Between empty grocery store shelves and shelter-in-place and social distancing orders, consumers are turning to the digital shelf to find and purchase essential products.

The Future Of Work Starts Now

Forrester eCommerce

Imagine that it’s January 2020 — an eternity ago — and that you have been asked to gather with a dedicated group of your peers to give definite shape to a massively important topic: the future of work.