Sat.Apr 18, 2020 - Fri.Apr 24, 2020

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Entering The New Normal: How To Safely Bring Your Workforce Back

Forrester eCommerce

New Pandemic Management Protocols provide guidance on how to bring employees back to work safely and effectively.

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The Biggest SEO Trend You’re Ignoring

Kissmetrics

The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.

SEO 360
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In A Crisis, People Want Dependable Technology

Forrester eCommerce

Cutting-edge takes a back seat to reliability during the pandemic. Yet innovation still has its place.

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Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis

BigCommerce

Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,…

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Sell More With The BigCommerce Amazon Integration

Groove

According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space based on sales. As an Elite BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling. If you’re a BigCommerce customer, selling on Amazon is now significantly easier with the native BigCommerce Amazon Integration.

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Amazon Advertising: Is Hiring An Agency Worth It? (Case Study)

My Wife Quit Her Job

Should you hire an Amazon advertising agency or run your Amazon PPC ads by yourself? This post is a case study that I conducted with my own Amazon account to help you answer that exact question. A while back, I published an extremely comprehensive guide on how to run your own Amazon PPC ads. And in this guide, I compared notes with other 7 and 8 figure Amazon sellers to teach you the right way to setup and run your Amazon Sponsored Ad Campaigns.

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See, Believe, Buy: The Selling Power of Social Proof

BigCommerce

The ways people find, research, and purchase products have evolved drastically over the last few decades.

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HubSpot CRM Review: Pros & Cons

Groove

HubSpot CRM is free, intuitive and includes almost everything a sales team needs to organize leads, keep track of their movements and nurture them. It's quick to learn and contains all basic CRM necessities without being overly complex. As a Diamond HubSpot Partner Agency with a team of avid HubSpot CRM users, we assembled our honest review of the tool and how it can help businesses organize their sales processes.

Books 202
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301: How COVID-19 Has Affected Ecommerce Sales With Jake Cohen

My Wife Quit Her Job

Today I’m thrilled to have Jake Cohen back on the show. Jake is the product marketing leader over at Klaviyo and for the past month or so, he has been heading up a special Covid-19 Coronavirus task force to research, gather and synthesize e-commerce data to share with a broader e-commerce community. In this episode, we are going to go over some hard data on how e-commerce stores are faring during this pandemic along with which industries are doing well, which are not, and how to improve your sal

eCommerce 156
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Managing Your Company Through The Coronavirus Pandemic

Forrester eCommerce

To navigate the next stage of the coronavirus pandemic, governments and companies must design and enforce Pandemic Management Protocols (PMPs) — a set of procedures and processes by which people will go to the office, go to school, congregate in public, eat in restaurants, travel, and move without causing unmanageable new outbreaks of the virus.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Combined Power of Content and Commerce: How Headless Can Uplevel Your Content Marketing Strategy

BigCommerce

The written word is a powerful thing. Writing ideas and concepts makes them concrete in our minds.

Marketing 312
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The Top Wix Alternatives for 2020

Ecommerce Platforms

Wix has a lot to offer as a site building solution. Simplicity, with an intuitive user interface that makes designing your site as straightforward as possible, Versatility, with the freedom to create a wide selection of different pages in unique styles. Wix even provides a wide selection of amazing ecommerce themes and templates to choose from. However, as attractive as Wix might be, it’s not the ideal website builder for everyone.

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The Fault In Our Stores

Steve Dennis

The following is excerpted from my just released book Remarkable Retail: How To Win & Keep Customers in the Age of Digital Disruption , which I finished writing and editing at the end of last year. Many people believe that the COVID-19 crisis is the proximate cause of quite a few retailers dire situation and imminent bankruptcy filings. Yet the bullet that will kill a good number of them was fired long ago.

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Initial Thoughts From Round 2 Of MITRE’s Enterprise ATT&CK Evaluation

Forrester eCommerce

What an amazing year it’s been for the ATT&CK evals team, going from an initial cohort of seven vendors in round 1 to 21 vendors for round 2. The industry adoption of this evaluation has been nothing short of amazing. I’m pleased to once again contribute my thoughts and analysis on the outputs of this […].

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Bring Your Customers Low-Contact Convenience: Why and How to Add Curbside Pickup to Your Ecommerce Business

BigCommerce

Consumers take a lot of things into consideration when making a new purchase.

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Templ.io: Here’s What You Need to Know

Ecommerce Platforms

Any business owner with a robust online presence that relies on fast-moving traffic and sales understands the importance of a fully-functioning and quick-loading website. There are plenty of web hosting platforms out there, but many are slow, shared, and painful to use. So, we’re going to look at one of the newer kids on the block called Templ and see how they stand up to scrutiny.

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Barry Schwartz podcast: The key is website UX (User Experience)

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Barry Schwartz, the CEO. The post Barry Schwartz podcast: The key is website UX (User Experience) appeared first on ECOMMERCE GROWTH Blog.

Blog 146
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Plan For The Work-At-Home Contact Center You Want, Not The One You Were Forced To Build During This Pandemic

Forrester eCommerce

While some regions around the globe have begun to relax their shelter-in-place restrictions, many brands are still trying to nail down a coherent customer service approach that incorporates a huge helping of a work-at-home workforce. As teased in my last blog, Forrester has been doing research designed to help brands ensure that their customers’ needs […].

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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April 2020 Industry Updates: Amazon’s Coronavirus Journey & Mobile’s Decline

ROI Revolution

Published April 20, 2020. Amazon’s Coronavirus Journey. Coronavirus and Amazon have made up two of the biggest news stories for marketers in April 2020. As the world’s second largest ecommerce company, Amazon has had an eventful month. Their fulfillment services have been crucial in the delivery of essential goods throughout the country.

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eBay Suspended Your Account? Here’s What to Do

SellBrite

Having your eBay account suspended can be a major setback, especially if you rely on the online marketplace for income. It’s a good idea to familiarize yourself with eBay’s policies to avoid account suspension in the first place. But because these policies are extensive and always changing, even the most conscientious eBay seller can make a mistake that leads to an account hold, restriction, or even suspension.

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How 10 Shopify stores are positioning during COVID19

Omniconvert

Change is the name of the game these days, as the COVID19 pandemic is changing the way we live. But. The post How 10 Shopify stores are positioning during COVID19 appeared first on ECOMMERCE GROWTH Blog.

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The Rise Of The Subscription Business Model

Forrester eCommerce

In a post-COVID-19 world, sellers of products and services might find it easier to charge over an extended period based on consumption rather than asking for large up-front cash payments.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Where COVID-19 Forced Online Retailers to Change Their Prices

Wiser

The spread of COVID-19 throughout the U.S. and Canada has drastically changed the relationship between retailer and consumer. By mid-March, nearly all brick-and-mortar retailers had closed locations or reduced hours, while people stopped congregating in public and began spending more time at home. Another side-effect of the COVID-19 pandemic? Price changes.

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10 TED Talks to Keep You Motivated While Working Remotely

FastSpring

Some of us are really good at self-motivating. And some of us … are not. Many of us find ourselves in a new situation where we are working at home—no bosses, no coworkers, and about a million things around our house to distract us. So how are we supposed to keep ourselves on the ball? Well, sometimes the best way to be productive and get motivated is to distract yourself for a little bit.

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Win More Customers With eCommerce Mobile Apps

Elsner

With the development of eCommerce platforms, the outlook towards shopping has completely transformed, and people started believing in the virtual world like never before. Everyone started shopping on eCommerce websites. The business owners started to put emphasis on consumer behavior so that they can provide an improved user experience. With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips.

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The Future Of Work Starts Now

Forrester eCommerce

Imagine that it’s January 2020 — an eternity ago — and that you have been asked to gather with a dedicated group of your peers to give definite shape to a massively important topic: the future of work. Imagine that your first steps were to fly the leaders of our work-related content — covering employee […].

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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What is Field Marketing and How Can You Get Started?

Wiser

Everyone loves free samples. Everyone loves the feeling of discovering something new and exciting. Everyone loves to speak their minds about the things they use every day. This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. It lets you get up close and personal with customers in a way that is fun and memorable for them and drives key business results for you.

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Why CPG Brands Must Leapfrog to Digital Transformation Amid COVID-19 | Salsify

Salsify

The ongoing COVID-19 crisis has wholly upended the channel mix strategy for consumer packaged goods (CPG) brands. Between empty grocery store shelves and shelter-in-place and social distancing orders, consumers are turning to the digital shelf to find and purchase essential products.

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7 Simple Strategies to Reduce Shopping Cart Abandonment

UpSellIt

What is Shopping Cart Abandonment? Since the earliest days of online shopping, high cart abandonment rates have presented a major challenge for ecommerce. As you may know, approximately 70% of users who add items to their online shopping cart leave without completing a purchase. Obviously, this is a huge problem for retailers and their conversion rates – but why exactly does it happen?

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The Coronavirus Crisis Puts Telcos Back On The Map As Strategic Providers

Forrester eCommerce

The coronavirus crisis offers telcos an opportunity to reposition themselves. Over the medium and longer term, the stronger telcos will benefit from the crisis.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.