Sat.Mar 07, 2020 - Fri.Mar 13, 2020

The Ultimate Return On Investment: Online Communities


What if you could get a 6,469% ROI on your marketing efforts? This is the average ROI that online communities… Ecommerce Marketing

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Published March 12, 2020. On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole.

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The Anatomy of Top-Notch Email Newsletter Design for 2020


Every day we receive a plethora of emails: long, short, beautiful, and ugly ones. Which category do your emails belong to? When the email lands in your professional inbox and addresses job-related issues, usually you don’t expect it to be esthetic.

Responding To Coronavirus: A Playbook For Marketing And Communications

Forrester eCommerce

Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. Read this post to understand the most critical actions to take now. age of the customer B2B marketing pandemic promoted

The Pros and Cons of Incentivized Reviews

With so many online reviews out there, we’ve decided to take a look at how incentivized consumer reviews fare against regular reviews from consumers that were not incentivized. Is one better than the other? More positive? Are they similar in topics covered and level of detail? Download this report to get answers to those questions and more!

Direct to Consumer Trends: Up & Coming Brands Succeeding with DTC


Think about the first time you purchased furniture. Chances are you trudged along in a warehouse or department store, making… General Ecommerce Tips ecommerce trends

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Level-up Your Online Selling Game with eCommerce Growth Summit – Online Event – 26 & 27th of March

Ecommerce Platforms

Join us on the 26th & 27th of March for the Ecommerce Growth Summit , a FREE 2-day online event. Here you'll learn all the latest eCommerce insights and trends. From streamed keynotes and breakout sessions to interactive learning and ‘ask an expert’ sessions – this summit has it all!

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Micro UIs: Microservices Are Visual, Too

Forrester eCommerce

Stop Conflating Microservices With APIs Too often in client conversations, Forrester hears the terms “microservice” and “API” used interchangeably. To make your architecture and design patterns stronger, separate the two.

13 Amazing Free Chrome Extensions For SEO


Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you.

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295: Cathy Heller On How To Make Money As A Musician

My Wife Quit Her Job

Today I’m really happy to have Cathy Heller on the show. Cathy is the host of the popular podcast “Don’t Keep Your Day Job” and she inspires thousands of listeners every day to find purpose in their life and get paid to do what they love.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Webflow vs WordPress: Which Should You Go for?

Ecommerce Platforms

Want to build the perfect online presence for your digital business? It all starts with a CMS that you can rely on. Content Management Systems, like , or Squarespace , are designed to give you everything you need to manage and enhance your website in no time.

Open Source Design: What It Is And Why It Matters

Forrester eCommerce

There’s a new buzz phrase in the air — “open source design.” What is it? It’s a “remix” (to borrow a term from Figma) of the open source software movement’s commitment to sharing and collaborative validation and improvement of software source code. What Are Examples Of Open Source Design?

Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads.

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What Are the Business Benefits of Social Commerce? | Salsify


Expanding your pool of prospects is one way to gain market share and grow sales. With social commerce, also known as social shopping, the size of the pool is unprecedented — in both size and range. This pool is also highlight targetable. Omnichannel Digital Commerce Social Commerce Social Media

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Shift Happens

Steve Dennis

Think for a moment about all the radical shifts we are experiencing in this age of digital disruption… The shift from largely siloed experiences to those that are cross-channel and demand well-harmonized integration. The shift from going online to living online.

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How Employees Feel About Coronavirus: Early Results From Forrester’s PandemicEX Survey

Forrester eCommerce

Our #pandemicEX research project aimed to understand how employees are experiencing the spread of COVID-19. Read results here. age of the customer employee experience risk management security & risk promoted special report

Magento to BigCommerce Migration Guide: How to Replatform Quickly and Painlessly

Inflow Insights

If your store is on Magento 1 or Magento 2, this post will help you: Understand why a migration from Magento 1 to another platform is necessary. Decide whether to migrate to BigCommerce or Magento 2. Create a migration plan from Magento 1 to BigCommerce.

How Much Does an Ecommerce Website Cost?

Ecommerce Platforms

With a growing number of brick and mortar store closures, there’s a huge opportunity for online retailers to pick up the slack. While some brands already have a strong online presence, others are picking up steam or looking into creating an ecommerce website for the first time.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Our Commitment to Customers During the COVID-19 Outbreak


At FastSpring, we’re closely following the evolving Coronavirus (COVID-19) public health emergency that has affected thousands worldwide. Our thoughts are with those affected and their families during this difficult time.

The Odds Of A Tech Market Decline In 2020 Have Just Gone Up To 50%

Forrester eCommerce

Based on recent events, we are revising our tech market forecast for 2020 downward. In the best case, we are now looking at US and global tech market growth slowing to around 2% in 2020.

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Content Marketing for Subscription-Based Ecommerce Stores

Bootstrapping Ecommerce

Content marketing for subscription box ecommerce stores can be the thing to drive high-value traffic to your site. Try out these tactics for your store! The post Content Marketing for Subscription-Based Ecommerce Stores appeared first on Bootstrapping Ecommerce. Getting Traffic

How to Start a Dropshipping Business in 2020

Ecommerce Platforms

So you want to learn how to start a dropshipping business? For all it’s worth, here’s everything you need to know as a beginner. Starting your own dropshipping business is worth the grit. There are thousands of success stories behind this ecommerce business model.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Case Study: Creating Value for Subscription Businesses


Incentive strategies have been a cornerstone of retail from the very beginning. Offering consumers a deal is a surefire way to increase sales and create customer value. However, optimizing an incentive strategy can be a difficult task.

Get Accessibility Right: Recruit People With Disabilities Into The Design Process

Forrester eCommerce

When I speak with companies that are new to digital accessibility, they almost always start the conversation with some version of this question: “What do we need to do to comply with accessibility standards so we don’t get sued?”

We’re all going to die!

Steve Dennis

Hopefully that’s not news to you. As the late, great metaphysician Jim Morrison reminds us: no one here gets out alive. In fact—and bear with me for a moment as I do some math–if you managed to wake up this morning, you are now one day closer to death.

Top 3 Personalized Promotions for Teachers


Brands that provide exclusive offers to teachers win their loyalty. Learn how you can engage teachers with the 3 personalized promotions they want most. Blog Posts Customer Acquisition Personalized Marketing Teacher

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The Ultimate Guide To Google Ads For Ecommerce (2020)

Store Growers

For many ecommerce businesses, Google Ads is one of the main marketing channels. In some research studies , Google Ads accounts for as much as 18% of all ecommerce revenue. So if you’ve decided to start with Google Ads, or want to get better results from it, this guide is for you.

Recapping the RSA Conference 2020: The Human Element

Forrester eCommerce

In prior years, the RSA Conference focused on themes such as – Zero Trust, geopolitical risk, and automation. While those themes were still present at this year’s conference, it was harder to discern one dominant central theme for the conference.

ChannelAdvisor Statement to Customers and Partners on COVID-19


To our customers and partners: With the COVID-19 global pandemic continuing to evolve rapidly, I felt it important to share with you a brief summary of our business continuity program (BCP) at ChannelAdvisor.

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5 Sender Name Ideas to Increase Email Open Rates


The Importance of a Sender Name. Sender names contribute greatly to the most influential metric in email marketing – open rates. Aside from the actual delivery of your message, the sender name and subject line have the biggest impact on open rates.