Sat.Mar 07, 2020 - Fri.Mar 13, 2020

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The Ultimate Return On Investment: Online Communities

BigCommerce

What if you could get a 6,469% ROI on your marketing efforts?

Marketing 323
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Published March 12, 2020. On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile.

eCommerce 204
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The Anatomy of Top-Notch Email Newsletter Design for 2020

Omnisend

Every day we receive a plethora of emails: long, short, beautiful, and ugly ones. Which category do your emails belong to? When the email lands in your professional inbox and addresses job-related issues, usually you don’t expect it to be esthetic. These are plain text emails staffed with important things. Being beautiful isn’t part of Read more The post The Anatomy of Top-Notch Email Newsletter Design for 2020 appeared first on Ecommerce Marketing Automation | Omnisend.

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Responding To Coronavirus: A Playbook For Marketing And Communications

Forrester eCommerce

Marketing and comms teams should take a leading role in supporting their organization’s response to the coronavirus. Read this post to understand the most critical actions to take now.

Marketing 544
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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13 Amazing Free Chrome Extensions For SEO

Kissmetrics

Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier.

SEO 363
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Customer Engagement in the Last Mile: Why is it Important?

lateshipment

Customer engagement is a much-loved term and a cornerstone of most businesses. It’s a ll about communicating with customers when it matters and forging relationships that last. Every business aims to give its customers the best possible customer experience. Businesses leave no stone unturned to have a robust and user-friendly site with easy navigation up and running.

Customer 246

More Trending

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Open Source Design: What It Is And Why It Matters

Forrester eCommerce

There’s a new buzz phrase in the air — “open source design.” What is it? It’s a “remix” (to borrow a term from Figma) of the open source software movement’s commitment to sharing and collaborative validation and improvement of software source code. What Are Examples Of Open Source Design? You don’t need to look far to find companies embracing this idea by: Making design systems public.

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How To Get Rich – 20 Lessons On Making Money When Lifestyle Is Your Priority

My Wife Quit Her Job

This post is a collection of principles I live by on how to get rich without sacrificing your family life. When it comes to business and life, my primary goal is to be the best Dad that I can be. Making money and getting rich are secondary objectives and most people don’t believe that you can have both. But if you approach building wealth with the proper mindset, then you can make lots of money and have the lifestyle you want at the same time.

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How to Boost Customer Loyalty With an On-Brand Post-Purchase Experience

lateshipment

We live in an experience economy. Experience is everything. Consumers own brand perception. And experience drives how consumers perceive a brand. Be it their journey to the checkout phase or their post-purchase, last-mile delivery phase, it is imperative that you provide customers with an experience that builds trust, is delightful, and creates a positive brand perception. .

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Direct to Consumer Trends: Up & Coming Brands Succeeding with DTC

BigCommerce

Think about the first time you purchased furniture.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Insights Beat: Stay On Course With Smart Data And Analytics Choices

Forrester eCommerce

As companies navigate through murky waters amid global health and economic headwinds, as a data and analytics leader, it may feel like there are many things that are out of your hands today. As you weather these conditions, it is still important to chart a steady course and be laser-focused on the parts you can […].

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295: Cathy Heller On How To Make Money As A Musician

My Wife Quit Her Job

Today I’m really happy to have Cathy Heller on the show. Cathy is the host of the popular podcast “Don’t Keep Your Day Job” and she inspires thousands of listeners every day to find purpose in their life and get paid to do what they love. She’s been featured in Forbes, Entrepreneur Magazine, HuffPost, the NY Times and prior to her podcast, she made a 6 figure living with her music as a songwriter.

Magazine 156
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Webflow vs WordPress: Which Should You Go for?

Ecommerce Platforms

Want to build the perfect online presence for your digital business? It all starts with a CMS that you can rely on. Content Management Systems, like WordPress.com , or Squarespace , are designed to give you everything you need to manage and enhance your website in no time. With the right CMS , you can build everything from an immersive blog, to a range of product pages, and you don’t even need to know a great deal about HTML or CSS.

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Shift Happens

Steve Dennis

Think for a moment about all the radical shifts we are experiencing in this age of digital disruption… The shift from largely siloed experiences to those that are cross-channel and demand well-harmonized integration. The shift from going online to living online. The shift from traditional media consumption to a mostly digital-first model. The shift from the best location being a well situated and designed brick-and-mortar store to it being wherever our customer happens to be with their sma

Books 163
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Odds Of A Tech Market Decline In 2020 Have Just Gone Up To 50%

Forrester eCommerce

Based on recent events, we are revising our tech market forecast for 2020 downward. In the best case, we are now looking at US and global tech market growth slowing to around 2% in 2020. That assumes that the US and other major economies have economic declines in the first half of 2020, but recover […].

Marketing 432
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. The framing of this question is a bit flawed because m ost eCommerce businesses can benefit from using both. The real choice is which channel to scale more than the other — and that depends on the details of your business.

PPC 156
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How Much Does an Ecommerce Website Cost?

Ecommerce Platforms

With a growing number of brick and mortar store closures, there’s a huge opportunity for online retailers to pick up the slack. While some brands already have a strong online presence, others are picking up steam or looking into creating an ecommerce website for the first time. As a smaller outfit, there may be one question burning a hole in your mind: how much does an ecommerce website cost?

eCommerce 164
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What Are the Business Benefits of Social Commerce? | Salsify

Salsify

Expanding your pool of prospects is one way to gain market share and grow sales. With social commerce, also known as social shopping, the size of the pool is unprecedented — in both size and range. This pool is also highlight targetable.

Marketing 148
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Get Accessibility Right: Recruit People With Disabilities Into The Design Process

Forrester eCommerce

When I speak with companies that are new to digital accessibility, they almost always start the conversation with some version of this question: “What do we need to do to comply with accessibility standards so we don’t get sued?” They’re right to ask, because web accessibility lawsuits are proliferating — there were over 2,000 in […].

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We’re all going to die!

Steve Dennis

Hopefully that’s not news to you. As the late, great metaphysician Jim Morrison reminds us: no one here gets out alive. In fact—and bear with me for a moment as I do some math–if you managed to wake up this morning, you are now one day closer to death. Of course, there is the small matter of exactly when and precisely how that will occur.

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Promote eCommerce Website In ‘8’ Easy Ways

MakeWebBetter

If you are a merchant who owns an eCommerce store or you are a marketer looking to promote your eCommerce website, you might have found many blogs or cheatsheets to get 10X results or million dollars of revenue. You might have also implemented several processes and/or tools, spending all your profits into running campaigns. Neither […]. The post Promote eCommerce Website In ‘8’ Easy Ways appeared first on MakeWebBetter.

eCommerce 138
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How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic]

GetElastic

Our friends at Mobify have put together a handy infographic outlining how headless commerce helps mitigate 3 Black Friday challenges every ecommerce org faces: 1) traffic spikes, 2) the “code freeze” and 3) employee burnout. Mobify’s also put together an ebook The Modern Ecommerce Leader’s Guide to Black Friday 2020 — with only 260 days until Black Friday as of today, it’s never too soon to get prepared.

Blog 120
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How Employees Feel About Coronavirus: Early Results From Forrester’s PandemicEX Survey

Forrester eCommerce

Our #pandemicEX research project aimed to understand how employees are experiencing the spread of COVID-19. Read results here.

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Content Marketing for Subscription-Based Ecommerce Stores

Bootstrapping Ecommerce

Content marketing for subscription box ecommerce stores can be the thing to drive high-value traffic to your site. Try out these tactics for your store! The post Content Marketing for Subscription-Based Ecommerce Stores appeared first on Bootstrapping Ecommerce.

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ChannelAdvisor Statement to Customers and Partners on COVID-19

ChannelAdvisor

To our customers and partners: With the COVID-19 global pandemic continuing to evolve rapidly, I felt it important to share with you a brief summary of our business continuity program (BCP) at ChannelAdvisor. Along with the safety of our employees, our top priority is to ensure that we continue to provide high-quality, uninterrupted service to support your business.

Customer 109
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Getting Started with Influencer Marketing in 2020: Everything You Need to Know

A Better Lemonade Stand

Celebrities were the brand ambassadors of the past but now social media influencers are who consumers are listening to. Have you tried influencer marketing? The post Getting Started with Influencer Marketing in 2020: Everything You Need to Know appeared first on A Better Lemonade Stand.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Essential Technology For Remote And Quarantined Employees During A Pandemic

Forrester eCommerce

As the coronavirus spreads, more firms are encouraging employees to work from home. This video details how to enable a productive remote work experience and offers best practices for shifting work from the office to the home.

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5 Sender Name Ideas to Increase Email Open Rates

UpSellIt

The Importance of a Sender Name. Sender names contribute greatly to the most influential metric in email marketing – open rates. Aside from the actual delivery of your message, the sender name and subject line have the biggest impact on open rates. And when open rates increase, your conversion rate will likely follow. Sender names are the first thing a user sees in their inbox.

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Krista Seiden podcast: The present and future of data analysis

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Krista Seiden, a proven. The post Krista Seiden podcast: The present and future of data analysis appeared first on ECOMMERCE GROWTH Blog.

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170+ Best Mother’s Day Subject Lines Ideas

Omnisend

Everyone loves their Momma. This is a big holiday where grateful children, husbands, brothers and fellow sisters show their appreciation for the mothers in their lives. This year, Mother’s Day in the United States is on May 10th. Therefore, it’s important that you use the best-performing (and most creative) Mother’s Day subject lines to make Read more The post 170+ Best Mother’s Day Subject Lines Ideas appeared first on Ecommerce Marketing Automation | Omnisend.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib