BigCommerce
MAY 25, 2018
Let’s start with the good news. You’re running a fairly successful ecommerce site. You’re making a decent amount of revenue and things are chugging along nicely. But it’s not all bubblegum and roses. Frankly, you’re having challenges. Your store’s ecommerce conversion rate – and thus your conversion funnel – isn’t that great. Carts get abandoned more than you’d like.
Rishi Rawat
MAY 21, 2018
Let me illustrate with an example: Video explanation:
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My Wife Quit Her Job
MAY 21, 2018
A good number of phone calls we get for our ecommerce business are from customers asking for wholesale pricing on our products. And because we have no desire to be in the wholesale business, my default answer is always no. Instead, I offer them attractive discounts if they purchase above a certain quantity threshold. Now what’s funny is that when customers hear the words “no wholesale”, they almost always hang up without asking for pricing.
Forrester eCommerce
MAY 24, 2018
The American showman P.T. Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “Nothing draws a crowd quite like a crowd.” While consumer reviews generate buzz, they stop just short of being a circus because they’ve won immense levels of consumer trust. But two of the […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Kissmetrics
MAY 24, 2018
Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses strive to get as many five-star reviews as possible. And it’s not hard to imagine why. Before you buy something online, drive across town to a restaurant you’ve never tried, or download an app, what’s the first thing you do? You probably check the reviews.
Optimizely
MAY 24, 2018
For a B2C brand, selling through Amazon is both a blessing and curse. With 55% of all online product searches starting on Amazon , you can snag a high volume of new buyers through the site. But at the same time, you have next to zero control over the buyer experience. Amazon has a million regulations for B2C brands, only allowing certain types of product features, descriptions, and pictures on your pages.
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Forrester eCommerce
MAY 22, 2018
The EU has always stated when it comes to Brexit “Nothing is agreed until everything is agreed”. Time is running out to come to agreement on a wide range of issues including security and defense cooperation. In my first report for Forrester “Brace Your Security Organization For Post-Brexit Challenges” I look at the challenges that […].
Kissmetrics
MAY 21, 2018
As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. In fact, depending on your target audience and competition, Google may not even be your best traffic source.
Optimizely
MAY 22, 2018
B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. If you’re boring, then you’ve already lost your audience. Unfortunately, many brands spend too much time talking about the details of product specifications and features, and not enough time creating compelling and interesting content that people truly want to watch, read, or follow.
RTP blog
MAY 21, 2018
By Gil Larsen, Blis More than 5,000 stores closed their doors in 2017, and this year looks set to surpass it with 1,500 more closures already. And while the mom-and-pop stores are certainly suffering, the bigger names are not escaping unscathed — Macy’s, JCPenney, Sears and Kmart have all announced significant shuttering. The competition from Amazon, and the wave of digitally native, direct to consumer brands it inspired, is undoubtedly stiff, but to say the battle for shoppers’ hearts (and wall
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
MAY 25, 2018
There’s an old mantra which no-one really believes any more: Too big to fail. Tell that to the dinosaurs. In the last 20 years business has undergone a critical pivot. We’ve moved from the age of scale, where the winners were vertically integrated monoliths with vast purchasing power, through the age of information, to a […].
Kissmetrics
MAY 23, 2018
For years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice keyword density. This is no longer true. In fact, Google views too high of a density as keyword stuffing , which they will punish.
My Wife Quit Her Job
MAY 24, 2018
Today I’m thrilled to have Alisa Meredith on the show. Alisa is the content marketing manager over at Tailwind and she’s a Pinterest expert. Now Pinterest is one of my top social media traffic sources but over the past year or so, Pinterest has made a bunch of changes to their ranking algorithms. So I asked Alisa to come on the show today to talk about what’s working today in Pinterest land.
Inflow Insights
MAY 22, 2018
Each year, we analyze the websites of leading eCommerce sites across dozens of categories to see which features best-in-class brands are using. In this piece, we take a critical look at how three best-in-class brands —Adidas, Crate and Barrel, and Nixon—are promoting their brands and products while retargeting customers using Facebook’s extensive marketing platform, including Pages, Messenger, and Instagram.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
MAY 21, 2018
Here are a few thoughts from the SAP Leonardo Center launch in Singapore in early May. The good news: since we last reported on Leonardo, SAP is clearer about what Leonardo actually is, and has more mature messaging and interesting customer examples to share. Leonardo itself, though, continues to be a work in progress. So, […].
A Better Lemonade Stand
MAY 25, 2018
The world of small business accounting can be overwhelming, but once you understand what’s required of you and get a good system in place, it’s much easier. This guide will help you better understand small business accounting for your ecommerce business. The post Small Business Accounting & Bookkeeping: A Guide For Ecommerce Entrepreneurs appeared first on A Better Lemonade Stand.
Ecommerce Platforms
MAY 23, 2018
When customers are waiting on your website, they shouldn't have to find your contact page to get the information they need. Live chat boxes are so beneficial to both ecommerce companies and customers that you'd be leaving money on the table if you didn't have one. LiveChat is a powerful solution for getting a live chat module on your website, with lead generation tools, agent rating options, and more.
Bootstrapping Ecommerce
MAY 21, 2018
If you’re ready to build an affiliate marketing program, working with coupon affiliate sites will get you started in a big way. Keep reading to learn more about how coupon sites work and how to set your ecommerce brand up with them. The post The Beginner’s Guide to Working With Coupon Affiliate Sites appeared first on Bootstrapping Ecommerce.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
MAY 22, 2018
Monday, Adobe announced their $ 1.68B acquisition of Magento. By adding eCommerce capabilities, Adobe is better able to compete with SAP Hybris, Salesforce and Oracle. Why Magento? A number of commerce-centric offerings exist on the market… but none of them are like Magento. Magento has not only shown demonstrable growth, but they also boast a vibrant community of developers and customers and […].
A Better Lemonade Stand
MAY 21, 2018
Increase the effectiveness of your Facebook Messenger marketing campaign with these tips to help you write better FB Messenger messages so you get better open rates & higher conversions. This Facebook Messenger marketing strategy will get you closer to your traffic & conversion goals. The post Facebook Messenger Marketing for Ecommerce: How to Write Facebook Messenger Messages that Increase Sales appeared first on A Better Lemonade Stand.
Fastr
MAY 23, 2018
Cait Porte Zmags SVP, Product & Customer Experience For an ecommerce digital marketer, success is usually measured by revenue. Everyone’s boss wants to […]. The post Guest Blog – How to Improve SEO Ranking (In 4 Steps) appeared first on Zmags.
Klaviyo
MAY 24, 2018
The post 11 Top Moments from the LA #KlaviyoWorkshops appeared first on Klaviyo.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
MAY 22, 2018
Over the next few weeks, we’ll analyze the sacred myths of the platform economy and reveal the real practices that platform businesses have mastered. This is work from our report, Earn Your Place In The Platform Economy: Adopter, Participant, Or Leader? Here’s Your Blueprint For Platform Business Success. Myth #1: Every platform business is a marketplace. […].
ESW
MAY 23, 2018
If you’re selling physical products online, you’ll have to face a daunting reality: Most likely, your biggest competitor is Amazon. Boasting net annual revenue of over $135 billion, 43% of U.S. online retail market share, and 53 percent growth in 2016, Amazon is the undisputed Goliath of eCommerce. But that doesn’t mean you should just bow down to this retail behemoth; there are plenty of ways to compete against even the biggest of eCommerce players.
Inflow Insights
MAY 24, 2018
Every eCommerce business will need to remove a product from its inventory at some point. Many businesses make the mistake of either deleting the product page, redirecting the page to their homepage or leaving hundreds or even thousands of out-of-stock pages online without actually looking into how this could benefit or hurt their website. This post and the accompanying flow chart should help provide a general best practice framework for eCommerce teams on how to treat out of stock products in va
Rishi Rawat
MAY 19, 2018
Our objective is to get people to buy the monthly auto-ship plan (and not the one-time option). Here is the control (what’s online now): Everything is laid in front of the user. This can cause analysis paralysis (too many options). Also, the shopper is likely to pick the one-time option because they don’t want to get into a monthly membership.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Forrester eCommerce
MAY 22, 2018
Forrester’s Board of Clients was in Cambridge last week for an amazingly productive two days of co-creation. Ideas that have come out of the Board in previous years include: the weekly Forrester Podcast, the Forrester iPhone app, and Industry Waves. The dinner tradition is that clients recommend their favorite books — there are a bunch […].
Salsify
MAY 24, 2018
38% of Amazon shoppers prefer it to other retailers because of its selection of product, compared to only 25% that are enticed by free shipping. Amazon is not just a sales channel - it is where shoppers learn about products to inform buying decisions online or in store. Brands need to see Amazon as an extension of merchandising efforts and optimize product information to fit the needs of the digital shopper.
Sailthru
MAY 22, 2018
On your site, to display an offer just to valuable customers, you need to know who has purchased the most. To target new prospects on Facebook or Google who resemble the loyal ones , you’ll need to sync an evolving high-value-customer list with these ad networks. Once a new user browses without buying, how do you turn those signals into a meaningful follow-up?
SheerID
MAY 25, 2018
The post How to Stop Receiptless Return Fraud Before It Happens appeared first on SheerID.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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