Groove
MARCH 2, 2017
If you were one of 50 attendees here at Groove or more than 300 viewers on Facebook Live of the last Baltimore HubSpot User Group (HUG) on February 23, you may already be re-writing your executive summaries, removing jargon from your scope of services, and enforcing a deadline on a proposal. Just as likely, you could be shopping for a turquoise "Coffee is for Closers" t-shirt.
Optimizely
MARCH 2, 2017
Until recently, the vast majority of subscription boxes came from subscription brands – that is, brands that exclusively sell curated boxes of themed merchandise. But in the past year, many bigger brands decided to dip their toes into the subscription box business: the beauty brand Sephora released the monthly subscription “PLAY! by Sephora,” Starbucks introduced a coffee subscription called Reserve Roastery, and Target has a themed subscription box with products for babies/new parents, to
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My Wife Quit Her Job
FEBRUARY 27, 2017
Whenever I shop online, I like to comparison shop before I buy most things. In fact, I often browse multiple online stores before finally choosing where to make my purchase. Sometimes in the middle of shopping, I get sidetracked by my kids. Sometimes, my wife forces me to do some chores or run a quick errand. Sometimes, I get last minute jitters and abandon my shopping cart even after I’ve entered in all of my information.
Ecommerce Platforms
FEBRUARY 27, 2017
As an ecommerce professional, one of the first things you learn is that you're much better off trying to keep customers than finding new ones. It costs five times as much to attract a new customer compared to retaining an old one, so it's certainly worthwhile to setup things like email newsletters, cart abandonment tools and loyalty programs. Those VIPs are the ones that are going to keep your business afloat.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
MARCH 2, 2017
On February 23, Kyle Racki, CEO of Proposify, made a trip down to Baltimore to teach the audience how to build a business proposal and proposal system that sells.
Optimizely
FEBRUARY 27, 2017
Web push (considered browser’s answer to mobile app push) is an effective way to reach customers with the right message in “real real-time,” – which is especially critical, since according to Aimtell the majority of people only check their email 1-3 times per day. With web push, it becomes easier to guarantee your web shoppers are seeing your messages when you want them to, better positioning you to address any points of friction in the moment and guide customers further along the path to
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Fastr
MARCH 2, 2017
Of-the-moment content is an up and coming trend in ecommerce; by creating relevant and seasonal content that is perfectly tailored to their audience, brands can increase engagement and conversions. And interactive holiday-driven content is a powerful way to stand out from the competition and cut through the ecommerce noise. Holidays are some of the busiest times of the year for ecommerce retailers, The post Guided Selling With Godiva appeared first on Zmags.
Ecommerce Platforms
MARCH 1, 2017
Whether you're attempting to accumulate more customers or simply trying to get feedback from your customers, you generally have to piece together marketing and ecommerce apps and tools to make it all happen. However, REES46 has taken a different approach, bringing together everything from smart product recommendations to triggered emails and customer segmentation to real-time analytics.
A Better Lemonade Stand
FEBRUARY 28, 2017
This is a guest post from Pilar Newman, a 9-year veteran Amazon seller. Every so often, an opportunity comes around that is so good, it’s hard to pass up. One such opportunity is selling physical products on Amazon. The draw for both new and current e-commerce sellers, is the immediate reward of tapping into the […]. The post How to Successfully Sell Products on Amazon appeared first on A Better Lemonade Stand.
Steve Dennis
FEBRUARY 27, 2017
So-called “asset-light” business models, where a company has relatively few capital assets compared to the overall size of its operations, have drawn increasing attention (and investor dollars) in recent years. Think Airbnb, Uber, Snap and many other essentially digital-only brands. The concept isn’t new. Brand licensing and many hotel management and franchise-based businesses have employed this formula for years.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Fastr
FEBRUARY 28, 2017
In this first installment of a two-part series, the importance of website accessibility and the formulation of regulation under the Americans with Disabilities Act (ADA) as it relates to e-commerce are discussed. In part two, the discussion extends to options for improving website accessibility without compromising the essence of e-commerce design — the customer experience.
Rishi Rawat
FEBRUARY 27, 2017
Having a sales force is expensive, which is why only large businesses have them. But, even little ecommerce sites have access to a sales force; their customers. This dormant force can triple the visibility of your brand, and they don’t even need a sales commission. But, to activate them you need to establish an authentic relationship first. And it’s not like you have to sell a cool item like giantmicrobes.com to have a relationship with customers.
Jumpshot
FEBRUARY 28, 2017
If you oversee a website, you most certainly use web analytics because it provides mission critical insights into what people are doing on your site. Mobile location data is like web analytics for the real world. People have their phones with them at all times. And many people have their phones enabled with location-based services. Unlike web analytics, mobile location data doesn’t produce mission critical insights independently, rather it needs to be analyzed in the right context.
Steve Dennis
MARCH 3, 2017
J.C. Penney recently announced its fourth quarter earnings as well as plans to shutter as many as 140 stores. To say the least, the announcement was a decidedly mixed bag. On the good–or at least improving–side, earnings were a bit better than anticipated. Moreover, Penney’s comparable stores sales fell “only” 0.7%, materially better than their direct competitors, indicating some growth in relative market share.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Blue Acorn
MARCH 2, 2017
In just a few weeks, the hot sun shining over Las Vegas will beam down upon the pale and smiling faces of an encroaching army of office-dwelling ecommerce merchants. These troglodytes will have journeyed from afar to an arid and sin-filled wasteland for one reason: Shoptalk. Among them, will be me. It’s currently snowing leaf-sized snowflakes outside my window in Boulder, which means I can’t wait to hop on a plane headed south.
ChannelAdvisor
MARCH 1, 2017
There are so many exciting firsts in an e-commerce career: your first job, first marketplace expansion, first promotion… and your first time at Catalyst. As one of the industry’s most influential e-commerce conferences of the year — the one that’s attended by hundreds of trendsetters and innovators who are leading the future of online retailing — Catalyst is an exciting place to be.
Profitero
MARCH 1, 2017
We recently presented at the Nielsen Consumer 360 conference in Tokyo, Nielsen’s annual event that seeks to connect consumer trends across industries. This is the first year that Consumer 360 comes to Japan, which takes place amid a world of unprecedented globalization and connectedness. Finding opportunity within the current economic climate is both complex and challenging, however a massive opportunity remains for forward-thinking organizations that focus on the consumer of today’s digitally c
Kibo
MARCH 2, 2017
Results from Kibo’s 2017 Consumer Trends Report show that online shoppers are more […]. The post Cater to Online Shoppers’ Price Obsession Without Breaking the Bank appeared first on The Omni Channel.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Teamwork Retail
FEBRUARY 28, 2017
No business owner likes to imagine that they are missing or wasting opportunities to generate revenue, but many retail locations are doing just that. If your team cannot interact with customers and finalize sales directly on the sales floor, then you have to wonder how many sales you miss every day. The Luxury of Portable Retail POS Systems. Other Industry Snapshots.
ChannelSale
MARCH 1, 2017
The journey of eBay from late 1998 till today has been phenomenal in the world of e commerce. With a few phases of crests and troughs in terms of competitive ranking, this marketplace has established itself as one of the best and probably unsurpassed auction based platforms in the world. However, over the past few years, with a handful of changes introduced rather abruptly in its algorithms, many sellers have been left fuming over their sudden loss of ranking and visibility, regaining which has
Profitero
FEBRUARY 28, 2017
The Food Marketing Institute (FMI) and Nielsen recently released their “ Digitally Engaged Food Shopper ” analysis at the FMI Midwinter Conference. The introductory set of insights from this joint, multi-year initiative offers a comprehensive look into the behaviors, motivations and expectations of the digitally engaged food shopper. This first perspective offers recommendations on how food marketers and manufacturers should be preparing their strategies and managing the organizational change th
Dynamic Yield
MARCH 2, 2017
How eCommerce Companies Are Using Personalization to Grow Faster. The post Real Results Report: The ROI of Personalization appeared first on Dynamic Yield.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ChannelAdvisor
MARCH 2, 2017
You know the story: A consumer pulls up a favorite shopping app and types in the name of a product. His eyes are immediately drawn to the colorful callout boxes on the page. “#1 best seller,” one says. “Best offer,” reads another. Within a fraction of a second, the shopper is clicking “Add To Cart.” He doesn’t even notice the “Other Sellers” option.
Supply Chain Management and Analytics for Retailers
FEBRUARY 27, 2017
I have two millennial sons. They (and their girlfriends ?? ) represent the radically changed customer base faced by specialty retailers. They buy with vastly more […]. The post 4 Supply Chain Analytics Capabilities For Specialty Retailers appeared first on Solvoyo.
SellBrite
FEBRUARY 26, 2017
It’s every aspiring ecommerce entrepreneur’s dream: to go from 9-5 with a side hustle to full-time business owner. The question is, how do you get there? The road to becoming a successful, sustainable business owner is not a simple one. There are hundreds of turns, forks, and detours you could take on your journey, and each could lead you on the right path and closer to your goal.
Dynamic Yield
MARCH 1, 2017
You've gotten a customer to convert but you can't rest on your laurels. Now it's time to deploy your post-purchase eCommerce strategy. The post How to Improve Your Post-Purchase eCommerce Strategy appeared first on Dynamic Yield.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
ChannelAdvisor
FEBRUARY 27, 2017
As we get closer to the opening keynote of Catalyst 2017, stay tuned to this blog for Catalyst stories, announcements and conference tips in our “Countdown to Catalyst” blog series. This week, we have Sara Waters from Google to answer some questions about her upcoming breakout session, “Video Killed the Text Ad Star” before it all goes down in Nashville.
Teamwork Retail
MARCH 2, 2017
There is no single solution to serve every business out there. Not only are there nuanced facets to every type of small business, even among retail, but the companies that provide these solutions aim to serve completely different sectors of the retail world; for a small business, seeking out the best retail solution for a big-box store would be a tremendous (and costly) misstep.
BigCommerce
MARCH 3, 2017
Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get y
Dynamic Yield
MARCH 2, 2017
How leading eCommerce companies achieved outstanding results by deploying real-time personalization through Dynamic Yield. The post The ROI of Personalization (New Ebook) appeared first on Dynamic Yield.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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