Introducing The Forrester Readiness Index Report: eCommerce, 2016
Forrester eCommerce
MARCH 17, 2017
With the increasing significance of the online channel in retail, we need variables other than macroeconomic data or consumer market size to assess the readiness of a market for eCommerce. While there is no universal tool for selecting expansion opportunities, the Forrester Readiness Index (FRI) provides a holistic assessment of the eCommerce setting for each country.
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