RTP blog

JULY 27, 2018

By James Hartling, Softvision As we progress into the proverbial dog days of summer, it might be surprising to hear that now is the right time to start thinking about the coming holiday season, Cyber Week, and what steps you need to take to ensure you’re prepared and positioned to win online this year. Too often, people on the business and technical side hit October and realize they have not built in enough time to plan for holiday, creating an enormous and undue amount of stress on the organiza

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Kissmetrics

JULY 24, 2018

What do you think the future of SEO is? And no, I am not talking about what Google will look like 10 years from now… I’m talking about how you’ll be able to rank your site in the future. You know, that one thing that’ll just skyrocket your rankings. So, what do you think it is? I can tell you this… it’s not link building and it’s not on-page SEO. Sure, those things help, but they don’t skyrocket your rankings.

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Optimizely

JULY 24, 2018

Acquiring a new customer is not cheap. You can spend months nurturing potential buyers through the different funnel stages; engaging with them in a personalized and relevant way across channels and devices; sending them discounts to encourage a purchase; and serving up content to make your brand seem fantastic. Then, finally, you get a new customer over the finish line to buy your product or service.

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Fastr

JULY 27, 2018

Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce, she was pulled over […]. The post 0 to 60: Ecommerce Automotive Aftermarket Trends appeared first on Zmags.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

JULY 27, 2018

Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times). But why are only 39% of CX pros using journey maps […].

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BigCommerce

JULY 27, 2018

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible? What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep?

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Merchant Services Payments Marketing BigCommerce 419

RTP blog

JULY 25, 2018

As an industry anticipated to reach up to $10 billion by 2020 in the U.S. , influencer marketing is giving retailers and brands a fresh way to get their product in front of the optimal audience on relevant platforms. But these campaigns cost significant money, and can backfire if approached without tact, especially if an influencer damages the brand in some way.

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Forrester eCommerce

JULY 27, 2018

Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’s time to burst a few of the myths surrounding digital transformation. But first, let’s recap […].

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BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Facebook and Instagram are focusing more on video, especially with Stories and IGTV rapidly growing in popularity.

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My Wife Quit Her Job

JULY 22, 2018

Most ecommerce business owners focus their efforts and marketing dollars on trying to land new customers. But getting cold traffic to convert is not only hit or miss but expensive as well. In fact, did you know that most entrepreneurs who advertise on Facebook consider a top of funnel ad campaign successful if they just break even? Now how can an unprofitable ad campaign possibly be considered a success?

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RTP blog

JULY 24, 2018

By Glenn Taylor, Senior Editor For some people shopping, a.k.a. retail therapy, provides as much relaxation as a cruise vacation. Starboard Cruise Services strives to combine the two, and also to making shopping fun for everyone. In celebration of its 60 th. anniversary, Starboard opened a media tour of its “Fun Shops” on the Carnival Horizon , which are designed to embody a theme identified by President and CEO Beth Neumann: “These shops are not about transactions but about creating experiences

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Forrester eCommerce

JULY 27, 2018

What you’ll hear from the press this week: Facebook missed its earnings for the first time since 2015. But in our world, 43% YOY increase in revenue and 11% YOY increase in DAUs and MAUs is still a solid performance. Facebook continues to diversify by augmenting its core Facebook social network with ancillary products (Instagram, […].

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BigCommerce

JULY 23, 2018

Ecommerce has matured in many important ways in the last decade. Compared to where we are now, ecommerce was still in its infancy when I founded Jasper PIM —a SaaS-based product information management (PIM) platform—in 2006. Commercial ecommerce platforms were really unsophisticated, so a lot of merchants were developing their own systems to solve their online shopping problems.

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My Wife Quit Her Job

JULY 25, 2018

My wife just closed the mid year books so today I’m going to breakdown the numbers for the first half of 2018 for BumblebeeLinens.com. I’m going to talk about our how online store performed in the first half of 2018 and why 2018 has been one of the toughest years for us so far. I’ll also go over what’s been working well for us and how we’ve managed to maintain growth despite the adversity.

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Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

RTP blog

JULY 23, 2018

By Varun Gudiseva, Tapad Imagine a world where every piece of technology around you is always used to help make your life easier. Your phone captures all your daily habits to forecast what time is the best for you to wake up to make the 9 am meeting while looking at the traffic between your home and office. Consumers are more than willing to share their data as long as it helps them simplify their life.

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Forrester eCommerce

JULY 26, 2018

Today’s marketers are distracted by new technology and more data promising more efficient and personalized advertising. So they forget that adtech — in a vacuum — is no match for how people today consume media, interact with advertising, or think about their experiences with brands. In fact, we know that consumers’ opinions vary widely about how they […].

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BigCommerce

JULY 25, 2018

This is an exciting time to be building an ecommerce brand. As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Natori has been selling to wholesalers for over 40 years and direct-to-consumer for about 10 years, but we only recently began to dedicate the resources necessary to really grow our direct-to-consumer business.

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Bootstrapping Ecommerce

JULY 24, 2018

Get more traffic and simplify your SEO strategy with this SEO checklist. Helpful tips you need to know about SEO for your ecommerce store. The post The Ultimate SEO Checklist for Your Ecommerce Store appeared first on Bootstrapping Ecommerce.

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SEO eCommerce 149

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Fastr

JULY 24, 2018

We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I […]. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

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Social Media Marketing Fashion eCommerce 113

Forrester eCommerce

JULY 27, 2018

Are you future-ready? Your body contains the secrets to your behavior, including future readiness. Though obvious, most of us fail to recognize this day to day. We think that our brains — our minds — make decisions about how we should feel, what we should do. But the decision of what to wear to work […].

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Customer 244

Ecommerce Platforms

JULY 27, 2018

Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile. Ever wondered why such differences exist? Let’s dig a little deeper. You might have probably heard the term ‘mobile-first indexing’ lately.

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Mobile eCommerce X-cart Information 120

A Better Lemonade Stand

JULY 27, 2018

When most people think of entrepreneurship, they think of it in a vacuum. An all or nothing thing. Either you work for someone else or you work for yourself. Many people neglect to consider that with an online business and the level of automation available now, you can be an entrepreneur while also enjoying the benefits of a full time career. The post Start Something. appeared first on A Better Lemonade Stand.

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Fastr

JULY 25, 2018

It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the […]. The post Shark Week: How to Survive in A Competitive Marketplace appeared first on Zmags.

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Forrester eCommerce

JULY 23, 2018

(Forrester clients, read full report “Give Your Brand A Voice — Literally” here) Voice is marketing’s most significant paradigm shift this decade —one that has far-reaching implications for how brands engage customers and prospects. Read Forrester’s latest report on Voice to learn why voice will flourish, what that means for your brand, and how to […].

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Ecommerce Platforms

JULY 27, 2018

Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile. Ever wondered why such differences exist? Let’s dig a little deeper. You might have probably heard the term ‘mobile-first indexing’ lately.

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Mobile eCommerce Web Design X-cart 116

A Better Lemonade Stand

JULY 24, 2018

Ready to create beautiful Facebook posts for your brand's Facebook page that look like they were created by professionals? Check out these top 10 Facebook post templates. The post The Top 10 Facebook Post Templates for Ecommerce Businesses appeared first on A Better Lemonade Stand.

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eCommerce 123

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

TradeGecko

JULY 23, 2018

Over the last 15 years we’ve been witness to a boom in the founding of companies creating innovative products from amazing companies like Away, Bonobos, Warby Parker… the list goes on. The barriers of entry to building a global commerce brand are coming down for several key reasons: Capital is more accessible with platforms like Indiegogo, CircleUp and Kickstarter.

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Forrester eCommerce

JULY 27, 2018

Great customer service helps control costs as companies squeeze out operational efficiencies. It also fuels sustainable top-line revenue growth by providing differentiated experiences that keep customers loyal to your brand. We just finished assessing 20 of the most important technologies in the customer service in terms of their maturity and business value.

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Ecommerce Platforms

JULY 26, 2018

For smaller online stores, the Ambassador referral software probably hasn't been on your radar. It doesn't have a direct Shopify or Bigcommerce app, and the main customer base seems to be large companies like Logitech, Zillow, and Hulu. That said, plenty of lesser known brands are also utilizing the referral software, and there are integrations with platforms like Shopify (even though you can't get them in the public app stores).

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eCommerce Multi-channel Shopify Payment Services 116

Webbula

JULY 24, 2018

Email Marketing can be an inexpensive way to reach your customers and prospects. Who wouldn’t want to take advantage of this tactic to gain more business and generate a healthy. The post Driving Website Traffic with Email appeared first on Webbula.

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Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

Retail