Kissmetrics
AUGUST 28, 2017
No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what you already know about homepages.
BigCommerce
AUGUST 29, 2017
There’s a variety of influencer marketing tactics out there –– and many of them are highly effective. Whether you are paying influencers to promote your product, or working to build yourself a community of ambassadors that take on the micro-influencer movement, influencer marketing can help you tackle every part of your sales funnel. After all, influencer marketing is word-of-mouth marketing at scale.
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RTP blog
AUGUST 30, 2017
Amazon’s announcement that it would slash prices on select food products at Whole Foods was the first sign of how the e-Commerce giant plans to run the grocer, but it also leaves plenty of questions open as to how Whole Foods will operate in the future. As of Monday, Aug. 28, Amazon reduced prices on select items. At a midtown Manhattan location, price cuts ranged from 7% (large brown eggs) to 43% (organic Fuji apples).
SellBrite
AUGUST 30, 2017
When you buy something in a store, what you see is what you get. You can inspect the item for yourself, make sure it works, and have a chat with the salesperson before you make your purchase. You know exactly what you’re going to walk out of the store with. That’s not true when people buy online. Buyers can’t see items before they buy, so they have to take the merchant’s word for it.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Groove
AUGUST 31, 2017
With the great Magento 2 migration looming over the ecommerce industry, business owners are using the event as a time to take stock in their current ecommerce platform and to choose the best path forward for their store.
Omniconvert
AUGUST 30, 2017
Paul Rouke, Founder and Director of Optimization at PRWD, one of the most important CRO agencies in the UK, author of “The Growth Strategy that’s Being Ignored” was one of our awesome guest speakers at the International E-commerce Day, in May 2017. In his presentation about CRO strategy, Paul shared how he and his team approach […]. The post The four pillars of CRO strategy by Paul Rouke appeared first on Conversion Rate Optimization (CRO) Blog.
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Kissmetrics
AUGUST 30, 2017
If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds that data. I know that sounds a little dense, but bear with me. What I mean is that information alone isn’t enough. Yes, in data we trust. Sure, lots of metrics are all well and good, but if you can’t leverage that data, there’s no point to it.
My Wife Quit Her Job
AUGUST 28, 2017
The hardest part about running your own ecommerce store is driving targeted traffic to your products. Unlike selling on marketplaces like Etsy, Ebay, and Amazon, you are responsible for finding your own customers. If you’ve only ever sold on a marketplace like Amazon, you probably have no idea how to launch a store because you don’t have the skills to advertise.
RTP blog
SEPTEMBER 1, 2017
By Pete Killian and Linda Deeken, The Cambridge Group, and Steffen Meyer, Custom Lighting The 1st Horsemen: “Traffic” → Defeat with: Customer Experiences Traffic has been declining for decades , and is set to accelerate with the growth of trip-eliminators (e.g. online) and ‘trip-consolidators’ (e.g. bulk-item retailers). Two growth levers remain: more customers, and bigger baskets.
Wiser
AUGUST 31, 2017
Not all sales are created equally; there are BOGO sales, 20 percent off sales, and flash sales, to name a few. Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. The BOGO sale is a species of its own, with a wide array of variations.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Kissmetrics
AUGUST 29, 2017
Human attention spans are embarrassingly bad. I’d have to be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success. Fads come and go (by definition) and companies have short lifespans.
My Wife Quit Her Job
AUGUST 30, 2017
Today I have my buddy Nathan Chan on the show. Nathan is someone who I met recently at Social Media Marketing world and I’m really glad we did. He’s the owner of Foundr Magazine which is an incredible resource for entrepreneurs. He’s had some incredible guests on his site and podcast including Richard Branson, Gary V, Tony Robbins, Tim Ferriss and other famous entrepreneurs.
SellBrite
AUGUST 31, 2017
Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your ecommerce business, you have to approach it differently than you have been these past few years.
A Better Lemonade Stand
AUGUST 28, 2017
Entrepreneurship can be a lonely journey. Measure your progress, benchmark your success and track your entrepreneurial journey against this real insight. The post Ecommerce & Entrepreneurial Insights: Audience Survey Results for 2017 appeared first on A Better Lemonade Stand.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
OrderDynamics
AUGUST 31, 2017
Omnichannel Retailing: Are You In Or Out? On the weekend, it struck me. Retailers, you have to make a decision on omnichannel retailing. Are you in or are you out? What is very frustrating for a customer is finding a retailer that has not made up it’s mind. Prior to this weekend, I did not even realize that there was an ‘undecided’ or ‘partially-in’ category of omnichannel retailing.
TradeGecko
AUGUST 30, 2017
With the rising trend of wholesale merchants looking for solutions online to widen their distribution channels, B2B eCommerce stores are becoming more commonplace. However, unlike their B2C counterparts, B2B stores rarely have the same design aesthetic or business branding that retail channels enjoy.
Retail Technology Review
AUGUST 29, 2017
Certona, the real-time omnichannel personalisation solutions provideer for brands and retailers, has entered into a strategic partnership with Farfetch, the global platform for luxury.
SellBrite
AUGUST 27, 2017
You’ve steadily grown your Amazon business. You’re one of the many who’ve unlocked the formula for tapping into Amazon’s potential. The upside of joining a marketplace is that the audience is abundant and primed for purchase. But have you considered the need to protect your Amazon business? Where there is reward, there is also risk. The best way to protect your Amazon business is to build your own ecommerce store.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
A Better Lemonade Stand
AUGUST 31, 2017
In this Packlane review learn how you can use their service to make a positive first impression on your customers by creating a custom unboxing experience. The post Packlane Spotlight: Create a Customized Branded Unboxing Experience appeared first on A Better Lemonade Stand.
Wiser
AUGUST 29, 2017
Kids are waving good-bye to summer and starting school, which means back-to-school sales are coming to an end and this year’s back-to-school trends are unraveling. Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 billion. This number may now be questionable to retailers as back-to-school shoppers are delaying their purchases.
Retail Technology Review
AUGUST 29, 2017
Lingerie retailer, Bravissimo, has underpinned its international omnichannel capabilities and enhanced customer experience with a new ecommerce platform in conjunction with Black Pepper Software, the agile software development provider.
ecomdash
AUGUST 28, 2017
Check out these tips inspired by the strengths and common characteristics of a successful ecommerce business to help your own business succeed. Read more. The post What Makes an Ecommerce Business Successful? appeared first on ecomdash.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Bronto
AUGUST 31, 2017
Technology is creating new retail experiences that offer greater convenience and personalization. Which tools should you prioritize now, and which ones can wait? The post Hot or Hype? 2017 Tech Trends to Pay Attention to appeared first on Bronto Blog.
Rishi Rawat
AUGUST 28, 2017
There are basically two types of marketing: passive and active. Passive marketing is bottom of the barrel marketing where one is simply keeping up with competitors or implementing ideas based on internal pressures. For example, if your CEO asks to increase email channel sales contribution from 5% to 6% and you respond by increasing email messaging frequency by 20% then you are a passive marketer.
Retail Technology Review
AUGUST 29, 2017
Digital marketing company, Rakuten Marketing, is working with men's footwear brand, Boxfresh, to re-establish its brand in UK and German markets and drive repeat business among online customers.
Bootstrapping Ecommerce
AUGUST 28, 2017
These are the 7 places you can find the best t-shirt mockup templates to create beautiful product photos that will engage your customer’s interest. The post 7 Places to Find the Best T-Shirt Mockup Templates appeared first on Bootstrapping Ecommerce.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Bronto
AUGUST 29, 2017
Want to see the best results from your holiday emails? Personalization is the key! See how you can tweak your messages to increase your chance for success. The post 3 Tips for a Totally Targeted Holiday Season appeared first on Bronto Blog.
ecomdash
AUGUST 31, 2017
Selling subscription boxes is a unique venture with many perks. Decide if it's the right opportunity for you by using this list of pros and cons. Read more. The post The Pros And Cons To Selling Subscription Boxes appeared first on ecomdash.
Retail Technology Review
AUGUST 29, 2017
Internet users are growing more demanding and less forgiving, according to the results of a consumer survey from Apica, the performance monitoring and testing experts.
Profitero
AUGUST 31, 2017
The 100 best-selling products in the Health and Household category on Amazon.com are made up of over 58 brands, yet the top five brands make up 33% of our Amazon FastMovers 100 for June 2017 (which ranks the top 100 best-selling products for the month). Pampers dominates with 17 products. When it comes to reviews – a key influencer of sales – AmazonBasics receives more than 10,000 reviews per product, almost twice the category average of 5,143 reviews.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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