Sat.Nov 30, 2024 - Fri.Dec 06, 2024

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Here’s What Actually Works in Holiday Marketing (No All-Nighters Required)

Retail TouchPoints

Real talk — we all know what the next few months look like. You’re in the middle of your Q4 plans, juggling a million platform changes, watching your CPMs climb and trying to figure out how to make this holiday season different from last year’s chaos. Trust me, I’ve been there, living that same spreadsheet life, wondering if throwing more budget at broader audiences is really the answer.

Marketing 231
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Anti-Predictions 2025: What Won’t Happen In The Year Ahead

Forrester eCommerce

It's predictions season at Forrester. Read this blog to get a look at what won't happen in the year ahead in our 2025 anti-predictions.

Blog 370
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Maximizing Conversions from Existing Traffic: How to Lower Customer Acquisition Costs

UpSellIt

Rising Customer Acquisition Costs for Ecommerce Retailers Customer acquisition costs (CAC) are on the rise, making it more challenging for ecommerce retailers to maintain profitability. CAC refers to the total expense that is involved in acquiring a new customer, which can include ad spend, marketing efforts, and sales strategies. With rising advertising expenses, increased competition, and the decline of third-party cookies, focusing solely on acquiring new traffic has become less sustainable a

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566: New US Crackdown Just Killed Dropshipping – What Sellers Must Know

My Wife Quit Her Job

In this episode, I’m going to break down why the aliexpress dropshipping business model is essentially dead. I’ll break down what happened, why it happened and what it means for you. What You’ll Learn The new deminimus legislation Why this affects China dropshipping Why the new rules kill this business model Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

Books 156
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Small stores can boost economy, SGF says ahead of budget

TalkingRetail

The Scottish government could boost the economy by targeting growth for convenience stores in Wednesday’s budget, says the Scottish Grocers’ Federation (SGF).

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eCommerce Retargeting Strategies with Michael Diesu from Revenue Roll - EP009

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Michael Diesu from Revenue Roll In Episode 009 of eCommerce Masters, host Ethan Giffin (CEO of Groove Commerce), welcomes Michael Diesu from Revenue Roll to discuss cutting-edge retargeting strategies and data-driven marketing insights. Michael shares the journey from his roots in consulting at Accenture to co-founding Revenue Roll, a platform revolutionizing how businesses approach retargeting by using advanced

eCommerce 364

More Trending

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Cyber Monday spending hits $13.3B: Adobe

RetailDive

Cyber Monday remains the biggest online shopping day, but the five-day period from Thanksgiving to Monday brought in over $41 billion online overall.

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Why Ads Can’t do it All: How Commerce Influences the Path to Purchase

Retail TouchPoints

You can’t advertise your way out of a pricing problem. Early this year, we were working closely with a premium nutrition brand that had launched into Amazon from a relatively successful DTC business. They were pouring dollars into advertising on Amazon but, despite their influx of ad dollars, topline sales didn’t seem to budge. Our platform confirmed this disconnect, reporting extremely low incremental return on investment (iROI).

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Fanatics Collectibles Opens First UK Pop-Up Store at Westfield White City

365 Retail

Fanatics Collectibles has launched its debut UK retail pop-up store at Westfield White City. Open to the public just in time for the festive season, the store offers a unique experience for sports fans and collectors, featuring rare trading cards, exclusive events, and premium memorabilia. Aimed at sports and entertainment enthusiasts of all ages, the pop-up boasts a range of interactive features designed to engage both seasoned collectors and newcomers.

Hobbies 63
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GDPR Isn’t Enough: Navigate Privacy Regulations In APAC

Forrester eCommerce

According to Forrester’s Business Privacy Survey 2024, 46% of privacy decision-makers in Asia Pacific (APAC) reported full compliance with GDPR. However, compliance with the EU’s GDPR alone isn’t sufficient in APAC, where local regulations may impose additional or different requirements.

B2C 482
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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HubSpot Pros and Cons for eCommerce: What Brands Need to Know

Groove

HubSpot is well-known among business owners, entrepreneurs, and marketing professionals. As an all-in-one solution for inbound marketing, sales, and customer service, it checks a lot of boxes, but you may not recognize the full extent of what it has to offer. In this post, we'll dive into the biggest HubSpot pros and cons, breaking down its capabilities, the most significant limitations, and how it might support your company's goals.

eCommerce 281
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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

Easing inflation, the looming threat of potential tariffs and heavy discounting saw Americans spend in record numbers over the Thanksgiving weekend, with U.S. retail sales (excluding automotive) up 3.4% on Black Friday according to Mastercard SpendingPulse , which measures in-store and online retail sales across all payment types. Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 billion online, up

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Winners and losers of Black Friday 2024

RetailDive

With deals all spread out and e-commerce surging even on Thanksgiving Day, the red-letter event seems to be losing its punch.

eCommerce 141
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The State Of Business Buying: Companies Still Struggle To Meet Buyer Expectations

Forrester eCommerce

Our latest survey of more than 16,000 global B2B buyers shows that they’re increasingly frustrated and dissatisfied. Learn where they experience friction and how companies can help overcome it.

B2B 243
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Digital Design Made Fastr: Libraries & Templates

Fastr

In every corner of the creative world, templates have long existed – and for good reason. They teach, guide, inspire, and accelerate the creative process. If your corner is the digital one, building and managing an ecommerce frontend, you're no stranger to these tools and templates. nor their limitations. If only you had a dollar for every time you wished you could get that brilliantly beautiful design from your head to your screen and site – without any creative compromises or unsolicited adjus

eCommerce 162
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How Carter’s is Evolving with the Needs of Gen Z Parents

Retail TouchPoints

More than two-thirds ( 67% ) of American adults with an income of $100,000 or more are parents, representing a lot of spending power. And now, as a whole new demographic ( Gen Z ) ventures further into parenthood, brands and retailers need to adapt their strategies to reflect this cohorts behaviors, priorities and even beliefs. That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that

Apparel 249
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AI Shopping Assistants and Chatbots in Customer Experience | Salsify

Salsify

If you work in ecommerce, you know how deeply customers appreciate speed and convenience. That being said, many brands may be overlooking a simple way to provide it to their shoppers.

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A Look Under The Hood Of Our New Forrester Wave™ Report

Forrester eCommerce

You know it. You love it. And now you’ll love it more. Get an inside look at the recent changes made to the iconic Forrester Wave™ report.

Customer 221
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Consumers have a new option as millions of packages are swiped from porches each year

RetailDive

PorchPals is an insurance product that could shake up coverage for a problem that has only escalated with the growth of e-commerce.

eCommerce 128
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Luxury for Lunch: Louis Vuitton Unveils New Restaurant Concept in NYC Flagship

Retail TouchPoints

Hungry for luxury, Louis Vuitton fans? Head to 57 th Street in New York to not only shop the brand’s fashionable creations but eat them too. Louis Vuitton has opened a new five -floor flagship designed to combine luxury retail, culture and gastronomy, according to a company statement. The store is meant to be a temporary destination as the brand’s historic Fifth Avenue flagship undergoes a three -year renovation process.

Arts 246
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Build a Zero-Party Data Strategy for Ecommerce Personalization | Salsify

Salsify

Ecommerce personalization is no longer just a “nice-to-have” — it’s expected. Shoppers want seamless, tailored experiences, and the devil is in the data.

eCommerce 122
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Black Friday And Cyber Monday 2024: Offers Galore Spur Spending

Forrester eCommerce

Retailers and brands in the US presented many offers to customers on Black Friday and Cyber Monday 2024.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Off-price retailers aren’t too worried about tariffs

RetailDive

Among the many advantages that stores like TJX, Ross and Burlington have over mainstream retail companies: some protection from protectionism.

Retail 126
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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

Like most retailers of a certain age, The Paper Store debuted in brick-and-mortar — in this case a modest family-run newsstand in Maynard, Mass. that opened in 1964. And while the retailer has embraced ecommerce, its focus hasn’t wavered from providing an experiential, discovery-oriented in-person shopping experience for a wide range of product categories including apparel, décor, beauty and gifts.

POS 225
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News: Brazil Joins Growing List of Countries Calling for Apple to Allow Steering to Payments Options Outside App Store

FastSpring

Cade , the antitrust regulation agency in Brazil, is joining the list of governments and agencies around the world that are telling Apple to allow steering from apps to other payment options than just Apples own, Reuters reports. The agency stated on Nov. 25 that Apple needs to lift restrictions regarding payment methods for in-app purchases, and that Apple must allow app developers to add tools such as hyperlinks to other sites to help facilitate those other purchasing options, Reuters continue

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It’s Time To Update Our Smart Manufacturing Tech Tide, And We Need You

Forrester eCommerce

Forrester is revising our "Tech Tide: Smart Manufacturing, Q2 2020" for 2025, and invites your input to the process.

Customer 221
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Over half of consumers turn to TikTok for gift inspiration

RetailDive

Shoppers are seeking out videos of unboxing products, customer reviews and user experience to swap their purchasing decisions, per an MGH survey.

Gifts 124
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Retail Media Networks: Unwrapping Benefits for Retailers, Shoppers and Brands this Holiday Season (and Beyond)

Retail TouchPoints

The holiday season is undoubtedly one of the most competitive times for retailers and brands vying for shoppers attention and share of wallet. This year promises to be no exception, with the average American shopper projected to spend $902 USD on gifts, food, and other seasonal items, making it potentially one of the busiest and most profitable holiday shopping seasons on record.

Retail 241
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The Wait Is Nearly Over: Wendy’s Countdown to the Return of Frosty Key Tags

RetailWire

Want a free Frosty with each visit to Wendy's? Get a Frosty Key Tag.

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Announcing The Forrester Wave™: Marketplace Development Platforms, Q4 2024

Forrester eCommerce

Orchestrating your partner ecosystem creates new value with e-commerce. Make no mistake, becoming a marketplace is a business transformation, not a feature rollout. The number of ways that you can arrange your marketplace can be hard to imagine.

eCommerce 195
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.