Omniconvert
FEBRUARY 14, 2023
Are you ignoring the voice of your customers? Learn how to tap into customer sentiment and use it to improve your products, services, and overall customer experience. The post Your Customers are talking. Are you listening? The Importance of Customer Sentiment Analysis. appeared first on Omniconvert Ecommerce Growth Blog.
Wiser
FEBRUARY 13, 2023
Picture this: you’re scrolling on your phone, and you come across an ad for a pair of headphones that says, “Was $100, now only $75!” Sounds like a pretty good deal, right? Well, that’s a price anchoring strategy. Instead of just listing prices at a flat rate, companies will offer shoppers a discounted deal so they perceive the item as more valuable.
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Digital Doughnut
FEBRUARY 14, 2023
As a brand, it's crucial to keep up with the latest visual design trends on social media. The field is constantly evolving, with new technologies, techniques and aesthetics emerging all the time. In this post, we'll dive into some of the trends that are currently shaping the industry on social media.
Salsify
FEBRUARY 14, 2023
The collective imagination has always unconsciously feared and longed for the emergence of sophisticated artificial intelligence (AI). Whether HAL-9000 or R2-D2, cataclysmic disaster or utopian hope, a simulated mind equal to (or potentially surpassing) our human minds presents many possibilities.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
IntelligenceNode
FEBRUARY 13, 2023
Product page optimization and management in 2023 Scrolling through the endless aisles of eCommerce offerings, even among the first few search results on a given SERP (Search engine results page), The post How Product Content Optimization Helps Brands Maximize Their Share of Shelf appeared first on Blog.
Forrester eCommerce
FEBRUARY 16, 2023
With a turbulent and unprecedented current economy, most retailers are trying to shore up revenue wherever they can. One way to do this is through making your company’s websites and mobile apps more accessible. Annually, the disability community has a disposable income of $1.9 trillion and an accessible digital storefront gives you access to this market.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
FEBRUARY 13, 2023
Today, I have a very special guest on the show, Michael Hyatt. Michael has scaled multiple companies over the years, including a $250M publishing company with 700+ employees. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus, and his newest book, Mind Your Mindset.
Ecommerce Platforms
FEBRUARY 15, 2023
If you've never heard of Bright Data or want to know more about what this service does, this Bright Data review is the place to be. In a nutshell, Bright Data is an industry-leading data collection and proxy service. The company's primary goal is to make it easier for businesses to collect, access, and gain insights from large data sets. Below we’ll look at how Bright Data does this, its features, and what costs you need to know about.
Forrester eCommerce
FEBRUARY 16, 2023
If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies. The customer service technology world is particularly saturated with these announcements; it seems like we can’t go a day without seeing another one.
Retail TouchPoints
FEBRUARY 17, 2023
The RealReal will cut operating costs through layoffs and store closures, with plans to eliminate 230 positions, or 7% of its workforce, according to a filing with the Securities and Exchange Commission. The resale company also will shutter two flagship stores, in San Francisco and Chicago, two neighborhood stores, in Atlanta and Austin, Texas, and two consignment offices in Miami and Washington, D.C.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
My Wife Quit Her Job
FEBRUARY 14, 2023
Walmart Marketplace doesn't accept all seller requests. They have a strict application process and allow only certain sellers on their platform. In this Walmart Marketplace guide, I'll show you how to successfully apply and list your products. I’ll also explain how to sell on Walmart Marketplace, the costs of selling, and how Walmart SEO works. The post How To Sell On Walmart: Tips For Selling On Walmart Marketplace appeared first on MyWifeQuitHerJob.com.
GetElastic
FEBRUARY 16, 2023
Black History Month in the United States is a time to celebrate the contributions of Black individuals throughout history. Today, it has evolved to not only celebrate historical contributions, but to honor the achievements and cultural impact of the Black community in the present day. An American Express report found that Black women are the fastest growing demographic of entrepreneurs in the U.S.
Forrester eCommerce
FEBRUARY 14, 2023
The latest data from Forrester’s annual Buyers’ Journey Survey — the largest and most comprehensive business buying study in the world, with more than 20,000 respondents across 14 countries — reveals a few surprising insights about the latest business buying behaviors.
Retail TouchPoints
FEBRUARY 14, 2023
In a move that will put its products in more than 5,000 brick-and-mortar stores, later this month Grove will launch its flagship home care brand, Grove Co., on Amazon and at select Walmart stores and on Walmart.com. Since 2021, Grove has been selling its plastic-free personal care brand Peach not Plastic and vegan skincare brand Superbloom on Amazon, where these items have racked up $1 million in sales.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Salsify
FEBRUARY 14, 2023
Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the past, most product descriptions were written by humans. However, with the advent of AI, more and more companies are using it to write their product descriptions.
Profitero
FEBRUARY 15, 2023
113 million people tuned in to watch the Kansas City Chiefs win the 2023 Super Bowl (source: Nielsen), the third largest viewership in the program’s history. But at Profitero, we know the real all-stars didn’t step foot into State Farm Stadium. Instead, this year’s MVPs were the brands that fueled the Big Game parties and captured our hearts in 30 seconds or less.
Forrester eCommerce
FEBRUARY 17, 2023
Learn the top 10 mistakes to avoid for B2B marketing and sales organizations to maximize the competitive advantage that intent data offers.
Retail TouchPoints
FEBRUARY 13, 2023
Bed Bath & Beyond Canada (BBB Canada) will wind down its operations, according to a filing with the Ontario Superior Court of Justice. The filing noted that Bed Bath & Beyond’s U.S. business has “determined that it is no longer in a position to provide financial and operational support to BBB Canada,” and it will therefore close all 54 Bed Bath & Beyond stores and 11 BuyBuy Baby stores in the country.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Salsify
FEBRUARY 17, 2023
Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S.
Ecommerce Platforms
FEBRUARY 15, 2023
If you’re going to use podcasting as a marketing tool, then you should treat it like one. And like any good tool, you need to learn the skills involved in using it. Additionally, you’ll have to be a good marketer. You’ll have to know what it is you bring to the table, and what niche might best connect you with a strong listenership. You’ll also face a lot of choices.
Forrester eCommerce
FEBRUARY 17, 2023
I’ve just kicked off some new research to fuel a keynote and two track sessions at Forrester’s CX North America Forum, coming up June 13–15 in Nashville. I’m calling this research, “Customer Obsession For When The Going Gets Tough.
Retail TouchPoints
FEBRUARY 17, 2023
Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Recognized as a 40 Under 40 by Advertising Age and one of the Top 50 Women in Brand Marketing by Brand Innovators, D’Arcy specializes in developing integrated, strategic marketing campaigns that drive ROI.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
RetailDive
FEBRUARY 17, 2023
Twelve of the locations are already up for auction, and the total number of closures could change as the retailer continues to evaluate its footprint.
Ecommerce Platforms
FEBRUARY 16, 2023
Where can you find the best print on demand candles? While Printful and Printify are our top recommendations, it's worth noting that there are other excellent print on demand platforms for selling candles. In the article below, we'll discuss and compare these options to help you make an informed decision for your business. Custom candles, after all, can be a delicate matter.
Forrester eCommerce
FEBRUARY 17, 2023
Forrester has been researching future fit organizations for the past few years, those organizations that have evolved their technology strategy to enable their firm’s customer-obsessed business strategy.
Retail TouchPoints
FEBRUARY 15, 2023
Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those customers range from curious amateurs to seasoned professionals. This has resulted in a customer base with incredibly varied experience and expectations for the brand’s instruments, requiring a smart approach that can meet each customer at their own stage of their personal musical journey.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Ecommerce Platforms
FEBRUARY 16, 2023
Shopify and Amazon are two of the biggest ecommerce platforms in the world. So, integrating the two could unlock a wealth of benefits for online merchants. Cue the Shopify Amazon integration. With this integration, businesses can quickly expand their reach, streamline operations, and increase sales. So, I’m going to cover everything you need to know about the Shopify Amazon integration so that you can make the most out of it.
Forrester eCommerce
FEBRUARY 16, 2023
The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.
Retail TouchPoints
FEBRUARY 17, 2023
Success in the new retail landscape in 2023 requires many of the characteristics of a winning sports team. Winning teams begin with an end in mind. The “coach” or CEO develops a road map or game plan to achieve the goal, which in retail is providing the ultimate customer experience, every day of the year. The best retail teams train each day to keep sharp and connected to the company and to the customer.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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