Sat.Apr 21, 2018 - Fri.Apr 27, 2018

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The Top 10 Ecommerce Metrics Every Marketer Should Track

Optimizely

Data, data, data. You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you collecting the right information? How are you using it? Are you getting actionable insights that you can use to improve your B2C marketing efforts? And are you doing this in an efficient and effective way, or are you spending all day staring at an Excel spreadsheet wishing you’d paid a bit more attention in math class?

eCommerce 186
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Don’t Stack Vertical, Bro

Rishi Rawat

Companies typically show pricing plans to desktop users as a table. This helps with Cognitive Ease. Wait, what’s Cognitive Ease? It’s the measure of how easy it is for our brains to process information. Anyway, back to the post. This is how sites typically show pricing plans to desktop users: The challenge is, how do we show that pricing plan on the mobile page?

Mobile 70
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What Is The Point Of Rewarding Customer Loyalty?

RTP blog

By Jennifer Dawson, Contributing Writer Retail is changing. Gone are the days when consumers had limited choice of shopping outlets. In their analysis of shopper trends over the recent holiday period, ShopperTrak reported Americans are spending more online — an increase of 18% compared with the previous year. Also due to the freedom of online shopping , a customer is only one click away from buying a product from a competitor.

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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

On May 18th, Amazon released its Annual Report for the past fiscal year (2017). The Amazon Annual Report, which is made available to the public through the SEC, recapped the company’s remarkable year of growth. However, it also put a spotlight on some of the challenges and obstacles Amazon will face in the year ahead. From general Amazon growing pains to government regulation, part of the report took a hard look at some of the major issues and potential risks ahead that all ecommerce retailers n

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Sorry State of Digital Transformation in 2018

Forrester eCommerce

Software eats the world, right? We’ve been saying that for how long now? (1997 in my case, I think.) And we’re still transforming? Yep. That’s taking so long is just an indication of just how hard it is for companies to change how they operate.

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How to Run an E-Commerce Business As Your Side Hustle With Just 15 Hours a Week

Kissmetrics

44 million Americans reportedly have a side hustle. It seems like just about everyone is looking to get a piece of the gig-economy action. And it’s no surprise why. Running a side-hustle can give you an incredible sense of freedom. You can be your own boss, bring in some extra income, and work on projects you’re genuinely passionate about. Unfortunately, it all takes time.

eCommerce 211

More Trending

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Investment in BigCommerce, Our Customers and Our Partners

BigCommerce

Today BigCommerce announced that Goldman Sachs has led a $64 million growth equity investment, with backing from current investors General Catalyst, GGV Capital, and Tenaya Capital. The implications for our customers, partners, and industry will be profound, and our entire team is thrilled to partner with Goldman Sachs, a world-class firm and global financial services leader.

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Creating The CX-Centric Utility

Forrester eCommerce

Outage management is a defining moment for utilities and thus provides a great way to reimagine the relationship between utilities and their customers. Absent an outage, most consumers don’t give a whole lot of thought to their utility company – flip a switch and the expected happens. The outage – especially prolonged outages – changes […].

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Improve eCommerce Site Search With These 4 Solutions

Groove

Search visitors are some of the most motivated buyers on your site. In many cases, they’re searching because they know exactly what they want and how much they’re willing to pay for it. For this reason, many companies are making search a core component of their eCommerce strategies. However, many basic eCommerce search engines offered by shopping cart platforms fall short of consumer expectations. eCommerce Site Search Solutions.

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The Retail Industry Is Facing New Disruptive Realities

RTP blog

By Stephen Wakeling , Phobio The ubiquity of Amazon and recent announcement of the Toys ‘R’ Us closure offers a sobering glimpse of how the retail industry is radically shifting and transforming. Staying ahead of market trends and customer behavior is critical for any business to survive and thrive. However, retailers are facing new disruptive realities from three major influences: omnichannel experience, the growing Millennial workforce and innovative technology.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Top 10 Ecommece Metrics Every Marketer Should Track

Optimizely

Data, data, data. You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you collecting the right information? How are you using it? Are you getting actionable insight that you can use to improve your B2C marketing efforts? And are you doing this in an efficient and effective way, or are you spending all day staring at an Excel spreadsheet and wishing you’d paid a bit more attention in math class?

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Innovation Requires A Culture Of Diversity And Inclusion

Forrester eCommerce

Successful organizations innovate and differentiate by boosting diversity and inclusion. Diversity is too often an overused phrase and covers many facets of diversity. We think that diversity above all should be about the ability and the courage to communicate “contrarian” thoughts. This ability and courage allows organizations to create an environment where all employees feel […].

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206: The Right Way To Run Facebook Retargeting Ads With Reza Khadjavi Of Shoelace

My Wife Quit Her Job

Today I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated retargeting journeys. We’ll get into exactly what that means in a moment. But Reza is a master of running retargeting ads in the context of ecommerce and selling physical products online so today we’re going to pick his brain.

Books 122
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Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

RTP blog

By Glenn Taylor, Senior Editor While the Retail TouchPoints team is gearing up for next week’s 2018 Retail Innovation Conference in New York City, I had the opportunity to attend two user conferences this week in Las Vegas — Magento Imagine and NetSuite SuiteWorld. While we’ve discussed the concept of a “retail transformation” ad nauseum over the past year, wholesale also is undergoing its own transformation.

B2B 150
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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5 Simple but Smart Conversion Hacks Backed by Proven Case Studies

Bootstrapping Ecommerce

Get more customers and grow your sales with these 5 conversion hacks backed by some amazing case studies that you can use for your business. The post 5 Simple but Smart Conversion Hacks Backed by Proven Case Studies appeared first on Bootstrapping Ecommerce.

eCommerce 147
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Your Data Is Worth Nothing, Unless You Use It

Forrester eCommerce

I’m often asked the question, “What’s my data worth?” And, my immediate (and somewhat provocative) response is, “Nothing!” As the data economy heats up, the fear of being left behind leaves some company execs in a cold sweat. Forward-looking board members ask about data commercialization strategies and expect answers. That question – “what’s my data […].

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Retail’s new fork in the road: Understanding ‘buying’ vs. ‘shopping’

Steve Dennis

As I pointed out in my last piece , it is all too easy to be misled by high-level statistics and narratives that paint an incomplete picture of the retail landscape. Similarly, many fail to appreciate the underlying dynamics that (increasingly) separate industry winners from the losers and that which will ultimately determine when online shopping starts to mature.

eCommerce 137
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What Puts The ‘Innovation’ In The Retail Innovation Conference?

RTP blog

It’s called the Retail Innovation Conference for a reason — multiple reasons, in fact. There’s the overall approach to its content, well-organized store tours and lunch table topics, and a highly useful mobile app, to name just a few. The RTP team shares the most innovative aspects of the Retail Innovation Conference being held April 30-May 2 at Convene in New York City.

Retail 150
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Index Bloat: Why Deleting Website Pages Is Great for SEO in 2018

Inflow Insights

Gone are the days when you could easily hack SEO by loading a page with keywords and creating artificial backlinks. Today, Google is consistently rolling out changes to its algorithms to reward quality. Unlike the past, if you have low-quality pages on your website, it can negatively impact your overall ranking. What’s a low-quality page? It’s one that isn’t used or visited, is full of duplicate content from other pages, has thin content or very low engagement in the eyes of Google.

SEO 135
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Stop Playing “Telephone” With Data And Analytics. Change The Game With The GQMD Framework

Forrester eCommerce

Too many firms today are playing a data-to-insights game of telephone. In the data analytics version, the insights you deliver fail to drive many actions that improve outcomes. The insights tumble into a gap between you and your budget-holding stakeholders who drive actions and have accountability for outcomes.

Games 301
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25 Gorgeous Instagram Templates for Your Online Business

A Better Lemonade Stand

If you’re interested in elevating your ecommerce business’ Instagram feed and creating beautiful branded content to entice followers, likes and comments, then read on to discover the top 25 Creative Market Instagram templates. The post 25 Gorgeous Instagram Templates for Your Online Business appeared first on A Better Lemonade Stand.

eCommerce 133
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Leverage The Sharing Economy By Adding Rental To Retail

RTP blog

By Andrew Chambers, Renterval LLC Sharing — it’s one of the first lessons we learn as children. We’re rewarded when we do it willingly, and we expect others to do the same for us. While it’s instilled in us from an early age, the notion of sharing has come a long way since the playground. Sharing in the adult world has evolved substantially. The goods that adult customers want to “share” span the spectrum from electronics to automobiles to vacation homes.

eCommerce 150
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Why Emails are the Key to a Successful Rewards Program

Klaviyo

Would you ever have a sale without letting any of your customers know? Of course you wouldn’t! The key to any strong marketing initiative is awareness, and the best way to create awareness online is with email. Your rewards program is no different from any other initiative, and you need to make sure that customers are aware of it to maximize its effectiveness.

Gifts 119
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The Self-Licking Ice Cream Cone of Misery for S&R Pro’s Starts with Start Ups

Forrester eCommerce

Over the last 2 weeks I have been at the annual shenanigan bonanza that is RSA. I was invited to sit on a “Shark Tank” panel for emerging technology start-ups in Miami, FL. In the span of two weeks I went from seeing the big, well-established companies, who have massive marketing budgets and millions of […].

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Top 3 Content Marketing Goals For Every Brand

Zmags

Rich content campaigns are increasingly becoming the standard for brands. As consumers become increasingly tech-savvy, their expectations for their shopping experiences have been […]. The post Top 3 Content Marketing Goals For Every Brand appeared first on Zmags.

Marketing 100
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10 ways to find & verify Chinese suppliers you can trust

TradeGecko

You come across a Chinese supplier online. The organization looks alright. There’s potential for a business opportunity that could really take off. BUT there are many scams, fakes, and just plain bad Chinese suppliers out there to watch out for. So how do you make sure you’re doing business with a legitimate supplier you can trust ?

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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New Ways To Convert Visitors with Flyout Forms

Klaviyo

When building out your email capture strategy, you should use different types of forms depending on how visitors are interacting with your site. While popups are effective for immediately capturing new visitors, flyout forms are a less-intrusive alternative for capturing visitors while they’re browsing. To support this opportunity, we’ve released support for flyout forms in the Klaviyo form builder to give you more flexibility in the signup forms you create.

Mobile 86
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Sometimes questions are the fastest path to solutions

Forrester eCommerce

Sometimes questions are the fastest path to solutions By nature, people like to help. Anyone who has ever networked their way into a new job by doing a round of purposeful informational interviews knows this.

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Writing TOFU Content that Ranks for Ecommerce

SellBrite

This is a guest post from Matt Sornson, head of growth marketing at Clearbit. For ecommerce sellers, content is a way to build relationships with potential customers. Online merchants can’t shake the hands of leads and win them over in-person. Content is an alternative way to nurture those leads and draw them into the sales funnel. The outdoor retailer REI features a helpful mountain bike explainer post. [ Source ].

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Pros and cons of FBA (Fulfillment by Amazon)

TradeGecko

So you’ve started selling on Amazon. Or maybe you’re looking for a new fulfillment solution for your eCommerce store. Whatever the case may be, if you sell products online it’s worthwhile knowing the pros and cons of FBA (Fulfillment by Amazon). Trust us. TradeGecko’s inventory and order management software will help you automate your workflows so you can focus on growing your business.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.